Groupe Vivr'Alliance

What Groupe Vivr'Alliance does

Groupe Vivr'Alliance, founded in 2012 in Perpignan, France, by Thierry Predignac, Christophe Baiocco, and Vincent Bel, develops and operates béguinages — inclusive housing communities of 10 to 25 apartments (T2/T3) organized around shared gardens and common spaces for autonomous seniors seeking an alternative to EHPADs (nursing homes) or résidences services seniors. Each béguinage offers private adapted housing at conventionné/PLS social rents (€416-€796/month depending on size and location) together with structured accompaniment through the Association Vivre en Béguinage, including a community facilitator (Accompagnateur du Vivre Ensemble), a state-certified nurse (Accompagnateur Santé), teleassistance via Nexecur, adapted physical activity via Siel Bleu, and a solidarity fund.

The business is structured across four interlocking entities: Groupe Vivr'Alliance (the parent), the Association Vivre en Béguinage (created 2017, recognized as "intérêt général" in 2020, coordinating community life and the Charter of Life), France Béguinages (the foncière that owns the real estate, held primarily by Amundi Asset Management's Fonds Finance et Solidarité and La Banque des Territoires since July 2021), and Alliance Gestion (wholly-owned property management subsidiary). Underlying technology is non-proprietary — the company's value is concentrated in the social housing model, the accompaniment framework, and a curated partner ecosystem rather than in software or AI.

Go-to-market is community-led and direct-to-consumer: the association runs "Réunions Découverte" information sessions, partners with local municipalities and CCAS, and leverages PR in regional press to drive awareness. Residents must apply for association membership and be accepted before renting. The company has reached 27+ béguinages across metropolitan France and overseas territories (Réunion, Martinique) and operates a forward pipeline of openings through 2027. The parent itself remains small at 15 employees, with most real estate economics accruing to the external foncière.

Name

Groupe Vivr'Alliance

Legal name

VIVR'ALLIANCE

Website

https://vivre-en-beguinage.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Vivr'Alliance develops and operates béguinages — inclusive housing communities of 10-25 apartments for autonomous seniors in France, combining conventionné social rents with structured accompaniment (community facilitator, nurse, teleassistance) via its association and Alliance Gestion subsidiary.

Ownership category

akta.pro rank

Product category

Senior Inclusive Housing Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (623990)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHLADAAAE

Independent Living with Supportive Services (Light ADL/IADL Support)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADAAAB

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHSABANAK

Senior Social Clubs & Community-Based Day Programs (Non-Clinical)

Home & Personal Services/Elder Care & In-Home Care Services/Adult Day Care & Senior Day Programs

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Inclusive senior housing
• Social housing rental
• Senior community living
• Habitat inclusif
• Autonomous living seniors

Headquarters

HQ city

Perpignan

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Rental Income from Social Housing: The primary revenue stream comes from rental income generated by béguinage apartments owned by France Béguinages. Rents are set at socially affordable levels (conventionné/PLS), ranging from approximately 416€ to 796€ per month depending on apartment size and location. Residents pay monthly rent plus service charges.
2. Association Membership Fees: Residents pay membership fees to the Vivre en Béguinage association. These contributions fund the association's role in coordinating the shared living project, organizing community activities, and providing accompaniment services to residents.
3. Donations and Patronage: The association accepts donations and has a patronage/mécénat program. Donors become 'Membres Bienfaiteurs' and support social actions within béguinages including health prevention, social inclusion, security, and autonomy preservation activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Groupe Vivr'Alliance develops and operates "béguinages" — small-scale (10–25 unit) inclusive housing communities for autonomous seniors built around shared gardens and common spaces. Each resident holds a private T2 or T3 apartment rented at socially affordable (PLS conventionné) rates, and benefits from professional accompaniment services including a community facilitator (Vivre Ensemble), a coordinating nurse (Accompagnateur Santé), teleassistance, adapted physical activity, and a solidarity fund. The offering targets seniors aged 65+ seeking an alternative to EHPAD or traditional résidences seniors, with admission managed through Association Vivre en Béguinage.

Product overview

Groupe Vivr'Alliance operates a network of béguinages across France, which are inclusive housing communities for autonomous seniors. The ecosystem includes: (1) Béguinages - the core housing product offering T2/T3 apartments with shared spaces; (2) Association Vivre en Béguinage - organizes daily life and social activities; (3) France Béguinages - finances and owns the properties; and (4) Alliance Gestion - handles property management. Each béguinage provides professional support through Accompagnateur du Vivre Ensemble (community facilitator) and Accompagnateur Santé (health coordinator) services.

Differentiator

Problem solved

Functional benefit

Products and services

• Béguinage Agen T2 apartments from €416/month (plus charges from €50/month); T3 apartments from €622/month (plus charges from €80/month). 22 PLS-conventionné apartments (17 T2, 5 T3) in Agen for autonomous seniors seeking community living.
• Béguinage de Bazet - Maisonnettes plain-pied Single-storey maisonnettes — T2 from €536/month (plus charges from €60/month); T3 from €681/month. 17 plain-pied maisonnettes (9 T2, 8 T3) located in Bazet.
• Béguinage de Bergerac - Le Périgourdin 24 apartments (16 T2, 8 T3) in Bergerac — T2 from €439/month; T3 from €500/month. Targets autonomous seniors in Nouvelle-Aquitaine.
• Béguinage de Castelnau-le-Lez - Les Chênes Plain-pied apartments with terraces — 8 units (7 T2, 1 T3); T2 from €611/month; T3 from €796/month. Located in Castelnau-le-Lez (Occitanie).
• Béguinage de Dole - Quartier du Boichot 23 apartments (17 T2, 6 T3) in Dole — T2 from €549/month (charges incluses); T3 from €703/month. Located in Quartier du Boichot (Bourgogne-Franche-Comté).
• Béguinage Perpignan (Vertefeuille) The flagship béguinage in Perpignan — the first modern béguinage opened by the group after rehabilitation of a former cloister, establishing the 10–25 unit inclusive-housing template later scaled across France.
• Accompagnateur du Vivre Ensemble Human-relations professional facilitating community integration, well-being, the Living Charter, and social activities for béguinage residents.
• Accompagnateur Santé State-certified nurse (IDE) providing health monitoring, chronic pathology management, fragility detection, and coordination of well-aging workshops including adapted gymnastics and memory activities.

Quantifiable outcome

• The béguinage model is described by Dr. Olivier de Ladoucette as addressing 'all criteria for living a long life in the best conditions'
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered strategic and supporting.

• ViavitastrategicOthersN°1 national provider of services à la personne (home care services), specializing in support for elderly and fragile individuals. Offers preferential rates for béguinage residents.
• Nexecur (Crédit Agricole subsidiary)strategicOthersProvides 24/7 teleassistance services enabling seniors to live independently at home with external protection. Free teleassistance for first two years for béguinage residents.
• Siel BleustrategicOthersNational association providing Adapted Physical Activity (APA) programs to improve quality of life for seniors. Conducts gentle gym and exercise workshops within béguinages.
• Les Opticiens MobilessupportingOthersMobile opticians providing home-based visual health services. Offers complete optical services at béguinages by appointment.
• Les Thermes de Bourbon-LancysupportingOthersFamily spa in Saône-et-Loire offering medicalized cures, mini-cures, wellness discovery days, and health prevention programs specifically designed for seniors.
• HS2R (Haute Sécurité Santé)supportingOthersLabel promoting home maintenance for fragile individuals and safe housing in new or renovated buildings. Béguinages incorporate HS2® standards for housing safety.
• ViexidomsupportingOthersAssociative enterprise providing home help, support, and care services in Maine-et-Loire. 300 professionals serve 2000 people annually with nurses, care assistants, and home aides.
• My JugaadsupportingOthersSocial economy company providing comprehensive relocation assistance for vulnerable populations, including coordination of various service providers to facilitate moving to béguinages.
• SIEL BLEUsupportingOthersProvides Adapted Physical Activity (APA) workshops including gentle gymnastics, fall prevention, and memory exercises. Collaborates with partner associations for health prevention programs.
• Local municipalities and CCASsupportingOthersLocal town halls and Centres Communaux d'Action Sociale support béguinage projects, provide场地, and help identify potential residents. Multiple press articles reference municipal support for béguinage developments.
• Carsat Languedoc RoussillonsupportingOthersProvided financial support of 16,338.46€ for equipping the convivatility room at Béguinage Les Chênes in Castelnau-le-Lez.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Habitat et Humanisme: Federation of associations providing inclusive/social housing for vulnerable populations across France. Shares Vivr'Alliance's social-economy mission, association-driven governance model, and focus on affordable dignified housing for low-income residents.

Broad incumbents

• Clariane (ex-Korian): Major European senior care operator (EHPAD, clinics, senior residences). Adjacent market as it serves the same aging population but offers more clinical/institutional care models rather than Vivr'Alliance's community-béguinage concept.
• Les Jardins d'Arcadie: Espacil group operator of Résidences Services Seniors. Serves autonomous seniors seeking community living with on-site services, comparable to béguinages' value proposition but with private pricing and broader geographic network.
• Domitys: Largest operator of Résidences Services Seniors in France, serving autonomous seniors with services and communal spaces. Comparable target customer (active seniors seeking non-institutional housing), but operates a private/commercial model rather than Vivr'Alliance's social-housing béguinage concept.
• Les Senioriales: Pierre & Vacances group subsidiary operating senior service residences across France. Targets similar autonomous seniors seeking independent living with services, but offers privately-priced units rather than conventionné PLS rentals.
• Ovelia: Vinci Immobilier's senior residences brand offering services for autonomous seniors. Comparable resident profile and service model (communal living, wellness offerings), but private commercial pricing rather than social-housing convention.
• Orpea: Large French-listed operator of nursing homes (EHPAD) and senior care facilities. Comparable in serving the French senior population but focused on medicalized institutional care rather than the inclusive autonomous-housing model.
• DomusVi: Major French senior care operator with EHPAD, senior residences, and home care services. Comparable resident base but broader portfolio including institutional care rather than béguinage's community-exclusive model.

Regional players

• Fondation Abbé Pierre: Major French nonprofit addressing housing precariousness, including senior-specific programs. Shares social-housing mission and recognized-of-general-interest status, but operates as an advocacy/developer rather than running senior housing communities directly.
• Croix-Rouge française (Habitat): Large humanitarian organization operating inclusive housing and accommodation facilities for vulnerable people in France. Comparable social mission and association structure, though serves broader populations including migrants and people in precarious situations, not specifically seniors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-vivralliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Vivr'Alliance