What Hampton Convention & Visitor Bureau does

The Hampton Convention & Visitor Bureau is a Destination Marketing Organization (DMO) that promotes Hampton, Virginia as a destination for meetings, conventions, sports events, group tours, and leisure tourism. It serves four primary customer segments: meeting and convention planners, sports event organizers, group tour operators, and leisure visitors/families. The CVB is supported by a dedicated sales team organized by specialty verticals (cultural, religious, corporate, government, sports, military, education, and tour/travel markets) and operates an RFP-driven enterprise sales motion for event inquiries. The organization markets under the "Visit Hampton" brand via the visithampton.com website and provides complimentary group services including name badges, spouse tours, convention registration support, and on-site visitor information booths.

The CVB's product surface consists of a portfolio of interconnected tourism services rather than a unified technology platform. Core offerings include the Visit Hampton website with trip-planning tools and an event calendar, a venue directory covering the Hampton Roads Convention Center (35 event spaces, up to 14,000 delegates; 102,600-sqft exhibit hall), the Boo Williams Sportsplex (135,000 sqft), the Hampton Coliseum (75 acres; 3,000-12,800 seats), and the Hampton Virginia Aquaplex (opened October 2022, Virginia's largest competitive aquatic facility). The product portfolio is rounded out by self-guided cell phone tours (powered by Stqry), mobile passport passes including the Taste of Hampton culinary passport, Toast The Coast brewery pass, and Black History Sites Pass (powered by Bandwango), an annual jazz festival programming slate, and the Hampton VA250 commemoration initiative tied to the 250th anniversary of American independence. There is no proprietary core technology platform or AI capability; the CVB leverages third-party integrations for mobile tour and pass delivery.

The organization is funded through hotel occupancy taxes and municipal funding from the City of Hampton, Virginia, making it a government-affiliated or nonprofit DMO rather than a commercial revenue entity. Its primary distribution channels are a regional direct sales team targeting enterprise meeting/sports organizers, a physical visitor center, and a self-serve global website. The CVB holds Destination Marketing Organization (DMO) Accreditation and maintains a broad partnership ecosystem spanning venues (Hampton Roads Convention Center, Hampton Coliseum, Boo Williams Sportsplex, Hampton Virginia Aquaplex, Hampton University), sports leagues and sanctioning bodies, and cultural/festival partners.

Name

Hampton Convention & Visitor Bureau

Legal name

Hampton Convention & Visitor Bureau

Website

https://visithampton.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hampton Convention & Visitor Bureau is a Destination Marketing Organization (DMO) that promotes Hampton, Virginia for meetings, conventions, sports events, group tours, and leisure tourism, funded by hotel occupancy taxes and municipal support.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (561920), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI)

Keywords

• Destination marketing
• Convention services
• Meeting planning
• Sports tourism
• Visitor information

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism Promotion Funding: As a Destination Marketing Organization (DMO), the Hampton Convention & Visitor Bureau is funded primarily through hotel occupancy taxes and municipal funding from the City of Hampton, Virginia. Revenue supports marketing Hampton as a destination for meetings, conventions, sports events, and leisure tourism.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Hampton Convention & Visitor Bureau is a Destination Marketing Organization (DMO) that promotes Hampton, Virginia as a destination for meetings, conventions, sports events, and leisure tourism. It provides complimentary sales and planning services to event organizers, group tours, and individual visitors, supported by a central digital platform (visithampton.com) and a specialty-segment sales team. Core offerings include meetings and conventions coordination, sports event hosting assistance, group tour itineraries, self-guided mobile tours, mobile passport ticket packages, and signature event programming such as the Hampton Jazz Festival and Hampton VA250 commemoration.

Product overview

Hampton Convention & Visitor Bureau operates as a Destination Marketing Organization (DMO) offering a comprehensive suite of tourism products and services centered around the Visit Hampton digital platform. The core offering consists of the main visitor website providing trip planning, event discovery, and booking capabilities, supported by dedicated services for meetings and conventions (including an RFP system and venue coordination), group tours with curated itineraries, and ticket passport programs (Toast The Coast, Taste of Hampton, Black History Sites Pass, Mural Trail). Additional products include sports facility booking, jazz festival programming, and the Hampton VA250 historical commemoration initiative. The portfolio operates as a platform of interconnected services rather than a single unified product.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Sports Planning GuideminorGTM or Marketing PartnerSports marketing partner providing sports facility listings and planning resources for Hampton venues.
• Gymnastics, Inc.minorStrategic or Co-development PartnerLocal gymnastics facility partner for sports events hosted at Hampton venues.
• Peninsula PilotsminorStrategic or Co-development PartnerSummer collegiate baseball team based in Hampton, partner for sports tourism and events.
• Hampton SuperTrackminorStrategic or Co-development PartnerUSA BMX sanctioned track for cycling and racing events in Hampton.
• Boo Williams Summer LeaguecoreStrategic or Co-development PartnerMajor youth basketball league utilizing Boo Williams Sportsplex, a flagship partner for sports events.
• Langley SpeedwayminorStrategic or Co-development PartnerLocal motorsports venue partner for racing events and sports tourism.
• Peninsula Wrestling Association Virginia DualsminorStrategic or Co-development PartnerMajor wrestling tournament event utilizing Hampton venues.
• Hampton University PiratesminorStrategic or Co-development PartnerHampton University's athletic program partner for collegiate sports events.
• Hampton Roads Convention CentercoreStrategic or Co-development PartnerPrimary convention venue partner, featuring 35 flexible event spaces with capacity for up to 14,000 delegates.
• Hampton ColiseumcoreStrategic or Co-development PartnerIconic multipurpose arena on 75 acres, first large arena in Hampton Roads region, seats 3,000-12,800.
• Hampton Virginia AquaplexcoreStrategic or Co-development PartnerVirginia's largest competitive aquatic facility opened October 2022, featuring 50-meter pool for national aquatic competitions.
• Boo Williams SportsplexcoreStrategic or Co-development Partner135,000 square-foot amateur sports facility with 8 basketball courts, 12 volleyball courts, and indoor track.
• Hampton UniversitycoreStrategic or Co-development PartnerCo-presenter of Hampton Jazz Festival since 1968, hosts events at HU Convocation Center and HU Museum.
• City of HamptoncoreStrategic or Co-development PartnerGovernment partner for Hampton Jazz Festival and various tourism initiatives and events.
• Santangelo Group, Inc.coreStrategic or Co-development PartnerFestival promoter partner for Hampton Jazz Festival, annual partnership since 1968.
• Hampton Roads Jazz Inc.minorStrategic or Co-development PartnerOrganizes Phoebus Jazz Festival in September at The American Theatre.
• Jazz Legacy FoundationminorStrategic or Co-development PartnerAnnual gala weekend in November supporting music education through jazz events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Destination DC: Large-scale Washington, D.C. DMO; serves as a scaled benchmark for how a major U.S. destination marketing organization structures sales, marketing, and convention services.
• NYC & Company: New York City's official DMO; provides a reference point for a tier-one destination marketing organization with global brand-building, meetings, and group tourism capabilities.
• VisitPittsburgh: Mid-sized U.S. city DMO that competes with Hampton for regional association meetings and provides a peer for specialty-segment sales organization.
• Visit Philadelphia: Philadelphia CVB; comparable Mid-Atlantic heritage-and-urban DMO operating in overlapping geographic reach with Hampton for East Coast association and leisure demand.

Regional players

• Visit Richmond: Virginia's capital-city CVB; operates as a state-level peer promoting meetings, sports, and leisure tourism across a different but adjacent Virginia geography.

Direct peers

• Visit Norfolk: Destination marketing organization for Norfolk, VA — Hampton Roads' largest adjacent city — offering comparable convention sales, group tour services, and visitor information for a similar coastal Virginia market.
• Visit Newport News: DMO for Newport News, the city directly adjacent to Hampton within the Virginia Peninsula, sharing similar convention, sports, and group-tourism supply dynamics.
• Greater Williamsburg Chamber & Tourism Alliance: DMO for the Williamsburg/Hampton Roads corridor that overlaps with Hampton on heritage tourism, group tours, and meeting business — particularly competition for history-driven events.
• Visit Virginia Beach: The Virginia Beach CVB, a larger coastal Virginia DMO that competes for the same leisure, meetings, and sports tourism demand in the Hampton Roads region.

Emerging players

• Discover Lancaster: Pennsylvania DMO of comparable scale to Hampton CVB with strong heritage/agrarian tourism focus; useful peer for marketing tactics in mid-size destination promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/visithamptonva
• Facebookfacebook.com/VisitHamptonVA
• LinkedInlinkedin.com/company/hamptoncvb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hampton Convention & Visitor Bureau