Vehicle Logic
Vehicle Logic is a bootstrapped Australian B2B data platform that provides OEM vehicle data, tyre and wheel matching, licence plate lookup, product catalogue integration, and market intelligence to tyre retailers, manufacturers, and aftermarket software platforms, with claimed 84% adoption across the Australian tyre and wheel industry.
- Company typePrivate
- Founded2006
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vehicle Logic does
Vehicle Logic is a privately held Australian B2B data platform founded in 2006 and headquartered in Somersby, New South Wales. The company provides OEM-grade Australian vehicle data, tyre and wheel matching, licence plate lookup, product catalogue integration, and market intelligence to the tyre and wheel industry, with public claims of 84% adoption across the Australian tyre and wheel market. The platform is built around a proprietary vehicle database covering 46,500+ vehicles with 105+ data points per vehicle, updated daily, and integrates with 117 tyre brands and 84 wheel brands from over 200 manufacturers, with catalogue data refreshed monthly. Additional modules include licence plate-to-vehicle cross-referencing for exact trim-level identification and TyreInsight analytics, which sources vehicle population data from the Federal Chamber of Automotive Industries (FCAI) for demand forecasting and supply chain planning.
The company operates a platform-plus-modules architecture with five core products: Vehicle Data (the foundational OEM dataset), Tyre Insight (market analytics), Licence Plate Lookup (registration-based identification), Product Catalogues (manufacturer integrations), and Product Matching (tyre and wheel selectors with claimed 100% fill rate). Vehicle Logic monetizes primarily through subscription-based API access and embedded integrations, with pricing on a quote-based model initiated via 'Request a demo' CTAs. GTM is direct enterprise sales to tyre retailers, auto service centres, manufacturers, and aftermarket software platforms; named customers include Continental Tyres Australia, Megabus Software, Tyremax, and a publicly visible brand wall spanning Bridgestone, Goodyear, Michelin, Pirelli, Costco, mycar, JAX, and RAC.
The company is bootstrapped and founder-led (CEO Chris Podesta, Director Leeson Moulton), with a reported 7 employees and no disclosed external funding, acquisitions, or M&A activity. In 2022 the company repositioned itself as a 'global solutions platform,' though operating geographies remain Australia-only. The technology stack is a traditional data and API platform with no disclosed AI/ML capabilities, patents, or regulatory actions.
Vehicle Logic firmographics
Firmographics- Name
- Vehicle Logic
- Legal name
- Vehicle Logic
- Website
- https://vehiclelogic.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vehicle Logic is a bootstrapped Australian B2B data platform that provides OEM vehicle data, tyre and wheel matching, licence plate lookup, product catalogue integration, and market intelligence to tyre retailers, manufacturers, and aftermarket software platforms, with claimed 84% adoption across the Australian tyre and wheel industry.
- Ownership category
- akta.pro rank
Vehicle Logic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Data API: Subscription-based access to OEM Australian vehicle data delivered via API, with daily updates and 100+ data points per vehicle.
- Product Catalogue Integrations: Access to integrated tyre and wheel product catalogues from 117 tyre brands and 84 wheel brands, updated monthly.
- Tyre Insight Analytics: Market intelligence and analytics product for tyre demand forecasting and supply chain management.
- Product Matching Platform: Tyre and wheel matching selectors integrated into customer websites for accurate product recommendations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Vehicle Logic product offering
Product offeringCore offering
Vehicle Logic operates a B2B data platform that delivers OEM Australian vehicle data, tyre matching algorithms, licence plate lookup technology, and product catalogue integrations to the tyre and wheel industry. Customers access the offering through APIs and integrated solutions that connect vehicle identification to compatible tyres and product catalogues.
Product overview
Vehicle Logic is a platform-plus-modules architecture comprising five core interconnected products: Vehicle Data (OEM Australian vehicle data with 105 data points per vehicle), Tyre Insight (market trend analysis and forecasting), Licence Plate Lookup (registration-based vehicle identification), Product Catalogues (manufacturer integrations with 117 tyre and 84 wheel brands), and Product Matching ( tyre and wheel selectors with 100% fill rate across 46,500+ vehicles). The platform's foundation is comprehensive OEM vehicle data, which feeds into all other modules enabling product matching, licence plate lookups, and market insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Data
Quantifiable outcome
- 84% of tyre and wheel industry market share in Australia
- +3 more outcomes
Companies that use Vehicle Logic
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Vehicle Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Vehicle Logic partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Global Tyre ManufacturerscoreVehicle Logic collaborates with global tyre and wheel manufacturers to provide integrated product data. The company has product data integrations with 117 tyre brands and 84 wheel brands from over 200 manufacturers. Partnerships are updated monthly with the latest product catalogue information.
- Wheel Brands (90 brands)coreIntegration partnerships with 90 wheel brands providing over 2,900 wheel styles for the product matching platform. Product data is sourced directly from manufacturers and updated monthly.
- Federal Chamber of Automotive Industries (FCAI)coreTyre Insight data is sourced from the FCAI (Federal Chamber of Automotive Industries), providing authoritative vehicle population data for the Australian market.
Scale indicators8 records
Recent moves7 records
Expansion highlights8 records
Vehicle Logic competitors and assessment
Company assessmentBroad incumbents
- Tire Rack: A major US tyre retailer with extensive in-house fitment data and matching tools. Comparable as a broad incumbent in tyre fitment, though operating at significantly larger scale and serving consumers rather than licensing data to industry.
- HPI: A UK vehicle data and history provider supplying automotive industry participants with vehicle specifications and provenance. Comparable as an established automotive data incumbent, though broader in scope than tyre-specific fitment.
- Carsales.com: Australia's dominant automotive marketplace, holding extensive vehicle data and OEM specification information. Comparable as a broad incumbent in Australian automotive data, though its core business is listings rather than tyre/wheel-specific fitment.
Direct peers
- Wheel-Size.com: A tyre and wheel fitment data platform providing OEM vehicle data and product matching across global markets. Directly comparable to Vehicle Logic's core Product Matching and Vehicle Data offerings, though operating at a global rather than single-country scale.
- Blackcircles: A UK tyre retailer with vehicle registration lookup and fitment-based product matching. Comparable as a tyre retailer leveraging registration-based vehicle identification, though operating consumer-facing rather than as a B2B data platform.
- Workshop Software: An Australian workshop management SaaS for automotive service centres that already integrates with Vehicle Logic. Comparable as a vertically-focused B2B platform serving the same Australian tyre and auto service ecosystem.
- Megabus Software: An Australian automotive software platform (cited as a Vehicle Logic customer) building solutions powered by Vehicle Logic's vehicle data. Comparable as a downstream software partner operating in the same Australian tyre/auto vertical.
- SimpleTire: A US-based tyre e-commerce platform with vehicle fitment matching and broad product catalogue integrations. Comparable as a tyre-focused platform with similar matching and catalogue functionality, though primarily consumer-facing.
Regional players
- MotorWeb: A New Zealand vehicle data and history provider serving automotive industry participants. Comparable as an Australasian regional vehicle data platform, though focused on history/registration data rather than tyre/wheel fitment.
Emerging players
- CarExpert: An Australian automotive content and data platform with growing vehicle specification and comparison tools. Comparable as an emerging Australian automotive data player, though focused on consumer reviews rather than B2B tyre/wheel data.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vehicle Logic social profiles
Digital presenceVehicle Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vehicle Logic leadership team
Management profileNumber of profiles
Profiles6 records
Vehicle Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vehicle Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vehicle Logic
What does Vehicle Logic do?
Vehicle Logic operates a B2B data platform that delivers OEM Australian vehicle data, tyre matching algorithms, licence plate lookup technology, and product catalogue integrations to the tyre and wheel industry. Customers access the offering through APIs and integrated solutions that connect vehicle identification to compatible tyres and product catalogues.
Is Vehicle Logic a public or private company?
Vehicle Logic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vehicle Logic founded?
Vehicle Logic was founded in 2006. It employs 1 to 10 people.
How does Vehicle Logic make money?
Four revenue lines are on record. Vehicle Data API is the primary driver. The others are product Catalogue Integrations, tyre Insight Analytics and product Matching Platform.
Who are Vehicle Logic's main competitors?
Broad incumbents on record are Tire Rack, HPI and Carsales.com. Direct peers are Wheel-Size.com, Blackcircles, Workshop Software, Megabus Software and SimpleTire. MotorWeb is listed as a regional player. CarExpert is listed as an emerging player.
Does Vehicle Logic have an API?
No public API is recorded for Vehicle Logic.