Vrac Bio

Name

Vrac Bio

Legal name

Vrac Bio

Website

https://vracbio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Food E-commerce Retail

NAICS

All Other Specialty Food Retailers (445298), Food (Health) Supplement Retailers (456191), Other Specialty Food Retailers (44529)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

akta.pro secondary industries

Health Food & Supplement Stores (CRAHAEAC), Bulk Baking & Ingredients Supply Stores (Flour, Spices, Grains) (CRAHAMAK)

Keywords

• Organic bulk foods
• Bio grocery retail
• Dried fruits nuts
• Organic cereals legumes
• Online food e-commerce

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of organic bulk food products. Customers purchase products in various quantities (125g to 25kg) at unit-based pricing. Revenue is generated through one-time transaction purchases with no subscription requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Vrac Bio sells 100% certified organic (AB and European BIO) food products in bulk quantities through its own direct-to-consumer e-commerce website. The catalog spans 20+ categories — dried fruits, nuts, superfruits, cereals, dried legumes, rice, pasta, seeds, breakfast flakes, flours, sugars/sweeteners, coffee, tea, culinary aids, spices, medicinal plants, vegetable proteins, powdered superfoods, confectionery, biscuits, and superfood bars — available in flexible weight options from 125g to 25kg with tiered unit pricing, free shipping thresholds in France and Belgium, and a dedicated Anti-Gaspi (anti-food-waste) category.

Product overview

Vrac Bio is an e-commerce platform selling 100% organic (BIO) food products in bulk quantities. The offering is organized across multiple product categories: Fruits Secs Bio (dried fruits, nuts, superfruits), Céréales et Graines Bio (cereals, dried legumes, rice, pasta, seeds), Petit-Déjeuner Bio (breakfast items), Epicerie Bio (flours, sugars, coffee, tea), Aides Culinaires Bio (culinary ingredients, mushrooms), Epices et Plantes Bio (spices, medicinal plants), Superfoods (superfood bars, vegetable proteins, powdered superfoods), Gourmandises (confectionery, biscuits), and Anti-Gaspi (discounted items). All products are certified organic (AB and EU organic standards) and sold in various bulk weight options from 125g up to 25kg. The platform offers free shipping in France and Belgium for orders over €39 to pickup points or €79 for home delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruits Séchés Bio (Organic Dried Fruits) Bulk organic dried fruits including apricots, dates, prunes, and figs, sold in flexible weight options for individual health-conscious consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• La Vie Claire: Established French organic grocery chain with hundreds of stores across France and growing online presence. A broad incumbent competing for the same organic/health-conscious French consumer base.
• Naturalia: Major French organic supermarket chain (subsidiary of Casino Group) with both physical stores and online sales. Operates as a broad incumbent offering organic groceries, supplements, and bulk products to French consumers.
• Biocoop: Largest French organic retail cooperative with hundreds of stores and a strong online presence. Competes on the same organic assortment across France but with vastly greater scale, brand recognition, and omnichannel reach.
• Carrefour Bio: Major French grocery retailer with a dedicated "Carrefour Bio" organic line, including bulk stations in-store. Mass-market incumbent whose growing organic/bulk assortment directly pressures niche D2C players like Vrac Bio.

Direct peers

• Day by Day: French zero-waste bulk retail chain selling organic dry goods by weight. Direct competitor on the "vrac" concept, with a physical-store model that contrasts Vrac Bio's pure e-commerce approach.
• Greenweez: French online organic retailer acquired by Carrefour; offers organic groceries and natural products D2C with delivery across France. Closest large-scale D2C organic comparable in the same geography.
• Kazidomi: Belgian D2C e-commerce retailer of organic and bulk food products with a membership model. Most direct European comparable: shared bulk-organic positioning, similar size and stage, and overlapping Belgium/France footprint.
• Biovie: French D2C online retailer specializing in organic bulk ("vrac") food products. Near-identical positioning to Vrac Bio—same bulk-organic model, same French market, similar SKU categories.

Regional players

• Original Unverpackt: Berlin-based zero-waste bulk retailer offering organic dry goods without packaging. Same "vrac"-style model but serves the German market, illustrating a comparable regional bulk-organic proposition Vrac Bio could face if expanding.

Emerging players

• Bulk Powders: UK-based D2C retailer of bulk health foods, supplements, and sports nutrition. Comparable on the bulk-format D2C model, though broader into sports nutrition; demonstrates the cross-border potential of the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/phenicia-international

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vrac Bio