RedAssist Asistencia

Name

RedAssist Asistencia

Legal name

RED ASSIST

Website

https://vivetranquilo.co

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Home Assistance Services

NAICS

Other Personal and Household Goods Repair and Maintenance (811490)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Home assistance services
• Subscription assistance
• Utility bill assistance
• Emergency home repairs
• Micro business assistance

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription-based assistance services: Monthly or periodic subscription services billed through utility company partners (Acueducto de Bogotá, Epm, Air-e, etc.). Customers pay through their utility bill, eliminating need for separate payment collection. Services include home assistance, medical, legal, pet, school, and express assistance with defined coverage limits per event.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

RedAssist sells subscription-based domiciliary assistance packages to Colombian households and micro businesses, covering home emergencies (plumbing, electricity, glazing, locksmith, emergency moving, hotel stay), legal telephone consultation, school tutoring, veterinary phone orientation, concierge information, and free telephone medical orientation. Subscriptions are paid through partner utility companies' bills, and services are delivered via a 24/7 call center backed by a certified professional network.

Product overview

RedAssist Asistencia is a domiciliary assistance service provider operating in Colombia with 21 years of experience. The company offers a portfolio of seven distinct assistance services: Asistencia Hogar (core home emergency coverage including plumbing, electricity, glazing, and locksmithing), Asistencia Escolar (educational support with tutoring and teacher services), Asistencia Jurídica (legal telephone consultation), Asistencia Mascotas (veterinary phone assistance), Asistencia Express (concierge information services), Asistencia para Micro Negocios (business-specific assistance), and Beneficio Gratuito (free medical orientation). Services are delivered primarily via telephone, with coverage available 24 hours a day, 365 days a year, and are billed through utility company partnerships with partner companies including Acueducto de Bogotá, Afinia, Air-e, Celsia, EPM, and others. The service requires 72 hours activation time after subscription and has specific coverage limits per event and service type.

Differentiator

Problem solved

Functional benefit

Brands

• Vive Tranquilo: Tagline 'Y vive tranquilo' (And live peacefully) used as marketing brand identity alongside RedAssist.

Products and services

• Asistencia Hogar Home assistance subscription covering plumbing, electricity, glazing, locksmithing, accommodation expenses for uninhabitable home conditions, and emergency moving services. Provides professional technicians for household emergencies with no additional cost within defined coverage limits (e.g., 20 SMLDV for plumbing). Targeted at urban Colombian homeowners and renters.
• Asistencia Escolar
• Asistencia Jurídica Legal telephone assistance providing professional lawyer support for tax and accounting guidance, robbery procedures, household accident guidance, death procedures, and domestic worker dismissal legal orientation. Targeted at households needing on-demand legal consultation.
• Asistencia Mascotas Veterinary telephone assistance offering online veterinary guidance, veterinarian and trainer referrals, specialist coordination, and pet transportation coordination to veterinary care centers. Targeted at pet-owning households.
• Asistencia Express Concierge-style telephone assistance providing chef recipe guidance, commerce information, professional referrals, address validation, wake-up calls, and urgent message transmission services. Targeted at households seeking on-demand information and lifestyle support.
• Asistencia para Micro Negocios Business assistance covering plumbing, electricity, glazing, locksmithing, gardening, emergency security guard services, professional technician referrals, and urgent message transmission for micro businesses. Targeted at urban micro business owners.
• Beneficio Gratuito Free benefit providing telephone medical orientation from certified IPS professionals, guide to healthcare centers, and coordination for medical transportation to assisted care facilities. Included at no extra cost with the main subscription. Targeted at subscribers of RedAssist's main assistance packages.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and regional.

• Acueducto de BogotácoreChannel Partner/ Reseller/ DistributorMajor utility company partner that includes RedAssist home assistance services in water utility billing for Bogotá customers.
• Epm (Empresas Públicas de Medellín)coreChannel Partner/ Reseller/ DistributorMajor utility company partner in Antioquia region that includes RedAssist services in utility billing.
• Air-emajorChannel Partner/ Reseller/ DistributorUtility company partner in the Caribbean region (Atlántico) that includes RedAssist services in electricity billing.
• Celsia TolimamajorChannel Partner/ Reseller/ DistributorEnergy utility company partner serving Tolima region with RedAssist billing integration.
• Afinia (Grupo Epm)majorChannel Partner/ Reseller/ DistributorElectric utility company partner in the Caribbean region (Córdoba, Sucre, Cesar, Bolívar) part of Grupo Epm.
• ETB (Empresa de Telecomunicaciones de Bogotá)majorChannel Partner/ Reseller/ DistributorTelecommunications utility company partner in Bogotá that includes RedAssist services in billing.
• ElectrocaquetáregionalChannel Partner/ Reseller/ DistributorRegional electricity utility in Caquetá department that includes RedAssist services in billing.
• ComfenalcoregionalChannel Partner/ Reseller/ DistributorCaucasia family compensation fund that includes RedAssist home assistance services in their billing/invoices.
• MovistarregionalChannel Partner/ Reseller/ DistributorTelecommunications partner offering RedAssist services bundled with phone/internet services.
• IPS Certificadas (Certified Health Institutions)coreStrategic or Co-development PartnerPartner network of certified health institutions providing medical orientation services. REDassist pays these entities to provide free basic telephone medical orientation to subscribers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Previsora Seguros: Colombian insurance company offering assistance and home emergency coverage products. Competes with RedAssist in the Colombian market for home/emergency assistance bundled with insurance and utility-billing relationships.
• Seguros Bolívar: Major Colombian insurance group that offers home assistance and emergency services bundled with insurance products. Direct competitor in the Colombian home assistance market with overlapping customer base (urban households) and similar value proposition of emergency repairs and benefits.
• Sura Asistencia: Colombian assistance services arm of Suramericana (Sura). Offers home assistance, medical, and concierge services to individuals and businesses in Colombia, directly competing with RedAssist's subscription-based assistance model in the same geography.
• Liberty Seguros Colombia: Colombian insurance subsidiary of Liberty Mutual offering home assistance and emergency service products. Comparable to RedAssist in providing home emergency coverage and leveraging utility/partner distribution in Colombia.

Regional players

• Assist Card: Latin American travel assistance company with strong presence across Spanish-speaking countries. Comparable in offering subscription-based assistance (medical, home, concierge) across the region, though primarily travel-focused; relevant regional benchmark for assistance subscription economics.

Broad incumbents

• International SOS: Global medical and travel assistance company with extensive telephone-based medical orientation and concierge services. Comparable to RedAssist's Beneficio Gratuito (medical orientation) and Asistencia Express product lines in operating model and delivery mechanism.
• AXA Assistance: Global assistance subsidiary of AXA providing home, travel, automotive, and concierge services. Comparable business model (subscription + on-demand assistance) and a benchmark for how a large insurance-backed incumbent could approach the Colombian market.
• AIG Travel: Global insurance and assistance provider offering travel and emergency assistance products. Relevant as a broad incumbent in the assistance category that could expand into Colombian home assistance through partnerships or direct entry.
• Europ Assistance: Global leader in assistance services (home, travel, automotive, health). Provides subscription-based and on-demand assistance products across multiple countries; comparable to RedAssist as a broader incumbent whose model and digital infrastructure represent a long-term competitive benchmark.
• Mapfre Asistencia: Spanish global assistance company with strong Latin American presence offering home, automotive, and personal assistance services. Comparable in subscription-based assistance model and geographic focus on Spanish-speaking markets including Colombia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@redassist3126
• Facebookfacebook.com/ViveTranquilo.Colombia
• LinkedInlinkedin.com/company/redassist-asistencia
• Instagraminstagram.com/redassist_asistencia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedAssist Asistencia