What VISIT ØST-NORGE SA does

Visit Øst-Norge SA is the official regional tourism organization (DMO) for Eastern Norway, headquartered in Gjøvik, Innlandet, and operating since 1990 with 13 employees. It serves as the centralized destination marketing portal for six sub-regions (Hedmarken, Hadeland, Ringerike, Gjøvik, Elverum, and Kongsvinger) spanning 16+ municipalities located 1–2 hours north of Oslo. The organization targets individual tourists, families, corporate conference planners, and private event hosts, and functions as an intermediary connecting travelers with local hotels, activity providers, restaurants, and attractions.

The organization's core platform is a digital tourism portal (visitostnorge.no) built on Simpleview CRM technology, with Screenbooking/CityBreak powering online reservations at book.visitostnorge.no, SuperOffice managing CRM operations, Mailchimp handling email marketing, and Nets Easy processing payments. The technology stack is augmented by Google Analytics/Tag Manager for analytics, Cookiebot for GDPR consent management, and integrations with Entur (public transport planner), Ladestasjoner.no (EV charging), and Norwegian rail operators (VY, SJ). The platform features an extensive content library (annual tourist brochure, children's guide, fishing guide), the Travel Green (Reis Grønt) environmental certification program, and an equipment lending center network (BUA, Fritt Fram).

Visit Øst-Norge generates revenue through three streams: booking commissions on activities, accommodation, and travel packages processed via the booking platform; a 250 NOK service fee on phone/email bookings; and recurring membership/subscription fees from member businesses who are featured on the platform. The organization supplements these commercial streams with what is presumed to be public/municipal funding typical of Norwegian regional DMOs, though specific revenue figures, funding sources, and ownership structure are not publicly disclosed. The organization maintains cross-promotional partnerships with neighboring tourism regions (Lillehammer, Hamar, Valdres, Akershus, Norefjell, Oslo) and operates as part of the national Visit Norway (Innovation Norway) tourism network.

Name

VISIT ØST-NORGE SA

Legal name

Visit Øst-Norge SA

Website

https://visitostnorge.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Øst-Norge SA is the official regional tourism organization for Eastern Norway, operating a digital platform covering six sub-regions and 16+ municipalities. It connects travelers with local hotels, activity providers, and attractions via online booking, content marketing, and conference planning services.

Ownership category

akta.pro rank

Product category

Regional Tourism Marketing and Booking Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Traveler Accommodation (7211)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Equipment Rental & Outfitter Services (Camping Gear, Boats, Bikes, Mobility Aids) (THAAAGAG)

Keywords

• Destination marketing organization
• Regional tourism services
• Online booking platform
• Conference and event planning
• Travel green certification

Headquarters

HQ city

Gjøvik

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Booking Commissions: Visit Øst-Norge facilitates bookings for activities, accommodation, and travel packages through their booking platform. They earn commissions on bookings made through their system, with payment processed via Nets Easy payment solution
2. Service Fees: A service fee of 250 NOK is charged for bookings made by phone or email
3. Membership/Member Services: The organization works with member businesses (hotels, activity providers, restaurants) who pay for inclusion and promotion through the platform. Member companies benefit from being featured on the tourism portal and booking system

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Visit Øst-Norge SA is the official destination marketing organization that promotes tourism across six Eastern Norway regions (Gjøvik, Elverum, Ringsaker, Hadeland, Ringerike, Kongsvinger), connecting travelers with local accommodation, activities, dining, and events. It operates a tourism portal (visitostnorge.no) and an integrated online booking platform (book.visitostnorge.no) that facilitates reservations and earns commissions on bookings, supplemented by membership fees from member businesses and a 250 NOK service fee for phone/email bookings.

Product overview

Visit Øst-Norge SA operates a comprehensive tourism marketing platform (visitostnorge.no) that functions as the official tourist information office for the Gjøvik, Elverum, Ringsaker, Hadeland, Ringerike, and Kongsvinger regions of Eastern Norway. The platform serves as a unified destination marketing portal connecting travelers with regional attractions, accommodations, activities, dining, and events. The core product offering includes the main tourism portal with region-specific pages, an integrated booking platform (book.visitostnorge.no) for activities, accommodation, and packages, a conference and events planning service with multi-vendor inquiry capabilities, downloadable tourist brochures (annual tourist guide, family guide, fishing guide), a newsletter subscription service, and a network of equipment lending facilities. The platform also promotes sustainable tourism through its "Travel Green" (Reis Grønt) environmental certification program, which marks certified experiences and accommodations across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Øst-Norge Tourism Portal A comprehensive tourism marketing portal covering Hedmarken, Hadeland, Ringerike, Elverum, Gjøvik, and Kongsvinger regions of Eastern Norway, connecting travelers with attractions, accommodations, activities, dining, events, and booking services.
• Book Your Experience (Online Booking Platform) Online booking system (book.visitostnorge.no) powered by Screenbooking/CityBreak that enables travelers to reserve activities, accommodation, and travel packages directly. Payments are processed via Nets Easy.
• Visit Øst-Norge Newsletter Email newsletter distributed via Mailchimp providing exclusive recommendations, hidden gems, seasonal highlights, event updates, and special offers for destinations in Eastern Norway.
• Tourist Brochure 2026 Annual printed tourism guide published each spring providing general inspiration and tourist information for 16 municipalities in Eastern Norway, including Gjøvik, Østre and Vestre Toten, Søndre Land, Gran, Jevnaker, Ringerike, Ringsaker, Elverum, Våler, Kongsvinger, Eidskog, Åsnes, Grue, Nord-Odal, Løten and Stange.
• Barnas Øst-Norge (Children's East Norway Guide) Family-focused printed guide providing attractions, activities, and accommodation recommendations suitable for traveling with children in Gjøvik, Østre and Vestre Toten, Søndre Land, Hadeland, Ringerike, Ringsaker, Elverum and Våler.
• Fishing Guide for Gjøvik, Land and Toten Comprehensive fishing guide with fishing locations, species overviews, tips, fishing regulations, and accommodation options for the Gjøvik, Land and Toten area.
• Conference, Groups and Events Planning Services Professional event planning service for meetings, courses, conferences, team building, group trips, and private celebrations, including venue recommendations, catering coordination, accommodation booking, and group transport arrangements.
• One Request Multiple Offers (Conference Request Service) Centralized inquiry service enabling customers to submit a single request and receive quotes from multiple hotels and conference providers simultaneously. Standard packages include meeting facilities, refreshments, WiFi, and accommodation.
• Travel Green (Reis Grønt) Certification Program Environmental certification program marking sustainable experiences and accommodations with a grass tuft symbol. Certified providers must hold at least one official environmental certification covering waste management, energy consumption, transport, and chemical use.
• Equipment Centers (Utstyrssentraler) Network Network of free equipment lending facilities (BUA, Fritt Fram) across multiple municipalities enabling visitors to borrow outdoor gear including hiking equipment, winter sports gear, kayaks, tents, and camping equipment for sustainable activity access.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• SimpleviewcoreTechnology or IntegrationSimpleview provides the CRM and website platform technology powering Visit Øst-Norge's digital presence and booking infrastructure. The platform handles content management, event listings, and booking functionality.
• Visit Norway (Innovation Norway)coreGTM or Marketing PartnerNational tourism organization providing promotional support and connection to international tourism marketing. Visit Øst-Norge is part of the national tourism network.
• Regionens Medlemsbedrifter (Member Businesses)coreChannel Partner/ Reseller/ DistributorNetwork of local hotels, activity companies, restaurants, attractions, and service providers who offer products through the Visit Øst-Norge platform. Includes venues for conferences, group travel, and private events.
• Nets EasycoreTechnology or IntegrationPayment processing provider for online bookings. Handles secure transaction processing for all bookings made through the booking platform.
• SuperOfficesupportingTechnology or IntegrationCRM system used for managing customer relationships, contact information, and marketing operations.
• MailchimpsupportingTechnology or IntegrationEmail marketing platform used for newsletter distribution and automated email campaigns to subscribers.
• Neighboring Tourism RegionsminorStrategic or Co-development PartnerCross-promotional partnerships with Lillehammer, Hamar region, Valdres, Akershus, Norefjell, and Oslo tourism organizations. Encourages extended stays by promoting multiple destinations.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Booking.com: Global online travel agency with the largest accommodation and activity inventory. Competes for booking transactions that would otherwise flow through Visit Øst-Norge's booking platform, particularly from international visitors.
• Tripadvisor: Global travel review and discovery platform that powers reviews and ratings on the Visit Øst-Norge site. A broader incumbent that influences discovery and booking decisions across all of Visit Øst-Norge's destination categories.
• Visit Tromsø: Regional DMO for the Tromsø area in northern Norway. A larger and internationally recognized Norwegian regional DMO with a comparable destination marketing model serving Arctic tourism demand.
• Visit Norway (Innovation Norway): Norway's national tourism organization that promotes the entire country internationally. Visit Øst-Norge is part of the Visit Norway network; Innovation Norway operates at a much broader scale with international marketing, brand authority, and government backing.
• Visit Bergen: Regional DMO for the Bergen region on Norway's west coast. A larger, internationally recognized Norwegian regional DMO with a comparable destination marketing model serving different geography.
• Visit Oslo: Official DMO for Oslo, Norway's capital. Listed as a cross-promotional partner, it serves the urban gateway through which most international and domestic visitors enter Øst-Norge's catchment area.

Direct peers

• Visit Valdres: Regional DMO for the Valdres region in Innlandet, neighboring Visit Øst-Norge. Listed as an active cross-promotional partner and competes for the same Oslo-driven weekend and outdoor tourism demand.
• Visit Lillehammer: Regional DMO covering the Lillehammer area in Innlandet county, immediately adjacent to Visit Øst-Norge's territory. They are a direct peer in destination marketing for Eastern Norway and an active cross-promotional partner.
• Visit Akershus: Regional DMO for the Akershus county surrounding Oslo, identified as a cross-promotional partner. Serves overlapping day-trip and weekend visitor demand from the Oslo metropolitan catchment.
• Visit Hamar: Regional DMO for the Hamar region in Hedmarken/Innlandet, directly overlapping with Visit Øst-Norge's Hedmarken sub-region. Same DMO business model, same Norwegian domestic tourism target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/visitostnorge

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VISIT ØST-NORGE SA