VIRAGE-VIAGER
VIRAGE-VIAGER is a Paris-based financial and actuarial consulting firm that originates Viager Mutualisé® transactions, enabling French seniors to monetize residential property to institutional investors while retaining lifetime occupancy rights and targeting 5–8% institutional returns.
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What VIRAGE-VIAGER does
VIRAGE-VIAGER is a Paris-based financial and actuarial engineering consulting firm founded in 2009/2010 that specializes in Viager Mutualisé®—an institutional-investor-backed alternative to traditional French life-annuity (viager) property transactions. Founded by Eric Guillaume, who serves as President and Director of Publication, the firm holds the INPI trademark (No. 375313, deposited January 15, 2010) for the Viager Mutualisé® Vitalimmo concept. Under this structure, seniors aged 65–95 sell their residential property outright to institutional investors in exchange for an immediate tax-free capital sum—averaging 55% of property value—while retaining a lifetime right of use and habitation (démembrement viager). The product carries an ISR (Investissement Socialement Responsable) label obtained in 2010 and targets institutional investors with 5–8% annual returns derived from 30–60% acquisition discounts on residential real estate and longevity risk pooling.
The company distributes three primary investment vehicles: a closed-end dedicated fund for institutional investors, an open-end unit-linked (UC) fund accessible through life insurance contracts (including Matmut Patrimoine's Révolution Viager product), and an Asset Digital fund using blockchain-based property tokenization. Distribution is dual-channel: B2B direct sales to institutional investors (insurance companies, pension funds, mutual insurers, and asset managers including AMUNDI, OFI, and Aéma Groupe) and B2C outreach to senior sellers via the Vitalimmo subsidiary and a network of 30+ real estate agencies including Michaël Zingraf and Keller Williams. The firm also partners with Silver Economy participants such as Silver Alliance and Alogia to bundle ancillary home-adaptation and care services for sellers.
VIRAGE-VIAGER earns revenue through three streams: transaction fees of 6% HT (7.2% TTC) of the free property value charged to the buyer, advisory and structuring fees for institutional investors, and licensing/partnership arrangements with asset managers that manage Viager Mutualisé funds. The company reports €35 million of real estate acquired by institutional buyers in Q1–Q3 2023 with €83 million under analysis, and has facilitated approximately €50 million in capital redistribution to 200+ senior sellers at an average of €250,000 per transaction, plus €12 million in supplementary capital gains. The company operates as a private SAS (Société par Actions Simplifiée) with a lean team of 7 employees at its Paris headquarters (25 rue La Boétie, 75008), reflecting an asset-light advisory and origination model.
VIRAGE-VIAGER firmographics
Firmographics- Name
- VIRAGE-VIAGER
- Legal name
- VIRAGE-VIAGER
- Website
- https://virage-viager.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VIRAGE-VIAGER is a Paris-based financial and actuarial consulting firm that originates Viager Mutualisé® transactions, enabling French seniors to monetize residential property to institutional investors while retaining lifetime occupancy rights and targeting 5–8% institutional returns.
- Ownership category
- akta.pro rank
VIRAGE-VIAGER industry classification
Industry- Product category
- Real Estate Investment Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Investment Advice (6282), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)
Keywords
Where VIRAGE-VIAGER is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
VIRAGE-VIAGER business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Transaction fees on property sales: VIRAGE-VIAGER charges fees of 6% HT (7.2% TTC) of the free value of properties sold through the Viager Mutualisé system. These fees are paid by the buyer.
- Advisory and structuring fees for institutional investors: Consulting and expertise services provided to institutional investors (insurance companies, pension funds, asset managers) for structuring and managing Viager Mutualisé investment funds.
- Fund management partnerships: Partnership arrangements with asset managers (AMUNDI, Abeille, Aéma Groupe, OFI, Turgot) where VIRAGE-VIAGER provides the investment product and expertise while partners manage the funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction fees: 6% HT (7.2% TTC) of property value |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
VIRAGE-VIAGER product offering
Product offeringCore offering
VIRAGE-VIAGER is a French financial and actuarial engineering consulting firm that designs, structures, and distributes the Viager Mutualisé concept — an innovative viager (life annuity) solution where institutional investors acquire residential properties from senior owners in exchange for an immediate capital sum, while sellers retain lifetime occupancy (droit d'usage et d'habitation) rights. The firm operates a dual B2B/B2C model: advising insurance companies, pension funds, mutual insurers, and asset managers on structuring Viager Mutualisé investment funds, and distributing the solution to senior property owners through its Vitalimmo B2C brand.
Product overview
VIRAGE-VIAGER operates a platform-plus-products architecture centered on the Viager Mutualisé® concept—a restructured viager (life annuity) solution where institutional investors acquire residential properties from seniors who receive immediate capital in exchange for transferring ownership while retaining lifetime occupancy rights. The core offering spans three distinct investment vehicles: the dedicated closed-end fund for institutional investors, the UC (unit-linked) open-end fund accessible via life insurance contracts targeting 5-8% returns, and the Asset Digital fund utilizing blockchain-based real estate tokenization for broader private investor access. The B2C distribution is handled through the Vitalimmo® brand, while VIRAGE-VIAGER manages B2B relationships with institutional investors including pension funds, insurance companies, and asset managers. The company was founded in 2010 and holds the INPI trademark for the Viager Mutualisé® Vitalimmo concept (INPI No. 375313).
Differentiator
Problem solved
Functional benefit
Brands
- Vitalimmo: The Viager Mutualisé® Vitalimmo solution - a B2C product that distributes the viager monetization solution to seniors. It enables retirees to sell their property to institutional investors in exchange for immediate capital while retaining lifetime occupancy rights.
Products and services
- Viager Mutualisé® The flagship Viager Mutualisé investment solution enabling seniors aged 65-95 to monetize their residential property by selling to institutional investors in exchange for an immediate tax-free capital sum (averaging 55% of property value) while retaining lifetime occupancy rights (droit d'usage et d'habitation). Replaces traditional viager's bouquet-and-rente structure with a single upfront payment and eliminates counterparty risk through institutional buyer backing.
- Vitalimmo® B2C distribution brand for the Viager Mutualisé solution, serving individual senior homeowners directly through the vitalimmo.fr platform. Vitalimmo handles direct client acquisition, property evaluation, and seller onboarding while VIRAGE-VIAGER manages B2B relationships with institutional investment funds.
- Fonds dédié (Dedicated Fund)
Quantifiable outcome
- Retirees receive on average 55% of their property value as immediate tax-free capital
- +5 more outcomes
Companies that use VIRAGE-VIAGER
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
VIRAGE-VIAGER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VIRAGE-VIAGER partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- AMUNDIcoreAsset manager managing investment fund portfolios acquired through Viager Mutualisé. Helps define investment policy and approves acquisitions.
- Aéma GroupecoreAsset management group involved in managing Viager Mutualisé investment portfolios.
- OFIcoreAsset manager handling investment portfolio management for Viager Mutualisé products.
- MatmutflagshipPreferred partner distributing Révolution Viager product through Matmut Patrimoine. Insurance company distributing Viager Mutualisé investment products.
- AG2R La MondialecoreInsurance company distributing Viager Mutualisé products through life insurance unit-linked contracts.
- ApicilcoreInsurance group distributing Viager Mutualisé investment products through insurance contracts.
- AgeascoreInsurance company partner distributing Viager Mutualisé products.
- Groupe VyvcoreSocial protection group supporting VIRAGE-VIAGER's mission alignment with common values around senior welfare.
- PrefoncorePension institution supporting VIRAGE-VIAGER's vision and values around longevity.
- UMRcoreSocial protection institution aligned with VIRAGE-VIAGER's mission.
- UNMIcoreMutual insurance institution partnering with VIRAGE-VIAGER.
- Michaël ZingrafcorePremium real estate agency network distributing Viager Mutualisé solution to clients across France.
- Keller WilliamscoreInternational real estate franchise network (30+ agencies) distributing Viager Mutualisé solution to property sellers.
- AlogiaminorSilver Economy company providing ergotherapy services to help seniors improve home accessibility and mobility.
- Silver AlliancecoreConsortium of Silver Economy companies providing comprehensive services to seniors who sell through Viager Mutualisé, including home assistance and care coordination.
- Habitat HumanismeminorSocial housing organization supporting VIRAGE-VIAGER's social mission.
- JapanGovminorJapanese government entity supporting innovative approaches to aging population challenges.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
VIRAGE-VIAGER competitors and assessment
Company assessmentBroad incumbents
- Primonial REIM: Leading French real estate investment manager with residential and SRI products that could allocate to or replicate Viager Mutualisé structures, sharing the same institutional buyer pool as VIRAGE-VIAGER.
- Perial Asset Management: Major French institutional real estate asset manager offering SCPI and residential exposure to institutional and private investors, representing both a potential partner and competitor for Viager Mutualisé allocations.
Emerging players
- Liberkeys: French full-service real estate brokerage that occasionally engages with viager transactions as part of a broader transactional offering, providing partial overlap in senior property seller segment.
- Homeloop: French proptech offering instant purchase offers to homeowners, addressing a similar 'asset-rich, cash-poor' liquidity need as VIRAGE-VIAGER but via outright purchase rather than lifetime occupancy structures.
- RealT: US-based real estate tokenization platform that pioneered fractional property ownership via blockchain. Directly comparable to VIRAGE-VIAGER's Asset Digital fund as a tokenized real estate investment product, though geographically focused on the US.
Direct peers
- Sogenial Immobilier: French SCPI and viager specialist that was featured alongside VIRAGE-VIAGER on Le Particulier television. Operates in the same French viager and real estate investment space with overlapping institutional and private investor audiences.
- Cerenicimo: Specialist French firm in viager and nue-propriété (bare ownership) investments, directly competing with VIRAGE-VIAGER's démembrement viager structure for both senior sellers and institutional capital.
- Viager & Cie: Independent French viager brokerage and advisory firm offering traditional and mutualized viager solutions, directly competing for the same senior seller and institutional investor segments.
- Vendôme Viager: French viager specialist offering both traditional and mutualized viager solutions to seniors and institutional investors, competing directly for transaction flow and advisory mandates.
- La Boutique des Placements: French financial advisory and wealth management firm that distributes alternative real estate products including viager. Featured alongside VIRAGE-VIAGER in press and operates in overlapping distribution channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
VIRAGE-VIAGER social profiles
Digital presenceVIRAGE-VIAGER financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIRAGE-VIAGER leadership team
Management profileNumber of profiles
Profiles1 record
VIRAGE-VIAGER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIRAGE-VIAGER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIRAGE-VIAGER
What does VIRAGE-VIAGER do?
VIRAGE-VIAGER is a French financial and actuarial engineering consulting firm that designs, structures, and distributes the Viager Mutualisé concept — an innovative viager (life annuity) solution where institutional investors acquire residential properties from senior owners in exchange for an immediate capital sum, while sellers retain lifetime occupancy (droit d'usage et d'habitation) rights. The firm operates a dual B2B/B2C model: advising insurance companies, pension funds, mutual insurers, and asset managers on structuring Viager Mutualisé investment funds, and distributing the solution to senior property owners through its Vitalimmo B2C brand.
Is VIRAGE-VIAGER a public or private company?
VIRAGE-VIAGER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VIRAGE-VIAGER founded?
VIRAGE-VIAGER was founded in 2010. It employs 1 to 10 people.
Where is VIRAGE-VIAGER based?
VIRAGE-VIAGER is headquartered in Paris, France, in the Europe region.
How does VIRAGE-VIAGER make money?
Three revenue lines are on record. Transaction fees on property sales are the primary driver. The others are advisory and structuring fees for institutional investors and fund management partnerships.
Who are VIRAGE-VIAGER's main competitors?
Broad incumbents on record are Primonial REIM and Perial Asset Management. Emerging players are Liberkeys, Homeloop and RealT. Direct peers are Sogenial Immobilier, Cerenicimo, Viager & Cie, Vendôme Viager and La Boutique des Placements.
Does VIRAGE-VIAGER have an API?
No public API is recorded for VIRAGE-VIAGER.
What industry is VIRAGE-VIAGER in?
VIRAGE-VIAGER's product category is Real Estate Investment Advisory Services. Its primary akta.pro industry code is FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence. Its NAICS code is 523940 and its SIC code is 6282.