Ving Norge AS

What Ving Norge AS does

Ving Norge AS is a Norwegian package-holiday operator founded in 1956 and operating under the Nordic Leisure Travel Group (NLTG) umbrella alongside sister brands Spies (Denmark) and Tjæreborg (Finland). The company sells charter holidays, scheduled-flight package trips, hotel stays, standalone flights, cruises, and ancillary services (car rental, transfers, insurance, tax-free shopping) to travelers in more than 60 countries, with a particularly deep presence in Southern Europe, the Canary Islands, and an expanding footprint into the Maldives, Dubai, and Thailand. Ving differentiates through three proprietary hotel concepts (Sunprime for adults, Sunwing Family Resorts with kids-eat-free, Ocean Beach Club) bundled with its own airline, Sunclass Airlines, plus a Norwegian package-travel-law guarantee and 24/7 Scandinavian-speaking customer service.

The platform is built on a direct-to-consumer digital stack centered on ving.no and a mobile app for iOS and Android, supplemented by phone-based assisted sales, travel-agency resellers, and a corporate sales channel (Store Selskap). Backend integrations include Amadeus and Paxport for airline reservations, Microsoft cloud/Office for internal operations, and payments through Trustly, Resurs Bank, Visa, Mastercard, and Vipps. AI is deployed for personalization of web content and ads, transcription of call recordings, and AI-generated image captions; advertising runs through Meta and Google. The Ving-venn membership club provides email-driven retention and exclusive offers.

The business model is transaction-based across all revenue streams, with pricing disclosed publicly per package and ranging from under 4,000 NOK per person (budget) to over 21,000 NOK per person (luxury). Ancillary affiliate revenue is generated through the Airshoppen / Inflight Service Europe AB tax-free shopping partnership. Ving serves primarily Norwegian consumer households, segmented into families, adults-only travelers, solo travelers, sports enthusiasts, and corporate groups, with a horizontal segmentation approach across personas and use cases.

Name

Ving Norge AS

Legal name

Ving Norge AS

Website

https://ving.no

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Ving Norge AS is the Norwegian operating unit of Nordic Leisure Travel Group, selling charter and scheduled package holidays, flights, hotels, and cruises to Norwegian consumers across 60+ countries via its own airline (Sunclass) and proprietary hotel concepts (Sunprime, Sunwing, Ocean Beach Club).

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Package Holidays (Pakkereiser): Ving's primary revenue stream comes from selling complete package holidays combining flights and hotel accommodations. This includes charter holidays with their own concept hotels and flexible package travel with scheduled flights. Customers can book everything as a complete package.
2. Hotel Bookings: Ving offers bookings for thousands of quality-assured hotels worldwide as part of package travel or as standalone hotel bookings.
3. Flight-only Tickets: Ving sells airline tickets worldwide, allowing customers to book flights to destinations globally.
4. Cruise Bookings: Ving arranges cruise travel with various shipping companies, including MSC Cruises and Costa Cruises.
5. Additional Travel Services: Ving generates revenue from car rentals, travel insurance, airport transfers, and various add-on services at destinations.
6. Taxfree Sales: Through partnerships with Airshoppen and Inflight Service Europe AB, Ving facilitates tax-free shopping for travelers on Sunclass Airlines and other carriers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ving Norge AS is a Norwegian package holiday operator selling charter holidays and flexible package travel that combine flights and hotel stays to more than 60 countries. The company also offers standalone flight tickets, hotel bookings, cruises, city breaks, last-minute deals, car rental via Avis, and specialized categories such as football, Formula 1, fitness, group, solo, and corporate travel, supported by three proprietary hotel concepts (Sunwing Family Resorts, Sunprime Hotels, and Ocean Beach Club) and its own Sunclass Airlines charter carrier.

Product overview

Ving Norge AS operates a digital travel booking platform offering package holidays and travel services. The core offering includes charter holidays and flexible package travel combining scheduled flights with hotels, available to over 60 countries. The company owns three hotel concepts: Sunwing Family Resorts (family-focused with kids eat free), Sunprime Hotels (adults-only), and Ocean Beach Club (family luxury). Additional services include All Inclusive packages, standalone flight tickets, last-minute deals, cruise bookings, car rental (via Avis), and specialized travel categories such as city breaks, football/F1 travel, training travel, group travel, and solo travel. The Ving-venn loyalty program provides exclusive deals and early access to offers. The platform also offers flight-only bookings worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Sunprime Hotels: Adults-only hotels with comfortable rooms, fitness studios, and SATS training sessions
• Ocean Beach Club
• Sunwing Family Resorts
• Ving-venn

Products and services

• Charter Holidays (Charterferie) Package holidays with charter flights and stays at Ving's own concept hotels, providing bundled travel arrangements under package travel law protection.
• Package Holidays (Pakkereiser) Flexible package travel combining scheduled flights with hotel stays, allowing customers to customize departure dates and trip duration across 60+ destinations.
• City Breaks (Storbyferie) Urban travel packages to major cities worldwide with combined flight and hotel arrangements.
• Last-minute Deals (Restplasser) Discounted travel deals for imminent departures, including All Inclusive, city breaks, and flight-only options.
• Sunwing Family Resorts Family-oriented hotel concept where children under 12 eat free, with activities for all ages and child-friendly facilities at multiple sun destinations.
• Sunprime Hotels Adults-only hotel concept with comfortable rooms, fitness studio, and SATS workout sessions.
• Ocean Beach Club Family luxury beach resort concept with a relaxed atmosphere and high food and beverage standards.
• Flight Tickets (Flybilletter) Standalone flight bookings to destinations worldwide on scheduled and charter carriers.
• Fitness Travel (Treningsreiser) Travel packages combining vacation with fitness activities and training programs, often in partnership with SATS.
• Football Travel (Fotballreiser) Sports travel packages bundling match tickets (e.g., FC Barcelona, La Liga games) with flights and hotels.
• Formula 1 Packages (Formel 1-pakker) Package travel to Formula 1 races including flights, hotels, and tickets to qualifying and main race days.
• Cruise Cruise travel packages offered in partnership with MSC Cruises, Costa Cruises, and other cruise lines, combined with flights and hotels.
• Group Travel (Gruppereiser) Group travel packages for organizations and companies with customized itineraries and group discounts.
• Ving Solo (Single Travel) Travel packages designed for solo travelers, including group activities and curated single-travel experiences.
• Store Selskap (Corporate Travel) Corporate travel packages for business groups and companies with dedicated sales support.

Quantifiable outcome

• 96% of guests would recommend Ving to friends and family
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sunclass AirlinescoreTechnology or IntegrationSunclass Airlines is Ving's own airline providing charter flights for package holidays. The airline operates Airbus A321neo aircraft and handles passenger information sharing through Amadeus or Paxport systems, or directly with passenger lists. Sunclass also has access to complaints data through Ving's customer service systems.
• Greenfee365minorStrategic or Co-development PartnerPartnership for golf course bookings. Through the partnership, customers can book starting times at golf courses in Barcelona, Dubai, and other destinations directly through Ving's platform.
• Airshoppen / Inflight Service Europe ABminorChannel Partner/ Reseller/ DistributorTax-free shopping partner handling duty-free sales for Sunclass Airlines and other airlines. Ving shares customer contact information and booking data for marketing tax-free catalogs.
• AvisminorChannel Partner/ Reseller/ DistributorCar rental partnership allowing Ving customers to book Avis rental cars as part of their travel packages. Cars can be pre-booked through Ving's website.
• AmadeuscoreTechnology or IntegrationGDS (Global Distribution System) used for airline reservation and passenger data transfer. Used for transmitting passenger information to airlines.
• PaxportcoreTechnology or IntegrationAviation data system used for passenger information management and transmission to airline partners.
• EmiratesminorChannel Partner/ Reseller/ DistributorAirline partner recommended for Maldives flights, operating Airbus A380 and Boeing 777 aircraft with baggage, meals, and entertainment included.
• Qatar AirwaysminorChannel Partner/ Reseller/ DistributorAirline partner recommended for Maldives routes, offering five-star service with baggage, meals, drinks, and 3000+ entertainment options on board.
• Turkish AirlinesminorChannel Partner/ Reseller/ DistributorAirline partner offering flights to Maldives via Istanbul, recognized as Europe's best airline for six consecutive years.
• MSC CruisesminorChannel Partner/ Reseller/ DistributorCruise line partner offering Persiabukten (Persian Gulf) cruise packages combined with flight and hotel.
• Costa CruisesminorChannel Partner/ Reseller/ DistributorCruise line partner offering cruise packages combined with flight and hotel bookings through Ving.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tjæreborg Rejser: NLTG's Finnish tour operator sister brand to Ving and Spies, offering package holidays with charter flights and concept hotels. Comparable on product, business model, and group affiliation.
• Solresor: TUI's Swedish tour operator brand offering charter-based package holidays. Closely comparable to Ving on Scandinavian charter package model and family/adult hotel concepts.
• Star Tour: TUI Nordic charter holiday brand operating across Scandinavia. Direct competitor to Ving on charter flights, package holidays, and own concept hotels in the Nordic region.
• Sembo: Swedish online travel agency specializing in package holidays and dynamic packaging in the Nordic market. Comparable to Ving on customer base and bundled travel product.
• Apollo Reiser: Norwegian tour operator offering package holidays, charter flights, and owned hotels. Direct head-to-head competitor in the Norwegian leisure travel market with similar product breadth.
• TUI Group: World's largest integrated tourism group offering charter flights, owned hotels, and package holidays across Europe. Closely comparable to Ving in vertical integration model (own airline + hotels + tour operator) and Nordic market presence through TUI Nordic.
• Jet2 Holidays: UK package holiday specialist with own charter airline (Jet2.com) and contracted hotels. Comparable integrated charter-plus-holiday model serving a national leisure travel market.
• Spies Rejser: Sister company of Ving Norge under Nordic Leisure Travel Group, operating the same charter holiday and concept hotel model in Denmark. Direct comparability by virtue of shared ownership, technology, and brand portfolio.

Broad incumbents

• Booking Holdings: Owner of Booking.com, Priceline, and other major OTAs. Competes with Ving on the hotel and dynamic packaging layer; not a tour operator but a broad incumbent shaping the same Norwegian consumer travel purchasing behavior.
• Expedia Group: Global online travel platform encompassing Expedia, Hotels.com, and Vrbo. Overlaps with Ving on hotel and flight distribution and represents a broader incumbent alternative to package holiday booking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/vingreiser
• Facebookfacebook.com/vingreiser
• Instagraminstagram.com/vingreiser
• LinkedInlinkedin.com/company/ving-norge-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ving Norge AS