VITAPRIM

What VITAPRIM does

VITAPRIM (legal name: SAS Vitaprim) is a French agricultural producer organization (Organisation de Producteurs) headquartered in St-Philibert-de-Grand-Lieu, Loire-Atlantique, established under its current SAS legal form in 2008 and rebranded from 'SAS LES 3 MOULINS-VITAPRIM' to 'SAS VITAPRIM' in September 2021. The organization commercializes 100% of the fresh-vegetable production cultivated by its member farmers, who collectively operate open-field, plastic-tunnel, and glass-greenhouse cultivation across the Nantes region, Lorraine, and Touraine. Annual production volume is approximately 30,000 tonnes, with the product portfolio anchored by mâche (4,500 tonnes), cucumber (15,000 tonnes), baby greens (2,200 tonnes), and melon (3,500 tonnes in 2021), supplemented by tomato, lettuce, radish, leek, celeriac, endive, asparagus, sand carrot, and strawberries.

The business operates a vertically integrated field-to-market chain: harvested produce is moved through controlled-temperature conditioning workshops, immersion heart-cooling, high-throughput optical sorting, and cold-storage chambers before shipment. The organization holds GlobalGAP, IGP Mâche Nantaise, LEAF, Agriculture Biologique, AOP Concombre de France, and Demain la Terre certifications, supporting access to retailer procurement standards. Six loading points across Nantes, Lorraine, and Touraine enable distribution to French and European customers.

Revenue derives from B2B transactions with major French and European supermarket and hypermarket chains, wholesalers, and foreign importers (exports to Germany, the UK, Spain, Italy, and the Benelux). Pricing is quote-based and not publicly disclosed. The company employs approximately 14 staff and reports €50,000 of registered share capital, operating as an independent, farmer-member-owned cooperative structure with no disclosed external investors.

Name

VITAPRIM

Legal name

SAS Vitaprim

Website

https://vitaprim.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VITAPRIM is a French farmer-owned producer organization that commercializes 100% of approximately 30,000 tonnes of fresh vegetables annually from its member farms, selling primarily to major European retail chains, wholesalers, and importers under GlobalGAP, IGP, and organic certifications.

Ownership category

akta.pro rank

Product category

Fresh Produce

NAICS

Vegetable and Melon Farming (1112), Fresh Fruit and Vegetable Merchant Wholesalers (424480), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

akta.pro secondary industries

Fresh Vegetable Wholesale (AFAIACAB), Root & Tuber Vegetable Farming (Carrots, Beets, Radish, Turnip, Sweet Potato) (AFAGADAC), Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)

Keywords

• Fresh vegetables
• Producer organization
• Open-field cultivation
• Organic produce
• Greenhouse vegetables

Headquarters

HQ city

St-Philibert-de-Grandlieu

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fresh Vegetable Sales: The SAS Vitaprim commercializes 100% of the vegetable production from its member farmers. Products are sold to major retail chains, wholesalers, and foreign importers. The company produces approximately 30,000 tonnes of vegetables annually.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Vitaprim is a French agricultural producer organization (Organisation de Producteurs) that produces, conditions, and commercializes 100% of the vegetable production cultivated by its member farmers. The company produces approximately 30,000 tonnes of fresh vegetables annually across 13+ varieties including mâche, cucumber, tomato, lettuce, young shoots, radish, melon, leek, carrots, endives, asparagus, and celeriac, plus strawberries, using open-field, plastic-covered, and glass greenhouse cultivation methods, then conditions and distributes them through its own cold-chain infrastructure to retail chains, wholesalers, and foreign importers.

Product overview

VITAPRIM is an agricultural producer organization (SAS) that produces, conditions, and sells approximately 30,000 tonnes of vegetables annually. The portfolio includes Mâche (4,500 tonnes), Concombre (15,000 tonnes), Tomate (700 tonnes), Jeunes Pousses (2,200 tonnes), Salada (1.5 million units), Radis (1,000+ tonnes), Melon (3,500 tonnes), and other products including Poireau, Carotte de sable, Endive, Asperges, Céleri rave, and Fraises. Products are sold to major supermarket chains, wholesalers, and foreign importers across France and the European Union. A significant portion is produced under organic agriculture certifications. The company operates quality certification programs including GlobalGAP and LEAF, with processing facilities featuring optical sorting and temperature-controlled storage.

Differentiator

Problem solved

Functional benefit

Brands

• Mâche nantaise: IGP (Indication Géographique Protégée) certified mâche from the Nantes region, guaranteeing a link between the product and its territory of origin.
• Demain la Terre

Products and services

• Mâche (Lamb's Lettuce) Primary product with 4,500 tonnes produced annually. GlobalGAP and LEAF certified, with growing organic production. Sold in various packaging formats (150g trays) and distributed to 4th range market and EU countries.
• Concombre (Cucumber) Major product with 15,000 tonnes produced annually. GlobalGAP and LEAF certified. Grown under Integrated Biological Protection (PBI) reducing treatment products by 95%. Available in various calibers (300-600g).
• Tomate (Tomato) 700 tonnes produced annually, primarily round type in summer and cluster type in winter. Grown using Integrated Biological Protection (PBI) method. Calibrated and packaged in bulk or layered.
• Jeunes Pousses (Baby Greens) 2,200 tonnes produced annually. GlobalGAP certified. Composed of 8 varieties including batavia, oak leaf, romaine, spinach, arugula, mizuna, mustard, tat soi, and mesclun. Available in conventional and organic since summer 2015.
• Salade (Lettuce) 1.5 million lettuces harvested annually. GlobalGAP and LEAF certified. Multiple varieties including lettuce, batavia, and red/green oak leaf. Harvested early morning, washed, packaged, and shipped same day.
• Radis (Radish) Over 1 million bunches of long pink radish and 600 tonnes of round red radish produced annually. Grown under cover in winter and in open fields the rest of the year. GlobalGAP certified. Manual harvesting for long radish, machine for round radish.
• Poireau (Leek) Cultivated using the planted-hole method for straight stalks with clear white/green separation. Washed, sorted, calibrated and packaged, cooled to 4°C before shipping. France is Europe's leading leek producer.
• Melon Approximately 3,500 tonnes produced in 2021, including 350 tonnes in organic agriculture. Part of production (165 ha including 15 ha organic) marketed under IGP 'Haut Poitou' quality label.
• Endive Approximately 200 tonnes of endives produced each winter in the Metz region.
• Asperges (Asparagus) Green and white asparagus cultivated and harvested in spring by producer partners.
• Céleri rave (Celeriac) 300 tonnes produced annually. 100% GlobalGAP and LEAF certified. Harvested as 'primeur' with leaves initially, then trimmed, pared, brushed, and washed.
• Carotte de Sable (Sand Carrot) Grown on sandy lands south of Loire River, destined for local market. Covered with fine layer of sand for preservation. Simple washing removes sand to obtain flavorful carrot.
• Fraise (Strawberry) Over 90,000 punnets sold from spring, delivered directly by Lorraine producer to guarantee freshness.

Quantifiable outcome

• 30,000 tonnes of vegetables produced annually
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Association Demain la TerreminorOthers3 member farms of VITAPRIM are members of Demain la Terre association, which aims to provide consumers with credible evidence of their commitment to sustainable food, addressing themes such as water management, soil quality, waste management, and landscape enhancement.
• Fédération des Maraîchers NantaiscoreStrategic or Co-development PartnerVITAPRIM participates in the stand of the Federation of Nantes Market Gardeners at events like the Floralies Internationales de Nantes, demonstrating collaborative regional representation.
• GlobalGAPcoreOthersGlobalGAP certification partnership ensuring partnership for healthy and sustainable agriculture based on good agricultural practices for products including mâche, cucumber, lettuce, young shoots, radish, melon, carrot, and leek.
• LEAF (Linking Environment and Farming)coreOthersLEAF certification demonstrating commitment to integrating agricultural holdings into their local environment, covering mâche, cucumber, lettuce, radish, celeriac, and young shoots production.
• AOP Concombre de FrancecoreOthersAdherence to Concombre de France quality charter guaranteeing healthy and quality production through Biological and Integrated Production (PBI) methods, reducing pesticide use by 95%.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rougeline: Rougeline is a French tomato producer cooperative serving French and European retail markets. Comparable in producer cooperative structure, B2B sales channel, and tomato product focus to Vitaprim's greenhouse tomato operations.
• Val'Prim: Val'Prim is a French vegetable producer cooperative based in Brittany producing tomatoes, cucumbers, and strawberries. Similar in OP model, member-farmer structure, and European retail/wholesale distribution to Vitaprim.
• Prince de Bretagne: Prince de Bretagne is a major French vegetable producer cooperative based in Brittany, marketing a broad portfolio of fresh vegetables to French and European retailers. Directly comparable to Vitaprim in producer organization structure, product breadth (tomatoes, cucumbers, cauliflower, artichokes), and target customers (major retail chains).
• Les Crudettes: Les Crudettes is a French producer of pre-washed salads, mâche, and baby greens for the 4th range market. Direct competitor in the prepared leafy greens segment where Vitaprim also plays, with similar retail customer base in French supermarkets.
• Savéol: Savéol is a French tomato producer cooperative in Brittany, also producing strawberries and cucumbers. Operates a similar OP (Organisation de Producteurs) model with member farmers, quality certifications, and retail/wholesale distribution channels, making it a direct structural and product peer to Vitaprim.
• Solarenn: Solarenn is a French vegetable producer cooperative in Brittany specializing in tomatoes, cucumbers, and shallots. Comparable in cooperative OP structure, B2B retail focus, and greenhouse-based production to Vitaprim, though with a narrower product mix.

Broad incumbents

• Florette: Florette is a major European brand for ready-to-eat salads and fresh prepared vegetables, owned by Agrial cooperative. Competes with Vitaprim's 4th range and baby greens offerings but operates at much larger scale with a broader product range and pan-European footprint.
• Bonduelle: Bonduelle is a major French/European processed and fresh vegetable producer with global reach. While primarily in canned/frozen vegetables, it also produces fresh salads and competes for European retailer shelf space with Vitaprim's leafy greens and mâche range.

Emerging players

• Cultures Coudray: Cultures Coudray is a smaller French vegetable producer in the Nantes region producing mâche, baby greens, and herbs. Comparable geographic and product overlap with Vitaprim though at smaller scale, making it a regional emerging peer.

Others

• Les Maraîchers Nantais: Les Maraîchers Nantais is the Federation of Nantes Market Gardeners, of which Vitaprim is a participant. Directly comparable regional industry association that represents producers of mâche and Nantes-region vegetables, providing joint marketing and trade show presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vitaprim

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VITAPRIM