Você

What Você does

Você (VOCE.COM.BR. INTERNET E MARKETPLACE LTDA) is a Brazilian decentralized commerce infrastructure platform founded in 2023 and headquartered in Rio de Janeiro. The company operates a two-sided marketplace that connects brands and advertisers with influencers, content creators, and digital entrepreneurs. Creators build personalized online storefronts within the platform, populate them with products from a catalog of 30,000+ SKUs drawn from major brand partners, and share their store links across digital channels. When a sale is completed, the creator earns a commission and the brand pays a performance-based CPA fee. Você handles no inventory, fulfillment, or returns; logistics remain with the brand side.

The underlying technology is catalog synchronization and attribution rather than AI. The platform integrates directly with brand e-commerce backends (VTEX, ANYMARKET HUB) to maintain synchronized inventory, orders, and pricing, and uses trackable links to attribute 100% of sales to the originating creator channel without cookies or pixels. Payment processing is handled through Pagar.me and PicPay integrations. The platform is free for creators and generates revenue exclusively from brand-side performance commissions, a CPA model that aligns company revenue with brand sales outcomes.

Você's go-to-market is hybrid: product-led growth for creators via self-serve signup and direct sales for brand partnerships with major Brazilian retailers including Casas Bahia, Extra, Ponto Frio, Hype Games, and Flash. As of 2026, the company has approximately 10 employees, no disclosed external funding, and operates exclusively within Brazil. Recent strategic priorities include repositioning as decentralized commerce infrastructure, expanding into benefit-app partnerships (Flash, April 2026), and integrating with multi-seller hubs (ANYMARKET HUB, February 2026).

Name

Você

Legal name

VOCE.COM.BR. INTERNET E MARKETPLACE LTDA

Website

https://voce.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Você is a Brazilian decentralized commerce platform that enables influencers and digital entrepreneurs to build personalized online stores selling products from major brand partners, with brands paying performance-based commissions on sales generated through creator channels.

Ownership category

akta.pro rank

Product category

Social Commerce Platform

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

akta.pro secondary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Social commerce platform
• Creator marketplace
• Affiliate marketing platform
• Influencer commerce
• Decentralized commerce

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Commission on Sales: Digital entrepreneurs earn commissions for each sale made through their personalized store. Commission is validated only when purchase is finalized. If order is cancelled or not approved, commission is not credited.
2. CPA (Cost Per Acquisition): Brands pay a commission fee only when sales are generated through influence channels. This performance-based model aligns company success with brand growth.
3. Performance-based Fees: Platform generates revenue from brands on performance basis - no costs for development or operation, only transparent commission on sales generated.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Você operates a decentralized commerce platform that enables influencers and content creators to build free, personalized online stores stocked with products from major brand partners (over 30,000 SKUs). Brands connect their product catalogs and pay only a performance-based commission when sales are generated through creator channels, with full sales attribution via trackable links. The platform handles the e-commerce infrastructure so creators do not manage inventory, fulfillment, payments, or returns.

Product overview

VOCÊ operates as a decentralized social commerce platform connecting brands with digital entrepreneur creators. The core VOCÊ Platform serves as the infrastructure enabling creators to build personalized online stores (Creator Store) that sell partner brand products with full performance tracking. The platform integrates with ANYMARKET HUB for sellers and powers FlashAPP's 'Achadinhos' feature for benefit apps. Product fulfillment, logistics, and delivery are handled by the brand advertisers (Anunciantes/Marcas), while creators earn commission-based income through trackable sales links. The architecture combines marketplace aggregator functionality with influencer commerce capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Você Platform Decentralized commerce infrastructure platform that enables creators, influencers, and digital entrepreneurs to create personalized online stores and sell products from partner brands; handles product fulfillment, payments, and delivery logistics while creators earn commissions on sales.
• Creator Store Personalized online store for digital entrepreneurs displaying products from partnered brands, customizable to reflect the creator's style and audience, with products dynamically synchronized with brand catalogs and trackable links for performance monitoring.
• FlashAPP (Achadinhos da Flash) Curated daily offers feature within the Flash benefit app; Você organizes product offers by consumption categories aligned with user balance profiles to drive engagement and create habitual consumption cycles within the benefit app.

Quantifiable outcome

• 80% of consumers have purchased products recommended by influencers
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• ANYMARKET HUBcoreTechnology or Integration · 23 February 2026Integration enables sellers to distribute catalog to influence channels without altering main operations. Maintains existing catalog structure, integrated orders, and synchronized inventory while VOCÊ provides performance-based sales through creators.
• VTEXcoreTechnology or IntegrationE-commerce platform partnership for brand integration. VOCÊ handles the integration regardless of seller's e-commerce platform, including VTEX partnerships.
• FlashflagshipStrategic or Co-development PartnerPartnership to transform Flash benefit app into active consumption channel. VOCÊ curates offers and organizes user journey to stimulate frequent use and maximize flexible balance consumption. Validated with Achadinhos da Flash initiative.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Others

• VTEX: Brazilian enterprise e-commerce platform that Você integrates with. Adjacent enabling infrastructure whose integration relationship signals strategic partnership and benchmark for Brazilian commerce SaaS scale.

Direct peers

• Hotmart: Brazil-based creator economy platform enabling digital entrepreneurs to sell products and earn commissions. Closest comparable by geography, audience (creators/digital entrepreneurs), and affiliate revenue model.
• Monetizze: Brazilian affiliate and creator commerce platform enabling digital entrepreneurs to sell partner products via commission. Comparable Brazilian peer serving the same creator/affiliate monetization use case.
• Lomadee: Brazilian affiliate marketing platform (Buscapé/Zoom group) connecting brands with publishers and creators via CPA. Comparable regional peer in Brazilian affiliate/creator commerce.
• Awin: Global affiliate marketing network connecting advertisers with publishers/creators on a CPA basis. Directly comparable performance-based commerce model with brand integration focus.
• CJ Affiliate (Commission Junction): Established global affiliate network offering CPA-based brand-publisher partnerships with deep tracking and attribution. Comparable through performance-based commerce infrastructure.
• Rakuten Advertising: Affiliate and influencer marketing platform connecting brands with publishers via CPA-based tracking. Comparable performance-based brand-to-creator commerce model.
• Impact.com: Global partner marketing platform covering affiliates, influencers, and creator commerce with performance-based payouts. Comparable through its partnership automation and creator commerce infrastructure.

Broad incumbents

• Amazon Influencer Program: Global program allowing creators to build curated storefronts and earn commissions on Amazon sales. Comparable storefront-plus-commission model but embedded within the dominant marketplace.
• Shopee Affiliate Program: Large marketplace offering creator/affiliate storefronts as part of a broader e-commerce platform. Overlaps with Você's creator store model but operates inside a much wider marketplace context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UniversidadeVoce
• LinkedInlinkedin.com/company/canalvoce
• Instagraminstagram.com/plataformavoce
• TikToktiktok.com/@plataformavoce_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Você