What Vert does

Vert is a custom packaging solutions provider for consumer packaged goods (CPG) brands, operating as a division of Underground Print LLC and founded in 2023 by Dustin Steerman, who previously led North America's largest manufacturer of digitally printed pouches (2017-2021). The company sells pouches (stand-up, lay-flat, mylar, child-resistant), boxes (child-resistant, display, corrugated shippers), labels, and specialty containers (POP-VAC jars, Chubby Gorilla) directly to brands through its e-commerce site (vertpack.com) and an enterprise sales team. Vert targets five verticals: cannabis/CBD, sports nutrition, natural products, food & beverage, and pet products, with a core go-to-market message centered on 3-week domestic production turnarounds, no minimum order quantities, and consolidation of multi-vendor packaging procurement into a single source.

Vert's underlying technology centers on digital packaging manufacturing at its Longmont, Colorado facility (opened June 2026), supplemented by international production in Mexico and China for volume scaling. The company operates two proprietary software platforms: DigiFlow, which provides real-time order tracking from production through shipping, and Art Studio, an online artwork submission and approval tool designed to eliminate email-based proofing cycles. Vert also offers a pre-applied labeling service, applying customer labels to primary containers in-house before shipment, and a prototype program delivering physical samples in 5 days or less for approximately $125. Standard lead time is 11 business days, and the company cites 75%+ vendor consolidation for finished packaging as a quantifiable customer outcome.

Vert's revenue model is primarily transactional (one-time purchase of custom packaging) with professional services revenue from pre-applied labeling and prototype production. Pricing is quote-based and not publicly disclosed, with flexible MOQs that accommodate brands at any growth stage. The company is founder-controlled, privately held, and has no disclosed external institutional funding. Named customers span enterprise cannabis operators (Jeeter, SunMed Growers), mid-market brands (Red Roots, Mighty Melts, Vibe Cannabis), and startups (Lunavia). Distribution is direct, with worldwide shipping from domestic and international manufacturing locations.

Name

Vert

Legal name

Underground Print LLC

Website

https://vertpack.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Vert is a custom packaging solutions provider for CPG brands, offering pouches, boxes, labels, and specialty containers through a single-source supply model. The company serves cannabis, sports nutrition, natural products, food & beverage, and pet product verticals via domestic digital production and direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Packaging Products: Manufacture and sale of custom packaging including pouches (stand-up, lay-flat, mylar, child-resistant), boxes (primary, child-resistant, display, corrugated shippers), and labels. Products are custom printed to brand specifications with various finishes.
2. Pre-Applied Labeling Services: In-house label application service where Vert applies labels to primary containers before shipment, providing convenience and consistent quality for brands.
3. Prototype Production: Fast prototype production service delivering physical samples in 5 days or less for approximately $125, enabling brands to review design, quality, and functionality before bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Vert is a custom packaging manufacturer and single-source packaging partner for CPG brands. It produces and sells custom-printed pouches (stand-up, lay-flat, mylar, child-resistant), boxes (child-resistant, display, corrugated shippers), POP-VAC jars, Chubby Gorilla containers, and labels, supported by an in-house pre-applied labeling service, prototype production, and proprietary DigiFlow and Art Studio platforms for order tracking and artwork approval.

Product overview

Vert is a custom packaging solutions provider serving modern CPG brands with a single-source supply chain platform. The core offering includes flexible packaging (Stand Up Pouches, Lay Flat Pouches, Custom Mylar Pouches, Child Resistant Pouches) and rigid packaging (Child Resistant Boxes, Display Boxes, Corrugated Shipping Boxes, POP-VAC Jars, Chubby Gorilla Containers, Labels). Supporting services include In-Mold Labeling and Pre-Applied Labels. Vert's platform features include DigiFlow for order tracking and Art Studio for artwork approval. The company operates from domestic production in the USA with scaling options to Mexico and China.

Differentiator

Problem solved

Functional benefit

Products and services

• Stand Up Pouches

Quantifiable outcome

• Custom packaging delivered in 10 business days (Lunavia case study)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Chubby GorillacoreChannel Partner/ Reseller/ DistributorVert is an authorized wholesale distributor of Chubby Gorilla packaging products. Chubby Gorilla containers feature all-in-one SmartCap with built-in tamper-evident band, gapless surface seal, and child-resistant closure. Vert offers full customization from container color to labels and branding.
• POP-VACcoreTechnology or IntegrationVert offers POP-VAC jars - reusable, child-resistant vacuum-seal containers certified by a third-party NRTL. The air-tight vacuum mechanism preserves product freshness and terpene integrity. Vert provides custom labeling solutions including donut-style, coin-style, full wrap, and tamper-evident labels for POP-VAC jars.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ePac Holdings: Direct competitor in digital flexible packaging with a similar model of serving small-to-mid-market CPG brands via short-run, quick-turnaround custom pouches — overlapping core product, customer segment, and technology approach.
• Greenlane Holdings: Cannabis-focused packaging and accessory distributor serving dispensaries and brands, including comparable child-resistant and compliance product lines — similar go-to-market and channel positioning.
• Loud Packaging: Direct cannabis packaging competitor providing custom mylar bags, child-resistant exit bags, jars, and labels to cannabis brands — directly comparable product mix and customer profile.
• Calyx Containers: Direct cannabis packaging peer offering child-resistant containers, jars, and compliance-focused solutions to flower, pre-roll, and concentrate brands — overlapping product lines and target customer base.

Broad incumbents

• ProAmpac: Large flexible packaging incumbent offering pouches, roll stock, and labels across food, beverage, and CPG — broad overlap on product formats and end markets, though not specialized in cannabis or short-run digital.
• Printpack: Major converter of flexible and rigid packaging for food, beverage, and CPG — overlapping pouch and label capabilities, but serving large enterprise customers with long-run production.
• Constantia Flexibles: Global flexible packaging incumbent producing pouches, labels, and films for pharma, food, and consumer goods — overlapping product categories but operating at much larger scale and longer run lengths.
• Coveris: European-headquartered flexible packaging manufacturer with strong CPG presence in pouches and films — overlapping product formats and end markets, though at a much larger and more diversified scale.
• Berlin Packaging: Largest hybrid packaging supplier offering containers, closures, and custom packaging services across CPG verticals — comparable one-stop-shop model but with a rigid/glass focus and broader product portfolio.

Others

• Chubby Gorilla: Supplier partner of Vert that manufactures the SmartCap child-resistant containers Vert distributes; an upstream vendor and adjacent brand rather than a direct competitor, but its product sits inside Vert's cannabis portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vert-packaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vert