Veteran Business Community (VBC)

What Veteran Business Community (VBC) does

Veteran Business Community (VBC) is an Australian non-profit membership organisation founded in 2020 and headquartered in Sydney, operating as the country's principal community for veteran-owned businesses. VBC serves three primary member cohorts — veteran entrepreneurs, transitioning defence personnel considering business ownership, and veteran family businesses — alongside a secondary audience of government and corporate buyers seeking verified veteran suppliers. The organisation runs a four-tier membership model: a free Network tier, an annual Certification tier at A$200/year for verified veteran-owned status, an Alliance tier at A$100/month for strategic introductions and Connect Circles, and an Advisory tier at A$750/month for structured coaching and growth frameworks.

VBC's technology stack comprises a digital community platform, dedicated iOS and Android mobile applications, a proprietary VBC Verification System that vets veteran service, Australian residency, business ownership and effective control, and a searchable Veteran Business Directory. Distribution extends beyond the VBC website into third-party procurement infrastructure via partnerships with BenchOn (Veteran Industry Portal) and ICN Gateway, positioning certified members for visibility to enterprise and government supply chains. Supporting infrastructure includes a podcast series with 100+ episodes across three seasons, a weekly newsletter, and an event portfolio spanning weekly networking sessions, monthly 'Lunch in the Mess' sessions, and the VetCon annual conference launched in 2026.

The business model is membership-subscription-driven, monetising community participation through tiered recurring fees and value-added advisory services. GTM is community-led: a free Network tier serves as lead generation, with conversion pathways into paid certification, alliance and advisory products. VBC also pursues a procurement-led growth motion by advocating for dedicated Veteran Procurement Policies at Federal and State Government levels and integrating with procurement platforms. As of the latest reporting, VBC claims a network of 1,000+ veteran-owned businesses, 500+ actively engaged veteran business leaders, 200+ events delivered, and A$3m+ in direct revenue generated for member businesses through strategic introductions, though VBC's own revenue is not publicly disclosed. The team consists of 8 employees.

Name

Veteran Business Community (VBC)

Legal name

Veteran Business Community

Website

https://veteranbc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Veteran Business Community (VBC) is an Australian non-profit operating the country's primary membership community for veteran-owned businesses, offering verification, networking, procurement access and structured advisory across four subscription tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney, NSW

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Four-tier membership model with free Network tier and three paid tiers: Certification ($200/year), Alliance ($100/month), and Advisory ($750/month). Creates recurring subscription revenue from veteran business community.
2. Certification Fees: Annual certification fee of $200 per year (excl. GST) for veteran-owned business verification and official branding rights. Billing commences three months after sign-up.
3. Strategic Services: High-value advisory services at $750/month providing structured coaching, accountability, and business growth support for scaling veteran businesses.
4. Alliance Membership: $100/month membership providing access to strategic introductions, Connect Circles, mastermind sessions, expert roundtables, and exclusive commercial opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Veteran Business Community (VBC) operates a tiered membership and services platform supporting Australian veteran-owned businesses. The core commercial offering is a four-tier subscription model — free VBC Network community access, $200/year VBC Certification (verified veteran-owned status with branding rights), $100/month VBC Alliance (strategic introductions and Connect Circles), and $750/month VBC Advisory (structured 12-month business coaching). Supporting the tiers are a VBC mobile app, a BenchOn-powered Veteran Industry Portal for procurement access, the VBC Podcast, and event programming (Lunch in the Mess, networking sessions, VetCon annual conference).

Product overview

Veteran Business Community (VBC) operates a multi-tiered membership and services platform supporting Australian veteran-owned businesses. The offering comprises four core tiers: VBC Network (free entry-level community access), VBC Certification ($200/year for veteran-owned business verification and official status), VBC Alliance ($100/month for strategic introductions and high-trust networking via Connect Circles), and VBC Advisory ($750/month for structured business coaching and growth frameworks). Supporting the membership tiers are the VBC mobile app, a BenchOn-powered Veteran Industry Portal for procurement opportunities, the VBC Podcast for community storytelling, and VBC Connect Circles exclusive to Alliance members. The platform also organizes VetCon, the annual veteran business conference with awards.

Differentiator

Problem solved

Functional benefit

Brands

• VBC Network: Free community access platform for veterans exploring business or wanting to stay connected to the veteran business community.
• VBC Certification
• VBC Alliance
• VBC Advisory
• Veteran Procurement Program
• VBC Podcast
• VetCon
• Veteran Industry Portal

Products and services

• VBC Network Free community access point for Australian veterans and supporters to stay connected to the veteran business community, participate in conversations, access monthly networking events and download the VBC mobile app for community chat.
• VBC Certification (Verification) Annual veteran-owned business verification service that verifies veteran status, Australian residency, business ownership and veteran ownership percentage, and awards official Certified or Registered VBC Veteran-Owned status with badge and branding rights for use on websites, proposals and marketing materials. Priced at $200 per year excluding GST, with billing commencing three months after sign-up.
• VBC Alliance Members-only monthly subscription providing strategic introductions, high-trust small-group networking through VBC Connect Circles, mastermind sessions, expert roundtables, an Alliance Exchange member-to-member value programme, and access to exclusive commercial opportunities. Priced at $100 per month excluding GST, with a 75% discount available for eligible charities and not-for-profits supporting the veteran community.
• VBC Advisory Structured business coaching and advisory programme for veteran entrepreneurs ready to scale, providing growth frameworks, accountability, group advisory sessions and direct access to experienced operators over a 12-month commitment with a selection process. Priced at $750 per month excluding GST.
• VBC App Mobile application available on Google Play and the Apple App Store providing community members with private community chat, business directory access, listings and the ability to connect with other veteran business owners.
• Veteran Industry Portal BenchOn-powered platform connecting veteran-owned businesses with buyers and suppliers, providing access to tenders, contracts and business opportunities and is available to VBC-certified veteran businesses.
• VBC Podcast Long-form podcast sharing stories, experiences and insights from veteran business community members, distributed on Spotify and Apple Podcasts and forming part of VBC's content marketing channel.
• VBC Connect Circles Exclusive small-group networking programme within VBC Alliance that brings together curated groups of veteran business owners in high-trust circles for relationship building, structured three-session formats and business collaboration.
• Lunch in the Mess Monthly digital networking session for VBC members providing ongoing community engagement, connection opportunities and guest-speaker business insights.
• VetCon Annual veteran business conference hosting the veteran business community and featuring the Veteran Business Awards to recognise achievements within the veteran business sector.

Quantifiable outcome

• $3m+ direct revenue created through VBC strategic introductions
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, supporting and minor.

• Commonwealth Bank of AustraliacoreStrategic or Co-development PartnerPlatinum partner of VBC. Commonwealth Bank supports veteran-owned businesses through dedicated banking services and financial backing for the veteran business community.
• Advocates OnlinesupportingGTM or Marketing PartnerGold tier partner providing services or support to VBC community members.
• Frontline AustraliasupportingGTM or Marketing PartnerGold tier partner supporting veteran business community through training or services.
• Allied Integrated ManagementminorGTM or Marketing PartnerSilver tier partner supporting veteran business community.
• With Me With You (WYWM)minorGTM or Marketing PartnerSilver tier partner supporting veteran employment and business initiatives.
• Trojans TreksupportingStrategic or Co-development PartnerSilver tier partner focused on veteran support through programs and initiatives. Featured on VBC Podcast discussing veteran advocacy and community programs.
• Purpose ProcurementsupportingChannel Partner/ Reseller/ DistributorBronze tier partner helping connect veteran businesses with procurement opportunities.
• Xennox DiamondsminorGTM or Marketing PartnerBronze tier partner supporting veteran business community.
• Offshore TalentminorGTM or Marketing PartnerBronze tier partner supporting veteran business community.
• Ringers WesternminorGTM or Marketing PartnerBronze tier partner supporting veteran business community.
• ICN GatewaycoreChannel Partner/ Reseller/ DistributorIndustry Procurement partner enabling veteran businesses to compete for government and corporate projects. Provides listing in the ICN platform for visibility to buyers.
• The Industry PlatformsupportingChannel Partner/ Reseller/ DistributorIndustry procurement partner providing additional visibility for veteran businesses in supply chains.
• BenchOncoreTechnology or IntegrationTechnology partner powering the Veteran Industry Portal, connecting veteran businesses with buyers, tenders, contracts and opportunities. Deep integration with VBC verification system.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bunker Labs: Bunker Labs is a nonprofit network that helps military-connected founders start and grow companies through mentorship, education, and local chapters. Its mission, community-led model, and entrepreneur development focus closely mirror VBC's veteran-business support.
• Vetrepreneurs: Vetrepreneurs is a veteran-focused community and resource network for entrepreneurs and business owners. It overlaps with VBC's peer networking, education, and veteran-business community positioning.
• The Rosie Network: The Rosie Network is a nonprofit supporting military spouses and veterans in building businesses through mentorship, community, and resources. It has a similar target population and business-development mission, with a stronger military-spouse emphasis.
• Warrior Rising: Warrior Rising is a nonprofit that provides training, mentoring, and business-building support to veterans and military spouses. It overlaps with VBC's entrepreneurship, advisory, and network offerings.
• Institute for Veterans and Military Families: The Institute for Veterans and Military Families delivers entrepreneurship training, research, and resources to veterans and military families. It is comparable in veteran entrepreneurship support, although its model is more programmatic and institutional.

Broad incumbents

• Supply Nation: Supply Nation is an Australian supplier-diversity platform that verifies and connects Indigenous-owned businesses to corporate and government buyers. Its verification, directory, and procurement-matching model is comparable to VBC's certified directory and buyer-access proposition, though it serves a different constituency.

Emerging players

• VetsInTech: VetsInTech is a veteran-focused nonprofit community helping military veterans build careers and businesses in technology. It shares VBC's veteran support and community model but is concentrated on the technology sector.

Regional players

• VeteranOwnedBusiness.com: VeteranOwnedBusiness.com is a US directory and marketplace connecting consumers and organizations with veteran-owned businesses. It is comparable to VBC's verified business directory and procurement discovery, but primarily serves the United States.

Others

• Industry Capability Network: The Industry Capability Network connects Australian suppliers with major projects and buyers. It is comparable to VBC's procurement pathway and partner ecosystem, but is broader infrastructure rather than a veteran-focused membership community.
• BenchOn: BenchOn is a procurement and supplier-discovery technology platform that powers VBC's Veteran Industry Portal. It overlaps with the buyer, tender, and contract discovery layer, but is an enabling partner rather than a direct community competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/veteranbc
• YouTubeyoutube.com/@veteranbc
• Facebookfacebook.com/veteranbusinesscommunity
• LinkedInlinkedin.com/company/veteran-business-community
• Instagraminstagram.com/veteranbc
• TikToktiktok.com/@veteranbc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veteran Business Community (VBC)