VO Vets

What VO Vets does

VO Vets is a dual-location companion animal veterinary hospital operating in Fort Worth and Trophy Club, Texas, as part of the Suveto Network of veterinary hospitals. The practice offers a comprehensive suite of services for dogs, cats, and exotic pets (birds, reptiles, and small mammals at the Fort Worth location), including wellness exams, vaccinations, dental care with digital X-rays and ultrasonic scaling, spay/neuter and soft-tissue surgery, walk-in urgent care, parasite prevention, microchipping via HomeAgain, pet health certificates for travel, acupuncture, and euthanasia. The Fort Worth location is AAHA-accredited (compliant with 900+ quality standards, held by only 12-15% of North American animal hospitals) and certified as a Cat Friendly Practice with feline-specific waiting areas and Fear-Free handling protocols. The underlying technology stack is conventional clinical veterinary equipment (digital radiography, dental X-rays, anesthesia monitoring) rather than any proprietary AI or platform layer; client-facing tools include PetDesk for online booking and integrations with Weave, Otto, and AllyDVM for messaging and reminders.

VO Vets generates revenue through two primary streams: fee-for-service professional veterinary care delivered in-person at its two clinics, and recurring subscription membership plans offering bundled preventive care. Membership plans are structured as six tiers (Puppy, Adult Dog, Senior Dog, Kitten, Adult Cat, Senior Cat) priced at $49-$96/month on 12-month commitments, covering unlimited exams, vaccines, and bloodwork. Additional revenue support comes from elective procedures (dental, surgery, acupuncture), dental promotional days, and ancillary services such as cremation coordination through Fond Memories. The go-to-market motion is direct-to-consumer with a community-rooted acquisition strategy: free first exams for new clients, $25 referral credits, discounts for apartment residents and military/first responders, and a network of 501(c)(3) rescue partnerships. Financing accessibility is a key conversion lever via CareCredit, Scratchpay, Trupanion (direct-pay claims), and Pawlicy Advisor.

The business is privately held under the Suveto Network with 12 employees and serves a fragmented base of individual pet owners in the Dallas-Fort Worth metro. There is no public revenue disclosure, no venture capital funding history, and no disclosed app or platform product; the company operates as a traditional community veterinary practice augmented by subscription pricing and modern client communication tools. Strategic positioning emphasizes quality (AAHA), specialization (Cat Friendly, exotic pet), convenience (walk-in urgent care, extended weekend hours), and cost transparency (single exam fee across visit types, membership plans).

Name

VO Vets

Legal name

VO Vets Animal Hospital

Website

https://vovets.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VO Vets is a dual-location AAHA-accredited companion animal veterinary hospital in Fort Worth and Trophy Club, TX, serving dog, cat, and exotic pet owners with wellness, surgery, dental, urgent care, and subscription-based membership plans under the Suveto Network.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Preventive Care & Vaccination Clinics (HLAMAAAB)

akta.pro secondary industries

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA), Low-Cost & Community Veterinary Clinics (HLAMAAAE)

Keywords

• Veterinary hospital services
• Companion animal care
• Pet wellness exams
• Pet dental care
• Veterinary surgery

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Services: Revenue generated from comprehensive veterinary services including wellness exams, vaccinations, dental care, surgery, spay/neuter, urgent care, exotic pet care, acupuncture, microchipping, and health certificates. Services provided at two physical hospital locations.
2. Membership Plans: Monthly subscription plans offering bundled preventive care services including unlimited exams, vaccines, bloodwork, and parasite screening. Plans range from $49-$96/month depending on pet type and age.
3. Dental Cleanings: One-time service revenue from professional dental cleanings including oral exams, ultrasonic scaling, polishing, and dental X-rays. Promotional pricing available through Dental Days deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

VO Vets operates two physical animal hospitals in Fort Worth and Trophy Club, Texas, delivering comprehensive veterinary care for dogs, cats, and exotic pets. Services span wellness exams, vaccinations, dental care, surgery, spay/neuter, urgent care, parasite prevention, microchipping, acupuncture, health certificates, and euthanasia. The practice also offers monthly subscription-based wellness membership plans bundling preventive services.

Product overview

VO Vets is a dual-location veterinary practice in Fort Worth and Trophy Club, TX, offering a comprehensive suite of companion animal healthcare services. The practice operates as a unified service offering rather than a platform-plus-modules architecture. Core services include wellness exams, vaccinations, dental care, spay/neuter surgery, urgent care, parasite prevention, surgery, euthanasia, microchipping, and acupuncture. The practice specializes in exotic pet care (birds, reptiles, small mammals) at the Fort Worth location. A subscription-based membership plan offers bundled preventive care at discounted monthly rates. Both locations are AAHA-accredited, with the Fort Worth location also certified as a Cat Friendly Practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Wellness Exams Comprehensive nose-to-tail examinations for dogs and cats including assessment of eyes, ears, teeth, skin, coat, heart, lungs, vitals, limbs, joints, weight, and abdominal organs, with blood work, fecal exams, and urinalysis for early disease detection.
• Pet Vaccinations Customized vaccination plans for dogs and cats including DAPP, Bordetella, Leptospirosis, Rabies, CIV (canine influenza), FVRCP, and FeLV vaccines with booster schedules.
• Spay and Neuter Surgery Surgical sterilization procedures for dogs and cats, providing health and behavioral benefits including elimination of heat cycles and reduced risk of certain infections and cancers.
• Pet Teeth Cleaning / Dental Care Professional dental cleaning including oral exams, ultrasonic scaling, root planning, polishing, dental X-rays, fluoride treatment, and extractions when needed, performed under anesthesia following AAHA-compliant protocols.
• Walk-In Urgent Care Walk-in urgent veterinary care for sick or injured pets during regular business hours, with referrals to local ER for overnight monitoring when needed. Available at the Fort Worth location.
• Parasite Prevention Year-round prevention for intestinal parasites, fleas, ticks, and heartworms with monthly preventatives and annual testing recommendations for dogs and cats.
• Exotic Pet Care Veterinary care for small mammals, reptiles, and birds, including wellness exams, preventive care, nutrition counseling, and habitat assessment. Available at the Fort Worth location only.
• Pet Health Certificates Certificate of Veterinary Inspection (CVI) for domestic and international travel, including domestic health certificates and international certificates with USDA endorsement.
• Pet Surgery Surgical procedures for dogs, cats, and some exotics including spay/neuter, dental, gastrotomy, enterotomy, cystotomy, enucleation, amputation, mastectomy, splenectomy, and soft-tissue/orthopedic procedures performed by traveling board-certified surgeons.
• Pet Euthanasia Humane end-of-life care following AAHA guidelines, including quality of life assessments, hospice care discussions, and pet aftercare/cremation coordination through Fond Memories.
• Cat and Dog Microchipping Permanent identification using HomeAgain microchips with quick, minimally painful insertion, providing lifetime tracking through the HomeAgain database for pet recovery if lost.
• Acupuncture for Dogs and Cats Veterinary acupuncture for pain relief, enhanced healing, improved mobility, and stress reduction, used as supportive treatment for conditions including arthritis, hip dysplasia, and post-surgery recovery in dogs and cats.
• Membership Plans Monthly subscription wellness plans for dogs and cats (Puppy, Adult Dog, Senior Dog, Kitten, Adult Cat, Senior Cat tiers) bundling unlimited exams, vaccines, bloodwork, parasite screening, and discounts on dental cleanings for a predictable monthly cost on a 12-month commitment.

Quantifiable outcome

• 80% of dogs and 70% of cats aged three and up show signs of dental disease
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Creekside Pet Care CentercoreOthersAfter-hours emergency care partner for VO Vets. When clients need emergency vet care outside of VO Vets hospital hours, they are referred to Creekside Pet Care Center located at 8820 Davis Blvd., Keller, TX 76248. This partnership ensures 24/7 emergency coverage for pets.
• TrupanioncoreOthersPet insurance partner that pays claims directly to VO Vets at checkout, eliminating the need for pet owners to pay the full invoice and wait for reimbursement. This direct payment system simplifies the insurance claim process.
• Pawlicy AdvisorminorOthersPet insurance comparison tool partner that allows pet owners to compare coverage, reimbursement levels, and pricing from multiple insurance providers in one place.
• Purina Vet DirectminorOthersPet food partner allowing pet owners to order prescription and quality pet food directly from Purina with home delivery. VO Vets receives referral credit for directing clients to this service.
• Rescue Partner Program (Kindred Kitten, Leos Friends, Make A Stand Bully, Maricats, Meowtown, Wyoming Dachshund Corgi)minorGTM or Marketing PartnerNetwork of 501(c)(3) animal rescue organizations receiving 20% discount on veterinary services. These rescue partners help prepare rescued pets for adoption by providing them with quality veterinary care.
• Apartment Partnership ProgramminorChannel Partner/ Reseller/ DistributorPartnership with apartment complexes offering residents 10% discount and apartment employees 20% discount on pet care. Partners include Solea Keller, Three77 Park, The Holston, Enclave @ Westport, Lost Spurs Ranch, Evergreen at Keller, Churchill at Golden Triangle, SageStone Village, SageWater Village, SageWood Village, and Paloma Village.
• SuvetocoreOthersParent company and hospital network. VO Vets is part of the Suveto Network of veterinary hospitals, providing access to shared resources, best practices, and operational support.
• Fort Worth Chamber of CommerceminorOthersChamber membership supporting local business community engagement and networking opportunities.
• Greater Keller Chamber of CommerceminorOthersChamber membership supporting local business community engagement in the Keller area.
• Metroport Chamber of CommerceminorOthersChamber membership supporting local business community engagement in the Metroport area.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Thrive Pet Healthcare: Multi-site veterinary hospital network with general practice, urgent care, and specialty centers across the U.S. Directly comparable to VO Vets in service mix and AAHA-style accreditation, with significantly larger footprint and capital backing.
• Heartland Veterinary Partners: Multi-state veterinary hospital group with 100+ locations acquired from independent practices. Highly comparable to VO Vets as a roll-up platform for general companion-animal clinics, with similar Suveto-style parent backing structure.
• VCA Animal Hospitals: National network of 900+ general and specialty veterinary hospitals owned by Mars. Comparable to VO Vets across primary companion-animal services and AAHA-style quality programs, with broader specialty/emergency capability that VO Vets lacks.
• Banfield Pet Hospital: Largest general veterinary chain in North America (1,000+ hospitals, often co-located in PetSmart). Directly comparable to VO Vets as a multi-location companion-animal practice offering wellness, surgery, dental, and subscription-style Optimum Wellness Plans, but with materially greater scale and national reach.
• PetVet Care Centers: Network of 350+ general and specialty veterinary hospitals across the U.S. Comparable to VO Vets in general practice offerings (wellness, dental, surgery, urgent care) with a similar multi-site operating model under a parent entity.

Direct peers

• Creekside Pet Care Center: Keller, TX-based veterinary hospital providing 24/7 emergency and general practice services; named VO Vets' after-hours emergency referral partner. Direct competitor in the same DFW submarket with materially broader hours and emergency capability.
• Veterinary Emergency Group (VEG): Emergency and urgent-care focused veterinary group with walk-in, customer-centric model. Closely comparable to VO Vets' walk-in urgent care positioning and Fear-Free handling philosophy, though operating exclusively in the emergency/urgent segment.

Regional players

• CityVet: Dallas-Fort Worth-based veterinary hospital group operating ~30 locations in Texas. Direct geographic competitor to VO Vets, offering similar wellness, dental, surgery, and urgent care services within overlapping DFW submarkets.

Emerging players

• PetIQ / VIP Petcare: Low-cost veterinary clinic and wellness center operator with subscription-style preventive care plans and community clinic locations. Comparable to VO Vets' membership-plan and free-first-exam positioning aimed at price-sensitive pet owners.
• The Vets: Mobile veterinary service delivering house-call wellness and preventive care in select U.S. metros. Adjacent competitor to VO Vets' membership model and convenience-focused positioning, though differentiated by in-home delivery rather than clinic-based service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VoVetsAnimalHospital
• Instagraminstagram.com/vo_vets
• LinkedInlinkedin.com/company/vo-vets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VO Vets