Visual Media Association

Name

Visual Media Association

Legal name

Visual Media Association

Website

https://visualmediaassociation.org.au

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mulgrave

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Industry Membership Fees: Primary revenue from membership fees charged per employee. Industry Membership is valued at $220 (+ GST) per employee, up to a cap of 114 employees. Larger member companies can negotiate specialised benefits and deliverables.
2. Associate Membership Fees: Reduced membership tier for businesses looking for a lower entry point. Associate Membership ranges from $500 to $5,000 (+ GST) depending on employee numbers. HR/IR Legal Services for associate members are billed at an hourly rate.
3. National Print Awards Sponsorship: Revenue generated through sponsorship packages for the annual National Print Awards, with tiered brand amplification opportunities for sponsors.
4. VoPP Magazine Subscriptions: Members receive VoPP Mag copies for distribution to their customers. The magazine is produced biannually with content to inspire campaign investment in print channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Visual Media Association (VMA) is a member-funded industry association representing businesses across the paper, print, packaging, publishing, mail, and distribution sectors in Australia and New Zealand. It sells annual memberships (Industry Membership at A$220 per employee; Associate Membership A$500–A$5,000), and delivers member services including HR/IR workplace relations advice via a toll-free hotline, the SGP+S three-tier environmental certification program, the National Print Awards, the P.o.P Summit knowledge series, the VoPP effectiveness campaign, and member-discount Better Business Tools.

Product overview

Visual Media Association is an industry association representing businesses across the paper, print, packaging, publishing, mail and distribution sectors in Australia. The VMA offers a portfolio of products and programs including the SGP+S environmental certification program, National Print Awards (NPA), P.o.P (Power of Print) Summit knowledge series, VoPP effectiveness campaign, and member benefits including HR/IR Advisory Services, Better Business Tools, and Skills & Training resources. The organization also runs advocacy campaigns including Keep Me Posted (social justice), Love Paper (awareness), and Two Sides (environmental). The Inkers is an emerging talent program for young professionals. Access to resources is provided through a restricted Member Lounge portal.

Differentiator

Problem solved

Functional benefit

Brands

• SGP+S (Sustainable Green Print): Industry environmental certification program ensuring accurate and product-specific industry standards for print, packaging and signage sectors
• VoPP (Value of Paper and Print)
• Keep Me Posted
• Two Sides
• Love Paper
• P.o.P Summit (Power of Print)
• The Inkers

Products and services

• SGP+S (Sustainable Green Print) Certification A three-tier environmental certification programme for print, packaging and signage businesses that provides standard environmental profiles, control measures, templated EMS documents and audit-driven certification aligned to ISO 14001 and PEFC standards. Available to VMA member companies seeking sustainability credentials.
• National Print Awards (NPA) Annual industry awards programme recognising excellence in Australian print across commercial, digital, packaging, labels, sales and marketing, and creative services categories. Open to VMA members and broader industry entrants with paid entry and sponsorship packages.
• P.o.P (Power of Print) Summit Annual webinar-based knowledge sharing series delivering expert speaker content across HR/IR, sales, sustainability, mental wellbeing, leadership, cybersecurity and print media effectiveness for VMA members and industry attendees.
• VoPP (Value of Paper and Print) Campaign Effectiveness research and content programme producing biannual VoPP magazine, monthly email updates, fact sheets and case studies that member sales teams use to demonstrate the value and effectiveness of print media channels.
• Keep Me Posted Consumer Campaign Advocacy campaign supporting Australian consumers' right to choose paper correspondence for important financial information, providing member businesses with consumer-facing materials and lobbying tools.
• Love Paper Awareness Campaign Awareness campaign promoting the environmental, social and economic credentials of the paper, print, mail, packaging and distribution industries through consumer-facing collateral that members use in their own marketing.
• Two Sides Environmental Campaign International environmental campaign providing tools, resources, facts and research that raise awareness of the sustainability credentials of paper and print for use in member communications and tenders.
• The Inkers Youth Talent Programme Emerging talent programme that inspires the next generation of print and visual media industry leaders through mentorship, education resources, industry engagement events and the Markers ambassador programme.
• HR/IR Advisory Services Workplace relations advice and legal services comprising a toll-free hotline, an online resource centre of templates and legal guidance for approaching workplace challenges, available to VMA member companies.
• Member Lounge Online Portal Restricted-access online portal providing VMA members with HR/IR resources, Better Business Tools, Skills and Training materials, Finance and Governance reporting, and Policy and Government advocacy content.
• VMA New Zealand Hub Dedicated content centre for the New Zealand market providing local insights, industry intelligence and market-specific resources across Aotearoa's paper, print, packaging, publishing, mail and distribution sectors.
• Industry Insights Research Research publications and presentations providing industry metrics, market data and sector-by-sector analysis to support member decision-making and growth planning.

Quantifiable outcome

• Snap Print Solutions achieved SGP certification across all 125 nationwide locations - the first in Australia to achieve this distinction
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Media SupercoreGTM or Marketing PartnerMedia Super is the industry super fund for print, media, entertainment, arts and creative industries, partnered with VMA through targeted investment and sponsorship. They offer free education sessions to VMA members covering super health checks, boosting super, insurance, investments, and retirement planning. Media Super also partners on the P.o.P Summit as a supporter, providing superannuation expertise to the industry.
• Konica MinoltacoreGTM or Marketing PartnerKonica Minolta serves as Platinum Partner for The Inkers youth talent programme, which inspires the next generation of print and visual media leaders. They are also a supporter of the P.o.P (Power of Print) Summit, contributing to industry knowledge-sharing events and education.
• Ricoh AustraliacoreGTM or Marketing PartnerRicoh Australia is a supporter of the annual P.o.P (Power of Print) Summit, contributing to knowledge and expert speaker content for members and the broader industry to build strong sales and business skills.
• APCO (Australian Packaging Covenant Organisation)minorOthersAPCO is listed as an ESG resource partner under VMA's ESG section. APCO works with businesses to improve packaging sustainability outcomes across Australia.
• PEFC (Programme for the Endorsement of Forest Certification)minorOthersPEFC is listed as an ESG resource partner under VMA's ESG section. PEFC is the world's largest forest certification system, and Level 3 Plus SGP+S certification includes PEFC alignment.
• ISO (International Organisation for Standardisation)minorOthersISO is listed as an ESG resource partner under VMA's ESG section. VMA's SGP+S Level 3 Plus prepares firms for full ISO 14001 certification.
• Responsible WoodminorOthersResponsible Wood is listed as an ESG resource partner under VMA's ESG section. It is the Australian certification scheme for sustainable forest management.
• iKeepminorOthersiKeep is listed as a partner/supporter of VMA in the About page partner section, providing digital asset or content management solutions relevant to the industry.
• BJ BallminorGTM or Marketing PartnerBJ Ball is listed as a NZ Partner on VMA's New Zealand Hub, providing print substrates and materials to the New Zealand market. BJ Ball supports VMA's activities in New Zealand.
• DX MailminorGTM or Marketing PartnerDX Mail is listed as a NZ Partner on VMA's New Zealand Hub, providing mail and distribution services in New Zealand. They support VMA's NZ activities.
• Fujifilm (Australia and NZ)minorGTM or Marketing PartnerFujifilm is listed as a partner on both the main VMA partners page and NZ Partners. Fujifilm DMS Bassendean (WA) and Fujifilm DMS Torrensville (SA) hold SGP Level 2 certification. They support VMA across both Australia and New Zealand.
• Print NZminorOthersPrint NZ is listed as a NZ Partner on VMA's New Zealand Hub and as a community member on the About page. Print NZ is the key industry association in New Zealand for the print sector.
• NZ PostminorOthersNZ Post is listed as a NZ Partner on VMA's New Zealand Hub and as a community member. NZ Post is the national postal operator of New Zealand, directly relevant to the mail and distribution sector VMA represents.
• SpicersminorGTM or Marketing PartnerSpicers is listed as a partner on the main partners page and NZ Partners page. Spicers is a major paper and print consumables distributor in Australia and New Zealand. Troy Stockings of Spicers was named Industry Supplier of the Year at the 2026 National Print Awards.
• Creative IndustriesminorOthersCreative Industries is listed as a partner/supporter of VMA, representing the broader creative industries ecosystem relevant to VMA's members.
• Visual ConnectionsminorOthersVisual Connections is listed as a community member of VMA, representing the visual communications and signage sector.
• Signs AssociationminorOthersSigns Association (signs.org.au) is listed as a community member of VMA, representing the signage sector within the visual media industry.
• Paper Industry Association of Australia (APIA)minorOthersPaper Industry Association of Australia is listed as a community member of VMA, representing the paper manufacturing sector.
• Women in Print AustraliaminorOthersWomen in Print Australia is listed as a community member of VMA, supporting diversity and inclusion in the print and visual media industry.
• Good as Gold MediaminorGTM or Marketing PartnerGood as Gold Media is listed as a NZ Partner on VMA's New Zealand Hub, providing media services to the New Zealand market.
• YellowminorGTM or Marketing PartnerYellow is listed as a NZ Partner on VMA's New Zealand Hub, providing marketing and directory services relevant to the New Zealand market.
• WebstarminorGTM or Marketing PartnerWebstar is listed as a NZ Partner on VMA's New Zealand Hub, providing web and digital services to the New Zealand market.

Scale indicators5 records

Recent moves6 records

Direct peers

• INTERGRAF: European federation for the graphical/printing industry representing national print associations across the EU. Comparable as a pan-regional peak body delivering advocacy and standards alignment, similar to VMA's ANZ remit.
• PRINTING United Alliance: North America's largest printing industry association (formerly Printing Industries of America) serving commercial printers, suppliers and buyers with advocacy, certification, education and events. Closest analogue to VMA in mandate, structure and member-funded model.
• British Printing Industries Federation (BPIF): UK trade association for the print, packaging and printed electronics industries, providing HR/legal advice, training, certification and industry advocacy. Directly comparable in scope to VMA.
• Print NZ: Peak industry body for the New Zealand print, packaging and visual communications sector, and a listed VMA NZ Hub partner. Highly comparable in mission and member services.
• Printing Industries of Canada (PIAS): National Canadian print industry association providing advocacy, HR services, training and member benefits to commercial printers, suppliers and converters. Functionally analogous to VMA at a national level.

Others

• Two Sides Global: International not-for-profit campaign promoting the environmental credentials of print, paper and mail, with member-funded national branches. VMA operates the Australian Two Sides campaign, making Two Sides both a peer and an upstream campaign partner.
• Keep Me Posted: International consumer-rights campaign advocating consumers' right to choose paper communications. VMA runs the Australian Keep Me Posted campaign as a sub-brand; functionally an aligned campaign operator rather than a competing association.

Broad incumbents

• Australian Industry Group (AiGroup): Large, multi-sector Australian employer association providing HR/IR advice, advocacy and training across manufacturing, services and broader industry. Overlaps with VMA on workplace relations and policy advocacy but covers a far wider membership base.

Regional players

• All India Printing Manufacturers' Association (AIPMA): Peak body representing India's printing and packaging industry, providing trade shows, training and advocacy. Comparable in mandate but operates primarily in India rather than competing directly with VMA in ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/visual-media-association

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Media Association