Volleyball WA

What Volleyball WA does

Volleyball WA (legal name: Volleyball Western Australia, DBA: VWA) is the official state sporting association governing volleyball in Western Australia and a state affiliate of the Australian Volleyball Federation (AVF). The organization operates as a non-profit headquartered in West Perth with 32 employees and serves the WA volleyball community across indoor (winter), beach (summer), and indoor beach volleyball (year-round) variants. Its participant base spans kids aged 5-12 through seniors, with explicit offerings for adaptive athletes and LGBTQIA+ inclusion, alongside a representative Perth Steel franchise competing in the national super league.

The organization runs a vertically integrated product portfolio covering participation, development, and high-performance. Core products include the WA Volleyball League (WAVL), WA Schools Cup, WAVJL junior league with hub-based competition, VWA Academy (structured athlete development), State Teams, and Perth Steel, complemented by community formats (Kids Volley, Junior Volley, Social Volley, Adaptive Volley). Supporting commercial and operational services include Teacher PD workshops ($72-$110 per participant), Country State Championships team entry ($440 per team), Volley Shop merchandise, online court booking (SimplyBook), and equipment hire. Technology infrastructure is built around a Fortix-based member portal for membership management, competition registration, and participant tracking, paired with the SimplyBook booking system for facility reservations.

Volleyball WA's business model is a non-profit federation model combining membership and affiliation fees from clubs and individuals, event entry fees, workshop tuition, merchandise sales, equipment hire, and significant government and health-body funding from the WA Department of Local Government, Sport and Cultural Industries (DLGSC), Lotterywest, and Healthway. GTM motion is primarily direct-to-consumer via the volleyballwa.com.au website, supplemented by a club/association affiliate network and school partnership programs. The organization maintains a diverse sponsor and supplier ecosystem of 18+ partners spanning government, sportswear (Belgravia Apparel), technology (Accelerate Group, Fortix), equipment (Mikasa), and ancillary service providers.

Name

Volleyball WA

Legal name

Volleyball Western Australia

Website

https://volleyballwa.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Volleyball WA is the official non-profit state sporting association governing volleyball in Western Australia, an affiliate of the Australian Volleyball Federation. It delivers grassroots-to-elite programs across indoor, beach, and indoor beach volleyball for participants, clubs, schools, and representative athletes statewide.

Ownership category

akta.pro rank

Product category

Sport Association & Volleyball Governance Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Volleyball Leagues (MPAKAAAL)

akta.pro secondary industries

National Governing Bodies (NGBs) (MPAKAFAC), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Volleyball sport governance
• Community sport participation
• Athlete development pathways
• Volleyball competition management
• School sport programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels2 records

Core offering

Volleyball WA is the state governing body for volleyball in Western Australia, operating indoor volleyball in winter, beach volleyball in summer, and indoor beach volleyball year-round. It delivers a full participation pipeline including community programs (Kids Volley, Junior Volley, Social Volley, Adaptive Volley), school competitions and teacher training, competitive leagues (WAVL, WAVJL, Schools Cup), development pathways (VWA Academy, State Teams, Perth Steel) and supporting services such as membership management, court booking, equipment hire, and an online merchandise shop.

Product overview

Volleyball WA operates as the governing body for volleyball in Western Australia, offering a comprehensive portfolio of programs across multiple formats (indoor, beach, and indoor beach volleyball). The organization functions as a platform-plus-services model, combining competitive league products (WA Volleyball League, Schools Cup, WAVJL) with development pathways (VWA Academy, State Teams, Perth Steel) and community participation programs (Kids Volley, Junior Volley, Social Volley, Adaptive Volley). Supporting infrastructure includes membership management, event programming (Winter Cup, Pride Cup, Senior Volley Cup, Sitting Volleyball Cup), professional development for teachers, court booking services, and equipment hire. The ecosystem serves athletes from grassroots入门 through elite professional competition, with complementary commercial offerings through the Volley Shop merchandise retail channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Organized membership structure providing access to competitions, events, member portal services, and Volley Shop discount codes for registered members across Western Australia.
• WA Volleyball League (WAVL)
• WA Volleyball Junior League (WAVJL)
• WA Schools Cup
• VWA Academy

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• Belgravia ApparelcoreGTM or Marketing PartnerMulti-year partnership with Australia's leading custom sportswear supplier. Belgravia Apparel provides customized sportswear and apparel for Volleyball WA participants and teams.
• Accelerate GroupcoreTechnology or IntegrationNew partnership with national Australian technology solutions provider. Accelerate Group provides technology solutions for Volleyball WA operations.
• WA Government (Department of Local Government, Sport and Cultural Industries)flagshipGTM or Marketing PartnerGovernment sponsorship and support through DLGSC for sport development in Western Australia.
• LotterywestflagshipGTM or Marketing PartnerState government lottery funding body providing grants and support for volleyball programs and facilities.
• Alcohol. Think AgainflagshipGTM or Marketing PartnerHealth promotion campaign partnership supporting beach volleyball tour and community volleyball events with responsible drinking messaging.
• HealthwaycoreGTM or Marketing PartnerWA health promotion body supporting healthy sport participation initiatives.
• Twin Peaks MahindraminorGTM or Marketing PartnerVehicle sponsor providing transportation support for events and programs.
• FortixcoreTechnology or IntegrationTechnology partner providing membership management portal and competition registration systems.
• Volleyball AustraliaflagshipStrategic or Co-development PartnerNational governing body for volleyball in Australia. VWA is the state affiliate responsible for Western Australian volleyball development.
• SportWestcoreGTM or Marketing PartnerWA sports promotion body supporting recognition of Western Australian sport achievements.
• Star PhysiominorOthersPhysiotherapy services provider supporting athlete health and injury prevention.
• Diamond FitnessminorOthersFitness equipment supplier supporting training and conditioning programs.
• Indoor Beach Volleyball Federation (IBVF)coreStrategic or Co-development PartnerNational federation promoting indoor beach volleyball as a sport variant.
• MikasacoreOthersOfficial volleyball equipment supplier providing balls for competitions and programs.
• Good SportsminorGTM or Marketing PartnerAlcohol and sport partnership program supporting responsible service and participation.
• Motive TravelminorOthersTravel services provider for team travel and competition logistics.
• True SportminorGTM or Marketing PartnerWA sport integrity and values-based sport promotion initiative.
• Kennards HireminorOthersEquipment hire partner for portable equipment and event infrastructure.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Volleyball NSW: State-level volleyball governing body for New South Wales. Directly comparable as a Volleyball Australia state affiliate operating leagues, development pathways, schools competitions, and member services in its respective state.
• Volleyball South Australia: State volleyball association for South Australia. Most directly comparable peer given similar scale and population base to Western Australia.
• Volleyball Queensland: State volleyball association for Queensland. Comparable federation structure, leagues, pathways, and community programs, serving a larger population base in a different region.
• Volleyball Tasmania: Volleyball Australia's state affiliate for Tasmania. Operates a similar state-level model of leagues, schools programs, and development pathways, with comparable community-scale operations.
• Volleyball ACT: Volleyball state association for the Australian Capital Territory. Smaller-scale peer operating comparable league, schools, and member services within a confined geographic market.
• Volleyball Victoria: Volleyball Australia's state affiliate for Victoria. Operates the same model of league competitions, representative teams, schools programs, and membership services as Volleyball WA.

Regional players

• Basketball WA: State sporting association for basketball in Western Australia. Comparable as a WA-based state NGB providing leagues, schools programs, and member services, sharing the same geographic and funding ecosystem (DLGSC, Lotterywest).
• Netball WA: State governing body for netball in Western Australia. Comparable as a large WA-based state NGB with similar schools engagement, member services, competition structure, and government funding relationships.

Others

• Volleyball Australia: National governing body for volleyball in Australia and Volleyball WA's parent organization. Operates the national super league (where Perth Steel competes) and sets national policy; comparable as the apex body above the state-level operations.
• SportWest: Peak industry body for sport in Western Australia and a listed partner of Volleyball WA. Comparable as a WA sport ecosystem partner that supports multiple state associations and provides wider industry context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/volleyball-western-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volleyball WA