Volunteers in Defense of Animals (VIDA Rescue)

Name

Volunteers in Defense of Animals (VIDA Rescue)

Legal name

Volunteers in Defense of Animals

Website

https://vida4animals.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Animal Rescue and Welfare Services

NAICS

Other Individual and Family Services (624190), Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYBPAGAIAA

Animal Shelters & Adoption Services

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAE

Spay/Neuter & Population Control Programs

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYHLAMAAAE

Low-Cost & Community Veterinary Clinics

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Clinical Services (Companion Animal)

SECONDARYAFAEALAC

Animal Welfare & Advocacy Organizations

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

Keywords

• Animal rescue services
• Pet adoption services
• Spay and neuter programs
• Foster care programs
• Low-cost veterinary clinic

Headquarters

HQ city

Rowland Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Donations: 501(c)(3) nonprofit fully funded by public donations. Accepts one-time and recurring monetary donations via Venmo, text-to-give, website, and mail. All donations are tax-deductible.
2. Adoption Fees: Adoption fees for animals: $350 adult dogs, $475 puppies, $189 adult cats, $225 kittens. Fees cover spay/neuter, vaccinations, microchip, and medical care included in adoption.
3. Affiliate Shop Partnerships: Affiliate partnerships with pet-related brands including Pretty Litter, Two Gulls Flying, Lemonade Pet Insurance, We Feed Raw, Felix + Fetch, Embark, and Petcube. VIDA receives percentage of sales or referral commissions.
4. Low-Cost Clinic Services: Low-cost veterinary services to general public including vaccinations, microchips, flea medication, deworming, nail trims. Fees are donations supporting the rescue. Spay/neuter and rabies not offered to public.
5. Surrender and Rehoming Fees: Surrender donation of $300 for intake into shelter. Rehoming Assistance Program at $50 donation where owners keep pet until adoption through rescue's selective application process.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

VIDA Rescue is a 501(c)(3) nonprofit that rescues dogs and cats from high-kill shelters, abuse cases, hoarding situations, and street abandonment, providing full veterinary care and rehoming them through application-reviewed adoptions. The organization runs a low-cost veterinary clinic, a foster program, and funds international spay/neuter campaigns in Mexico and Guatemala. Operations are funded entirely by public donations, adoption fees, clinic service fees, and affiliate partner commissions.

Product overview

VIDA Rescue operates as a nonprofit animal rescue organization providing a comprehensive suite of animal welfare services centered on animal adoption, foster care, and community support. The core offerings include an adoption matching service connecting rescued animals with forever homes, a foster placement program providing supplies and veterinary care at no cost, and a low-cost clinic offering vaccinations, microchips, and preventive medications. Additional services encompass Trap-Neuter-Return resource referrals, international spay and neuter campaign funding in Mexico and Guatemala, surrender and rehoming assistance, lost and found animal support, and specialized kitten rescue. The organization also runs volunteer programs including dog day trips, photography services, group volunteering, and remote volunteering opportunities. Complementary offerings include an affiliate shop generating donations through pet-related brand partnerships, supply donation acceptance, transportation coordination, and consulting resources for other rescues. The service portfolio functions as a unified animal welfare ecosystem rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Adoption Services
• Foster Program
• Low-Cost Veterinary Clinic
• International Spay & Neuter Campaigns
• Surrender & Rehoming Assistance Program
• Kitten Rescue Program
• Lost & Found Animals Service
• Affiliate Shop
• Cross-Border Animal Transport

Quantifiable outcome

• 1,089 successful adoptions (2021-2022)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

14 partnerships are on record, tiered minor and core.

• The Mugs USAminorChannel Partner/ Reseller/ DistributorCoffee shop that hosted VIDA Rescue adoption event on May 28th from 12-4 PM. Partner location for adoption visibility and community engagement.
• Luna's Dog WashminorChannel Partner/ Reseller/ DistributorDog wash business hosting Saturday adoption events from 10 AM - 2 PM. Brings adoptable dogs to their location for visibility.
• Pets Supplies Plus BreacoreChannel Partner/ Reseller/ DistributorRegular adoption event host location. Multiple successful adoptions documented (Ruby, Donner found forever homes). Ongoing partnership for adoption visibility.
• FriendsFureverminorGTM or Marketing PartnerDonated high-value dog treats to VIDA Rescue. Neighboring business supporting rescue operations through product donations.
• Guaus and MiauscoreStrategic or Co-development PartnerGuatemala-based rescue group that VIDA sponsors. Facilitated rescue of Luchon from Guatemala abuse case. Key partner for international rescue operations in Central America.
• Pretty LitterminorGTM or Marketing PartnerAffiliate partner: 12% of customer orders go to VIDA Rescue. Part of shop page affiliate program.
• Two Gulls FlyingminorGTM or Marketing PartnerEtsy shop partner: 25% of orders go to VIDA Rescue. Customizable pet-related jewelry. Code VIDARESCUE gives 10% off.
• Lemonade Pet InsuranceminorGTM or Marketing PartnerAffiliate partner: quote referrals generate donation to VIDA Rescue. Part of shop page affiliate program.
• We Feed RawminorGTM or Marketing PartnerRaw pet food subscription: 20% off first box for customers, 20% commission to VIDA Rescue.
• Felix + FetchminorGTM or Marketing PartnerPet supplements and dental care: 10% of orders go to VIDA Rescue. Part of affiliate shop program.
• EmbarkminorGTM or Marketing PartnerDog DNA testing: 10% of sales goes directly to VIDA Rescue. Code DOGLIFE offers up to $40 off.
• PetcubeminorGTM or Marketing PartnerPet camera products: affiliate partner included in shop page. Generates referral donations to rescue.
• Girl Scout Troop 1714minorOthersCommunity group that gathered donations for VIDA Rescue. Example of successful community group collaboration.
• Sister Rescues in MexicocoreStrategic or Co-development PartnerPartner rescues in Mexico that help rehabilitate animals from hoarding situations and transport them to US. Weekly cross-border transport of approximately 6 cats at a time.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maddie's Fund: Family foundation dedicated to achieving no-kill status through shelter grants, pet adoption, and spay/neuter funding. Overlaps with VIDA's no-kill rescue and spay/neuter advocacy mission at a funder rather than operator level.
• Best Friends Animal Society: Largest national no-kill animal welfare organization operating sanctuaries and adoption programs. Directly comparable mission (rescue, adoption, spay/neuter) but at vastly greater scale with national reach versus VIDA's SoCal focus.
• Humane Society of the United States (HSUS): Largest national animal protection organization funding rescue, shelter, and spay/neuter programs. Comparable nonprofit advocacy and rescue mission, with broader policy and grants focus versus VIDA's direct operations.
• Petco Love (formerly Petco Foundation): National nonprofit funding animal welfare partners, adoptions, and lifesaving programs across the US. Comparable donation-driven mission and adoption focus, with greater corporate backing and grant-making capacity.
• ASPCA: National animal welfare organization with rescue, adoption, spay/neuter, and veterinary programs. Overlapping mission and revenue model (donation-dependent nonprofit), but operates at national scope with vastly larger infrastructure.

Direct peers

• The Animal Foundation (Las Vegas): Regional shelter operating adoption, low-cost clinic, and high-volume intake programs. Comparable service portfolio (shelter + clinic + adoption + foster) but operates in Nevada rather than California.
• spcaLA: Los Angeles-based animal welfare nonprofit running shelter, adoption, low-cost veterinary services, and behavior programs. Comparable service mix and Southern California operating geography to VIDA Rescue.
• Pasadena Humane: Regional animal shelter and adoption organization in the greater Los Angeles area offering adoptions, low-cost clinic, and foster programs. Closest geographic and operational peer to VIDA's shelter-plus-clinic model.
• Hearts & Paws Animal Rescue: Small volunteer-run rescue focusing on dog and cat adoption, foster placement, and community spay/neuter. Comparable size, mission, and operational model to VIDA's grassroots rescue approach.
• Second Chance Animal Rescue: Volunteer-driven small-scale dog and cat rescue focused on adoption matching and foster-based placement. Directly comparable operational model to VIDA's shelter + foster + adoption structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vidarescue
• Instagraminstagram.com/vidarescue
• LinkedInlinkedin.com/company/vidarescue

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volunteers in Defense of Animals (VIDA Rescue)