Via Sport
Via Sport is an Australian not-for-profit that uses sport (primarily AFL) to deliver international development and cultural exchange programs for schools and students in Indonesia and India, with a focus on women's participation and disability inclusion.
- Company typePrivate
- Founded2016
- HeadquartersDenpasar, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Via Sport does
Via Sport is an Australian not-for-profit organization founded in 2016 that uses Australian Football (AFL) as a medium for international development, public diplomacy, and cultural exchange between Australia and countries in the Asia-Pacific region, primarily Indonesia and India. The organization designs and delivers sports-based programs targeting schools and students, with explicit objectives to increase women's participation in sport by 20%, promote disability inclusion, and build people-to-people links between Australian and Southeast Asian/South Asian communities. Core programs include the AFL Sports Teaching Program in Bali (reaching 300-400+ Indonesian students per week across six to eight schools), the India AFL 9s pilot in Mumbai (three schools), the Sports Development Program in Bali villages (Grades 1-9 aligned with the Bali Education Department curriculum), and the Summer Adventure Package — a four-week immersive paid volunteer program priced at AUD $1,949.
The organization operates without proprietary technology, delivering programs through in-person volunteer placements, school partnerships, and on-the-ground AFL coaching. Its underlying technology stack is a standard website (viasport.org) backed by basic content marketing and social media engagement (~10,000 followers added per month, per self-reporting). Differentiators are operational rather than technical: documented pre/post survey evaluation methodology, programs co-designed with local bodies and the Bali Education Department, alignment with UN Sustainable Development Goals, and a one-house volunteer facility in Denpasar with capacity for ~20.
The revenue model is a hybrid of donations (with a stated AUD $10,000 target for an online sports education program), volunteer program fees (Summer Adventure Package, 1-4 week options), corporate sponsorships (logo placement on platform and social media), and government grants (notably Australia-Indonesia Institute funding under DFAT, and Australia India Institute support for the Mumbai pilot). Go-to-market is community-led: volunteers apply through the website on Monday intakes, programs are delivered via direct school partnerships in Indonesia and India, and the organization layers event-driven visibility through inter-school AFL 9s competitions attended by Australian diplomatic representatives. Operations were suspended in 2020 due to COVID-19 with no documented resumption in the available data.
Via Sport firmographics
Firmographics- Name
- Via Sport
- Legal name
- Via Sport
- Website
- https://viasport.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Via Sport is an Australian not-for-profit that uses sport (primarily AFL) to deliver international development and cultural exchange programs for schools and students in Indonesia and India, with a focus on women's participation and disability inclusion.
- Ownership category
- akta.pro rank
Via Sport industry classification
Industry- Product category
- Sports Diplomacy & International Development Programs
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Recreational & Intramural Sports Programs (MPAKACAG)
- akta.pro secondary industries
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Youth & Amateur Sports Tournaments (MPAGAMAF), Intramural Sports & Recreational Leagues (EDALAIAC)
Keywords
Where Via Sport is headquartered
LocationHeadquarters
- HQ city
- Denpasar
- HQ country
- Indonesia
- HQ region
- Asia
Offices3 records
Markets served
Via Sport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations: Via Sport raises funds through donations to support early education sports programs in rural Bali. The organization has a goal to build an online sports education program for $10,000 AUD that can reach thousands.
- Volunteer Program Fees: Via Sport charges volunteer fees for participation in programs. The Summer Adventure Package costs $1,949 AUD for 4 weeks, covering accommodation, meals, airport pickup, and transport to placements. 1-4 week programs are offered.
- Corporate Sponsorships: Via Sport offers corporate sponsorship opportunities where company logos are displayed across the online platform and social media for donors. The organization creates value through goodwill generated by programs.
- Government Grants: Via Sport receives funding from the Australia-Indonesia Institute (AII) under the Australian Government's Department of Foreign Affairs and Trade (DFAT) for sports diplomacy projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | Summer Adventure Package - 4 week immersive program in Denpasar, Bali |
| One time/ perpetual license | One time | 1-4 Week Programs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Via Sport product offering
Product offeringCore offering
Via Sport is an Australian not-for-profit that delivers sports diplomacy and sports development programs — primarily teaching Australian Football (AFL) — to school children, women, and people with disabilities in Indonesia and India. It operates paid volunteer placement programs (e.g., a 4-week Summer Adventure Package at AUD $1,949), embeds curriculum-aligned physical education in partner schools in Bali, and runs inter-school competitions and AFL 9s pilots in India.
Product overview
Via Sport is an Australian not-for-profit organization offering sports diplomacy and voluntourism programs. The core portfolio includes the AFL Sports Teaching Program (teaching Australian Football to Indonesian high school students), Sports Development Program in Bali villages (Physical Education for primary and junior high students), and NGO Support roles. Additional offerings include the India AFL 9s Program and the Summer Adventure Package (a 4-week immersive program combining sports volunteering, community development, and cultural experiences in Bali). Programs are delivered through volunteer placements, with accommodation and transport packages available. The organization focuses on creating social impact through sport by promoting women’s equality, disability inclusion, and cultural exchange.
Differentiator
Problem solved
Functional benefit
Products and services
- AFL Sports Teaching Program Teaching Australian Football (AFL) to high school students in Bali, Indonesia. The program develops mental discipline, teamwork, self-confidence, and coordination while providing cultural exchange opportunities between Australian volunteers and Indonesian students.
- Sports Development Program in Bali Village Physical Education lessons for children from Grade 1 to Grade 9 in rural Bali villages, aligned with the Bali Education Department curriculum. Develops both physical and social skills for students in creative and innovative PE lessons.
- Summer Adventure Package Immersive 4-week international development program in Denpasar, Bali (AUD $1,949). Combines sports volunteering, community development projects aligned with UN Sustainable Development Goals, and cultural experiences including a dedicated week exploring Balinese culture. Includes accommodation, three meals a day, airport pickup, and transport to volunteer placements.
- India AFL 9s Program Australian Football 9s program implemented in Mumbai, India schools (July 2017), promoting women's inclusion, youth empowerment, and bilateral Australia-India relations through sport.
- Sports Diplomacy Program Impact-based sports programs using Australian Football as a medium to teach public diplomacy skills and create people-to-people links between Australia and Indonesia/India. Delivered through co-designed school curricula, volunteer placements, and inter-school competitions.
- NGO Support Program Administrative and operational support roles including social media management, fundraising, research, community event organization, and educational workshops for Via Sport's operations in Bali.
Quantifiable outcome
- 20% increase in women's participation in sport documented through project data from 146 young women across six schools
- +4 more outcomes
Companies that use Via Sport
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Via Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Via Sport partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Australia-Indonesia Institute (AII)coreFunded by the Australia-Indonesia Institute (AII) under the Australian Government's Department of Foreign Affairs and Trade (DFAT). Through AII's support, Via Sport provided ongoing access to facilities, coaches and equipment for the Sports Diplomacy through AFL NINES workshop in Denpasar, Bali from January to April 2018.
- Australia-Indonesia Youth Association (AIYA)coreCollaboration between Via Sport, the Australian Consulate-General Denpasar, and AIYA for the inter-school AFL 9s competition. AIYA members and programs like AIYEP are key to understanding and collaboration between Australian and Indonesian students and young professionals.
- Australian Consulate-General, DenpasarcoreAustralian Consul Drew Boekel attended the inter-school AFL 9s competition, discussing the Australia Indonesia Bridge school program and importance of creating grassroots people-to-people links. Provided support for the sports diplomacy program.
- Australia India InstitutecoreSupported the AFL 9s program in Mumbai, India from July 10-24, 2017, with potential for ongoing collaboration and scalability.
- Australian Consulate-General, MumbaicoreSupported the AFL 9s program in Mumbai, India in collaboration with Australia India Institute and AFL India.
- AFL IndiacorePartnered with Via Sport for the AFL 9s pilot program in Mumbai, providing collaboration and scalability support for Australian Football in India.
- Real IndonesiaminorProvides authentic small group travel experiences to Indonesian destinations. Australian business partnering directly with local Indonesian tour providers, supporting local economic development and operating on a sustainable tourism model.
- Bottle for BotolminorOcean conservation organization running education programs to help young people combat plastic pollution and move away from single-use plastics. Partnership supports UNSDG #12 (Responsible Consumption and Production).
- EconomeminorEmerging online education platform promoting and engaging students in coursework aligned to UN Sustainable Development Goals. Takes pedagogical approach of delivering personalized learning experiences designed to inspire purpose.
- SwimdominorOrganization protecting and enriching lives of children through aquatic education. Based in Bali with swimming programs in Sukawati, Keramas, and Amed, and outreach programs in Kalimantan, Borneo. Has taught over 1,700 kids survival swimming and water safety skills.
- Australia-Indonesia Youth Exchange Program (AIYEP)coreAustralian and Indonesian Government initiative. Via Sport founders were participants in AIYEP when they commenced their pilot AFL Program in December 2016. Programs like AIYEP are key to better understanding and collaboration between Australian and Indonesian students and young professionals.
- Australian Consortium for 'In-Country' Indonesian Studies (ACICIS)minorVia Sport Co-Founders acknowledged involvement in ACICIS as part of their experience in the Australia Indonesia bilateral relationship and programs for students and young professionals.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Via Sport competitors and assessment
Company assessmentBroad incumbents
- Laureus Sport for Good Foundation: Global foundation funding sport-for-development programs across more than 40 countries, including Indonesia. Comparable as both use sport as a tool for social impact; Laureus operates as a grantmaker/funder rather than direct operator, making it a peer-and-potential-funder.
- Projects Abroad: Large international volunteer placement organization offering sports and education programs in 30+ destinations. Comparable as both sell structured international volunteer experiences; Projects Abroad is significantly larger and more commercially mature in the voluntourism category.
- Right To Play: Global sport-for-development organization operating programs for children and youth across multiple countries, including in Asia-Pacific. Highly comparable as both use sport as a vehicle for development outcomes; Right To Play is significantly larger and serves as the global benchmark for this category.
- AIESEC: Global youth-led organization running leadership programs and volunteer exchanges across 100+ countries, including Indonesia. Comparable in mobilizing young professionals for international development projects; AIESEC is much larger but shares the volunteer-recruitment model and youth demographic.
- International Volunteer HQ (IVHQ): Global volunteer-travel marketplace offering low-cost volunteer programs across dozens of countries including Indonesia. Comparable in offering fee-based volunteer placements; IVHQ is a much larger, broader platform with direct overlap to Via Sport's Summer Adventure Package.
- ChildFund Australia: Large Australian international development NGO running education, health, and youth programs across the Asia-Pacific region including Indonesia. Comparable in delivering community-level child development programs in Indonesia with Australian government and donor funding.
Direct peers
- Swimdo: Bali-based NGO that teaches survival swimming and water safety to children in Bali, Sukawati, Keramas, Amed, and outreach in Kalimantan. Direct partner of Via Sport and the most geographically and operationally comparable peer — both run volunteer-supported sports education programs for underserved children in Indonesia.
- SurfAid: Australian-founded non-profit operating community health and education programs in remote Indonesian coastal communities. Highly comparable as an Australian non-profit delivering development programs in Indonesia through school and community partnerships, with similar donor base and operational geography.
- Coaches Across Continents: Non-profit implementing sport-for-development curricula through local coach training in multiple emerging markets including Indonesia. Highly comparable methodology — uses sport skills curriculum co-designed with local educators to drive social outcomes.
- Real Indonesia: Australian social-enterprise partnering with Indonesian tour providers for authentic small-group travel experiences. Listed as a direct partner of Via Sport and operates in the same voluntourism niche with shared Australian-Indonesian bilateral positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Via Sport social profiles
Digital presenceVia Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Via Sport leadership team
Management profileNumber of profiles
Profiles10 records
Via Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Via Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Via Sport
What does Via Sport do?
Via Sport is an Australian not-for-profit that delivers sports diplomacy and sports development programs — primarily teaching Australian Football (AFL) — to school children, women, and people with disabilities in Indonesia and India. It operates paid volunteer placement programs (e.g., a 4-week Summer Adventure Package at AUD $1,949), embeds curriculum-aligned physical education in partner schools in Bali, and runs inter-school competitions and AFL 9s pilots in India.
Is Via Sport a public or private company?
Via Sport is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Via Sport founded?
Via Sport was founded in 2016. It employs 11 to 50 people.
Where is Via Sport based?
Via Sport is headquartered in Denpasar, Indonesia, in the Asia region.
How does Via Sport make money?
Four revenue lines are on record. Donations are the primary driver. The others are volunteer Program Fees, corporate Sponsorships and government Grants.
Who are Via Sport's main competitors?
Broad incumbents on record are Laureus Sport for Good Foundation, Projects Abroad, Right To Play, AIESEC, International Volunteer HQ (IVHQ) and ChildFund Australia. Direct peers are Swimdo, SurfAid, Coaches Across Continents and Real Indonesia.
Does Via Sport have an API?
No public API is recorded for Via Sport.
What industry is Via Sport in?
Via Sport's product category is Sports Diplomacy & International Development Programs. Its primary akta.pro industry code is MPAKACAG, Recreational & Intramural Sports Programs, with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 611620 and its SIC code is 8200.