Vitalmindz

What Vitalmindz does

Vitalmindz B.V. is a Dutch B2B mental health services provider headquartered in Hilversum, focused on workplace psychological wellbeing for Dutch employers. The company operates under the Mental Care Group and is scheduled to merge with sister brand HSK from April 2026 onward, operating jointly under the new name HSK Voorkomen en Herstellen. Its target customers are Dutch enterprises and government organizations procuring mental health support on behalf of employees, with named buyers including KLM, NS (Netherlands Railways), Gemeente Den Haag, Partou, TNO, Arbo Unie, KNGF, Flevoziekenhuis, Arboned, and Havenbedrijf Rotterdam.

The product portfolio follows a blended-care model combining digital and human-led interventions. Core offerings include the Vitalmindz App (rebranding to HSK Flow) for 1-on-1 chat with psychologists, e-health modules, and coaching; a Virtual Reality Braintraining workshop branded Stressjam that uses biofeedback in an immersive tropical island setting; in-company group training covering stress management, resilience, and leadership; psychological counseling and assessment; and career advice for reintegration and outplacement. The proprietary V-schijf van 5 vitality assessment framework is used to map energy sources and risk points across multiple dimensions. Information security is governed by NEN 7510 certification, with data processing confined to the EEA.

Commercially, Vitalmindz operates as a subscription-recurring B2B model with annual billing cycles, quote-based enterprise pricing, and direct enterprise sales motion targeting HR, occupational health (Arbo), and management buyers. Revenue is generated through bundled coaching, counseling, training, and digital platform access sold to organizations rather than to individual consumers. AI deployment is currently limited to speech-to-text tooling used to assist clinicians with session documentation, with human oversight retained. Marketing is content-driven via a Dutch-language blog, LinkedIn, newsletter, and customer testimonials from named enterprise clients.

Name

Vitalmindz

Legal name

Vitalmindz B.V.

Website

https://vitalmindz.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitalmindz is a Dutch B2B workplace mental health provider offering blended-care services — an app (rebranding to HSK Flow), VR stress training, coaching, and psychological support — to Dutch employers and government organizations as part of the Mental Care Group, merging with HSK into HSK Voorkomen in April 2026.

Ownership category

akta.pro rank

Product category

Workplace Mental Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

akta.pro secondary industries

Stress Management & Burnout Prevention Coaching (HSADAGAD), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Workplace mental health
• Employee wellbeing services
• Psychological absenteeism
• Burnout prevention
• Occupational health coaching

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Mental Health Services: Vitalmindz provides mental health services to employers and organizations, including coaching, psychological support, training, and digital interventions. Services are typically procured by HR departments and occupational health services on behalf of their employees. The company operates under the Mental Care Group umbrella alongside HSK.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vitalmindz delivers B2B workplace mental health services to Dutch employers, spanning amplitude (strengthening vital employees), prevention, and treatment of psychological absenteeism. The offering combines the HSK Flow mobile app (formerly Vitalmindz App), proprietary VR-based biofeedback stress training (Stressjam), e-health modules, one-on-one coaching, psychological counseling, group training, and psychological assessments, delivered by certified psychologists and experienced coaches.

Product overview

Vitalmindz offers a comprehensive B2B mental health and vitality platform for organizations, combining digital tools with professional services. The core offering centers on the Vitalmindz App (rebranding to HSK Flow), supplemented by VR-based stress training, one-on-one coaching and psychological counseling, group training programs, e-health modules, and psychological assessments. The portfolio follows a blended care model combining in-person sessions with online instruments, serving organizations in preventing burnout, reducing absenteeism, and improving sustainable employability.

Differentiator

Problem solved

Functional benefit

Brands

• HSK Flow: Mobile app (formerly Vitalmindz App) providing personal coaching, psychological support, and tailored mental health content.

Products and services

• Vitalmindz App (HSK Flow) Mobile and web application providing mental health support through 1-on-1 chat with psychologists, coaching sessions, and personalized e-health modules. Distributed to employees of client organizations for direct access to personal coaching and professional psychological support.
• Virtual Reality Braintraining Workshop Immersive VR-based workshop where employees learn to understand, manage, and harness their stress response through biofeedback-enabled serious games in a tropical island environment. Offered as a team activity or individual intervention at client sites.
• Mental Coaching (Inzetbaarheidsgesprekken) Professional 1-on-1 coaching services focused on maintaining employee employability, reducing psychological absenteeism, and helping employees reach their best professional version. Delivered by certified psychologists and experienced coaches.
• Psychologische Begeleiding (Psychological Counseling) Direct psychological counseling for employees experiencing mental health complaints, providing timely support with no waiting times to accelerate recovery processes.
• E-health Training Modules Digital e-health modules that complement coaching and counseling programs, encouraging personal growth and strengthening employee self-reliance through self-directed learning content.
• Groepstrainingen (Group Training) In-company group training sessions covering work stress management, time management, emotional resilience, effective communication, vitality control, impactful coaching, and leadership development. Delivered on-site or virtually at client organizations.
• Psychologisch Onderzoek (Psychological Assessment) Psychological research and assessment services providing clear insights into employees' mental condition, identifying risks of short-term dropout and areas requiring attention within the workforce.
• Loopbaanadvies (Career Advice) Career guidance combining personal interviews and validated tests to provide concrete advice on talents, motivations, and possibilities, applicable for reintegration, job changes, or outplacement situations.
• Samen Werkstress de Baas Workshop Interactive team workshop led by experienced psychologists to recognize and manage work stress effectively through practical tools and awareness building.
• Time- en Stressmanagement Training Group training teaching smarter time management and stress control techniques, helping employees make better choices and set boundaries in their work and personal life.

Quantifiable outcome

• Evidence-based approach with research-backed interventions and psychological assessment methodology
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• HSKcoreStrategic or Co-development Partner · 1 April 2026Vitalmindz and HSK announced a strategic merger effective April 2026, combining operations under the new brand 'HSK Voorkomen' (HSK Prevent and Recover). The merged entity will provide comprehensive mental health and vitality services to the Dutch workplace market, integrating Vitalmindz's preventive and treatment offerings with HSK's existing services.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Headspace: Global consumer and employer mental health platform offering meditation, mindfulness, coaching, and therapy. Comparable as a broad incumbent in the digital mental health space that also sells B2B to employers, including in Europe.
• Calm: Global meditation, mindfulness, and sleep platform with an employer/B2B channel. Comparable as a broad incumbent in workplace mindfulness and stress-reduction, the same category Vitalmindz operates in at the corporate level.
• Spring Health: Global employer mental health benefits provider offering precision mental healthcare, digital tools, and provider matching for enterprise customers. Comparable as a broad incumbent employer-focused mental health platform competing for the same multinational employer wallet.
• Lyra Health: US-headquartered employer mental health benefits platform combining digital tools with a global provider network. Comparable as a larger incumbent employer mental health platform that bundles coaching, therapy, and digital content for enterprise buyers.
• Modern Health: Global employer mental health platform combining self-service digital content, coaching, therapy, and measurement tools. Comparable as a broad incumbent employer-focused mental health vendor with a similar blended care thesis to Vitalmindz.

Direct peers

• iPractice: Dutch mental health practice offering therapy, coaching, and corporate mental health programs with a strong digital intake and online delivery layer. Comparable to Vitalmindz on Dutch employer-focused psychological services and blended online/offline delivery.
• Arboned: Dutch occupational health and safety service provider serving employers with risk assessment, absenteeism support, and psychological services. Comparable as a Dutch B2B occupational health/mental wellbeing provider and also appears as a Vitalmindz customer logo.
• HSK: Dutch mental healthcare provider focused on workplace mental health and absenteeism reduction, and Vitalmindz's sister company within Mental Care Group merging with it under HSK Voorkomen in April 2026. Operates an overlapping product portfolio for Dutch employers.
• OpenUp: Amsterdam-based B2B mental health platform selling subscription access to psychologists, coaches, and self-help content to Dutch employers. Directly comparable to Vitalmindz on Dutch employer GTM, blended digital-plus-human model, and recurring subscription revenue.
• Arbo Unie: Major Dutch occupational health services provider offering absenteeism guidance, psychological support, and workplace health programs to employers. Listed as a Vitalmindz customer and directly comparable on Dutch B2B occupational health and psychological support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vitalmindz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitalmindz