What Videotape does

Videotape (operating as Videotape AI; legal entity Videotape Inc., a Delaware corporation headquartered in Miami, Florida) builds an AI-powered consumer insights platform that fuses on-camera qualitative interviews with quantitative survey research in a single deliverable. The product collects selfie-style video responses and structured survey data from a 26 million-person U.S. respondent panel, then uses proprietary and third-party AI to transcribe responses, extract themes, score sentiment, detect fraud, moderate content, and generate interactive reports containing quantified open-ends, thematic highlight reels, and statistical charts. Internal AI models run on GPU nodes inside a Digital Ocean-hosted private cloud, with OpenAI, Anthropic, and Google Cloud Vertex AI used as trusted third-party vendors for specialized tasks under data-protection terms that prohibit model-side reuse.

The platform targets three horizontal segments: brands running audience exploration, brand perception, ad testing, and concept work; agencies delivering research for clients; and academic or commercial researchers running studies. Customer evidence is limited to a single named testimonial in the market research space, but use cases span concept testing, digital ad testing, copy and tagline testing, content effectiveness, message validation, and price testing.

Commercially, Videotape sells through enterprise field sales anchored by a 'Book a Demo' call-to-action, complemented by a self-serve app at app.videotape.ai for mid-market and product-led growth buyers. Revenue is generated via subscriptions plus standalone purchase orders for individual research studies, with no public pricing; contracts are negotiated per study or per subscription tier. Operational metrics cited by the company include 400-plus on-camera reactions per study, 24-hour result delivery, a 15-minute report read time, and a stated sub-1% fraud rate versus the 20-30% it attributes to traditional quant research.

Name

Videotape

Legal name

Videotape Inc.

Website

https://videotape.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Videotape is an AI-native consumer research platform that runs on-camera video interviews at scale against a 26 million-person U.S. panel, delivering interactive quant-plus-qual reports with automated theme extraction and sub-1% fraud for brands, agencies, and researchers.

Ownership category

akta.pro rank

Product category

Consumer Insights Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

akta.pro secondary industries

Video Understanding & Content Moderation (HDAAAEAF), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• AI consumer research
• Market research platform
• Consumer insights software
• Qualitative research tools
• Video survey analytics

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Research Study Subscriptions and Purchase Orders: Companies (Customers) use Videotape's Services to access survey results and analysis for market research, marketing, advertising, concept testing and validation. Customers contract with Videotape by purchasing subscriptions or standalone orders (Purchase Orders) for research studies.
2. Standalone Research Orders: One-time purchase orders for specific research studies, in addition to subscription access.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Videotape operates an AI-powered consumer research platform that conducts distributed, on-camera video interviews at scale (400+ on-camera reactions per study) with a 26 million-person U.S. respondent panel. The platform uses proprietary AI for transcription, translation, theme extraction, sentiment analysis, fraud detection, content safety, participant matching, and statistical analysis, and delivers interactive reports combining quantified open-ends, thematic highlight reels, and statistically valid charts within 24 hours.

Product overview

Videotape is a consumer insights platform that combines quantitative and qualitative research methodologies into a single instrument. The core offering consists of the Videotape Research Platform, which interviews consumers on-camera at scale and delivers results via Interactive Reports within 24 hours. The platform integrates feature modules including Quantified Open-Ends (AI-mapped visual themes), Thematic Highlight Reels (curated video compilations), Beautiful Charts (automated statistical analysis), and On-Camera Reactions (selfie-style video responses). Research is supported by a 26 million-person U.S. respondent panel and proprietary fraud detection achieving under 1% fraud rate. The company also publishes The Cuts blog for research insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Videotape Research Platform

Quantifiable outcome

• Results delivered in 24 hours (vs traditional weeks)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationTrusted third-party AI vendor for specialized tasks including translation and moderation. All vendors must meet Videotape's data protection standards and are bound by written agreements prohibiting data reuse.
• AnthropiccoreTechnology or IntegrationTrusted third-party AI vendor for specialized tasks including translation and moderation. All vendors must meet Videotape's data protection standards and are bound by written agreements prohibiting data reuse.
• Google Cloud Vertex AIcoreTechnology or IntegrationTrusted third-party AI vendor for specialized tasks including translation and moderation. All vendors must meet Videotape's data protection standards and are bound by written agreements prohibiting data reuse.
• Digital OceancoreTechnology or IntegrationCloud infrastructure provider for Videotape's data storage. Digital Ocean hosts Videotape's private cloud infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Maze: AI-powered user research platform for product teams, with overlap in on-demand qualitative research and AI-driven analysis. Comparable in methodology (AI-accelerated research) but focused on product/UX research rather than consumer market research.

Direct peers

• Suzy: Consumer insights platform combining quantitative survey research with qualitative voice-of-consumer data for brands. Comparable buyer (enterprise brands) and methodology stack (quant-led consumer insights), though lacks native on-camera interviews.
• Toluna: Global online panel and consumer research provider serving brands and agencies with quantitative and qualitative studies. Comparable as a panel-based consumer research platform with similar buyer segments.
• Attest: Consumer research platform offering brand tracking, concept testing, and audience insights to brands and agencies. Comparable to Videotape in target buyer and self-serve research workflow, though without the on-camera component.
• Discuss.io: Enterprise video-first market research platform with global panel access. Comparable as a video-based qualitative research platform targeting brands and agencies conducting consumer research at scale.
• Qualtrics: Enterprise experience management and survey research platform serving brands and researchers with advanced analytics. Directly comparable to Videotape as a research instrument for the same buyer segments, though it lacks the on-camera qualitative component.
• UserTesting: Video-based human insights platform that captures on-camera user reactions for brands and researchers. Closely comparable to Videotape's on-camera consumer interview methodology and target buyer (brands, UX/CX research teams).
• Prolific: Online participant recruitment platform for academic and commercial research. Comparable as a panel-based research infrastructure provider, with overlap in the researcher buyer segment and emphasis on participant quality.

Broad incumbents

• SurveyMonkey: Large incumbent online survey platform used by brands, agencies, and researchers for DIY consumer research. Comparable buyer overlap, though positioned as a broader enterprise platform rather than a specialized on-camera insights tool.
• Ipsos: Global market research firm operating across consumer, advertising, and public opinion research. Comparable buyer segments (brands, agencies, researchers), though as an established full-service research incumbent rather than an AI-native platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/videotape-ai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videotape