Vitadom

What Vitadom does

Vitadom is a French multi-specialist home-services operator headquartered in Agen, Nouvelle-Aquitaine, and operating through 12 owned branch offices across Nouvelle-Aquitaine and Occitanie (departments: Haute-Garonne, Lot-et-Garonne, Dordogne, Gironde, Lot, Corrèze). Founded in 2006 by Nicolas Baret and structured as a SAS with €265,960 of share capital, the company employs approximately 300 salaried staff — nounous à domicile, aides ménagères, and auxiliaires de vie — and delivers daily interventions in roughly 2,000 households. The service portfolio comprises three core lines: in-home childcare for children aged 0–12 (garde d'enfants à domicile), personal assistance and home care for elderly and disabled individuals (auxiliaires de vie sociale), and housekeeping and ironing (ménage et repassage). Adjacent modules include professional gardening, express ironing collection/delivery, teleassistance and medical-equipment coordination (with 48-hour installation), services for gîtes and holiday rentals, and a micro-crèche facility opened in Bon-Encontre in February 2020.

The underlying technology is a light proprietary stack: the 'Mon Vitadom' mobile (iOS/Android) and web application for client service management (planning, messaging, invoices, tax certificates, document access), plus operational integration with French public-finance systems (Urssaf 'Avance immédiate' for real-time 50% tax credit, CAF for PAJE childcare subsidies, departmental councils for APA/PCH social assistance, CARSAT for ARDH post-hospitalization support). Distribution is direct-to-consumer via the branch network and self-serve online quote requests, with word-of-mouth, local SEO, blog content, Facebook, and X (Twitter) as marketing channels.

The business model is predominantly subscription-recurring with transaction-fee add-ons. Pricing examples include housekeeping at €23/hour gross (€11.50 net after 50% tax credit), ironing collection at €10.98 per service, and childcare gross hourly rates that — after CAF subsidy and tax credit — translate to a net effective cost of roughly €1.81–2.18/hour to clients. All services qualify for the 50% personal-services tax credit; childcare for under-6s is subsidized up to 85% by CAF/PAJE. The company is privately held with no disclosed funding rounds, no M&A history, and no PE/VC involvement, and it became the first 'Société à Mission' in Lot-et-Garonne in May 2022.

Name

Vitadom

Legal name

SAS Vitadom

Website

https://vitadom.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Vitadom is a privately-held French home-services operator running 12 branches across Nouvelle-Aquitaine and Occitanie, employing ~300 staff to deliver in-home childcare, elderly and disabled personal care, and housekeeping to roughly 2,000 households in rural southwestern France.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF), Newborn/Infant Mother’s Helper Support (HSAAAGAB)

Keywords

• Home care services
• Childcare services
• Housekeeping services
• Personal care assistance
• Home support services

Headquarters

HQ city

Agen

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Care Services (Auxiliaire de vie): Personal care and assistance services for elderly and disabled individuals at home, including help with daily activities, hygiene, meals, transportation, and night surveillance. Services may be partially covered by social assistance (APA, PCH).
2. Childcare Services (Garde d'enfants): In-home childcare services for children aged 0-12 years, including regular care, babysitting, school transportation, extracurricular activities, and emergency care. Supported by PAJE/CAF subsidies covering up to 85% of costs.
3. Housekeeping and Ironing Services: Home cleaning, laundry, ironing, and household maintenance services. Offered through prepaid packs, monthly subscriptions, or on-demand plans.
4. Gardening Services: Professional gardening services including lawn mowing, hedge trimming, leaf collection, and outdoor maintenance performed by salaried employees or independent contractors.
5. Holiday Accommodation Maintenance: Housekeeping, laundry, gardening, pool maintenance, and small handyman services for gites and holiday accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Vitadom is a multi-specialized home services company delivering three core service categories: (1) in-home childcare for children aged 0-12, (2) home assistance for elderly and disabled individuals via Auxiliaires de vie sociale, and (3) housekeeping and ironing services. The company operates 12 branch agencies in southwestern France (Nouvelle-Aquitaine and Occitanie) and employs nearly 300 salaried workers who serve approximately 2,000 households daily, with service delivery coordinated through a proprietary mobile/web platform and supported by partnerships with social assistance programs (APA, PCH, CAF/PAJE).

Product overview

Vitadom is a multi-specialized home services company offering a unified portfolio of three core service categories: (1) childcare at home for children aged 0-12, (2) home assistance for seniors and people with disabilities through Auxiliaires de vie sociale, and (3) housekeeping and ironing services. The offering is structured as a platform-plus-modules model, where the core home services serve as the primary business, augmented by supplementary modules including the Mon Vitadom mobile/web application for client management, the Avance immédiate real-time tax credit service with Urssaf, a complementary childcare service supplementing traditional daycare, an express laundry collection/delivery service, professional gardening, teleassistance and medical equipment rental, and cleaning services for vacation rentals. Since February 2020, Vitadom also operates a micro-crèche facility in Bon-Encontre near Agen, extending its childcare portfolio beyond strictly home-based care.

Differentiator

Problem solved

Functional benefit

Brands

• Mon Vitadom: Mobile application for managing home care services, featuring planning, messaging, document management, and care coordination.
• Application Dôme Vitadom

Products and services

• Garde d'enfants à domicile (In-Home Childcare) In-home childcare services for children aged 0-12 years, including nanny services, school transportation, extracurricular activities support, babysitting, and emergency care. Eligible for CAF/PAJE subsidies covering up to 85% of costs for children under 6.
• Aide et accompagnement à domicile (Home Assistance for Elderly and Disabled) Home assistance services delivered by Auxiliaires de vie sociale for seniors and people with disabilities, including help with daily living activities, personal hygiene, meal preparation, transportation to medical appointments, shopping assistance, and night surveillance. Eligible for APA and PCH subsidies.
• Ménage et repassage (Housekeeping and Ironing) Housekeeping and ironing services including home cleaning, laundry care, window cleaning, spring cleaning, pre/post-event cleaning, and move-in/move-out cleaning. Available through prepaid packs, monthly subscriptions, or on-demand plans, all qualifying for the 50% tax credit.
• Service de jardinage (Gardening Services) Professional gardening services including lawn mowing, hedge trimming, leaf collection, and outdoor maintenance provided by vetted independent professionals or salaried employees.
• Services pour gîtes et chambres d'hôtes (Vacation Rental and B&B Services) Professional cleaning, laundry, gardening, pool maintenance, and small handyman services for owners of gîtes (vacation rentals) and bed & breakfasts requiring property turnover services between guest stays.
• Micro-crèche Bon-Encontre (Daycare Facility) Micro daycare facility located in Bon-Encontre near Agen, providing childcare services as an alternative to traditional home-based care for families in the region.
• Service de collecte et livraison de linge à repasser (Express Laundry Collection and Delivery) Express laundry collection and delivery service for ironing, with less than 24-hour turnaround, available across all 12 agency locations. Priced at €10.98 TTC per service (€5.48 after 50% tax deduction), with hourly ironing at €23/hour (€11.50 after tax deduction).
• Téléassistance et matériel médical (Teleassistance and Medical Equipment) Remote assistance devices and medical equipment including emergency call systems, hospital beds, and patient lifts, with installation coordinated within 48 hours of request.

Quantifiable outcome

• 50% tax credit on all services (housekeeping, childcare, home care)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• UrssafcoreStrategic or Co-development PartnerPartnership with Urssaf to implement the 'Avance immédiate' service, allowing clients to receive their 50% tax credit in real-time at the moment of expenditure rather than the following year. The service is administered through particulier.urssaf.fr.
• Direction Générale des Finances PubliquescoreStrategic or Co-development PartnerPartnered with the French General Directorate of Public Finances to implement the Avance immédiate service for immediate tax credit disbursement.
• Caisse d'Allocations Familiales (CAF)coreOthersManages PAJE (Prestation d'Accueil du Jeune Enfant) reimbursements for childcare services, covering up to 85% of costs for children under 6. Vitadom handles paperwork and sends monthly attendance certificates directly to CAF.
• Conseils DépartementauxcoreOthersDepartmental councils provide S.A.A.D. authorizations and administer APA (Allocation Personnalisée d'Autonomie) and other social assistance programs that partially or fully cover home care services.
• CARSATminorOthersCaisse de Retraite provides ARDH (Aide au Retour à Domicile après Hospitalisation) funding for retired individuals returning home after hospitalization.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Senior Compagnie: French network specializing in in-home care for seniors and dependent persons, including personal care, housekeeping, and accompaniment. Closely comparable to Vitadom's Auxiliaire de vie offering and target elderly segment.
• Shiva: French franchise specializing in household services (cleaning, ironing, household chores). Comparable to Vitadom's housekeeping/ironing line and household customer segment.
• Apef (Aide aux Personnes et aux Familles): French franchise providing multi-service home support including elderly care, childcare, and housekeeping. Comparable to Vitadom across its full three-core-service portfolio.
• Vivaservices: French network of home services agencies offering household cleaning, ironing, gardening, and elderly assistance. Overlaps Vitadom on multi-service positioning and franchise-style agency model.
• Générale des Services: Major French franchise network providing household cleaning, childcare, gardening, and elderly assistance. Competes head-to-head with Vitadom in the multi-service home services category across regional France.
• Azaé (formerly Domidom): French home care specialist focused on elderly assistance, post-hospitalization care, and daily living support. Comparable to Vitadom on elder home care positioning and regulatory authorizations.
• O2 (Réseau O2 / O2 Care Services): France's largest personal services franchise brand, offering household cleaning, childcare, and elderly home care across hundreds of agencies. Closest direct competitor to Vitadom given overlapping multi-service home services portfolio and national branch footprint.
• Domicile Clean: French home services provider focused on household cleaning, ironing, and home maintenance, with branch presence across multiple French regions. Comparable on the housekeeping/ironing service line.
• ADMR (Aide à Domicile en Milieu Rural): Federation of nonprofit associations providing home care and household services primarily in rural France. Comparable to Vitadom given overlap on rural/Sud-Ouest geographies, elder care, and household services.

Emerging players

• Babychou Services: French specialist agency network focused on in-home childcare, babysitting, and nanny services. Comparable to Vitadom's Garde d'enfants à domicile line and family/childcare segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vitadom2
• Facebookfacebook.com/assistalliance
• LinkedInlinkedin.com/company/vitadom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitadom