Virtue Funding

Name

Virtue Funding

Legal name

Virtue Funding LLC

Website

https://virtuefunding.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hawthorne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Brokerage Commissions: Virtue Funding operates as a licensed independent mortgage broker. The company earns commission from lenders (yield spread premium and origination fees) when loans close. There are no application fees, upfront charges, or closing cost surprises for the borrower — fees are disclosed upfront and paid at closing. The company does not charge borrowers directly for its advisory services; revenue is sourced entirely from the wholesale lending network it accesses on behalf of clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Virtue Funding is a boutique independent mortgage brokerage that shops dozens of wholesale lenders on behalf of borrowers seeking home purchase or refinance financing. The company originates residential mortgage loans through a network of licensed loan officers, supporting conventional, FHA, VA, USDA, jumbo, bank-statement, DSCR, non-QM, and commercial loan products across NJ, PA, SC, and FL. Revenue is earned via lender commissions (yield spread premium and origination fees) at closing — borrowers pay no upfront fees.

Product overview

Virtue Funding is a boutique independent mortgage brokerage operating as a single-channel product platform — it does not offer a modular software platform. The company provides mortgage advisory and loan origination services through a network of licensed loan officers (Edward Koster, Michael Rivara, William O'Connell), shopping dozens of lenders on behalf of borrowers. The core offering consists of two service lines: Home Purchase Loans and Home Refinance Loans, supported by a portfolio of loan programs including Conventional, FHA, VA, USDA, Jumbo, Bank Statement, DSCR, Cash-Out Refinance, HELOC, FHA Streamline, VA IRRRL, Hard Money, and Commercial Lending products. All loans are originated through a consistent four-step process (Discovery Call, Loan Match, Application & Lock, Close & Celebrate) and sourced from a multi-lender network rather than a single bank shelf.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Purchase Loans Mortgage financing for home buyers covering primary residences, second homes, and investment properties. Supports same-day pre-approvals and spans Conventional, FHA, VA, USDA, Jumbo, Bank Statement, and DSCR programs for individual consumers in NJ, PA, SC, and FL.
• Home Refinance Loans Refinance financing including rate-and-term, cash-out, FHA Streamline, VA IRRRL, and HELOC options for existing homeowners. Includes honest break-even analysis to determine whether refinancing actually benefits the borrower.
• Conventional Loans Fannie Mae / Freddie Mac-backed loans for qualified borrowers, typically requiring 3–20% down and good credit.
• FHA Loans Government-backed loans with down payments as low as 3.5% and more flexible credit guidelines, targeted at first-time buyers.
• VA Loans Zero-down financing for eligible service members, veterans, and their spouses, with no monthly mortgage insurance.
• USDA Loans Zero-down-payment loans for eligible rural and suburban areas in NJ, PA, FL, and SC.
• Jumbo Loans Financing above local conforming loan limits for high-balance properties, sourced from non-bank jumbo lenders with competitive pricing.
• Bank Statement Loans Self-employed income qualification using bank statements rather than W-2s or tax returns, enabling cash-flow-based borrower qualification.
• DSCR (Debt Service Coverage Ratio) Loans Investment property loans that qualify based on rental cash flow (DSCR) rather than personal income, supporting real estate portfolio scaling.
• Cash-Out Refinance Replaces an existing mortgage with a larger loan and returns the equity difference in cash at closing, used for renovations, debt payoff, or investing.
• HELOC (Home Equity Line of Credit) Flexible second-position line of credit secured by the home, drawable as needed, often used as an alternative to refinancing when existing rates are low.
• FHA Streamline Refinance Fast-track refinance for existing FHA borrowers with minimal paperwork, no full appraisal, and sometimes no income re-verification.
• VA IRRRL (Interest Rate Reduction Refinance Loan) VA's streamline refinance for existing VA borrowers, offering fast processing with low costs and no full underwrite.
• Hard Money Loans Short-term, asset-based financing for fix-and-flip projects, bridge loans, and time-sensitive real estate opportunities.
• Commercial Lending Investment property, multifamily, mixed-use, and small-balance commercial real estate financing.
• Non-QM Loans Non-qualified mortgage programs including bank-statement, asset-based, and alternative-doc loans for self-employed or non-traditional income borrowers.
• First-Time Homebuyer Programs Down-payment assistance, FHA, and specialized programs designed to help first-time buyers purchase with minimal down payments, paired with first-time buyer education and guidance.

Quantifiable outcome

• 3-week home purchase closing timeline (vs. industry average of 30–45 days)
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rocket Mortgage: Largest US mortgage lender, originally direct-to-consumer but increasingly competing in referral and purchase markets. Comparable to Virtue Funding in that it serves the same borrower pool (purchase, refi, jumbo) but at vastly greater scale, with proprietary tech and brand recognition that Virtue Funding explicitly positions against.
• NewRez (formerly New Penn Financial): National mortgage lender with retail, wholesale (Shellpoint), and servicing platforms offering conventional and government products. Comparable to Virtue Funding in multi-channel product distribution and pursuit of the same self-employed and first-time buyer segments, but at meaningfully greater scale.
• LoanDepot: Large national mortgage lender with retail, wholesale, and direct-to-consumer channels (including the popular loanDepot brand and mellohome). Comparable to Virtue Funding in product breadth but operates at significantly greater scale with proprietary technology investments, competing for many of the same referral and purchase-borrower flows.

Direct peers

• Guild Mortgage: Mid-size independent mortgage lender with multi-state retail branch network and broad product menu including non-QM and government loans. Comparable in operating model (relationship-led, advisor-model origination, multi-product breadth) and target borrower segments including first-time and self-employed buyers.
• Caliber Home Loans: Mid-size independent mortgage lender with broad product menu including non-QM, bank-statement, and DSCR investor products. Comparable to Virtue Funding in targeting the same underserved self-employed and real estate investor borrower segments with non-traditional income documentation.
• Fairway Independent Mortgage Corporation: Large independent mortgage banker/broker with multi-state retail and wholesale operations. Highly comparable to Virtue Funding in operating model (multi-lender product access, relationship-driven loan officers, emphasis on customer experience over call-center volume). Both compete for the self-employed and referral-driven borrower.
• Movement Mortgage: Independent retail mortgage lender with multi-state operations and relationship-driven loan officer model. Comparable to Virtue Funding in emphasizing a personal-advisor approach over call-center origination and in servicing similar borrower segments (purchase + refi) across the Eastern US.
• Paramount Residential Mortgage Group (PRMG): Mid-size independent mortgage lender offering conventional, government, and non-QM products through retail and wholesale channels. Comparable to Virtue Funding in product breadth (jumbo, bank-statement, DSCR) and focus on relationship-driven origination rather than direct-to-consumer mass marketing.

Others

• United Wholesale Mortgage (UWM): Largest US wholesale mortgage lender, functioning as a key supplier to independent mortgage brokers including Virtue Funding. Not a direct competitor to Virtue Funding in the borrower-facing channel, but its pricing grid, product menu, and broker compensation policies directly determine Virtue Funding's economics and competitive positioning.

Emerging players

• Better.com / Better Mortgage: Digital-first mortgage lender built on proprietary technology and a streamlined online application. Directly comparable to Virtue Funding's stated positioning — both serve the borrower who wants a faster, more transparent alternative to the traditional bank — but Better delivers this through fintech automation rather than human advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/virtue-funding

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtue Funding