Parturi-kampaamo -kauneushoitola Villi Vanilja

What Parturi-kampaamo -kauneushoitola Villi Vanilja does

Villi Vanilja is a privately held, single-location hair and beauty salon in Helsinki's Kamppi district (Fredrikinkatu 60), founded in 2008 by makeup artist Julius Sepponen and hairdresser-cosmetologist Mareena Vainio. The legal entity is Vanilja Tuotannot Oy LTD, with no disclosed institutional funding or parent company. The company operates a team of five core stylists and beauticians plus one stylist added in March 2023, delivering professional hairdressing, hair extensions (sewing, mago, tape, seal, fiber techniques), Elumen coloring, HydraFacial and Exuviance facials, makeup, sugaring, and body treatments.

The business runs two primary revenue streams: in-salon services at the Kamppi storefront and a MyCashflow-powered online shop (verkkokauppa) distributing more than 20 professional brands including Redken, GHD, Olaplex, K18, Exuviance, iS CLINICAL, and NEOSTRATA across Finland. Pricing is unit-based, ranging from €19 for lash services to €190+ for extensions, with prepaid physical and digital gift cards (€50/€100/€150) plus service-specific treatment gift cards up to €279. Customer acquisition runs through the website, a 29+ article educational blog (VV-Blog), Instagram (six stylist accounts plus the brand handle), and an email newsletter offering a 15% first-order discount.

The company has no proprietary technology platform and no disclosed AI capabilities; its competitive position rests on founder expertise (Mareena Vainio's 28+ years in coloring and extensions, Julius Sepponen's international makeup credentials including MAKE UP FOR EVER Academy teaching), specialty credentials (HydraFacial provider, Elumen specialist since 2001), central Helsinki location, and 15+ years of brand reputation recognized through repeated Phorest Client Experience Awards. Distribution is direct-to-consumer across physical salon, online shop, and phone/email booking; customer segments are general consumers (women and men), fragrance-sensitive customers, and wedding parties.

Name

Parturi-kampaamo -kauneushoitola Villi Vanilja

Legal name

Vanilja Tuotannot Oy LTD

Website

https://villivanilja.fi

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Villi Vanilja is a Helsinki Kamppi hair and beauty salon founded in 2008, serving individual consumers with haircuts, Elumen coloring, hair extensions, HydraFacial treatments, makeup, and skincare, complemented by a Finland-wide e-commerce shop selling 20+ professional brands.

Ownership category

akta.pro rank

Product category

Hair & Beauty Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Hair Coloring & Highlights Services (HSALAAAE), Textured Hair & Protective Styling (Braids/Twists/Locs) (HSALAAAH)

Keywords

• Hair salon services
• Beauty salon services
• Hair extensions
• Facial treatments
• Professional hair care

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. In-salon services: Core revenue from hair and beauty services performed at the physical salon location including haircuts, coloring, extensions, facials, makeup, sugaring, and body treatments
2. E-commerce product sales: Online shop selling hair care, skincare, and beauty products from professional brands
3. Gift cards: Physical and digital gift cards sold in 50€, 100€, and 150€ denominations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Villi Vanilja operates a physical hair and beauty salon in Helsinki's Kamppi district offering haircuts, coloring (including Goldwell Elumen), hair extensions via multiple techniques, HydraFacial and classic facials, professional makeup, sugaring, foot and body treatments, and wedding/event packages. The company also runs an e-commerce shop selling professional hair and skincare products from 20+ brands (Redken, GHD, Olaplex, K18, Exuviance, iS CLINICAL, NEOSTRATA, Less Is More, Heliocare, etc.) plus physical and digital gift cards delivered across Finland.

Product overview

Villi Vanilja is a hairdresser and beauty salon established in 2008, located in Helsinki Kamppi. The company operates both as a physical salon and an online e-commerce shop powered by MyCashflow. The core offering consists of professional hair and beauty services including hair extensions (sewing, mago, tape, keratin techniques), Elumen hair coloring, HydraFacial treatments, facials, makeup services, sugaring, and body treatments. The online shop complements the physical services by selling professional hair care and skin care products from over 20 brands including Redken, GHD, Exuviance, iS CLINICAL, Less Is More, Olaplex, K18, and NEOSTRATA. Gift cards in physical and digital formats are also available. Services are priced individually with packages starting from 25€ (sugaring) to 190€+ (hair extensions), while products range from basic care items to professional styling tools priced up to 415€.

Differentiator

Problem solved

Functional benefit

Brands

• Villi Vanilja: The company's own brand for gift cards and beauty products.

Products and services

• In-salon hair and beauty services Comprehensive professional hair and beauty services delivered at the Kamppi, Helsinki salon, including haircuts, coloring, hair extensions, facials, makeup, sugaring, and body treatments for individual consumers.
• Hair extension and volumizing services Professional hair extension and volumizing services using sewing, mago, tape, seal, keratin bond, and fiber techniques. Prices start from €190.
• Hair coloring services (including Elumen) Professional hair coloring services including Goldwell Elumen direct hair color and the Elumen Play semi-permanent line, performed by certified color specialists. Prices start from €102.
• Facial and HydraFacial treatments Professional facial treatments including Exuviance-based facials and HydraFacial device-based treatments that cleanse, exfoliate, extract, and infuse the skin with intensive ingredients. Facial treatments from €63; HydraFacial from €120.
• Professional makeup services Professional makeup services using MAKE UP FOREVER Professional products for any occasion, including makeup application and tutorials. Prices start from €91.
• Sugaring hair removal Hair removal service using sugar paste as a natural alternative to waxing. Prices start from €25.
• Wedding and special-occasion packages Customized coordinated hair and makeup services for brides, wedding parties, and special occasions, including combined makeup and hairstyling packages. Arranged via phone or email consultation.
• Online shop of professional beauty products E-commerce storefront selling professional hair care, skincare, styling tools, and self-tanning products from 20+ brands including Redken, GHD, Olaplex, K18, Exuviance, iS CLINICAL, NEOSTRATA, Less Is More, Heliocare, Danessa Myricks Beauty, and Sim Sensitive, with delivery across Finland via Posti and Matkahuolto.
• Gift cards Physical and digital gift cards redeemable against salon services and products, available in €50, €100, and €150 denominations.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Cutrin: Finnish professional haircare brand and salon-services ecosystem provider; adjacent comparable as a Finland-anchored professional beauty supplier rather than a direct salon competitor.

Broad incumbents

• Kicks: Large Nordic beauty retailer carrying many of the same professional brands (Redken, Olaplex, GHD); competes with Villi Vanilja's online shop assortment and uses in-store beauty services, but is a much broader generalist retailer.
• Stockmann Beauty (Sokos Emotion): Department store beauty halls in Finland carrying many of the same premium brands plus in-store beauty services; comparable as a competitor for both premium product sales and salon-type services in central Helsinki.
• Lyko: Leading Nordic online beauty retailer selling the same premium hair and skincare brands; competes most directly with Villi Vanilja's e-commerce channel rather than its salon services.
• Toni&Guy: Global premium hairdressing brand with strong coloring and styling expertise; comparable in coloring/styling service positioning and brand-led marketing, though anchored in larger franchise operations.
• Franck Provost: European premium hair salon franchise with comparable service menu (cuts, color, treatments, bridal styling); overlaps on positioning but operates at much larger scale across Europe.

Direct peers

• Björn Axén: Swedish-origin Nordic salon brand offering premium hair services, coloring expertise, and beauty treatments; directly comparable in service positioning, with stronger brand recognition across the Nordics.
• Hairhouse: Finnish multi-location premium hair salon chain offering coloring, extensions and styling services; directly comparable to Villi Vanilja in service mix and customer base, but operates at greater scale across multiple Finnish cities.
• Indivi: Finnish chain of premium hair and beauty salons with a comparable offering of cuts, color, treatments and wedding styling; competes in the same Helsinki premium segment with broader geographic footprint.

Emerging players

• NordicFeel: Nordic online beauty retailer competing with Villi Vanilja's e-commerce assortment of premium haircare and skincare brands; partial overlap focused on retail rather than services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/villivanilja
• LinkedInlinkedin.com/company/parturi-kampaamo-villi-vanilja

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parturi-kampaamo -kauneushoitola Villi Vanilja