What Video Click does

Video Click is a Brazilian custom video production studio operating under a 'tailor shop' model, producing bespoke video content for enterprise and mid-market clients across e-commerce, technology, finance, and events. Originally founded in 2009 as Kadu Films, the company rebranded in April 2014 to Video Click to reflect investments in Full HD and 4K production technology and an expanded service portfolio. The company is headquartered in Caçapava, São Paulo state, and operates with a core team of five, including founder and director Kadu Potinatti.

The company's core offerings span six main service categories: live streaming (Transmissão ao Vivo), institutional videos (Vídeo Institucional), product videos (Vídeo Produto), animation (Vídeo Animação), training videos (Vídeo Treinamento), and testimonial videos (Vídeo Depoimento), with drone-based aerial photography as an add-on capability. Production relies on conventional professional media hardware — GoPro and Sony NX5 cameras, multi-camera setups, professional audio equipment, cutting and transmission consoles, DSLR cameras, and GPS-routed drones for aerial capture. Notable client engagements include recurring event production for Campus Party, DEMO Brasil, Digitalks (14 Brazilian capital cities), E-commerce Brasil Forum, AWS Summit, and Google I/O Brasil, alongside enterprise testimonial and product video work for Locaweb, PagSeguro, Google, AWS, VTEX, Exact Target, Ricardo Eletro, and Dassault Systèmes.

The business model is professional services: project-based custom quotes per engagement, with one disclosed pricing reference of BRL 3,000–5,000 for a product video package of approximately 30 items. There are no subscription tiers, no disclosed external funding, and no platform or marketplace distribution. Go-to-market is sales-led via direct phone and email engagement, augmented by event-driven client acquisition and community-led positioning through the founder's Google Business Group São José dos Campos leadership and speaking engagements at iMasters 7Masters. Geographic scope is concentrated in Brazil, primarily São Paulo state.

Name

Video Click

Legal name

Video Click

Website

https://videoclick.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Video Click is a 5-person Brazilian custom video production studio (rebranded from Kadu Films in 2014) producing live streaming, institutional, product, animation, training, testimonial, and drone aerial video content for enterprise clients in e-commerce, technology, finance, and events across Brazil.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Training, Safety & Compliance Video (MPADAEAM), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

Keywords

• Custom video production
• Live streaming services
• Corporate video production
• Event video production
• Aerial drone videography

Headquarters

HQ city

Caçapava

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Video Production Services: The company operates as a bespoke video production studio ('tailor shop') producing custom videos for clients. Services include live streaming, institutional videos, product videos, animation, training videos, and testimonial videos. Revenue is generated through project-based professional services fees, with pricing per package (e.g., product video packages of ~30 items starting at BRL 3,000–5,000).

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Video Click is a custom ("alfaiataria") video production studio that produces bespoke video content for Brazilian businesses and events. Core offerings include live streaming of events and lectures, institutional videos, product videos, animation/videographics, training videos, and customer testimonial videos, plus an add-on drone aerial photography service.

Product overview

Video Click is a custom video production company offering a tailored suite of video services. The core offerings include six main service categories: Transmissão ao Vivo (live streaming), Vídeo Institucional (corporate/institutional videos), Vídeo Produto (product videos), Vídeo Animação (animation), Vídeo Treinamento (training videos), and Vídeo Depoimento (testimonial videos). The company also offers aerial imagery services using drone technology as an add-on capability. The company rebranded from Kadu Films to Video Click in April 2014, coinciding with investments in new technologies for online transmission and Full HD/4K content production.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Streaming (Transmissão ao Vivo) Live streaming of events, lectures, and promotional actions using multi-camera setups (GoPro, Sony NX5), DSLR cameras for institutional recordings, professional audio equipment, and cutting and transmission consoles. Designed for event organizers, enterprises, and conferences in Brazil.
• Institutional Video (Vídeo Institucional) Institutional video production that presents a company directly by telling its story in a concise and professional manner. Targeted at Brazilian enterprises seeking brand and corporate storytelling content.
• Product Video (Vídeo Produto) Product video service designed to increase product credibility, providing greater identification and authenticity through visual demonstration. Indicated package pricing covers approximately 30 items in the BRL 3,000–5,000 range.
• Animation Video (Vídeo Animação) Animation video service using video-graphism (motion graphics) technology to present technical information clearly and engagingly. Targeted at companies needing explainer or technical content.
• Training Video (Vídeo Treinamento) Training video production that enables rapid learning through visual and audio content, supporting distance learning. Used by agencies and education providers (e.g., Agência Mestre) for course content.
• Testimonial Video (Vídeo Depoimento) Testimonial video production that builds trust, enhances reputation, and effectively conveys messages through customer endorsements. Produced for clients including PagSeguro, Exact Target, and Moip.
• Aerial Drone Photography and Video (Imagens Aéreas com Drone) Aerial photography and videography using Full HD drone technology with GPS pre-defined flight routes and the ability to access locations unreachable by similar devices. Used for events, shows, advertising campaigns, sports coverage, construction monitoring, and environmental mapping.

Quantifiable outcome

• E-commerce retailers using product videos see an average increase of 30% in conversion rates, a 25% reduction in cart abandonment, and reduced return rates.
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• iMasterscoreGTM or Marketing Partner · 1 January 2015iMasters hosts the 7Masters monthly technology meeting where Video Click founder Kadu Potinatti speaks as a guest expert on Web Video Marketing. Video Click also captures video for the 7Masters events, creating a two-way promotional relationship.
• LocawebcoreStrategic or Co-development Partner · 1 January 2014Locaweb is a key client and collaborator for Video Click. The company produced live streaming for Locaweb's glass house installation at Campus Party 2015 and coverage for RubyConf 2014 (a Locaweb initiative). This relationship has produced high-visibility work and significant brand exposure.
• Google Business Group São José dos CamposcoreStrategic or Co-development Partner · 1 January 2014Founder Kadu Potinatti serves as manager of the Google Business Group São José dos Campos, a Google-supported community of technology and business professionals. Video Click has produced live streaming for Google I/O Brasil and other Google-related events, creating a deep association with the Google brand.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Prodigo Films: Brazilian animation and motion-graphics studio serving advertising and enterprise clients. Comparable in animated/graphic video production services and São Paulo client base.
• Vetor Zero: Brazilian production and animation studio based in São Paulo, producing commercials, branded content, and motion graphics. Directly comparable in service mix (animation, branded video, motion graphics) and target market (Brazilian enterprise and agency clients).
• Spray Filmes: São Paulo-based commercial and branded-content production company serving advertisers and brands across Brazil. Directly comparable in offering (commercials, branded video) and customer base (enterprise/agency).
• O2 Filmes: One of Brazil's largest independent film and commercial production companies, headquartered in São Paulo. Directly comparable as a Brazilian B2B video/branded-content producer serving enterprise and advertising clients, though at significantly greater scale.
• Stink Studios: Global creative studio producing branded films, animation, and digital content for brands and agencies. Comparable in branded video, animation, and motion graphics services targeting enterprise and event clients.
• Tool of North America: Commercial production company producing branded video, live event content, and integrated campaigns. Comparable in offering (commercials, event content, branded video) and B2B customer base, though operating primarily in North America.
• Bossa Nova Films: Brazilian commercial production house producing branded films, documentaries, and event content. Directly comparable as a Brazilian full-service production studio serving enterprise and event clients.

Broad incumbents

• Hungry Man Productions: Globally established commercial production company with offices across multiple regions. Comparable as a larger, multi-region producer of branded video content competing for similar enterprise marketing budgets, but operating at materially greater scale and geographic reach.
• Caviar (Production Company): Global production company and post-production house producing commercials, branded films, and event content for major brands. Comparable in commercial video production capabilities, with significantly broader geographic and service footprint.

Emerging players

• Lemonade Films: Independent production company producing branded content and event coverage for brands and agencies. Comparable as a boutique commercial/event producer; smaller scale than incumbent peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vclickoficial
• YouTubeyoutube.com/user/VideoClickOficial
• Facebookfacebook.com/VideoClickOficial
• LinkedInlinkedin.com/company/video-click

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Video Click