Vitalogy
Vitalogy is a founder-owned wellness practice founded in 1995 that delivers integrated mind-body coaching through the VitalMind life course, VitalBody movement program, and Bio-Somatic Therapy, serving self-directed individuals and corporate clients via in-person and remote sessions.
- Company typePrivate
- Founded1995
- HeadquartersBuford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vitalogy does
Vitalogy is a privately held wellness coaching and training practice founded by Will Nelson in 1995 and operating primarily from a single studio in Buford, Georgia. The company delivers an integrated mind-body self-reliance program through three core offerings: VitalMind (a written life coaching course first published in 1995 and revised through 2023), VitalBody (a video-based personal training and movement literacy program first published in 1997 and revised through 2020), and Bio-Somatic Therapy (a proprietary massage therapy method combining gentle guided movements with body-centered emotional work). The business model blends three revenue streams: (1) professional services delivered 1:1 in-person at the Buford studio or remotely via Zoom, phone, texting, and email; (2) one-time-purchase digital products including the 168: Master Your Life book/audio and VitalPrime Book, both priced at $19.95; and (3) direct-to-consumer e-commerce sales of courses and books through vitalogy.com/shop. Service pricing is quote-based and not publicly disclosed, while the customer base is comprised of self-directed individuals, office workers, and corporate clients seeking life optimization, pain relief, and posture correction. The firm has no external funding, no parent company, no institutional investment, and no partnerships, functioning as a founder-owned sole proprietorship with no documented revenue.
Vitalogy firmographics
Firmographics- Name
- Vitalogy
- Legal name
- Vitalogy
- Website
- https://vitalogy.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vitalogy is a founder-owned wellness practice founded in 1995 that delivers integrated mind-body coaching through the VitalMind life course, VitalBody movement program, and Bio-Somatic Therapy, serving self-directed individuals and corporate clients via in-person and remote sessions.
- Ownership category
- akta.pro rank
Vitalogy industry classification
Industry- Product category
- Wellness Coaching and Personal Training
- NAICS
- Other Personal Care Services (81219), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Deep Tissue Massage (HSALAEAB), Health Coaching & Lifestyle Coaching Education (EDAAAHAG), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
Keywords
Where Vitalogy is headquartered
LocationHeadquarters
- HQ city
- Buford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vitalogy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Courses and Books Sales: Digital and physical products including VitalMind course, VitalBody/VitalPrime course, and books (168: Master Your Life, VitalPrime Book) sold as one-time purchases through the website shop.
- 1:1 Coaching and Training Services: Personalized life coaching (VitalMind) and personal training (VitalBody) sessions offered in-person at Buford GA studio or remotely via Zoom, phone, texting, and email.
- Bio-Somatic Massage Therapy: Hands-on therapeutic massage sessions at the Buford GA studio, with clients dressed in loose-fitting clothing while receiving guided movements to release tension and restore mobility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 168: Master Your Life Book/Audio |
| One time/ perpetual license | Pay-as-you-go | VitalPrime Book |
| Other | Multi-year contract | VitalBody Coaching Sessions |
| Other | Multi-year contract | VitalMind Coaching Sessions |
| Other | Multi-year contract | Bio-Somatic Massage Therapy Sessions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Vitalogy product offering
Product offeringCore offering
Vitalogy is a wellness coaching practice that delivers integrated mind-body self-reliance through three pillars: the VitalMind written life-coaching course, the VitalBody video-based personal training program, and Bio-Somatic Therapy hands-on massage sessions. Customers purchase courses/books directly from the Vitalogy online shop and book personalized 1:1 coaching, training, or therapy sessions either in-person at the Buford, GA studio or remotely via Zoom, phone, or email.
Product overview
Vitalogy is a wellness coaching company offering a unified system for mind and body self-reliance. The core offering consists of three integrated programs: VitalMind (a written life coaching course for mental clarity and life design), VitalBody (a video-based personal training program for physical movement and mobility), and Bio-Somatic Therapy (a hands-on therapeutic massage approach addressing both physical and emotional stress held in the body). Supporting products include the '168: Master Your Life' book/audio program and the VitalPrime book. All programs are designed to work together to help clients build self-reliance in managing both their mental and physical well-being, with the founder Will Nelson offering services via in-person sessions in Buford GA or remotely via Zoom and other communication channels.
Differentiator
Problem solved
Functional benefit
Brands
- VitalMind: A DIY playbook to craft a successful, dynamic life on your terms. A written course for life coaching covering design your life plan, navigate modern pressure, avoid burnout, train inner and outer intelligence, and own every outcome. First edition published 1995, revised multiple times through 2023.
- VitalBody
- Bio-Somatic Therapy
- 168: Master Your Life. A Week At A Time.
- VitalPrime Book
Products and services
- VitalMind Course A written life coaching course that helps individuals design their life plan, navigate modern pressures, avoid burnout, and build self-reliance through psychology-based decision-making, habit formation, and accountability frameworks.
- VitalBody Course A video-based personal training program teaching foundational movement literacy to restore mobility, reduce pain, and maintain physical prime through the four pillars of Pain-Free, Posture, Pliability, and Performance.
- Bio-Somatic Therapy Sessions A proprietary body-centered massage therapy method that releases physical tension and emotional patterns through gentle guided movements near the body's midline, restoring flexibility, range of motion, and postural alignment.
- 168: Master Your Life. A Week At A Time. A book/audio program providing a practical roadmap for mastering life by organizing one's week with clarity, consistency, and full ownership of one's path.
- VitalPrime Book A book presenting straightforward knowledge and application of exercise fundamentals to help readers move better, feel better, and sustain their physical prime through consistent, smart training.
Quantifiable outcome
- Pain elimination - clients report complete resolution of chronic pain conditions (rotator cuff, back, neck, wrist pain)
- +2 more outcomes
Companies that use Vitalogy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Vitalogy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vitalogy partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights6 records
Vitalogy competitors and assessment
Company assessmentBroad incumbents
- Headspace Health: A leading digital meditation and mindfulness platform with subscription-based app and corporate wellness offerings. Comparable to Vitalogy's mindfulness/mental performance components, though delivered via technology rather than 1:1 coaching.
- Tony Robbins (Robbins Research International): A globally recognized life coaching and personal development brand offering seminars, books, and coaching programs. Comparable to Vitalogy in the life coaching category (VitalMind), though vastly larger scale and broader corporate program reach.
- FranklinCovey: A productivity and leadership development company offering training, coaching, and books. Comparable to Vitalogy's life design and decision-making curriculum (VitalMind), with a much larger enterprise sales motion and corporate training footprint.
- Calm: A subscription meditation and wellness app with content focused on mindfulness, sleep, and mental performance. Overlaps with Vitalogy's mind-body self-reliance and mental clarity offerings, particularly through its digital course ecosystem.
- Noom: A digital health and wellness platform offering subscription-based coaching programs for behavior change, weight management, and habit formation. Comparable to Vitalogy's life coaching and self-reliance methodology, though delivered at scale via technology.
- Onnit (Unilever): A holistic wellness brand offering supplements, fitness programs, and mental performance content. Comparable to Vitalogy's integrated mind-body positioning and direct-to-consumer course offerings.
- Equinox (SoulCycle/Equinox Fitness): A premium fitness brand offering personal training, group fitness, and integrated wellness services. Comparable to Vitalogy's personal training (VitalBody) and massage therapy components, with broader multi-modal wellness positioning.
Regional players
- Massage Heights: A franchise-based massage therapy chain offering therapeutic massage and wellness services. Comparable to Vitalogy's Bio-Somatic Therapy offering, though operating at a much larger retail/franchise scale.
Emerging players
- The Body Has a Mind of Its Own (various somatic therapy practices): The International Association of Healthcare Educators represents somatic therapy practitioners offering body-centered therapy training. Comparable to Vitalogy's Bio-Somatic Therapy as a niche body-centered therapeutic approach.
- Jay Shetty Certification / Jay Shetty Coaching: A digital creator-led life coaching and personal development brand offering online courses, coaching, and content. Comparable to Vitalogy's VitalMind life coaching course and direct-to-consumer digital product model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Vitalogy social profiles
Digital presenceVitalogy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitalogy leadership team
Management profileNumber of profiles
Profiles1 record
Vitalogy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitalogy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitalogy
What does Vitalogy do?
Vitalogy is a wellness coaching practice that delivers integrated mind-body self-reliance through three pillars: the VitalMind written life-coaching course, the VitalBody video-based personal training program, and Bio-Somatic Therapy hands-on massage sessions. Customers purchase courses/books directly from the Vitalogy online shop and book personalized 1:1 coaching, training, or therapy sessions either in-person at the Buford, GA studio or remotely via Zoom, phone, or email.
Is Vitalogy a public or private company?
Vitalogy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vitalogy founded?
Vitalogy was founded in 1995. It employs 11 to 50 people.
Where is Vitalogy based?
Vitalogy is headquartered in Buford, United States, in the North America region.
How does Vitalogy make money?
Three revenue lines are on record. Courses and Books Sales are the primary driver. The others are 1:1 Coaching and Training Services and bio-Somatic Massage Therapy.
Who are Vitalogy's main competitors?
Broad incumbents on record are Headspace Health, Tony Robbins (Robbins Research International), FranklinCovey, Calm, Noom, Onnit (Unilever) and Equinox (SoulCycle/Equinox Fitness). Massage Heights is listed as a regional player. Emerging players are The Body Has a Mind of Its Own (various somatic therapy practices) and Jay Shetty Certification / Jay Shetty Coaching.
Does Vitalogy have an API?
No public API is recorded for Vitalogy.
What industry is Vitalogy in?
Vitalogy's product category is Wellness Coaching and Personal Training. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 81219 and its SIC code is 8200.