What Vet Voice Foundation does

Vet Voice Foundation (VVF) is a national 501(c)(3) nonprofit organization founded in 2009 and headquartered in Portland, Oregon with operational presence in Washington, D.C. The organization mobilizes military veterans to serve as civic leaders and policy advocates, operating a portfolio of campaigns spanning voter mobilization (Growing The Veterans Vote, Vet the Vote), voting rights litigation, conservation advocacy (including national monument designation), disinformation defense, and foreign & domestic policy. VVF combines field organizing, voter file-driven mobilization, litigation support, public education, and coalition building across all 50 states, with active campaigns documented in California, Nevada, Michigan, and Mississippi during 2024–2026.

VVF's technology stack consists of a voter file database used for voter mobilization campaigns and CRM systems for donor and constituent tracking. The organization produces original media including the Field Notes Podcast, the War Game Documentary, and various video advertisements distributed across owned social channels (Twitter/X, Facebook, Instagram, YouTube) and earned media. Strategic partnerships with the Elias Law Group, Mississippi Center for Justice, Nevada Alliance for Retired Americans, Mississippi Alliance for Retired Americans, and Priorities USA support VVF's litigation and advocacy agenda. Seven retired general and flag officers signed a 2024 letter supporting the organization's national monuments campaign, signaling high-level military endorsement.

VVF generates revenue entirely through donations and grants. Individual donations are accepted via the ActBlue platform at suggested tiers of $5, $10, $25, $50, and $100. Grant funding, referenced in job postings for grant administration, represents a secondary revenue stream from foundation and government sources. As a nonprofit advocacy organization, VVF does not sell products or services; its "products" are campaigns, training programs, litigation outcomes, and media content distributed to veteran volunteers, military families, and the broader public. The organization is led by CEO Janessa Goldbeck and operates with a lean team of approximately 11 employees.

Name

Vet Voice Foundation

Legal name

Vet Voice Foundation

Website

https://vetvoicefoundation.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Vet Voice Foundation is a 501(c)(3) nonprofit founded in 2009 that mobilizes U.S. military veterans as civic leaders and policy advocates. It runs voter mobilization, voting rights litigation, conservation, and foreign/domestic policy campaigns nationwide, funded by donations and grants.

Ownership category

akta.pro rank

Product category

Nonprofit Civic Advocacy

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)

Keywords

• Veteran civic engagement
• Voter mobilization campaigns
• Voting rights advocacy
• Public lands conservation
• Nonprofit policy advocacy

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Primary revenue stream from individual donors supporting the nonprofit's mission. Accepts donations via ActBlue platform at various levels ($5, $10, $25, $50, $100+). Also receives contributions from supporters via website donation forms.
2. Grants: Grant funding for organizational operations and campaigns. Job posting references grant administration as a key responsibility, indicating significant grant-based funding from foundations and government sources.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vet Voice Foundation is a national 501(c)(3) nonprofit that empowers military veterans to become civic leaders and policy advocates through voter mobilization, voting rights defense, public lands conservation, counter-disinformation campaigns, and foreign and domestic policy advocacy. The organization runs structured campaigns (Growing The Veterans Vote, Vet the Vote, Voting Rights, Conservation, Disinformation, Foreign and Domestic Policy) supported by litigation interventions, coalition building, and media productions including the War Game Documentary and Field Notes Podcast.

Product overview

Vet Voice Foundation is a national 501(c)(3) nonprofit organization that operates as a unified advocacy platform rather than a technology product company. The organization offers a portfolio of advocacy campaigns centered on veteran civic engagement: the core VV Foundation mission provides training and tools for veterans to become policy advocates; Growing The Veterans Vote and Vet the Vote focus on voter mobilization; Voting Rights defends ballot protections; Conservation advocates for public lands; Disinformation counters misleading narratives; and Foreign & Domestic Policy addresses national security issues. Supporting these campaigns are media products including the War Game Documentary, Field Notes Podcast, and various video ads.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 500 California veterans mobilized for national monuments advocacy
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Seven Retired General and Flag OfficersflagshipStrategic or Co-development Partner · 10 October 2024Signed letter urging President Biden to designate Chuckwalla, Kw'tsán, and Sáttítla as national monuments, demonstrating high-level military leadership support for conservation campaigns.
• Nevada Alliance for Retired AmericanscoreStrategic or Co-development Partner · 19 July 2024Co-defendants in Republican National Committee v Burgess case defending Nevada mail ballot receipt deadline. Both organizations intervened in the case and successfully moved for dismissal, protecting voting rights for military and senior voters in Nevada.
• Mississippi Alliance for Retired AmericanscoreStrategic or Co-development Partner · 7 March 2024Co-plaintiffs defending Mississippi law ensuring absentee voters who mail ballots by election day are not disenfranchised by mail delays. Both organizations intervened in the lawsuit to protect voting rights.
• Elias Law GroupcoreImplementation/ SI/ Consulting PartnerLegal counsel representing Vet Voice Foundation and Mississippi Alliance in voting rights litigation challenging Mississippi's mail ballot receipt deadline.
• Mississippi Center for JusticecoreImplementation/ SI/ Consulting PartnerCo-legal counsel with Elias Law Group representing VVF in Mississippi voting rights case defending ballot receipt deadline law.
• Priorities USAminorStrategic or Co-development PartnerJointly filed an amicus brief in Michigan to protect voter registration sites, demonstrating partnership on voting rights protection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Protect Democracy: Protect Democracy is a nonpartisan organization dedicated to preventing American democracy from declining into authoritarianism, with active election-related litigation and veteran leadership. It is comparable to VVF's democracy defense and voting rights interventions and shares the unusual feature of veteran-affiliated leadership.
• Voto Latino: Voto Latino is a civic engagement organization that registers and mobilizes Latino voters through culturally relevant programming. It is comparable to VVF as a community-led, identity-focused voter mobilization and civic engagement nonprofit, differing primarily in target demographic (Latino vs. veteran).
• League of Conservation Voters: LCV is an environmental advocacy organization working to elect pro-conservation candidates and pass pro-conservation policies. VVF's Conservation campaign (national monuments, public lands) is directly comparable in policy area, though LCV operates at significantly larger scale and with an explicitly political mission.

Direct peers

• Rock the Vote: Rock the Vote is a nonpartisan nonprofit focused on registering and mobilizing young voters. VVF's Growing The Veterans Vote and Vet the Vote campaigns are directly comparable in function (voter registration, mobilization, poll worker recruitment) but targeted at the veteran demographic rather than young people broadly.
• Iraq and Afghanistan Veterans of America (IAVA): IAVA is the leading post-9/11 veteran advocacy organization, focused on policy, community building, and civic engagement for the post-9/11 generation of veterans. It is directly comparable to VVF as a veteran-membership nonprofit running policy campaigns and member mobilization, with a somewhat narrower policy portfolio.
• VoteVets: VoteVets is a veteran-focused political advocacy organization that runs voter mobilization, policy advocacy, and electoral campaigns for veterans and military families. It is the closest direct comparable to Vet Voice Foundation in mission, beneficiary population, and community-led organizing model.
• Demos: Demos is a public policy organization working on voting rights, money in politics, and inclusive democracy. Its election administration and voter protection research, litigation support, and advocacy campaigns closely mirror VVF's Voting Rights work, though Demos is a think tank/advocacy hybrid rather than a membership organization.
• Common Cause: Common Cause is a nonpartisan, member-driven government accountability organization that works extensively on voting rights, election protection, and democracy reform. VVF's Voting Rights campaign and election litigation are directly comparable to Common Cause's core election law work, though VVF focuses on the veteran constituency while Common Cause is broader.

Broad incumbents

• Brennan Center for Justice: The Brennan Center is a nonpartisan law and policy institute at NYU that conducts research, litigation, and advocacy on voting rights, democracy, and criminal justice. It is comparable to VVF's policy research and election litigation work but operates at substantially larger scale and as part of a university.
• National Military Family Association: NMFA is a military family advocacy organization that engages on policy, benefits, and quality-of-life issues for military families. It is comparable as a veteran/military family member organization engaged in policy advocacy, though its focus is broader benefits rather than voting and democracy issues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VetVoiceFound
• YouTubeyoutube.com/channel/UC4qDqEnfzS_k0OB2jlNa9SA
• Facebookfacebook.com/VetVoiceFoundation
• Instagraminstagram.com/vetvoicefoundation
• LinkedInlinkedin.com/company/vet-voice-foundation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vet Voice Foundation