Victorian Bookmakers Association
The Victorian Bookmakers' Association is a statutory non-profit trade association, incorporated in 1940, that represents and guarantees wagering activities of approximately 160 licensed Victorian bookmakers, providing consumer protection, responsible gambling compliance, and regulatory advocacy services.
- Company typePrivate
- Founded1940
- HeadquartersFlemington, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Victorian Bookmakers Association does
The Victorian Bookmakers' Association (VBA) is a non-profit trade association incorporated in 1940 under the Racing Act 1958 (Vic) that represents licensed bookmakers operating in the Australian state of Victoria. Headquartered at the Racing Victoria Centre in Flemington, the organisation is governed by a democratically elected board of eight members and an Executive Officer (currently Monika McKinnon), supported by a small staff of approximately six employees. The VBA's primary statutory function is to guarantee wagering activities undertaken by its registered bookmaker members, providing consumer protection of up to 60 days for cash and account-funded wagers and 21 days for credit transactions. It also operates as a formal participant of the Victorian Racing Industry and serves as the State member of the Australian Bookmaking Association.
The VBA does not operate wagering platforms itself. Its member bookmakers offer services across four channels: oncourse betting at racecourses (thoroughbred, greyhound, and harness racing), online digital wagering (now the largest segment by turnover), telephone betting (including credit wagering), and sports betting. Beyond the statutory guarantee, the VBA delivers member services including responsible gambling code administration, BetStop national self-exclusion integration, complaints handling and escalation to the Victorian Gambling and Casino Control Commission (VGCCC), and regulatory advocacy with State and Federal Governments, Racing Victoria, VGCCC, and the Office of Gaming and Racing. The organisation's website functions as a public directory for punters to locate member bookmakers, with display advertising from digital wagering operators.
The VBA's revenue model is subscription-based, derived from membership fees and statutory turnover levies and taxes paid by member bookmakers. Membership has declined sharply from a peak of nearly 1,300 members in the 1960s to fewer than 160 in 2021, reflecting industry-wide migration from oncourse to online wagering. The organisation has responded by facilitating hybrid (oncourse/online) operating models for its members and modernising its compliance framework, including updated Responsible Gambling Codes effective June 2024 and January 2026, and a revised membership onboarding framework with probity testing effective February 2025.
Victorian Bookmakers Association firmographics
Firmographics- Name
- Victorian Bookmakers Association
- Legal name
- Victorian Bookmakers' Association Limited
- Website
- https://vicbookmakers.com.au
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Victorian Bookmakers' Association is a statutory non-profit trade association, incorporated in 1940, that represents and guarantees wagering activities of approximately 160 licensed Victorian bookmakers, providing consumer protection, responsible gambling compliance, and regulatory advocacy services.
- Ownership category
- akta.pro rank
Victorian Bookmakers Association industry classification
Industry- Product category
- Wagering Trade Association
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industry
- Dispute Resolution, Player Complaints & ADR/Ombudsman Services (MPAEAOAL)
Keywords
Where Victorian Bookmakers Association is headquartered
LocationHeadquarters
- HQ city
- Flemington
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Victorian Bookmakers Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Membership fees and statutory levies: The VBA operates as an incorporated entity formed in 1940, serving its members through promotion of oncourse and digital wagering activities. Revenue is derived from membership fees and statutory levies, with members subject to turnover levies and taxes.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Victorian Bookmakers Association product offering
Product offeringCore offering
The Victorian Bookmakers' Association (VBA) is an incorporated, non-profit trade association and statutory body representing licensed bookmakers in Victoria, Australia. Founded in 1940, it serves its members through the promotion of on-course and digital wagering activities, acts as a statutory entity to guarantee wagering activities pursuant to the Racing Act 1958 (Vic), and provides member services including the VBA Guarantee, responsible gambling oversight, Betstop integration, complaint handling, and regulatory representation before Racing Victoria, VGCCC, and government bodies.
Product overview
The Victorian Bookmakers' Association is a trade association and statutory body representing licensed bookmakers in Victoria, Australia. Founded in 1940 and incorporated as an entity serving members through the promotion of on-course and digital wagering activities across thoroughbred, greyhound, and harness racing, plus sports betting. The organization does not operate its own betting products but provides member services including the VBA Guarantee (statutory consumer protection for wagering defaults), responsible gambling compliance oversight, complaint handling, and membership administration. VBA members offer on-course betting (at racecourse stands), online digital wagering (the largest revenue channel), telephone betting, and sports betting. The Association also facilitates access to the national Betstop self-exclusion register and administers a Responsible Gambling Code of Conduct that all members must implement.
Differentiator
Problem solved
Functional benefit
Products and services
- VBA Guarantee (S94A Racing Act 1958)
- VBA Guarantee Claim Processing
- Betstop Integration
- Responsible Gambling Code of Conduct
- Bookmaker Complaints Handling
- VBA Membership
Quantifiable outcome
- VBA guarantee extends consumer protection for 60 days for cash/account funded wagers and 21 days for credit wagering transactions
Companies that use Victorian Bookmakers Association
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Victorian Bookmakers Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Victorian Bookmakers Association partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Racing VictoriacoreThe VBA is a formal participant of the Victorian Racing Industry and interacts with Racing Victoria regarding promotion and regulation of wagering activities. Racing Victoria administers bookmaker rules and licensing.
- Victorian Gambling and Casino Control Commission (VGCCC)coreThe VBA interacts with VGCCC (formerly VCGLR) in respect of promotion and regulation of wagering activities. VGCCC handles bookmaker complaints including responsible gambling and disciplinary matters.
- Australian Bookmaking AssociationcoreThe VBA serves as a State member of the Australian Bookmaking Association, representing Victorian bookmakers at the national level.
- Office of Gaming and RacingcoreThe VBA interacts with the Office of Gaming and Racing regarding promotion and regulation of wagering activities affecting members.
- Racing.comminorRacing.com is listed as a partner organization on the VBA website, representing thoroughbred racing content.
- Greyhound Racing Victoria (GRV)minorGreyhound Racing Victoria is listed as a partner organization on the VBA website, representing greyhound racing content.
- Harness Racing VictoriaminorHarness Racing Victoria is referenced in VBA's responsible gambling code and industry information.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Victorian Bookmakers Association competitors and assessment
Company assessmentDirect peers
- Betting and Gaming Council (UK): UK industry body for licensed betting and gaming operators. Comparable as a mature bookmaker trade association providing code-of-conduct compliance, social responsibility frameworks, and statutory representation to a national regulator (UK Gambling Commission).
- Australian Bookmaking Association: National peak body for Australian bookmakers, of which the VBA is a State member. Directly comparable as a trade association representing licensed bookmakers, interfacing with federal regulators and Racing Australia, and coordinating national policy on responsible gambling and wagering reform.
- American Gaming Association: US national trade group for the commercial casino and sports betting industry. Comparable as a large-scale gambling trade association that aggregates operator interests, advocates on tax and regulatory issues, and administers responsible-gambling initiatives such as 'Have A Game Plan'.
Regional players
- Racing Victoria: Statutory racing controlling body in Victoria with which the VBA formally participates in the Victorian Racing Industry. Comparable as a Victorian racing/wagering ecosystem counterpart that administers rules, licensing, and integrity for the same pool of participants.
Emerging players
- Responsible Gambling Council (Canada): Canadian independent non-profit focused on responsible-gambling standards, prevention research, and operator accreditation. Comparable to the VBA's responsible-gambling and BetStop functions, though operating at national scope rather than as a bookmaker trade body.
Others
- Victorian Gambling and Casino Control Commission (VGCCC): Victorian regulator for gambling, casino, and wagering activities. Directly relevant as the body with which the VBA coordinates bookmaker licensing, complaints handling, and responsible-gambling compliance; not a peer in market terms, but a key counterpart.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Victorian Bookmakers Association social profiles
Digital presenceVictorian Bookmakers Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victorian Bookmakers Association leadership team
Management profileNumber of profiles
Profiles1 record
Victorian Bookmakers Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victorian Bookmakers Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victorian Bookmakers Association
What does Victorian Bookmakers Association do?
The Victorian Bookmakers' Association (VBA) is an incorporated, non-profit trade association and statutory body representing licensed bookmakers in Victoria, Australia. Founded in 1940, it serves its members through the promotion of on-course and digital wagering activities, acts as a statutory entity to guarantee wagering activities pursuant to the Racing Act 1958 (Vic), and provides member services including the VBA Guarantee, responsible gambling oversight, Betstop integration, complaint handling, and regulatory representation before Racing Victoria, VGCCC, and government bodies.
Is Victorian Bookmakers Association a public or private company?
Victorian Bookmakers Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Victorian Bookmakers Association founded?
Victorian Bookmakers Association was founded in 1940. It employs 1 to 10 people.
Where is Victorian Bookmakers Association based?
Victorian Bookmakers Association is headquartered in Flemington, Australia, in the Oceania region.
How does Victorian Bookmakers Association make money?
One revenue line is on record: membership fees and statutory levies.
Who are Victorian Bookmakers Association's main competitors?
Direct peers on record are Betting and Gaming Council (UK), Australian Bookmaking Association and American Gaming Association. Racing Victoria is listed as a regional player. Responsible Gambling Council (Canada) is listed as an emerging player. Victorian Gambling and Casino Control Commission (VGCCC) is listed as an others.
Does Victorian Bookmakers Association have an API?
No public API is recorded for Victorian Bookmakers Association.
What industry is Victorian Bookmakers Association in?
Victorian Bookmakers Association's product category is Wagering Trade Association. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEAOAL, Dispute Resolution, Player Complaints & ADR/Ombudsman Services. Its NAICS code is 7132 and its SIC code is 7997.