Vinst by VISMA

What Vinst by VISMA does

Vinst by VISMA is a Norwegian purchasing cooperation (innkjøpssamarbeid) operated by Visma Advantage AS, serving approximately 10,000 businesses across Norway with access to over 50 pre-negotiated supplier agreements spanning IT, telecommunications, office supplies, furniture, fuel and EV charging, insurance, travel, shipping, and coffee services. Founded in 2003 and operating for more than 20 years, the company aggregates the collective purchasing volume of its members to negotiate discounts and terms that individual businesses could not obtain independently, with reported annual procurement volume of approximately 2 billion NOK routed through the platform. The core product is the Innkjøpsportal, a digital purchasing portal that consolidates all supplier contracts, includes a travel booking module for flights, hotels, and car rentals, and integrates with Visma ERP systems (Net, Business, Global), Tripletex, and EDI platforms (Nshift, Consignor, Axia) for shipping workflows. Vinst monetizes via three tiered monthly subscriptions — Standard (from 949 NOK/month), Advanced (from 1,899 NOK/month), and Executive (custom pricing with a dedicated purchasing advisor) — and distributes a customer bonus program that paid out a record 7.2 million NOK in 2026, a 24% year-over-year increase. The business operates with a lean 19-employee team and is positioned as a wholly-owned subsidiary within Visma Group. In March 2026, Visma consolidated Visma Advantage AS (Norway), Visma Advantage AB (Sweden), and LogBuy ApS (Denmark) into a unified Nordic organization called Advantage Nordic, placing Vinst within a larger platform managing roughly 700,000 users, 30,000 business customers, and 11 billion NOK in annual agreement volume across the Nordic region, with Daniel de Visme appointed Managing Director from January 2026.

Name

Vinst by VISMA

Legal name

Visma Advantage AS

Website

https://vinst.no

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinst by VISMA is a Norwegian purchasing cooperation serving 10,000+ businesses with access to 50+ pre-negotiated supplier agreements via a digital purchasing portal, operating on tiered monthly subscriptions and now consolidated within Advantage Nordic across Norway, Sweden, and Denmark.

Ownership category

akta.pro rank

Product category

Group Purchasing Services

NAICS

Merchant Wholesalers, Durable Goods (423), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Vendor Sourcing & Contract Management (HSACAAAE)

akta.pro secondary industry

Supplier Management & Preferred Vendor Programs (Meetings) (THACAFAL)

Keywords

• Group purchasing services
• Supplier agreements platform
• Procurement cooperation
• Business purchasing portal
• Collective buying organization

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Fees: Monthly subscription fees from tiered membership plans (Standard, Advanced, Executive) providing access to pre-negotiated supplier contracts and purchasing portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Vinst by VISMA operates Norway's largest purchasing cooperation (innkjøpssamarbeid), delivering an online purchasing portal that aggregates over 50 pre-negotiated supplier agreements for Norwegian businesses. Members subscribe to one of three tiers (Standard, Advanced, Executive) to access volume-discounted contracts across telecom, IT, office supplies, furniture, fuel, insurance, travel, shipping, and coffee categories. The platform consolidates contracts in a single digital view and includes an integrated travel booking module, with the customer bonus program returning surplus purchasing volume back to members annually.

Product overview

Vinst by VISMA is a purchasing cooperative (innkjøpssamarbeid) operated by Visma Advantage AS (now part of Advantage Nordic) offering businesses access to over 50 pre-negotiated supplier agreements. The platform is built around three subscription tiers — Standard (from 949 NOK/month), Advanced (from 1,899 NOK/month), and Executive (custom pricing with dedicated advisor) — providing progressively better terms, higher discounts, and customer bonus programs. Core product is the Innkjøpsportal (Purchasing Portal), a digital platform that aggregates all supplier contracts in one place, includes a travel booking module, and supports ERP integration with Visma systems and EDI platforms for shipping. Supplier agreements span critical business purchasing categories: mobile subscriptions (Talkmore Bedrift, Phonero Bedrift), IT equipment and services (Advania, Digiflow, Canon, Elkjøp Bedrift), office furniture (AJ Produkter, Input Interior, Refurnish), fuel and EV charging (Circle K), insurance (Söderberg & Partners, Alivia Kreftforsikring), travel (Norwegian, Hertz, hotels), office supplies (Lyreco), coffee, shipping (Bring, PostNord, Dachser, UPS, FedEx, DHL), and freight logistics. Customers include 10,000 Norwegian businesses with an annual purchasing volume of approximately 2 billion NOK. The company also offers free benchmarking services and a 6-month free trial for new members.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinst Innkjøpsportal (Purchasing Portal) Digital portal providing access to over 50 pre-negotiated supplier agreements, centralized contract management, and a travel booking module for flights, hotels, and car rentals. Subscribed by Norwegian businesses across all industries to reduce indirect procurement costs.

Quantifiable outcome

• 30% savings on telephony costs
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Norwegian Air ShuttlecoreChannel Partner/ Reseller/ DistributorFlight booking agreements for business travel with negotiated corporate rates.
• LyrecocoreChannel Partner/ Reseller/ DistributorOffice supplies procurement partnership with pre-negotiated discounts.
• BringcoreChannel Partner/ Reseller/ DistributorShipping and logistics services partnership for business deliveries.
• AJ ProduktercoreChannel Partner/ Reseller/ DistributorOffice furniture and storage solutions with up to 15% discount.
• Circle KcoreChannel Partner/ Reseller/ DistributorFuel, charging, and car wash corporate card services with volume discounts.
• Elkjøp BedriftcoreChannel Partner/ Reseller/ DistributorElectronics and technology products with up to 15% discount on entire range.
• AdvaniacoreTechnology or IntegrationIT equipment and services partnership with up to 30% discount and unique BID prices.
• CanoncoreChannel Partner/ Reseller/ DistributorDocument and digitization solutions with 20-30% discount and up to 1.25% customer bonus.
• DigiflowcoreTechnology or IntegrationIT solutions for SMBs with up to 24% discount and 3% bonus.
• Input InteriorcoreChannel Partner/ Reseller/ DistributorOffice furniture and interior design with contract pricing on entire range and up to 1.5% bonus.
• RefurnishcoreChannel Partner/ Reseller/ DistributorUsed and recycled office furniture with 15% discount for sustainability-focused customers.
• Talkmore BedriftcoreChannel Partner/ Reseller/ DistributorMobile subscriptions with up to 45% discount, full Telenor coverage, and no binding period.
• PhonerocoreChannel Partner/ Reseller/ DistributorMobile subscriptions with up to 40% discount, full Telia coverage, and market-leading switchboard.
• Söderberg & PartnerscoreChannel Partner/ Reseller/ DistributorInsurance brokering with average 30% savings and guaranteed 10% discount on insurance premiums.
• Alivia KreftforsikringminorChannel Partner/ Reseller/ DistributorCancer insurance with up to 10% discount for employee benefits.
• HertzcoreChannel Partner/ Reseller/ DistributorCar rental partnership extended for Vinst members with negotiated corporate rates.
• FoodiesminorChannel Partner/ Reseller/ DistributorStrategic partnership with leading supplier of unmanned food and beverage solutions.
• Advantage NordiccoreStrategic or Co-development PartnerParent organization formed by merging Visma Advantage AS (Norway), Visma Advantage AB (Sweden), and LogBuy ApS (Denmark). Manages 700,000 users, 30,000 business customers, and 11 billion NOK in annual agreement volume.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Coupa Software: Business spend management platform covering procurement, invoicing, and expense management. Provides overlapping capabilities in supplier sourcing and contract management to mid-market and enterprise, serving as a potential competitive alternative for Vinst's larger Norwegian customers.
• SAP Ariba: Enterprise procurement and supplier management platform from SAP. Operates broadly across sourcing, contract management, and supplier enablement — the same functional scope as Vinst's portal but targeted at large enterprises rather than SMBs.
• Grainger: Large US-headquartered MRO and industrial supplies distributor with business procurement solutions. Overlaps with Vinst on office supplies and indirect spend distribution, serving similar business customers via pre-negotiated pricing.
• Amazon Business: Global B2B procurement marketplace from Amazon covering office supplies, IT equipment, and indirect spend with business pricing. Broad incumbent competing for the same SMB procurement wallet share, but without the pre-negotiated framework agreement structure Vinst uses.
• Jaggaer: Enterprise source-to-pay procurement platform covering sourcing, contract lifecycle management, and supplier management. Overlaps with Vinst's portal functionality for the larger end of Vinst's customer base (executive/enterprise tier).

Direct peers

• Basware: Finnish-headquartered indirect spend and procurement automation SaaS serving Nordic and European enterprises. Most direct comparable in Nordic procurement technology, competing for the same B2B procurement modernization budgets that Vinst addresses via the GPO channel.
• LogBuy: Danish purchasing cooperation historically operating as Vinst's direct cross-border peer; now merged under Advantage Nordic. Operates a near-identical GPO model for Danish SMBs with comparable supplier agreements and tiered memberships.
• Seiva (Sweden): Swedish purchasing cooperation offering pre-negotiated supplier agreements to Swedish businesses; now sister organization under Advantage Nordic. Direct peer in product, model, and target market (Nordic SMBs).

Others

• Lyreco: European office supplies and workplace solutions distributor that is also one of Vinst's 50+ supplier partners. Adjacent ecosystem participant — not a direct competitor but represents the type of supplier-side counterparties that define Vinst's value proposition.

Emerging players

• Tradeshift: Procurement and supply chain platform founded in Denmark, focused on digitization of B2B commerce and supplier networks. Emerging peer with strong Nordic roots and partial overlap on procurement/sourcing workflows relevant to Vinst's member portal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vismagroup
• LinkedInlinkedin.com/company/vinst-by-visma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinst by VISMA