Veterinaro

What Veterinaro does

Veterinaro is a privately held, cloud-based SaaS company headquartered in Warsaw, Poland, founded in 2015 and operating with a team of 5 employees. The company develops and sells veterinary practice management software targeted at small and medium-sized veterinary clinics in Poland. Its core product is a browser-accessible platform, hosted on Microsoft servers, that supports patient data management, medical history, appointment scheduling, therapy planning, inventory control, and automated visit documentation. The company positions the product as the only Polish-market veterinary software with full functionality on Apple devices (Mac, iPad, iPhone) and offers a registered trademark called Online Medical Card® integrated with the Pupil.pl appointment-booking platform.

The business model is a four-tier monthly subscription: Basic at 56 PLN, Extended at 97 PLN (labeled "Bestseller"), Premium at 138 PLN, and Premium+ at 189 PLN, with users, warehouses, and modules (farm animals, hospital, reception) gated by tier. A supplementary revenue stream comes from paid veterinary webinars and training sessions. Distribution is predominantly self-serve via veterinaro.pl, with free demos, no admission fees, free onboarding training, and a customer referral program that awards one free month per successful referral. The company also runs social media on Facebook, Instagram, and YouTube and is accessible by phone and email Monday through Friday 9:00-17:00.

The company is bootstrapped with no disclosed external funding, no M&A activity, and a 5-person headcount consistent with a small, founder-led operation. The customer base is composed of individual SMB veterinary practices, with named testimonials from clinics in Warszawa, Serock, Opole Lubelskie, Lublin, and Praska Prkotnia. The product is offered in Polish and English, though the company explicitly serves only the Polish market. The CEO is Anna Kurek, and the leadership team is led by a Project Manager and a sales and marketing specialist as the only other identified roles.

Name

Veterinaro

Legal name

Veterinaro

Website

https://veterinaro.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Veterinaro is a privately held Warsaw-based SaaS company offering a cloud-hosted veterinary practice management system for small and medium-sized clinics in Poland, sold via tiered monthly subscriptions and complemented by paid veterinary training webinars.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

akta.pro primary industry

Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB)

akta.pro secondary industries

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Veterinary Inventory, Pharmacy & Medication Management (HLAMAMAF)

Keywords

• Veterinary practice management
• Cloud-based veterinary software
• Veterinary clinic software
• Animal medical records
• Veterinary SaaS platform

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Basic: Entry-level subscription tier providing 1 user, 1 warehouse, mobile access, calendar for doctors, email/SMS reminders, visit documentation, and free system updates.
2. SaaS Subscription - Extended: Mid-tier subscription with 4 users, 3 warehouses, SMS reminders and periodic messages, and farm animals module. Builds on Basic tier features.
3. SaaS Subscription - Premium: High-tier subscription with 6 users, 4 warehouses, no animal limit, free data import from other programs, hospital module, reception module, and Pupil.pl integration.
4. SaaS Subscription - Premium+: Top-tier subscription with 10 users (above that individual pricing), daily automatic backups, encrypted data, and dedicated account manager.
5. Educational Training & Webinars: Professional online lectures, webinars, and training sessions for veterinarians conducted by experts from various veterinary fields. Provides certificates of participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Veterinaro is a cloud-based veterinary practice management SaaS system that enables veterinary clinics in Poland to manage patient data, medical histories, appointments, therapy planning, and visit documentation from any device. The platform is sold via tiered monthly subscriptions and includes the proprietary Online Medical Card® electronic medical record system, multi-station access, SMS/email client reminders, and inventory management.

Product overview

Veterinaro is a cloud-based veterinary practice management system offered as a unified platform with tiered subscription packages (Basic, Extended, Premium, Premium+). The core system provides patient data management, medical history, appointment scheduling, therapy planning, and automatic documentation generation. The Online Medical Card® enables electronic storage of animal medical records. The product lineup includes four pricing tiers that add users, warehouses, and advanced modules (farm animals, hospital, reception) as tier increases. The Premium+ tier adds encrypted data backups and dedicated account management. All packages include cloud-based operation across all devices including Apple ecosystem, SMS/email notifications, and free system updates.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• System setup time: 15 minutes
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Pupil.plcoreTechnology or IntegrationIntegration partnership with Pupil.pl for online appointment booking, electronic business cards, and Online Medical Card services. Veterinaro promotes Pupil.pl services to their veterinary clinic clients and integrates their platform into the software ecosystem.
• Fundacja PociechomminorOthersPolish animal welfare foundation. Logo displayed on partners page indicating charitable/community partnership.
• Rzetelny RegulaminminorOthersLegal/business services partner providing regulatory compliance services. Logo displayed on partners page.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ProVet: European-origin cloud veterinary practice management platform with EMR, scheduling, and inventory modules serving clinics across multiple geographies — directly comparable SaaS play to Veterinaro with similar feature set and veterinary specialization.
• eVetPractice: Cloud-based veterinary practice management software for small and mixed-animal clinics, emphasizing low-friction onboarding and subscription pricing — overlaps directly with Veterinaro's product-led SMB focus and modular feature tiers.
• VETport: Web-based veterinary practice management offering EMR, scheduling, and inventory with cross-device access; competes in the same cloud SaaS, SMB-clinic segment as Veterinaro.
• ezyVet: Cloud-based veterinary practice management SaaS that competes head-to-head with Veterinaro's product-led positioning, serving clinics with multi-station access, EMR, billing, and online booking — direct overlap in functionality and target SMB customer.
• Hippo Manager: Cloud-based veterinary practice management software serving SMB clinics with EMR, scheduling, billing and online booking — closely aligned in product scope, delivery model, and SMB focus with Veterinaro.

Broad incumbents

• IDEXX Cornerstone: Market-leading veterinary practice management software from IDEXX, one of the largest animal-health incumbents globally; competes with Veterinaro's workflow, EMR, and inventory features but as part of a much broader diagnostics-plus-software portfolio rather than a niche Polish cloud SaaS.
• AVImark: Long-established US-origin veterinary practice management system now distributed through Covetrus; offers EMR, appointment scheduling, and inventory comparable to Veterinaro, but operates in a much broader installed footprint rather than a focused cloud SaaS niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@veterinaro1660
• Facebookfacebook.com/veterinaro
• Instagraminstagram.com/vete_rinaro
• LinkedInlinkedin.com/company/veterinaro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterinaro