Vine Farmer

Name

Vine Farmer

Legal name

VF Wines, Inc.

Website

https://vfwines.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fine Wine Import & Distribution

NAICS

Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Fine wine importation
• Italian wine distribution
• Wine wholesale
• Specialty glassware distribution
• Grower wine portfolio

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fine wine wholesale: Vine Farmer imports fine Italian wine and self-wholesales to the retail and hospitality industry. They also distribute GRASSL Glassware in New York, Massachusetts, and Rhode Island. Revenue is generated through the resale of imported wines and glassware to trade customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vine Farmer imports fine Italian wines from appellation-defining growers and self-wholesales them to retail and hospitality businesses in Massachusetts, New York, and Rhode Island. The company also imports and distributes GRASSL Glass mouth-blown glassware across the same three states. Operations are vertically integrated — self-import, self-wholesale, self-warehouse, and self-deliver — to ensure quality and consistency at every level.

Product overview

Vine Farmer operates as a fine wine importer and self-wholesale distributor offering a curated portfolio of Italian appellation-defining wines. The company functions as a single unified service rather than a platform architecture, combining physical wine distribution with original content creation including grower interviews, educational curriculum, and the proprietary Rebellious Nature collaboration label. They also distribute GRASSL Glass mouth-blown glassware as a complementary product line. The core offering centers on importing wines from culturally significant Italian growers—primarily from Piedmont (Barolo, Roero), Tuscany (Brunello di Montalcino), and Romagna (Predappio)—alongside German Rieslings from Saar Valley.

Differentiator

Problem solved

Functional benefit

Brands

• Rebellious Nature: A collaborative wine label created by Renato Vezza of Bricco Ernesto and Vine Farmer. The project produces small quantities of wines (fewer than 4k combined bottles per year) featuring Arneis-based Bianco and Nebbiolo-based Rosso, with different winemakers highlighted each year.

Products and services

• Fine Italian Wine Import & Distribution Vine Farmer imports and distributes a curated portfolio of fine Italian wines from appellation-defining growers across Piedmont (Barolo, Roero, Barbaresco), Tuscany (Brunello di Montalcino), Romagna (Sangiovese di Predappio), and other emerging Italian regions, as well as German Rieslings from the Saar Valley, to retail and hospitality customers in Massachusetts, New York, and Rhode Island. The portfolio includes Barale Fratelli, Valfaccenda, Chiara Condello, and Weber Brüder.
• Rebellious Nature A collaborative wine label co-created by Renato Vezza of Bricco Ernesto and Vine Farmer, producing small-batch co-fermented wines (fewer than 4k combined bottles per year) from old-vine native varieties, including Arneis-based Bianco and Nebbiolo-based Rosso. Vine Farmer serves as the primary US importer, providing creative input and storytelling for each year's wine, with different winemakers featured each vintage.
• GRASSL Glassware Distribution Vine Farmer imports and distributes GRASSL Glass mouth-blown glassware (Vigneron Series, Elemental Series, and Amelie collections) for New York, Massachusetts, and Rhode Island, serving starred restaurants and high-end hospitality customers.

Quantifiable outcome

• Deepest Roero portfolio in the country
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• GRASSL Glass (Alexander Mackh)coreChannel Partner/ Reseller/ DistributorVine Farmer is the exclusive importer and distributor of GRASSL Glass mouth-blown glassware in New York, Massachusetts, and Rhode Island. Alexander Mackh, founder of GRASSL Glass, is a Forbes 30 Under 30 winner for European Culture and has built a following across 40 countries including Domaine Roulot, Domaine Fourrier, and starred restaurants such as Jean-Georges and Jungsik.
• Bricco Ernesto (Renato Vezza)coreStrategic or Co-development PartnerVine Farmer collaborates with Renato Vezza of Bricco Ernesto on the Rebellious Nature project — a co-created wine label producing ~2,000 bottles per year. Renato approaches different winemakers each year for a shared wine, while Vine Farmer serves as the primary US importer, provides creative input, and tells the story of each vintage. Also imported by Becky Wasserman and Noble Rot internationally.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Domaine Select Wine Estates: New York fine wine importer with a portfolio of grower-driven estates across France and Italy. Comparable curation-led model targeting the same on-trade and independent retail accounts.
• Polaner Selections: New York-based fine wine importer with strong Burgundy and Rhône focus and a similar portfolio-depth positioning. Competes in the same Northeast trade market for restaurant and retail placements.
• T. Edward Wines: NYC-based importer of fine European wines with an editorial, producer-story emphasis similar to Vine Farmer's. Competes in overlapping trade accounts in the Northeast.
• Kermit Lynch Wine Merchant: Berkeley-based boutique importer of fine French and Italian wines with a similar curation-first philosophy, direct-to-trade wholesale model, and reputation for identifying emerging growers before they break through. Closest analog to Vine Farmer's model and ethos.
• Skurnik Wines & Spirits: Long-established NYC fine wine importer with deep portfolios across France, Italy, and Germany. Larger and broader than Vine Farmer but operates the same importer-to-trade model for fine European wines.
• Veronawine Imports: U.S. importer focused specifically on Italian fine wines, with deep producer relationships in Piedmont and Tuscany. Directly comparable category and customer overlap with Vine Farmer.
• Rosenthal Wine Merchant: New York-based importer of fine European wines, particularly Burgundy, Loire, and Italian regions, with strong editorial and storytelling. Comparable in scale and grower-relationship-driven positioning to Vine Farmer.
• European Cellars / Eric Solomon Selections: Importer of fine European wines with strong Rhône, Loire, and emerging-region focus. Comparable in its emphasis on emerging, terroir-driven growers and trade storytelling.
• Becky Wasserman & Co. Long-time importer of fine European wines with strong Burgundy and Rhône portfolios; specifically named in Vine Farmer's own data as an international co-importer for the Rebellious Nature project. Directly comparable curation-focused importer.
• Vias Imports: NYC-based importer specializing in fine Italian wines, directly overlapping Vine Farmer's core category. Competes head-to-head for Italian fine wine placements in the Northeast trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=ECEzLb6ZWmM
• LinkedInlinkedin.com/company/vine-farmer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vine Farmer