Phonero
Phonero is a Norwegian B2B mobile virtual network operator (MVNO) and Telia subsidiary serving 30,000 business customers and 350,000+ users, including 100+ municipalities, with mobile subscriptions, cloud PBX (Bedriftsnett), cybersecurity, insurance, and cloud storage add-ons.
- Company typePrivate
- Founded2008
- HeadquartersKristiansand, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Phonero does
Phonero AS is a Norwegian mobile virtual network operator (MVNO) headquartered in Kristiansand, founded in 2008 and operating as a subsidiary of Telia. The company serves approximately 30,000 business customers and 350,000+ end users exclusively in the Norwegian market, with a primary focus on B2B subscriptions, public sector contracts (100+ municipalities, central government agencies), and select consumer/SMB segments. Phonero leverages Telia's 4G/5G physical network infrastructure while developing proprietary software platforms including Din Bedrift (enterprise fleet management portal), Ditt Phonero (consumer self-service mobile app), and Phonero Bedriftsnett (cloud-based virtual PBX, market leader for 6-7 consecutive years).
The company's product architecture is layered: a recurring mobile subscription core (Phonero RED, mobile broadband, TvillingSIM/DataSIM add-ons at Kr 39/month) is augmented by a portfolio of value-added services including Trygg Surfing (DNS-based mobile cybersecurity with AI threat intelligence from 300+ global operators, Kr 29/user/month), Mobilforsikring (device insurance underwritten by Tryg, Kr 149/month), Phonero Sky (cloud storage with AI image search via Jottacloud partnership, Kr 99/month), Tale i Teams (Microsoft Teams telephony integration), and Smart Mobilkjøp (employee device procurement with Vipps cost-sharing). Hardware revenue is captured through an e-commerce store (nettbutikk.phonero.no) for new and refurbished devices.
Phonero operates a multi-channel go-to-market combining direct enterprise sales for large accounts (Oslo kommune's ~31,000-40,000 SIMs is the largest known deployment), inside sales for mid-market, digital self-service for SMBs, public procurement framework agreements (Statens innkjøpssenter), and an e-commerce channel for device sales. Regional offices in Oslo, Stavanger, Bergen, and Trondheim support nationwide enterprise coverage. Pricing is exclusively in Norwegian Krone (NOK) and quoted ex-VAT for business customers, with add-on services billed per active SIM/user, creating a recurring, predictable revenue base supplemented by usage-based international roaming and one-time device/data package purchases.
Phonero firmographics
Firmographics- Name
- Phonero
- Legal name
- Phonero
- Website
- https://phonero.no
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Phonero is a Norwegian B2B mobile virtual network operator (MVNO) and Telia subsidiary serving 30,000 business customers and 350,000+ users, including 100+ municipalities, with mobile subscriptions, cloud PBX (Bedriftsnett), cybersecurity, insurance, and cloud storage add-ons.
- Ownership category
- akta.pro rank
Phonero industry classification
Industry- Product category
- Business Mobile Telecommunications Services
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Enterprise & B2B Mobile Network Operators (HDAIAAAB)
- akta.pro secondary industries
- Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG), Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI)
Keywords
Where Phonero is headquartered
LocationHeadquarters
- HQ city
- Kristiansand
- HQ country
- Norway
- HQ region
- Europe
Offices5 records
Markets served
Phonero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- Mobile Subscriptions (B2B): Phonero's primary revenue stream is monthly recurring subscription fees from business mobile plans. Plans include voice, SMS, and data with tiered data allowances. Revenue is recurring and predictable, with upsell potential through additional SIMs (TvillingSIM, DataSIM) and service upgrades.
- Mobile Broadband (Mobilt Bredbånd): Separate mobile broadband plans for businesses requiring fixed wireless internet access, sold as an additional service to mobile subscriptions.
- Phonero Bedriftsnett (Virtual PBX): Monthly fee for cloud-based phone system (sentralbord) services including queue management, IVR, and call routing. Priced at Kr. 39,- ex. VAT per month as an add-on to mobile subscriptions.
- Trygg Surfing (Cybersecurity Add-on): Monthly subscription for DNS-based mobile security filtering, priced at Kr. 29,- per user per month. Billed per active SIM/user in the organization.
- Mobilforsikring (Mobile Insurance): Monthly insurance premium for device protection (damage, theft, misuse), priced at Kr. 149,- per month. Revenue shared with underwriter Tryg. Can be activated per subscription in Din Bedrift portal.
- Phonero Sky (Cloud Storage): Monthly subscription for unlimited cloud photo/video/document storage, priced at Kr. 99,- per month. Revenue shared with partner Jottacloud. Target availability expanded to all subscription tiers during 2026.
- Smart Mobilkjøp (Device Cost Sharing): A device procurement and cost-splitting solution where businesses set spending limits and employees pay the difference via Vipps or card. Phonero earns margin on device sales through the online store (nettbutikk.phonero.no).
- Device Sales (Nettbutikk): E-commerce revenue from the Phonero online store selling mobile phones, tablets, and accessories. Includes both new and refurbished/used devices. Margin earned on hardware sales.
- DataSIM / TvillingSIM Add-on Services: Additional SIM cards (secondary data SIMs and twin SIMs) priced at Kr. 39,- ex. VAT per month per service. Upsell opportunity per primary subscription.
- Roaming and International Data Packages: Travel data packages (e.g., VM-reiseklar 25 GB, Følg Norge 50 GB) and international roaming surcharges for usage outside EU/EØS, providing incremental revenue from business travelers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Phonero RED - Flexible business mobile plan with data control |
| Subscription | Monthly | Bedriftsnett (Virtual PBX) - Add-on service |
| Per seat | Monthly | TvillingSIM / DataSIM - Secondary SIM services |
| Per seat | Monthly | Trygg Surfing - Mobile cybersecurity service |
| Subscription | Monthly | Mobilforsikring - Mobile device insurance |
| Subscription | Monthly | Phonero Sky - Cloud storage |
| Usage-based | One time/ perpetual license | VM-reiseklar - International travel data package |
| Usage-based | One time/ perpetual license | Følg Norge 50 GB - Domestic tournament data package |
| Subscription | Monthly | Ansattkjøp (Employee Purchase) - Add-on services paid by employees |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Phonero product offering
Product offeringCore offering
Phonero is a Norwegian mobile virtual network operator (MVNO) that delivers mobile subscriptions, mobile broadband, cloud-based business phone systems, and related telecommunications services to businesses and the public sector across Norway. The company leverages Telia's 4G/5G network infrastructure and layers proprietary self-service portals, virtual PBX, cybersecurity filtering, and value-added services on top, serving 30,000 business customers and 350,000+ end users.
Product overview
Phonero is a Norwegian telecommunications company offering a unified portfolio of mobile, cloud, and business communications services. The core offering centers on Phonero Bedriftsnett, a market-leading business phone system (seven consecutive years), complemented by consumer and enterprise mobile subscriptions under Phonero RED and Din Bedrift. Add-on services include Phonero Sky (cloud storage via Jottacloud with AI image search), Smart Connect (intelligent call routing), and Smart Mobilkjøp (consumption tracking via Vipps). Insurance products are delivered through Tryg partnership. The product integrates with Microsoft Teams via Tale i Teams, enabling business telephony within the Teams interface. The architecture combines a core mobile/network infrastructure with value-added services built as modules and partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Phonero Bedriftsnett (Virtual PBX)
Quantifiable outcome
- Phonero has Norway's #1 customer satisfaction rating in the mobile market for 4 consecutive years (EPSI Rating study)
- +4 more outcomes
Companies that use Phonero
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Phonero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature10 records
Phonero partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Telia (Norge)corePhonero operates as a mobile virtual network operator (MVNO) using Telia's physical mobile network infrastructure. Phonero is part of the Telia group and leverages Telia's multi-award-winning 4G and 5G network, which has been ranked as Norway's best mobile network. This is the foundational infrastructure partnership underpinning all of Phonero's services.
- JottacloudcorePhonero Sky cloud storage service is delivered in partnership with Jottacloud. Data is stored in Jottacloud's mountain data center facilities in Norway (a former NATO ammunition bunker), using 100% renewable hydropower with natural seawater cooling. Jottacloud's security infrastructure provides the foundation for Phonero Sky's data protection claims.
- Tryg (Trygg-Hansa Försäkring)corePhonero's mobile insurance product (Mobilforsikring) is underwritten by Tryg (Trygg-Hansa Försäkring filial, a subsidiary of Tryg Forsikring A/S, Denmark). Tryg handles all claims processing, device repair/replacement, and insurance administration. Phonero sells and activates the insurance as a distribution partner, with Tryg bearing the insurance risk and handling claims.
- MicrosoftcorePhonero offers 'Tale i Teams' (Tale i Teams integration), a telephony integration that connects Microsoft's Teams collaboration platform with the public telephone network. This allows businesses to make and receive external calls directly from Microsoft Teams, combining unified communications with external telephony. Phonero acts as the telephony provider in this integration.
- NettsoftminorNettsoft provides Microsoft Office 365 guidance and implementation services as part of the Tale i Teams offering from Phonero. When businesses order Tale i Teams through Phonero, Nettsoft offers discounted guidance and setup services for Microsoft Office 365 integration.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Phonero competitors and assessment
Company assessmentBroad incumbents
- Telia Norge: Parent network provider and Norwegian incumbent MNO, comparable as the wholesale network owner behind Phonero and the most direct competitor for the same enterprise and public sector customers.
- Ice Communications: Norwegian mobile operator with its own network and MVNO-style offerings to businesses, comparable to Phonero in B2B mobile subscriptions but operating as a broader incumbent with owned infrastructure.
- Telenor Norge: Norwegian incumbent MNO offering business mobile, UCaaS, and connectivity, comparable as a broad incumbent against which Phonero competes for the same Norwegian B2B accounts.
Direct peers
- OneCall: Norwegian MVNO offering mobile subscriptions and mobile broadband to consumers and businesses, directly comparable to Phonero's core mobile subscription and Mobilt Bredbånd lines on Telia/telco infrastructure.
- Puzzel: Nordic cloud-based contact center and UCaaS provider, directly comparable to Phonero Bedriftsnett's cloud PBX, IVR, and queue functionality for Nordic business customers.
- Telavox: Nordic (Sweden-based) provider of cloud PBX and mobile UCaaS for businesses, closely comparable to Phonero Bedriftsnett's virtual PBX positioning and Microsoft Teams telephony integration.
- Chess Communications: Norwegian B2B-focused mobile and telephony provider, comparable to Phonero in segment focus on Norwegian businesses and SME/mid-market customer base.
- Mycall: Norwegian mobile operator (MVNO) targeting business and consumer customers with mobile subscriptions, comparable to Phonero in business-segment focus and Norwegian-only geographic footprint.
Regional players
- Vodafone Business Norway (via Telia MVNO partners): Norwegian business mobile presence operating through MVNO arrangements, comparable to Phonero as another reseller-based business mobile brand competing in the same Norwegian B2B segment.
Emerging players
- Lyca Mobile Group: European MVNO operating in Norway with prepaid and subscription mobile services; comparable MVNO model but focused on consumer/ethnic segments rather than B2B.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Phonero social profiles
Digital presencePhonero compliance and trust
Trust signalCompliance1 record
Phonero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phonero leadership team
Management profileNumber of profiles
Profiles1 record
Phonero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phonero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phonero
What does Phonero do?
Phonero is a Norwegian mobile virtual network operator (MVNO) that delivers mobile subscriptions, mobile broadband, cloud-based business phone systems, and related telecommunications services to businesses and the public sector across Norway. The company leverages Telia's 4G/5G network infrastructure and layers proprietary self-service portals, virtual PBX, cybersecurity filtering, and value-added services on top, serving 30,000 business customers and 350,000+ end users.
Is Phonero a public or private company?
Phonero is a private company. It is classified as corporate owned and is currently operating.
When was Phonero founded?
Phonero was founded in 2008. It employs 51 to 100 people.
Where is Phonero based?
Phonero is headquartered in Kristiansand, Norway, in the Europe region.
How does Phonero make money?
Ten revenue lines are on record. Mobile Subscriptions (B2B) is the primary driver. The others are mobile Broadband (Mobilt Bredbånd), phonero Bedriftsnett (Virtual PBX), trygg Surfing (Cybersecurity Add-on), mobilforsikring (Mobile Insurance), phonero Sky (Cloud Storage), smart Mobilkjøp (Device Cost Sharing), device Sales (Nettbutikk), dataSIM / TvillingSIM Add-on Services and roaming and International Data Packages.
Who are Phonero's main competitors?
Broad incumbents on record are Telia Norge, Ice Communications and Telenor Norge. Direct peers are OneCall, Puzzel, Telavox, Chess Communications and Mycall. Vodafone Business Norway (via Telia MVNO partners) is listed as a regional player. Lyca Mobile Group is listed as an emerging player.
Does Phonero have an API?
No public API is recorded for Phonero.
What industry is Phonero in?
Phonero's product category is Business Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIAAAB, Enterprise & B2B Mobile Network Operators, with a secondary code of HDAIAAAG, Fixed Wireless Access (FWA) Mobile Operators. Its NAICS code is 517121 and its SIC code is 4812.