Asilomar State Beach and Conference Grounds

Name

Asilomar State Beach and Conference Grounds

Legal name

Asilomar State Beach & Conference Grounds

Website

https://visitasilomar.com

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Resort and Conference Hospitality Services

NAICS

Traveler Accommodation (7211), Accommodation and Food Services (72), Full-Service Restaurants (722511), Caterers (722320), Food Service Contractors (722310)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Coastal conference center
• Historic hotel lodging
• Meeting event venues
• Wedding venue services
• Beach resort hospitality

Headquarters

HQ city

Pacific Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Lodging and Accommodations: The property offers 313 guest rooms including Historic Rooms designed by Julia Morgan, Standard Rooms with modern amenities, and cottages for families or groups. Revenue generated from overnight stays with various accommodation types.
2. Conference and Event Venue Rental: 65,000 square feet of versatile indoor and outdoor spaces accommodating 10-650 guests across 30 venues. Revenue from renting spaces for corporate meetings, conferences, retreats, team-building events, and special occasions.
3. Food and Beverage Services: Dining services including Crocker Dining Hall (full meals), Phoebe's Cafe (casual dining), and catering for events. Locally sourced ingredients from Salinas Valley farms. Revenue from meal plans, à la carte dining, and event catering.
4. Wedding Services: Wedding venue rental, wedding packages, and coordinated event services for ceremonies and receptions at coastal venues including beach, chapel, and indoor dining spaces.
5. Special Packages and Discounts: Special offers including Windswept Package, Military Discount, Senior Discount, and Advance Purchase Rate. Employee discount program offering up to 33% off Best Available Rate for Aramark employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Asilomar is a 107-acre coastal hospitality and conference destination on the Monterey Peninsula offering 313 guest rooms (Historic Rooms by Julia Morgan, Standard Rooms, and Cottages), on-site dining at Crocker Dining Hall and Phoebe's Cafe, and 65,000 square feet of meeting and event space across 30 venues. It provides lodging, catering, wedding services, and team-building activities for corporate conferences, leisure travelers, wedding couples, and family or association gatherings. The property operates under a partnership between California State Parks and Aramark Destinations.

Product overview

Asilomar State Beach and Conference Grounds is a coastal hospitality destination offering a unified portfolio of lodging, dining, meeting, and recreational services. The property features three accommodation types (Historic Rooms by Julia Morgan, Standard Rooms with modern amenities, and Cottages for families/groups), two dining venues (Crocker Dining Hall and Phoebe's Cafe), over 30 event venues totaling 65,000 square feet for meetings and weddings, team building activities, and outdoor recreational experiences including beach activities and state park tours. Add-on services include Complete Meeting Packages, Catering, Green Meetings Program, Special Packages, and a blog content hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Historic Rooms (Lodging) Historic accommodations designed by renowned architect Julia Morgan, offering a traditional lodging experience within the Asilomar Conference Grounds for individual travelers, couples, and groups.
• Standard Rooms (Lodging) Modern guest rooms with contemporary amenities providing comfortable lodging for visitors to the Monterey Peninsula, available for leisure and group bookings.
• Cottages (Lodging) Spacious cottage accommodations ideal for families or groups seeking a private retreat within the 107-acre coastal grounds.
• Crocker Dining Hall Historic on-site dining facility serving locally-inspired, farm-to-table cuisine with approximately 70% of ingredients sourced from local Salinas Valley farms; operates since the 1920s.
• Phoebe's Cafe Casual on-site dining establishment offering light fare and refreshments for guests at the conference grounds.
• Meeting and Event Venues Portfolio of 30 indoor and outdoor venues totaling 65,000 square feet with 27 breakout spaces, accommodating groups of 10 to 650 guests; venues include Merrill Hall (569 theatre seating), Fred Farr Forum, Kiln, Nautilus, Grace Dodge Chapel, Surf & Sand Dining Room, Historic Scripps Dining Room & Patio, and Seascape Dining Room.
• Complete Meeting Packages All-inclusive meeting packages combining venue, lodging, catering, and activities, tailored to corporate meetings, conferences, retreats, training sessions, and association events.
• Catering Services Customized catering for meetings, events, and weddings featuring locally-inspired dishes crafted by Executive Chef David Baron, with approximately 70% of meat and vegetables sourced from local Salinas Valley farms.
• Team Building Activities Dynamic team-building experiences coordinated with local partners including kayak and bike adventures, hiking tours, scenic scavenger hunts, beach Olympics, group problem-solving challenges, beach cleanups, escape room adventures, and painting parties, set against the Monterey Peninsula coastal backdrop.
• Wedding Services Full-service wedding offerings including oceanfront and indoor ceremony and reception venues (including the beach and Grace Dodge Chapel), catering, event planning, and customizable wedding packages for intimate or grand celebrations, initiated through a dedicated Wedding RFP process.
• State Park Ranger-Guided Tours Educational tours led by California State Parks staff including Asilomar Birds & Their Habitat Homes, Asilomar Ramble (historical overview), and Dunes & Coast Trail Hike.
• Self-Guided Tours and Nature Activities Independent exploration opportunities including bird watching (approximately 60 bird species), nature walks, beach activities, surfing, volleyball, and access to Asilomar State Beach.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• California State ParkscoreStrategic or Co-development PartnerEnduring partnership for stewardship of Asilomar as a unit of California State Parks. The partnership reflects shared commitment to preservation, honoring the past while enriching the present through hospitality and care for the iconic coastal landscape.
• Aramark DestinationscoreOthersAramark Destinations operates Asilomar as part of its portfolio of 60 national and state parks, national forests, conference centers, specialty hotels, museums and tourist destinations throughout the United States. Sasha Day serves as President & CEO of Aramark Destinations.
• Coke FarmsupportingStrategic or Co-development PartnerLocal farm supplier partnership for fresh produce. Chef David Baron sources ingredients locally, and Coke Farm provides freshly picked produce with same-day delivery to ensure maximum flavor and freshness.
• Swank FarmssupportingStrategic or Co-development PartnerLocal farm partnership for sustainable food sourcing. Dick Swank notes working directly with chefs is fantastic, providing freshly picked produce with same-day delivery for maximum flavor.
• Adventures by the SeasupportingStrategic or Co-development PartnerTeam-building activity partner offering kayak races, scavenger hunts, beach Olympics, and Minute to Win It challenges. Also provides recreational equipment including kayaks, bikes, and hiking tours through Big Sur. Contacts: Holly McKendrick or Kyle Wareham at 831.648.7236.
• Save Our ShoressupportingStrategic or Co-development PartnerEnvironmental nonprofit partner for beach cleanup team-building activities. SOS staff guides groups through educational and fun beach cleanup with supplies provided and prizes for most collected items. Contact: Calah Pasley at 831.462.5600.
• Point Lobos FoundationsupportingStrategic or Co-development PartnerNatural reserve partner located 5 miles south of Asilomar offering private docent-guided explorations tailored to group interests. Topics include geology, cultural history, marine mammals, tide pooling, birding. Contact: Melissa Gobell at 831.625.1470.
• Pacific Grove Museum of Natural HistorysupportingStrategic or Co-development PartnerMuseum partner offering guided tours of exhibits including monarch butterflies, local birds, native plants, and taxidermy. Contact: 831.648.5716.
• Elkhorn Slough FoundationsupportingStrategic or Co-development PartnerEnvironmental partner for hands-on land stewardship projects at Elkhorn Slough. Activities vary by season offering unique nature connection opportunities. Contact: Juan Ramirez at 831.728.5939.
• Exodus Escape RoomsupportingStrategic or Co-development PartnerTeam-building partner offering 60-minute escape room adventures with themes including Sherlock's Study, Masquerade, Bank Heist, and Jewel Heist. Tests creativity and problem-solving skills. Contacts: Barrie and Christina Riddoch at 831.241.6616.
• Progress Not Perfection Paint PartiessupportingStrategic or Co-development PartnerCreative team-building partner offering fun and relaxed painting events. All supplies provided with option to host at their studio or have experience brought to Asilomar. Contact: Jess at 831.596.9194.
• Monterey AirbussupportingChannel Partner/ Reseller/ DistributorGround transportation partner providing airport shuttle service from San Jose or San Francisco airports. Complimentary service for Asilomar guests.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hotel del Coronado: Iconic California beachfront resort with historic landmark status, large meeting and wedding business, and a comparable heritage and oceanfront positioning, though at a much larger scale than Asilomar.
• Lodge at Pebble Beach: Luxury coastal California resort on the Monterey Peninsula with strong leisure and group business; not a direct conference-venue peer but competes for the same coastal destination demand and corporate retreat budgets.

Regional players

• Monterey Beach Hotel (formerly Best Western Plus): Beachfront full-service hotel directly on Monterey Bay competing for similar leisure and small-group business in the same primary market as Asilomar.

Direct peers

• Adventures on the Gorge: Sister property under Aramark Destinations' portfolio of 60 specialty destinations; operates lodging, conference venues, dining, and team-building on a comparable model and shares Aramark's marketing and operating playbook.
• Monterey Plaza Hotel & Spa: Luxury full-service hotel on Cannery Row in Monterey, competing with Asilomar for leisure, wedding, and corporate meeting business on the Monterey Peninsula with comparable oceanfront positioning and event space.
• Carmel Valley Ranch: Coastal California resort with conference and wedding facilities set in nature, competing head-to-head with Asilomar for retreat-style corporate, wedding, and family leisure business in the Monterey Peninsula region.
• Hyatt Regency Monterey Hotel and Spa: Branded full-service resort in Monterey with extensive meeting and conference facilities, comparable group and corporate event capacity, and direct overlap with Asilomar's corporate and association segments.

Emerging players

• Tenaya Lodge at Yosemite: California nature-immersed resort with strong conference and meeting infrastructure and an ESG/sustainability positioning similar to Asilomar's, appealing to corporate retreat and association clients seeking a nature setting.

Others

• Save Our Shores: Local environmental nonprofit that partners with Asilomar on team-building beach cleanups; relevant ecosystem partner that also represents the type of ESG-aligned community programming that supports the resort's sustainability positioning.
• California State Parks Hospitality Division: Public agency that owns the underlying land at Asilomar and stewards other state park concession operations; relevant counterparty that defines the regulatory and concession framework in which Asilomar operates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/TravelARAMARK
• Facebookfacebook.com/VisitAsilomar
• Instagraminstagram.com/VisitAsilomar
• Pinterestpinterest.com/visitasilomar
• LinkedInlinkedin.com/company/visitasilomar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asilomar State Beach and Conference Grounds