Nexus Sport Events

What Nexus Sport Events does

Nexus Sport Events (CÔNG TY CỔ PHẦN TRUYỀN THÔNG NEXUS) is a privately-held Vietnamese joint stock company founded in 2022 and headquartered in Ho Chi Minh City. The company operates the Vietnam Nexus Marathon Series (VNMS), a national professional running race system organizing full marathon (42km), half marathon (21km), and 10km events across at least eight Vietnamese cities including Ho Chi Minh City, Can Tho, Da Lat, Dong Thap, Tay Ninh, Hau Giang, Soc Trang, and Tien Giang. The core product is supported by a digital platform (vnms.vn) that handles race registration, result tracking, and athlete data management. Participation scales are substantial: the VPBank Dat Sen Hong Music Marathon 2025 drew 12,800 athletes in its fourth season, and the Da Lat Music Night Run 2026 served over 15,000 runners.

The company has built a multi-product ecosystem around its race series. Core components include the VNMS Index (a formula-based athlete performance scoring system with Bronze/Silver/Gold/Platinum/Legend badge tiers across distances and age/gender categories), VNMS Elite (an annual Top 100 athlete ranking), VNMS Age Group Ranking, VNMS Training Camp, the VNMS Running Hub (a physical community training space launched in February 2025 at The Global City, HCMC), VNMS Media (news, video, podcasts, VNMS Insights), the upcoming VNMS Shop, and the annual VNMS Awards ceremony. Revenue derives from four streams: per-athlete race registration fees, corporate sponsorship (anchored by VPBank as strategic co-organizer, plus Vietcombank, Tiger Balm, and 10+ supporting brands per major event), merchandise sales, and training services. The go-to-market is event-driven, combining running races with music festivals under a 'Sportainment' positioning, with the company serving as the operating entity and its three primary customer segments being individual amateur and professional runners, corporate sponsors, and young athletes supported through the VNMS Talent Sport Fund. With only 8 employees and no disclosed funding, the business is a lean, capital-efficient event operator.

Name

Nexus Sport Events

Legal name

CÔNG TY CỔ PHẦN TRUYỀN THÔNG NEXUS

Website

https://vnms.vn

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Nexus Sport Events operates the VNMS (Vietnam Nexus Marathon Series), a national professional running race system and digital platform serving amateur and professional runners across Vietnamese cities through organized marathon events, athlete performance indexing, training programs, and corporate-sponsored 'sportainment' experiences.

Ownership category

akta.pro rank

Product category

Marathon and Running Event Management

NAICS

Other Spectator Sports (711219), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Marathon event management
• Running race organization
• Sports event services
• Athlete performance tracking
• Running community platform

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Race Registration Fees: Revenue generated from athlete registration fees for participation in VNMS Race Series events including full marathons, half marathons, and 10km races across various Vietnamese cities.
2. Corporate Sponsorship: Strategic partnerships with banks and brands (VPBank as co-organizer/strategic partner, Vietcombank, Tiger Balm as recovery partner, and multiple supporting sponsors) who sponsor individual race events in exchange for brand visibility, marketing activation, and exclusive category rights.
3. Merchandise and Shop: Revenue from the VNMS Shop selling branded merchandise and the VNMS Talent Sport Fund supporting young athletic talent.
4. Training Camps and Community Services: Revenue from organized VNMS Training Camps offering coaching and structured training programs for runners of all levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Nexus Sport Events organizes professional running races (full marathon, half marathon, 10KM, and 5KM distances) across multiple Vietnamese cities including Ho Chi Minh City, Can Tho, Da Lat, Dong Thap, Tay Ninh, Hau Giang, Soc Trang, and Tien Giang. The company operates the VNMS (Vietnam Nexus Marathon Series) digital platform for race registration, result tracking, athlete indexing (VNMS Index), and rankings, complemented by VNMS Training Camps, the VNMS Running Hub community space, and the VNMS Shop for branded merchandise.

Product overview

Nexus Sport Events operates VNMS (Vietnam Nexus Marathon Series) as a comprehensive running event ecosystem consisting of multiple interconnected products: VNMS Race Series serves as the core product organizing professional marathon events across Vietnam; VNMS Elite and VNMS Age Group Ranking provide competitive athlete tracking and ranking systems; VNMS Index offers performance evaluation metrics across 10km, 21km, and 42km distances with badge progression; VNMS Training Camp provides professional training programs; VNMS Running Hub & Community offers a physical training venue and community platform; VNMS Media covers news, video, podcasts, and ambassador content; VNMS Shop handles merchandise and talent fund; and VNMS Awards celebrates annual achievements.

Differentiator

Problem solved

Functional benefit

Brands

• VNMS Race Series: The core race series featuring full marathon, half marathon, and 10KM distances across various cities in Vietnam.
• VNMS Elite
• VNMS Index
• VNMS Running Hub
• VNMS Training Camp
• VNMS Media
• VNMS Shop
• VNMS Age Group Ranking
• VNMS Talent Sport Fund

Products and services

• VNMS Race Series
• VNMS Training Camp
• VNMS Running Hub & Community
• VNMS Shop

Quantifiable outcome

• 12,800 athletes participated in the VPBank Dat Sen Hong Music Marathon 2025
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• Tiger BalmcoreGTM or Marketing Partner · 1 June 2026Tiger Balm, a Singapore-based health care brand with over 100 years of history and presence in over 100 countries, serves as Official Recovery Partner of the Da Lat Music Night Run 2026. Tiger Balm provides recovery stations, pain-relief products, massage services, and product sampling at expo and recovery areas to support runner post-race recovery.
• VietcombankcoreGTM or Marketing Partner · 1 June 2026Vietcombank sponsors the Mekong Delta Cross Country Marathon in Soc Trang, offering QR payment promotions through VCB Digibank app (accepting payments in over 50 countries), lucky draw prize programs for runners, and exclusive FIFA World Cup 2026 merchandise incentives. Vietcombank Visa card promotions are used to drive runner sign-ups and engagement.
• Wynnley Venue & RetreatssupportingStrategic or Co-development Partner · 1 January 2026Wynnley Venue & Retreats, located in The Global City, Ho Chi Minh City, serves as venue partner for VNMS Awards 2025. The venue provides multiple event spaces including TERRA Grand Ballroom (800+ guests), AURA Semi-Open Space (500+ guests), and SOLARA Open Space (2,000 guests) for the awards ceremony honoring Vietnamese sports athletes.
• VPBank (Vietnam Prosperity Joint Stock Commercial Bank)coreStrategic or Co-development Partner · 1 October 2025VPBank serves as Strategic Partner and Co-organizer of the VPBank Dat Sen Hong Music Marathon series and VPBank Can Tho Music Night Run. VPBank's 'Spreading Prosperity' mission aligns with the sports-music event format. The partnership has been active since 2024, with VPBank providing co-organization funding and brand naming rights in exchange for large-scale consumer engagement.
• Kun Brand (LOF International Dairy Joint Stock Company)supportingStrategic or Co-development Partner · 1 October 2025Kun brand co-organizes the Kun Fun Run Dong Thap for children alongside the VPBank Dat Sen Hong Music Marathon 2025, providing a beneficial active playground for children to encourage a dynamic young generation and spread the sporting spirit.
• ActiupsupportingChannel Partner/ Reseller/ DistributorActiup.net serves as one of the official online registration platforms for VNMS race events, enabling runners to sign up for races including Mekong Delta Cross Country Marathon and VPBank Can Tho Music Night Run through the Actiup event portal.
• iRace (ticket.irace.vn)supportingChannel Partner/ Reseller/ DistributoriRace ticketing platform serves as an authorized online race registration channel for VNMS events including Mekong Delta Cross Country Marathon, providing runners with a secondary ticket purchasing option.
• Enjoysport (go.enjoysport.vn)supportingChannel Partner/ Reseller/ DistributorEnjoysport platform serves as an authorized online race registration channel for VNMS events, enabling runners to register for Mekong Delta Cross Country Marathon through the Enjoysport portal.
• MotivesupportingGTM or Marketing PartnerMotive appears as a sponsor across multiple VNMS race banners and is referenced on the VNMS Elite page and race series homepage, providing marketing support and brand visibility at VNMS events.
• LOF, Revive, TH True Water, Thabico, VINH WELLNESS/XAVIA, Richy Karo, Vietcoco, Greenfood, 361 Degrees SportminorGTM or Marketing PartnerSupporting sponsors of the VPBank Dat Sen Hong Music Marathon 2025, providing product donations, prize contributions, and in-event activations. Additional supporting partners include Olane, Snow Clear One, Ligpro, Antien.vn, JBL, Amazfit, Starbalm, Activ Store, Erke, AB Nutrition, Udaqua Gel, Son Huong Medical, Chu Co Therapy, Bao Minh Gia Dinh Insurance, local businesses, household businesses, and OCOP enterprises at Dong Thap specialty food stalls.
• VNMS Running Hub Partners (The Global City, Ho Chi Minh City)supportingStrategic or Co-development PartnerThe VNMS Running Hub operates at The Global City in Ho Chi Minh City, providing a professional training space with international-standard running routes in the heart of the city. The hub hosts regular activities, exchange sessions, and running technique guidance for runners of all ages and levels.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Atlanta Track Club: Non-profit running organization operating mass-participation races with membership, training programs and athlete rankings - a structural analogue to VNMS Race Series + Elite + Running Hub combined.
• VnExpress Marathon: Vietnam's largest domestic running series operated by VnExpress/FPT; directly competes for runners, sponsors and government permits in the same Vietnamese cities.
• Competitor Group (Rock 'n' Roll Running Series): Operates a global mass-participation marathon/half-marathon series built around music festival integration - the closest analogue to VNMS's 'Sportainment' model.
• IRONMAN Group: Global mass-participation endurance event organizer (marathons, triathlons, running series). Directly comparable business model: organized races with registration, timing, sponsor integration and athlete ranking systems.

Others

• RunSignup: Race registration, timing and results technology platform serving thousands of mass-participation events; a technology/infrastructure peer for the vnms.vn registration and results stack.

Broad incumbents

• New Balance: Major sportswear brand with branded running events and sponsorships; relevant incumbent participating in the same mass-participation sponsorship pool as VNMS events.
• ASICS: Global running brand that owns and sponsors mass-participation running events worldwide; overlaps with VNMS as a sponsor-side incumbent in running event ecosystems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nexussportevents4145
• Facebookfacebook.com/vnms.vietnamnexusmarathonseries
• LinkedInlinkedin.com/company/nexus-sport-events-togetherwegrow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nexus Sport Events