VIWA Perfumes

What VIWA Perfumes does

VIWA Perfumes is a privately held Indian fragrance manufacturer and retailer founded in 1990 and operating from a single manufacturing and office facility in Vasai East, District Palghar, Maharashtra. The company develops and produces Eau de Parfum (EDP) concentrations, deodorant sprays, and roll-on attar formulations under the VIWA brand and its premium sub-brands VMJ and VMJ Luxe, with a catalog exceeding 100 fragrance SKUs spanning men's, women's, and unisex categories. Manufacturing is conducted in-house at the Vasai facility using FDA-approved, cruelty-free formulations, with products marketed as long-lasting (up to 24 hours for select SKUs) and positioned against imported designer fragrances on a price-to-quality basis.

The business operates as a direct-to-consumer e-commerce retailer through a Shopify-powered storefront at viwa.in, which is the sole disclosed sales channel. Pricing spans Rs. 60 for entry-level 10ml formats to Rs. 849 for premium 100ml EDPs (Waterfall line), with free shipping above Rs. 300, a 10% coupon above Rs. 499, and cash-on-delivery supported to reduce purchase friction. Distribution is India-only; international shipping is not available. Customer acquisition relies on organic social channels (Facebook, Instagram) and email newsletter, with no paid acquisition, marketplace presence, wholesale, or B2B distribution documented.

The company operates with a reported headcount of 5 employees, has no external funding, no disclosed management team, and no partnerships or M&A activity on record. Customer relationships are entirely retail, with testimonials from individual buyers as the primary validation signal. The operational footprint is consistent with a small, owner-operated lifestyle business rather than a venture-backed growth company, and the primary strategic activity has been SKU expansion within the existing India-only D2C envelope.

Name

VIWA Perfumes

Legal name

Viwa Perfumes

Website

https://viwa.in

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

VIWA Perfumes is a privately held Indian fragrance manufacturer founded in 1990, selling 100+ EDP perfumes, deodorants, and attars direct-to-consumer through its Shopify storefront to value-conscious consumers across India.

Ownership category

akta.pro rank

Product category

Personal Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABADAA

Fine Fragrance (Women’s/Men’s/Unisex)

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

SECONDARYCRABADAD

Eau de Cologne & Light Fragrances

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

Keywords

• Eau de parfum
• Fragrance manufacturing
• Deodorant sprays
• Attar perfumes
• Personal fragrances

Headquarters

HQ city

Vasai East

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: VIWA generates revenue through direct one-time purchases of perfumes, deodorants, and roll-on/attar products sold through their Shopify-powered e-commerce website. Customers pay upfront via online payment or cash on delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

VIWA Perfumes is an Indian fragrance manufacturer founded in 1990 that produces and sells Eau de Parfum (EDP) fragrances, deodorants, and roll-on attars directly to consumers through its own Shopify-powered e-commerce website. The company offers men's, women's, and unisex lines under its core VIWA brand plus sub-brands VMJ and VMJ Luxe Collection, with 100+ fragrance SKUs sold exclusively within India.

Product overview

VIWA Perfumes is a single-brand perfume company with over 30 years of experience in the Indian fragrance industry. The company operates as a unified e-commerce platform offering its core perfume products primarily through Shopify. The product portfolio centers on Eau de Parfum concentrations across multiple sub-lines: the flagship Perfumes collection featuring signature scents like Something Something (Green) and Drax; the premium VMJ Luxe Collection (50ml Essence and 100ml Grand formats); the Iconic Scents collection of time-tested fragrances; and complementary Deodorant sprays and Roll On/Attar oil-based fragrances. Products span both genders with men's, women's, and unisex offerings, available in sizes from 8ml to 100ml. The company positions itself on quality ingredients, long-lasting formulations, and ethical production practices including FDA-approved, cruelty-free products manufactured in India.

Differentiator

Problem solved

Functional benefit

Brands

• VMJ: Premium fragrance sub-brand featuring luxury perfumes including VMJ Luxe Essence, VMJ Luxe Grand, VMJ EVENT, VMJ Scam, VMJ ATF Roll on product lines.
• VMJ Luxe

Products and services

• VIWA Eau de Parfum (main line) Core Eau de Parfum fragrance line spanning men's, women's, and unisex categories, sold in 10ml-100ml formats directly to Indian consumers via the company's e-commerce site.
• VMJ Luxe Collection Premium-tier Eau de Parfum sub-brand offering elevated fragrance SKUs within the VIWA owned-brand portfolio, targeting Indian consumers seeking higher-end positioning.
• VIWA Deodorant Sprays Bodily deodorant sprays sold alongside the EDP line, targeted at mass-market Indian consumers seeking everyday body fragrance at lower price points.
• VIWA Roll-On Attars Concentrated roll-on attar fragrances in oil format, serving Indian consumers who prefer alcohol-free, oil-based traditional perfume formats.

Quantifiable outcome

• 3 decades of perfumery experience
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Skinn by Titan: Titan's premium fragrance line targeting modern Indian men and women; shares VIWA's aspirational positioning around EDP concentrations and long-lasting performance claims.
• Fogg: Leading Indian affordable deodorant brand from Vini Cosmetics; the most direct scale competitor to VIWA's entry-level body spray pricing band (sub-Rs. 300).
• Park Avenue: Established mass-premium Indian men's grooming and fragrance brand; comparable to VIWA across men's deodorants, EDP-style fragrances, and gifting SKUs at similar ASPs.
• The Man Company: D2C Indian men's grooming and fragrance brand with overlapping SKU structure (perfumes, deodorants, roll-ons); the closest digital/brand-architecture analog among venture-backed peers.
• Wild Stone: Mass-market men's deodorant and fragrance brand in India owned by Mcneil Consumer; directly competes with VIWA's deodorant line on price, distribution, and similar low-to-mid ASP positioning.
• Engage Deodorant: Affordable youth-focused deodorant and fragrance brand from S.H. Kelkar; competes directly with VIWA's deodorant collection and mass-market price points in India.
• Bella Vita Organic: India D2C fragrance and personal-care brand with a 100+ SKU portfolio and heavy digital presence — closest peer in channel strategy (Shopify/Amazon), pricing, and target buyer.

Emerging players

• Bombay Shaving Company: India D2C men's personal-care brand that has expanded into fragrances, deodorants, and grooming; competes for the same urban Indian male consumer and digital shelf that VIWA targets.

Broad incumbents

• Forest Essentials: Premium Indian beauty and fragrance house with ayurvedic positioning; comparable to VIWA's VMJ Luxe sub-brand on luxury positioning and India-only retail density, though operating at materially higher ASPs.
• Ajmal Perfumes: Multi-generational Indian perfume house with attar, oud, and EDP lines and a strong retail footprint; overlaps VIWA's attar/roll-on range and gifting occasions but at a higher average ASP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/viwaperfumes
• Instagraminstagram.com/viwaperfumes
• LinkedInlinkedin.com/company/viwa-perfumes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIWA Perfumes