Viva La Pizza
Viva La Pizza is a single-location, independent Italian pizzeria and restaurant in Woodland Park, New Jersey, serving the local community with dine-in, take-out, local delivery, and off-premise catering for events.
- Company typePrivate
- Founded-
- HeadquartersWoodland Park, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Viva La Pizza does
Viva La Pizza is a privately held, single-location Italian restaurant and pizzeria operating from 1005 McBride Ave in the Park West Shopping Center, Woodland Park, New Jersey. The restaurant offers dine-in, take-out, and local delivery (with a $10 minimum order), and runs a full off-premise catering program for events with optional servers and bartenders. Its core product is stone-baked pizza in 12-inch, 18-inch, and Sicilian sizes with specialty varieties and customizable toppings, supported by a broad menu covering appetizers, calzones, stromboli, pasta, subs, wraps, salads, Italian dinners, healthy-choice items, and desserts.
The business operates on a traditional, non-technological restaurant model: no proprietary platform, no mobile app, and no disclosed third-party delivery or POS integrations. Ordering is primarily by phone at (973) 785-7550, in person, or via the company website (vivalapizzas.com). Marketing is lightweight, relying on the website, a Facebook page, and word-of-mouth. There is no disclosed technology, AI, or data capability.
The revenue model is straightforward transaction-based food service: per-item unit pricing across menu categories, pay-as-you-go for individuals, and tiered half-tray / full-tray pricing for catering. The primary customer segment is the local Woodland Park, NJ community, with a secondary use-case segment for event catering. There is no disclosed ownership structure, no funding history, no parent company, and no franchising; the entity appears to be an independent, stand-alone small business with approximately 72 employees per available firmographic data, though other sources report 0 headcount, indicating material data inconsistency.
Viva La Pizza firmographics
Firmographics- Name
- Viva La Pizza
- Legal name
- Viva La Pizza
- Website
- https://vivalapizzas.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Viva La Pizza is a single-location, independent Italian pizzeria and restaurant in Woodland Park, New Jersey, serving the local community with dine-in, take-out, local delivery, and off-premise catering for events.
- Ownership category
- akta.pro rank
Viva La Pizza industry classification
Industry- Product category
- Casual Italian Restaurant / Pizzeria
- NAICS
- Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
Keywords
Where Viva La Pizza is headquartered
LocationHeadquarters
- HQ city
- Woodland Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Viva La Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in, Take-out, and Delivery Sales: Direct restaurant sales to consumers through dine-in service, take-out orders, and local delivery. Transaction-based model where customers pay per item ordered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stone Baked Pizza pricing by size |
| Unit Pricing | Pay-as-you-go | Wraps pricing |
| Unit Pricing | Pay-as-you-go | Subs pricing |
| Unit Pricing | Pay-as-you-go | Catering pricing by tray |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Viva La Pizza product offering
Product offeringCore offering
Viva La Pizza is a traditional Italian pizzeria and restaurant in Woodland Park, NJ that sells stone-baked pizza, pasta, subs, wraps, salads, appetizers, calzones, stromboli, Italian dinners, sides, and desserts through dine-in, take-out, and local delivery. The restaurant complements its in-store service with a full off-premise catering operation offering half and full trays plus optional servers and bartenders for events.
Product overview
Viva La Pizza is a traditional Italian pizzeria and restaurant offering a comprehensive menu of stone-baked pizzas, Italian entrees, appetizers, pasta dishes, salads, sandwiches (subs and wraps), calzones, stromboli, and desserts. The core offering centers on stone-baked pizza available in multiple sizes with customizable toppings and specialty varieties. Supporting products include a full catering service with hot/cold food trays, and rotating weekly specials. The business operates as a single-location restaurant with dine-in, take-out, and delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Stone Baked Pizza Hand-crafted pizza baked on stone, available in 12-inch, 18-inch, and Sicilian sizes with customizable toppings and specialty varieties including White, Margherita, Buffalo, and Diavolo. Sold to walk-in, take-out, delivery, and catering customers.
- Catering Off-premise catering service for events offering half-tray and full-tray portions of hot/cold appetizers, pasta, salads, chicken, veal, shrimp, and seafood dishes, with optional servers and bartenders.
- Weekly Specials Rotating weekly promotional offers on selected menu items, promoted via the website and Facebook page.
Companies that use Viva La Pizza
Customer profileSegments2 records
Ideal customer profiles2 records
Viva La Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Viva La Pizza partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Viva La Pizza competitors and assessment
Company assessmentDirect peers
- &pizza: Fast-casual pizza concept with stone-fired ovens, customizable pies, and a hip casual-dining experience. Highly comparable in dine-in pizza specialization and multi-channel ordering.
- Blaze Pizza: Fast-casual build-your-own pizza chain with stone-fired ovens, salads, and simple Italian sides. Comparable in product positioning (stone-baked, fast casual) and in serving lunch and dinner day-parts.
- Pieology Pizzeria: Fast-casual personal pizza chain with stone-fired ovens and a customizable menu. Comparable on fast-casual stone-baked positioning, multi-channel revenue, and casual-dining experience.
- MOD Pizza: Fast-casual pizza chain specializing in stone-baked customizable pizzas with a broad menu of salads, sides, and drinks. Closest direct comparable to Viva La Pizza in category, price point, and dine-in/take-out/delivery model.
Regional players
- Sclafani's Italian Restaurant: NJ-based Italian restaurant and pizzeria with full Italian menu and dine-in/take-out/delivery. Comparable on regional NJ market overlap and Italian-menu breadth beyond pizza.
- Anthony's Coal Fired Pizza: Coal-oven pizza and Italian casual-dining concept with strong roots in the New Jersey / Mid-Atlantic market. Comparable in Italian menu breadth, dine-in casual model, and NJ regional presence.
Broad incumbents
- Pizza Hut: Long-established national pizza chain with dine-in, take-out, and delivery. Comparable on multi-channel pizza operations and Italian-adjacent menu (pasta, sides).
- Papa John's Pizza: National pizza QSR/delivery chain. Comparable on pizza core product and delivery channel; competes primarily on convenience and price rather than on Italian casual dining.
- Domino's Pizza: Largest pizza QSR/delivery chain globally with sophisticated digital ordering and aggregator-style delivery. Comparable on pizza as core product and delivery channel, though Viva La Pizza competes on dine-in and Italian-menu breadth rather than delivery speed.
- Marco's Pizza: National pizza chain with dine-in, carryout, and delivery. Comparable on multi-channel pizza model with Italian menu breadth, though primarily QSR-leaning versus Viva La Pizza's casual dining positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Viva La Pizza social profiles
Digital presenceViva La Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viva La Pizza leadership team
Management profileNumber of profiles
Viva La Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viva La Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viva La Pizza
What does Viva La Pizza do?
Viva La Pizza is a traditional Italian pizzeria and restaurant in Woodland Park, NJ that sells stone-baked pizza, pasta, subs, wraps, salads, appetizers, calzones, stromboli, Italian dinners, sides, and desserts through dine-in, take-out, and local delivery. The restaurant complements its in-store service with a full off-premise catering operation offering half and full trays plus optional servers and bartenders for events.
Is Viva La Pizza a public or private company?
Viva La Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viva La Pizza founded?
Viva La Pizza was founded in -1. It employs 51 to 100 people.
Where is Viva La Pizza based?
Viva La Pizza is headquartered in Woodland Park, United States, in the North America region.
How does Viva La Pizza make money?
One revenue line is on record: dine-in, Take-out, and Delivery Sales.
Who are Viva La Pizza's main competitors?
Direct peers on record are &pizza, Blaze Pizza, Pieology Pizzeria and MOD Pizza. Regional players are Sclafani's Italian Restaurant and Anthony's Coal Fired Pizza. Broad incumbents are Pizza Hut, Papa John's Pizza, Domino's Pizza and Marco's Pizza.
Does Viva La Pizza have an API?
No public API is recorded for Viva La Pizza.
What industry is Viva La Pizza in?
Viva La Pizza's product category is Casual Italian Restaurant / Pizzeria. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 72251 and its SIC code is 5812.