Victoria Valley Vineyards

What Victoria Valley Vineyards does

Victoria Valley Vineyards is a privately held, family-owned European-style winery operated by the Kennington family in Cleveland, South Carolina. The business sits on a 47-acre site, of which 12 acres are under vine, featuring a French-style chateau building that houses a tasting room, gift shop, deli, barrel room, and terrace dining space. Wine production focuses on traditional European Vinifera varietals, though the portfolio has expanded to include sourcing from Washington, California, New York, and South Carolina estate fruit, yielding whites (Viognier, Albarino, Sauvignon Blanc), reds (Syrah, Tempranillo, Mourvèdre, What The Foch), rosés, and sangrias.

The company operates a direct-to-consumer model with no wholesale or e-commerce distribution, relying entirely on on-site visitation. Revenue is generated across four streams: wine tastings and flights ($18 self-paced, $25 guided), vineyard tours ($50/person), terrace lunch and recurring themed dinners (First Friday, Third Friday), and a four-tier wedding venue rental program ranging from $500 elopements to $6,000 full-day events accommodating up to 175 guests. Marketing channels include organic social media (Facebook, Instagram), email newsletters via Constant Contact, event-driven programming, and FareHarbor-powered online reservations.

The company is led by Owner/CEO Allison Kennington, with John Kennington as Co-Founder and Phillip Kennington as COO. The team totals 7 employees, supplemented by a Wine Production Leader (Curtis Midkirk), Executive Chef, Vineyard Manager, and two Assistant Managers. The business has no external institutional funding, no parent company, and no disclosed M&A activity, operating as a closely held lifestyle hospitality venture.

Name

Victoria Valley Vineyards

Legal name

Victoria Valley Vineyards

Website

https://victoriavalleyvineyards.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Victoria Valley Vineyards is a family-owned European-style winery in Cleveland, South Carolina, producing Vinifera wines and offering on-site tastings, tours, dining, and four-tier wedding packages for consumers and wedding couples in the Upstate SC region.

Ownership category

akta.pro rank

Product category

Winery and Vineyard Hospitality

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Bars (CRANACAE)

Keywords

• Wine production
• Vineyard tours
• Wine tastings
• Wedding venue
• Estate winery

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct wine sales through on-site tastings, bottle purchases, and wine flights. Self-paced wine flights cost $18, guided flights $25.
2. Wedding and Event Hosting: Revenue from wedding packages ranging from elopement packages ($500) to full-scale weddings ($6,000). Includes catering services and wine service requirements.
3. Dining and Catering: Lunch service on the terrace, First Friday and Third Friday dinner events, and gourmet catering for weddings. Special event dining experiences.
4. Vineyard Tours: Guided vineyard tours of the 12-acre property for $50 per person, including liability waiver and 1-1.5 hour educational tour.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Victoria Valley Vineyards is a family-owned European-style winery operating on a 47-acre estate in Cleveland, South Carolina. It produces traditional European Vinifera wines (whites, reds, rosés, sangrias) and offers on-site wine tastings (self-paced and guided flights), guided vineyard tours, terrace lunch dining, recurring themed dinners, and full-service wedding and event hosting across multiple package tiers.

Product overview

Victoria Valley Vineyards is a European-style winery in the Upstate of South Carolina offering a portfolio of Vinifera wines including whites (Table Rock White, Viognier, Albarino, Sauvignon Blanc), rosés, reds (What The Foch, Red Wine Blend, Syrah, Tempranillo, Mourvédre), and sangrias. The core experience centers on traditional wine tastings available as self-paced or guided flights, complemented by vineyard tours of their 12-acre property. The venue provides group winery tours, terrace dining with a daily lunch menu, and hosts recurring First Friday and Third Friday dinner events. Event services include gift shop access and comprehensive wedding venue rental with four tiered packages (Elopement at $500, Micro-Wedding at $750, Wedding & Reception at $1,750, and Timeless Wedding at $6,000) accommodating 10 to 175 guests in indoor and outdoor spaces including a French chateau, barrel room, and terraced vineyard.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Tasting Experience

Quantifiable outcome

• Serves wines from multiple wine regions including Washington, California, New York, and South Carolina estate
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chateau Morrisette Winery: Virginia winery on the Blue Ridge Parkway producing estate Vinifera wines and operating a tasting room, restaurant, and wedding/event venue from a French-inspired estate building — an almost identical DTC, hospitality-heavy, European-themed model to Victoria Valley Vineyards.
• Treehouse Vineyards: Monroe, NC boutique winery famous for its on-property treehouse tasting platforms and weddings/events. Comparable as a small, experience-led DTC winery using a distinctive property feature (like Victoria Valley's chateau) to drive tasting-room and wedding demand.
• Raffaldini Vineyards: Ronda, NC–based European-style (Italian-inspired) boutique winery offering estate Vinifera wines, a tasting room, vineyard tours, and a destination wedding venue in the Carolina foothills — directly comparable to Victoria Valley in format, viticulture approach, and DTC-plus-wedding strategy.

Regional players

• Stony Knoll Vineyards: Small family-owned Dobson, NC (Surry County) estate winery offering European Vinifera wines, tastings, and scenic vineyard visits in the Carolina foothills — directly comparable in family ownership, scale, and DTC tasting-room focus.
• Burntshirt Vineyards: Hendersonville, NC winery with a tasting room, vineyard tours, and event space, serving the same Western Carolinas tourist corridor as Victoria Valley. Comparable as a direct regional competitor for tasting visitors and small-to-mid-size weddings.
• Jolo Winery & Vineyards: Pilot Mountain, NC boutique winery with tasting flights, guided tours, and small weddings/events — comparable Carolina DTC winery whose format and customer segments closely mirror Victoria Valley's tasting-room-and-events approach.
• Veronese Vineyards & Event Center: Rising Fawn, GA boutique estate winery producing Vinifera wines and operating as a wedding and event venue in a European-inspired building — a near analog of Victoria Valley's chateau-style DTC winery and wedding model in an adjacent Southeast region.

Broad incumbents

• Biltmore Winery: The winery operation at Biltmore Estate in Asheville, NC, is the largest DTC-focused winery in the Carolinas, featuring European Vinifera production, a tasting room, vineyard tours, and on-site dining — closely mirroring Victoria Valley's DTC-plus-event model, though at much larger scale as part of the broader Biltmore hospitality operation.
• Childress Vineyards: Lexington, NC winery with estate Vinifera production, full-service restaurant, tasting room, gift shop, and large event/wedding venue capacity. Comparable as a much larger Carolina winery-DTC-wedding venue hybrid competing for similar Upstate/NC visitors and weddings.

Others

• WeddingWire / The Knot vendor listings: While not direct competitors, WeddingWire and The Knot are the dominant discovery channels through which destination vineyard weddings are sourced. They are analogous marketplace comparables shaping how weddings are booked and priced in the segment where Victoria Valley monetizes its venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/victoriavalleyattablerock
• LinkedInlinkedin.com/company/victoria-valley-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victoria Valley Vineyards