Viva Events and Catering
Viva Events and Catering is a privately held, founder-led corporate and social event catering company in New York City, serving Fortune 500 companies and individual consumers with customized in-house food preparation, themed menus, on-site staffing, and event management across Manhattan, Bronx, Queens, and Brooklyn.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Viva Events and Catering does
Viva Events and Catering is a privately held, founder-led corporate and social event catering company headquartered at 222 East 58th Street in Midtown Manhattan, New York. Founded by Executive Chef and Owner George Lichvar, the company operates with a lean team of 7 employees and serves primarily Fortune 500 companies across tech, legal, beauty, fashion, and financial sectors for office catering (breakfasts, lunches, cocktail hours) and larger corporate events such as store openings, product launches, and conferences. A secondary consumer segment is served for personal events including birthday parties, weddings, and anniversaries.
The company delivers food prepared daily in-house using seasonal and local ingredients, with no proprietary technology platform — the core capability is culinary execution and event management rather than software. Its product surface spans themed menus (Mediterranean, Italian, Latin, Pan Asian), specialty offerings (Poke Bowl, Skewer Protein Bowl, Crispy Chicken, seasonal desserts), and ancillary services including on-site staffing (servers, bartenders, chefs), equipment rentals, floral arrangements, and wine/beverage service coordinated through partner companies.
Revenue is generated primarily through per-person pricing on one-time event transactions, supplemented by professional services fees for event management and a 10% service fee on deliveries. The go-to-market is relationship-driven direct sales targeting enterprise clients, complemented by a direct-to-consumer channel for personal events, with orders accepted via phone, email, the company website, and the ezCater marketplace. Geographic coverage is limited to the five boroughs of New York City, with minimum-order thresholds for deliveries outside lower Manhattan.
Viva Events and Catering firmographics
Firmographics- Name
- Viva Events and Catering
- Legal name
- Viva Events & Catering
- Website
- https://vivaeventsnyc.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Viva Events and Catering is a privately held, founder-led corporate and social event catering company in New York City, serving Fortune 500 companies and individual consumers with customized in-house food preparation, themed menus, on-site staffing, and event management across Manhattan, Bronx, Queens, and Brooklyn.
- Ownership category
- akta.pro rank
Viva Events and Catering industry classification
Industry- Product category
- Corporate Catering Services
- NAICS
- Caterers (722320), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
- akta.pro secondary industries
- Wedding & Social Event Catering (THAHAKAE), Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)
Keywords
Where Viva Events and Catering is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Viva Events and Catering business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Catering Services: One-time transaction-based catering services for corporate breakfasts, lunches, cocktail hours, and full-scale corporate events. Also serves personal events including store openings, product launches, conferences, birthday parties, weddings, and anniversary parties. Revenue is generated per-event with per-person pricing.
- Event Management & Staffing: Professional on-site staffing services including servers, bartenders, and chefs for events. Billing includes event production from port to port, covering setup, food service, breakdown, and cleanup. Additional services include equipment rentals and floral arrangements through partner companies.
- Delivery Services: Delivery of catering orders to Manhattan, Bronx, Queens, and Brooklyn with a 10% service fee applied to all orders. Deliveries above 110th Street in Manhattan and to other boroughs require a $1000 minimum order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-person pricing with minimum order requirements |
| Other | Multi-year contract | Large event deposit requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Viva Events and Catering product offering
Product offeringCore offering
Viva Events & Catering prepares food in-house daily from fresh, seasonal, local ingredients and delivers corporate and social event catering throughout New York City. Offerings include themed menus (Mediterranean, Italian, Latin, Pan Asian), specialty menus (poke bowls, skewer protein bowls, crispy chicken), customized menu planning, and full-service event execution including professional on-site staffing (servers, bartenders, chefs), equipment rentals, floral arrangements, and wine/beverage service.
Product overview
Viva Events & Catering is a corporate catering and social event service that operates as a single unified offering rather than a modular platform. The company's core service is food preparation and event catering, which includes various themed menu offerings (Mediterranean, Italian, Latin, Pan Asian), specialty menus (Poke Bowl, Skewer Protein Bowl, Crispy Chicken, Spring Desserts), and delivery menus. These food offerings are complemented by ancillary services including event management, professional staffing (servers, bartenders, chefs), rentals and floral arrangements, and wine/beer/beverage services. All offerings are unified under the Viva Events & Catering brand, with Executive Chef/Owner George Lichvar overseeing menu creation and execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Catering Services Corporate catering for breakfasts, lunches, cocktail hours, and full-scale corporate events (store openings, product launches, conferences) primarily serving Fortune 500 companies in NYC.
- Social Event Catering Personal and social event catering for birthday parties, weddings, and anniversary parties across NYC.
- Event Management & On-Site Staffing Full-service event production from port to port including setup, food service, breakdown, and cleanup, provided by professional on-site staff (servers, bartenders, chefs).
- Rentals & Floral Arrangements
Quantifiable outcome
- Over 10 years of experience serving corporate clients in NYC
- +1 more outcomes
Companies that use Viva Events and Catering
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Viva Events and Catering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Viva Events and Catering partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Wine Purveyors and ExpertsminorViva has partnerships with a range of wine purveyors and experts for beverage services. They offer a large selection of spirits, mixers, and seasonal cocktail options. Classic creations and specialty crafted cocktails are available to complement any event theme.
- Rental and Event Production CompaniesminorViva has relationships with some of the city's most creative and popular rental and event production companies. These partners provide various options for fulfilling client event ideas including rentals and floral arrangements.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Viva Events and Catering competitors and assessment
Company assessmentDirect peers
- Great Performances: Established NYC caterer specializing in corporate, cultural, and social events with on-site staffing, event production, and bar services. Highly comparable to Viva in target market (NYC enterprise and social events) and full-service delivery model.
- Abigail Kirsch: Long-standing NYC caterer offering customized menus, on-site staffing, and event production for corporate galas, weddings, and private events. Directly comparable to Viva in service mix, client base (NYC enterprises and high-end social events), and per-person pricing model.
- Pinch Food Design: NYC event catering company focused on innovative, design-driven food presentations for corporate and social events. Directly comparable to Viva in NYC event catering focus, chef-led customization, and emphasis on visual/branded food experiences.
- ZeroCater: Corporate catering company serving offices with recurring meal programs and event catering. Directly comparable to Viva's enterprise office catering business (breakfasts, lunches, cocktail hours) and competes for the same Fortune 500 client base.
- City Catering NYC: NYC corporate catering company serving office breakfasts, lunches, and events for businesses. Directly comparable to Viva in core office catering service, NYC market, and SMB/enterprise target segments.
- Feast & Fêtes Catering: NYC-based caterer serving corporate and private events with customized menus, staffing, and event execution. Comparable to Viva in service breadth, NYC metro focus, and reliance on personalized chef-driven offerings.
- Creative Foods of NY: NYC corporate and social event caterer offering customized menus and on-site staffing. Directly comparable to Viva across target customer segments, geographic market, and full-service event delivery model.
Broad incumbents
- ezCater: Largest U.S. corporate catering marketplace where Viva is already listed. While not a direct caterer, ezCater is a key channel and a broad incumbent whose corporate customers include Viva's target Fortune 500 buyer base.
- Sweetgreen Catering: Fast-casual restaurant chain that has expanded into corporate catering, competing with Viva for office lunch and corporate event catering customers in NYC. Broader incumbent with wider menu standardization but less customization.
- DoorDash (Caviar): Large online food delivery platform (including Caviar) serving restaurants and corporate catering needs. Comparable as a broad incumbent in the food delivery and catering ordering space where Viva competes for corporate lunch and event business.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Viva Events and Catering social profiles
Digital presenceViva Events and Catering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viva Events and Catering leadership team
Management profileNumber of profiles
Profiles1 record
Viva Events and Catering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viva Events and Catering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viva Events and Catering
What does Viva Events and Catering do?
Viva Events & Catering prepares food in-house daily from fresh, seasonal, local ingredients and delivers corporate and social event catering throughout New York City. Offerings include themed menus (Mediterranean, Italian, Latin, Pan Asian), specialty menus (poke bowls, skewer protein bowls, crispy chicken), customized menu planning, and full-service event execution including professional on-site staffing (servers, bartenders, chefs), equipment rentals, floral arrangements, and wine/beverage service.
Is Viva Events and Catering a public or private company?
Viva Events and Catering is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viva Events and Catering founded?
Viva Events and Catering was founded in 2012. It employs 1 to 10 people.
Where is Viva Events and Catering based?
Viva Events and Catering is headquartered in New York, United States, in the North America region.
How does Viva Events and Catering make money?
Three revenue lines are on record. Catering Services are the primary driver. The others are event Management & Staffing and delivery Services.
Who are Viva Events and Catering's main competitors?
Direct peers on record are Great Performances, Abigail Kirsch, Pinch Food Design, ZeroCater, City Catering NYC, Feast & Fêtes Catering and Creative Foods of NY. Broad incumbents are ezCater, Sweetgreen Catering and DoorDash (Caviar).
Does Viva Events and Catering have an API?
No public API is recorded for Viva Events and Catering.
What industry is Viva Events and Catering in?
Viva Events and Catering's product category is Corporate Catering Services. Its primary akta.pro industry code is HSACAGAA, Full-Service Catering (Off-Premise), with a secondary code of THAHAKAE, Wedding & Social Event Catering. Its NAICS code is 722320 and its SIC code is 5810.