What GreatVines does

GreatVines is an enterprise sales execution platform purpose-built for beverage alcohol suppliers, distributors, and adjacent CPG companies operating in the three-tier US distribution system. The platform connects field sales activity, shelf intelligence, and ordering in a single environment, equipping field teams with tools to capture shelf activity, log account visits, run retail surveys, manage national account programs, and act on real-time insights. GreatVines is operated as a product line within Andavi Solutions Inc., a privately held US corporation headquartered in Saint Helena, California, and is distributed via direct enterprise field sales with demo-led engagement.

The core platform is composed of modular components: an Adult Beverage CRM pre-loaded with three-tier distribution methodologies (including TDLinx-compatible segmentation and invoice-level retail account depletions), a Sales Goals and Objectives module for KPI tracking, National Account Management for bridging HQ-level authorizations with local outlet execution, Retail Surveys and Scoring with photo validation and geotagging, and a Google Maps-powered Product Finder. In September 2025, the company added AI-powered Image Recognition for Field Sales Execution, which uses camera-based scanning of menus, back bars, and shelves to detect wine, beer, and spirits listings, auto-populate surveys, and trigger next-best-action recommendations, alongside an AI-Powered Billback Management module for trade promotion workflows.

GreatVines generates revenue through recurring enterprise SaaS subscriptions sold to beverage alcohol suppliers and CPG companies, with quote-based pricing typical of the enterprise motion. The named enterprise customer is RNDC (Republic National Distributing Company), a top-tier US beverage alcohol distributor. The company is privately held, has been operating since 2010 with a headcount of 11–50 employees, and the only disclosed funding event is a $10,000 round dated February 2010, indicating a bootstrapped operating model.

Name

GreatVines

Legal name

Andavi Solutions Inc.

Website

https://greatvines.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

GreatVines is an enterprise sales execution platform, operated within Andavi Solutions Inc., that equips beverage alcohol suppliers, distributors, and CPG companies with field sales tools, shelf intelligence, CRM, retail surveys, and AI-powered image recognition for the three-tier distribution system.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Helena

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sales Execution Software Subscription: SaaS-based sales execution platform for beverage alcohol and CPG industries. The platform is offered as a subscription service with access to CRM, image recognition, survey tools, goal management, and national account management features. Enterprise sales motion suggests annual or multi-year contract arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

GreatVines is an enterprise SaaS sales execution platform purpose-built for the beverage alcohol and CPG industries. It connects field sales activity, shelf intelligence, and ordering in a single platform featuring AI-powered image recognition, a pre-loaded adult beverage CRM, mobile retail surveys, goal management, and national account coordination for the three-tier distribution system.

Product overview

GreatVines is a unified sales execution platform for beverage and CPG industries, built as a core platform with modular add-ons. The primary offering is the Sales Execution platform which connects sales activity, shelf intelligence, and ordering. Key integrated modules include: AI Image Recognition (for camera-based shelf scanning), Adult Beverage CRM and Workflow (for account management and visit logging), Sales Goals and Objectives/Goal Management Module (for KPI tracking), National Account Management (for chain account coordination), Retail Surveys and Scoring (for field audits and compliance), Product Finder Maps (Google Maps integration for consumer product location), and AI-Powered Billback Management (for trade spending optimization). The platform equips field teams with tools to capture shelf activity, manage store visits, and act on real-time insights to improve execution and drive revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Execution (GreatVines) Leading sales operations platform for beverage and CPG industries that connects sales activity, shelf intelligence, and ordering in one platform. Equips field teams with tools to capture shelf activity, manage store visits, and act on real-time insights, built for three-tier beverage alcohol distribution.
• AI Image Recognition for Field Sales AI-powered image recognition capability that uses camera-based scanning to capture wine, beer, and spirits listings from menus and back bars. Validates product presence, placement, pricing, listings, and competitor positioning, and automatically sets up next best actions.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• Google MapscoreTechnology or IntegrationGoogle Maps integration enables the Product Finder Maps feature, providing embedded map-based product location data for GreatVines customers. This allows beverage alcohol brands to offer consumers and retailers real-time location information for products sold at On-Premise and Off-Premise accounts.

Recent moves5 records

Expansion highlights5 records

Direct peers

• AFS Technologies (AFS): AFS is a long-standing direct competitor in trade promotion management and sales execution for beverage alcohol, brewing, and CPG suppliers. It overlaps directly with GreatVines' trade-spend, retail execution, and field-sales automation use cases for the same three-tier customer base.
• Repsly: Repsly offers a retail execution and field activity management platform used by CPG brands to capture in-store data, run audits, and manage field reps. Its mobile-first merchandising and survey tooling compete directly with GreatVines' Retail Surveys and Field Sales Execution modules.
• StayinFront: StayinFront provides a CPG-focused CRM and image-recognition-based retail execution platform. It is highly comparable to GreatVines given its vertical specialization, mobile field data capture, and AI-driven shelf insights for consumer goods suppliers.
• UpClear: UpClear delivers trade promotion management (TPM) software for CPG brands, with deep overlap to Andavi's TradeParency offering. It targets the same beverage/CPG supplier base and competes on trade-spend optimization, deduction management, and post-event analytics.
• Trax: Trax is a leading computer-vision and retail execution platform for CPG and beverage brands, with shelf-image recognition, audit, and analytics capabilities. It is highly comparable to GreatVines' AI Image Recognition and Retail Surveys modules, particularly for large global suppliers.
• Skynamo: Skynamo is a field sales and CRM platform for distributors and manufacturers, including beverage alcohol and CPG. Its mobile-first visit logging, order capture, and merchandising workflows compete with GreatVines' field sales execution stack for mid-market suppliers and distributors.
• Movista: Movista is a retail execution and route-account management platform used by CPG brands and retail merchandising teams. It overlaps with GreatVines on in-store surveys, photo capture, and store visit management for consumer goods field teams.
• Badger Maps: Badger Maps is a field sales route planning and mapping platform widely used by beverage alcohol distributors and supplier reps. While narrower than GreatVines, it competes for the same field sales productivity budget and integrates with CRMs to plan customer visits.

Broad incumbents

• Salesforce Consumer Goods Cloud: Salesforce's Consumer Goods Cloud is a horizontal enterprise CRM platform with retail execution and trade promotion capabilities for CPG and beverage brands. It competes with GreatVines as part of a broader enterprise suite, often displacing point solutions in large multi-national supplier accounts.
• SAP CPG / Trade Promotion Management: SAP offers trade promotion optimization and consumer goods solutions within its broader ERP/CRM portfolio. It targets the same enterprise beverage and CPG suppliers as GreatVines, with the advantage of being a full enterprise suite for large multi-national manufacturers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@AndaviSolutions
• LinkedInlinkedin.com/company/greatvines
• Instagraminstagram.com/andavisolutions
• Xx.com/greatvines
• Facebookfacebook.com/greatvines

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreatVines