What dareelsdesign sl. does

Dareelsdesign S.L. (operating as "dareels") is a privately held Spanish sustainable design furniture company headquartered in Palafrugell, Girona. The company designs, manufactures, and sells handcrafted indoor and outdoor furniture, lighting, textiles, and home accessories made from reclaimed, recycled, or renewable materials — including recycled teak, recycled olefin, teak from renewable plantations, rattan, paper cord, linen, and jute. Its product catalog spans four main categories (Mobiliario, Iluminación, Complementos, and Exterior) and exceeds 345 SKUs, with signature lines such as the 2025 NORA modular sofa collection developed in collaboration with designer Sanna Völker.

The company operates a multi-channel go-to-market model. Direct-to-consumer sales are fulfilled through the dareels.com e-commerce platform, supported by four company-owned showrooms in Barcelona, Costa Brava/Palafrugell, Eivissa, and Mallorca, with a dedicated warehouse and distribution facility in Begur. A parallel B2B channel is operated through a professional registration program that provides interior designers, architects, and furniture retailers access to dedicated wholesale pricing and ordering. Beyond owned channels, Dareels distributes through a network of more than 30 authorized retailers spanning Spain, France, Portugal, South Korea, Japan, Hungary, the USA, Mauritius, Israel, and China.

Consumer pricing is published on the website and ranges from accessories at €9.99 through to premium outdoor sofas at approximately €3,785, positioning Dareels in the mid-to-upper segment of the sustainable furniture market. The company holds no patents or trademarks in the public record, operates with no disclosed institutional investors or parent entity, and reports no funding rounds to date — indicating organic, founder/owner-led growth. Klarna is integrated as a payment provider, GDPR (RGPD) and CCPA compliance are documented, and active social presence is maintained on Instagram, LinkedIn, and Pinterest.

Name

dareelsdesign sl.

Legal name

DAREELSDESIGN, S.L.

Website

https://dareels.com

Company type

Private

Operating status

Operating

Short description

Dareelsdesign S.L. (dareels) is a privately held Spanish company that designs, manufactures, and sells handcrafted sustainable indoor and outdoor furniture, lighting, and home accessories via its own e-commerce platform, four Spanish showrooms, and a network of 30+ international authorized retailers serving consumers and trade professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Palafrugell

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): One-time product sales through e-commerce website for consumers. Products include furniture, lighting, textiles, and accessories.
2. Wholesale/B2B Sales: Wholesale pricing offered to registered professionals (interior designers, architects, furniture stores, online shops) through dedicated B2B registration and ordering system.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dareels designs, manufactures, and sells handcrafted sustainable furniture, lighting, textiles, and home accessories made from reclaimed, recycled, and renewable materials such as reclaimed teak, recycled olefin, rattan, linen, jute, and paper cord. The company operates its own e-commerce platform, four physical showrooms across Spain, and a dedicated B2B professional program for interior designers, architects, and furniture retailers with wholesale pricing. Products span indoor furniture (tables, seating, sofas, beds, storage), lighting, accessories (textiles, rugs, kitchenware, decor), and outdoor collections.

Product overview

Dareels is a sustainable design furniture company offering handcrafted furniture and home accessories made from reclaimed, recycled, or renewable materials. The product portfolio consists of four main categories: Mobiliario (indoor furniture including tables, seating, sofas, beds, and storage), Iluminación (lighting fixtures), Complementos (accessories including textiles, rugs, kitchenware, and decor), and Exterior (outdoor furniture). Key named sub-brands include the NORA modular sofa collection designed by Sanna Völker, and individual products like the CORA folding chair, CLAUDE side tables, and various sofa collections (CACCINI, SELMA, STRAUSS, CHOPIN). The company operates on a B2C and B2B model, with showrooms in Spain and an e-commerce platform. The Outdoor Collection 2026 and Indoor Collection 2026 represent their latest seasonal releases.

Differentiator

Problem solved

Functional benefit

Brands

• Nora Collection: A modular sofa collection designed in collaboration with designer Sanna Völker, featuring soft lines, generous volumes, and organic silhouettes.

Products and services

• Mobiliario (Indoor Furniture) Handcrafted indoor furniture line manufactured with reclaimed, recycled, or renewable materials. Includes tables (dining, coffee, side, bedside, consoles, desks), seating (chairs, lounge chairs, benches, stools), sofas (1–4 seater, modular, pouffes, chaise longues), beds and headboards, and storage solutions (sideboards, TV stands, bookcases, cabinets, wardrobes, mirrors, dividers, hangers). Targeted at residential consumers and interior design professionals.
• Iluminación (Lighting) Interior lighting collection comprising ceiling lamps, floor lamps, and table lamps designed to complement the sustainable furniture range. Targeted at homeowners and design professionals seeking natural-material lighting fixtures.
• Complementos (Home Accessories) Home accessories range including textiles (cushions, curtains, bed linen, towels, tote bags, table linen, plaids, covers), rugs (jute, linen, wool, round, indoor/outdoor), kitchenware (plates, bowls, trays, cutting boards, utensils, cutlery), decor (baskets, vases, candle holders, pencil holders, artisan washbasins), and scented candles. Targeted at residential consumers and interior designers.
• Exterior (Outdoor Furniture) Outdoor furniture collection designed for exterior spaces including outdoor tables (dining, coffee, side), seating (dining chairs, benches, stools, sun loungers), sofas (including modular), and outdoor textiles (cushions, rugs, towels). Designed to integrate into landscapes and age beautifully over time. Targeted at homeowners, hospitality, and design professionals.
• NORA Collection (Modular Sofa) Modular sofa sub-brand designed in collaboration with designer Sanna Völker. Features soft lines, generous volumes, and an enveloping silhouette with infinite configuration possibilities, including sofa modules, corner pieces, chaise longues, and integrated side tables. Targeted at residential consumers and design professionals seeking flexible, designer-driven seating.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Authorized Retailer NetworkcoreChannel Partner/ Reseller/ DistributorGlobal network of 30+ authorized retailers and distributors operating in Spain, France, Portugal, South Korea, Japan, Hungary, USA, Mauritius, Israel, and other countries. Includes major retailers like Norhor Home (China), Little Sisters Furniture (South Korea), Villa Levant (South Korea), Ino Mobilier (France), Fleux (France), Shop Asplund (Japan), and many others.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Kave Home: Spanish design-led furniture and home accessories brand with comparable product breadth (indoor, outdoor, decor) and a similar D2C-plus-retailer omnichannel model. Closely comparable geography, target customer, and aesthetic positioning.
• Ferm Living: Scandinavian design brand combining furniture, lighting, and home accessories with a strong natural-materials and craft-led aesthetic. Highly comparable on design philosophy, premium positioning, and category mix (sofas, tables, textiles, decor).
• Bolia: Scandinavian sustainable-design furniture retailer offering customizable sofas, chairs, tables, and accessories made from natural materials. Directly comparable on sustainability narrative, premium pricing, designer collaborations, and omnichannel retail model.
• Sklum: Spanish contemporary furniture and decor brand operating on a D2C e-commerce model with broad indoor/outdoor assortment. Comparable on geography, customer base (design-conscious Spanish/European consumers), and product categories.
• Muuto: Scandinavian design furniture brand offering sofas, chairs, tables, and lighting with a strong craft-meets-modern aesthetic. Comparable on premium design positioning, Scandinavian-adjacent natural materials, and contract/project channel exposure.
• Broste Copenhagen: Nordic-inspired home furniture, lighting, and accessories brand with a strong natural-materials aesthetic (rattan, linen, wood). Comparable on look-and-feel, materials palette, and the breadth across furniture plus soft home accessories.
• Swoon Editions: UK-based design furniture brand producing sofas, tables, and home accessories with frequent collection drops and a D2C-led model. Comparable on design-led positioning, collection cadence, and omnichannel go-to-market.

Broad incumbents

• Maisons du Monde: Large French home furniture and decor retailer with physical stores across Europe and a wide assortment spanning multiple style worlds. Comparable on category mix and channel strategy, but materially larger and more diversified than Dareels.
• La Redoute: Major French home furnishings retailer with deep indoor furniture, decor, and textile categories. Comparable assortment overlap, but materially larger scale and broader (mass-to-mid-market) positioning than Dareels's premium focus.
• IKEA: Global home furnishings incumbent that increasingly competes in the sustainable-materials space. Very different in scale, price point, and supply model, but defines the lower-bound reference point for European home furniture demand that Dareels's customers also shop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dareels
• Instagraminstagram.com/dareels_
• Pinterestpinterest.es/dareelsdesign

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dareelsdesign sl.