Valley Women for Women

What Valley Women for Women does

Valley Women for Women (legal name: East Valley Women for Women) is a private, physician-owned gynecology practice operating from 2181 E Pecos Rd in Chandler, Arizona. The practice is staffed by an all-female clinical team of two board-certified OB/GYN physicians (Dr. Mia Van Eken, DO, FACOG with MIGS subspecialty certification; Dr. Denise Belisle, MD, FACOG), one physician assistant (Laraine Pizzi, PA-C), and one women's health nurse practitioner (Cyndi Ayoub, WHNP-BC), serving women across all life stages in the Chandler-Gilbert East Valley. The practice is explicitly GYN-only and does not provide obstetric, prenatal, or delivery services, instead referring pregnant patients to trusted obstetric providers.

Service scope spans preventive care (well-woman exams, 3D/4D ultrasound, STD screening, contraceptive management), in-office diagnostics and procedures (colposcopy, endometrial biopsy, LEEP, cryotherapy), advanced surgical offerings (Da Vinci robotic hysterectomy, hysteroscopy with NovaSure ablation, laparoscopic bilateral salpingectomy, TVT for incontinence), and non-surgical aesthetics/pelvic-floor treatments (Morpheus 8V radiofrequency vaginal rejuvenation, V-Tome electrical muscle stimulation, Pronox nitrous oxide analgesia). An onsite 3D screening mammography service is announced as upcoming.

Revenue is generated through insurance billing across 800+ accepted plans (including Aetna, BCBS, Cigna, Humana, United Healthcare, and multiple AHCCCS Medicaid plans), bundled cash-pay options for uninsured or out-of-network patients launched in August 2026, and Cherry third-party financing launched in April 2025. Surgical procedures are delivered through hospital affiliations with Chandler Regional, Mercy Gilbert, and Banner Ocotillo. The practice is privately held with no disclosed PE/VC funding, operating status active, and a single physical location.

Name

Valley Women for Women

Legal name

East Valley Women for Women

Website

https://vwfw.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Valley Women for Women is a physician-owned gynecology-only practice in Chandler, Arizona, staffed by an all-female team of two OB/GYN physicians, a PA, and a nurse practitioner, serving women across all life stages in the Chandler-Gilbert East Valley with preventive, surgical, and non-surgical GYN services.

Ownership category

akta.pro rank

Product category

Gynecologic Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Urogynecology & Pelvic Reconstructive Surgery (Female Pelvic Medicine) (HLAKAJAE), Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ)

Keywords

• Gynecologic care services
• Women's health practice
• Robotic gynecologic surgery
• Well woman exams
• Vaginal rejuvenation treatments

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance-based Healthcare Services: The practice accepts over 800 insurance plans including Aetna, BCBS, Cigna, Humana, United Healthcare, and various AHCCCS plans. Revenue generated through patient visits, procedures, and surgeries billed to insurance providers.
2. Cash Pay / Self-Pay Options: Transparent bundled payment options for patients without insurance, self-insured employers, out-of-network patients, high-deductible plans, international patients, and faith-based sharing ministry members.
3. Cherry Payment Plans: Third-party financing through Cherry providing smaller monthly payment options for treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Valley Women for Women is a private gynecology practice offering comprehensive women's gynecologic care through an all-female staff of board-certified OB/GYN physicians, a physician assistant, and a women's health nurse practitioner. The practice provides preventive well woman exams, in-office diagnostic procedures (colposcopy, endometrial biopsy, LEEP, cryotherapy, STD screening), surgical treatments (Da Vinci robotic hysterectomy, NovaSure ablation, tubal ligation, TVT procedure), and specialized non-surgical treatments (Morpheus8V vaginal rejuvenation, V-Tome pelvic floor therapy, Pronox analgesia).

Product overview

East Valley Women for Women is a gynecology practice offering a comprehensive suite of gynecologic services through an all-female staff of GYN doctors, nurse practitioners, and physician assistants. The core practice provides well woman exams, diagnostic procedures (colposcopy, endometrial biopsy, LEEP, cryotherapy, STD screening, infertility workup), and surgical treatments including Da Vinci robotic hysterectomy, hysteroscopy with Novasure ablation, tubal ligation, and TVT procedure for incontinence. The practice also offers specialized treatments including Morpheus8V vaginal rejuvenation, V-Tome for pelvic floor strengthening, and Pronox nitrous oxide for pain management. Convenience features include 3D/4D ultrasound, in-office lab draws, TeleMedicine appointments, and various payment options including cash pay bundles, Cherry Payment Plans, and insurance billing through over 800 accepted plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Woman Exams
• 3D/4D Ultrasound
• Colposcopy
• Endometrial Biopsy
• LEEP Procedure
• Cryotherapy
• Birth Control Management
• Infertility Workup
• Menopausal Management
• Pelvic Floor Relaxation Detection and Management
• STD Detection and Management
• V-Tome Treatment for Urinary Incontinence
• Morpheus8V Non-Surgical Vaginal Rejuvenation
• Da Vinci System Robotic Hysterectomy
• Hysteroscopy with NovaSure Ablation
• Tubal Laparoscopic Bilateral Salpingectomy
• TVT Procedure
• Pronox Analgesia
• TeleMedicine / TeleHealth Appointments

Quantifiable outcome

• Most women experience significant decrease or no bleeding after NovaSure ablation procedure
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SprucecoreTechnology or IntegrationHIPAA-compliant communication app partnership for secure patient messaging. QR codes provided for easy mobile app download. Text-only platform supporting appointment scheduling and triage communication.
• Chandler Regional HospitalcoreTechnology or IntegrationPrimary affiliated hospital for surgical procedures. Part of Dignity Health network. Accepts most policies accepted by this hospital.
• Mercy Gilbert Medical CentercoreTechnology or IntegrationAffiliated hospital for surgical procedures. Part of Dignity Health network. Accepts most policies accepted by this hospital.
• Banner OcotillocoreTechnology or IntegrationAffiliated hospital for surgical procedures. Part of Banner Health network. Accepts most policies accepted by this facility.
• athenahealthcoreTechnology or IntegrationPatient portal provider for appointment scheduling, healthcare service estimates, surgery scheduling, and patient communications. Online scheduling available through consumer.scheduling.athena.io.
• Heaven's HummingbirdsminorGTM or Marketing PartnerBereavement support group partnership. The practice participates in the annual Family Remembrance Run event benefiting Heaven's Hummingbirds programs and services for parents facing pregnancy loss.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tia: Tia operates a multi-location women's health clinic model offering gynecology, primary care, and mental health with a women-focused brand and transparent pricing, directly comparable to Valley Women for Women's specialty GYN clinic positioning.
• Hera Women's Health: Hera operates a network of independent OB/GYN and women's health specialty practices, directly comparable in its focus on gynecologic services, all-female provider emphasis, and patient-experience differentiation.
• Rosemark Womencare Specialists: Rosemark is an independent OB/GYN and women's health practice group offering gynecologic, urogynecologic, and aesthetic services—directly comparable in single-specialty women's health focus and surgical + non-surgical service mix.
• The Women's Health Group: The Women's Health Group operates independent OB/GYN practices offering comprehensive gynecologic care—directly comparable in clinical scope, single-specialty focus, and patient-provider relationship emphasis.

Others

• Privia Health: Privia Health is a physician practice enablement and medical group platform serving primary care and specialty practices including women's health—comparable as the underlying operating/technology infrastructure for independent specialty practices.

Broad incumbents

• Axia Women's Health: Axia is one of the largest independent women's healthcare practice groups in the U.S., operating OB/GYN and specialty women's health practices across multiple states—comparable in clinical scope (gynecology, surgical, urogynecology) but at vastly larger scale.
• Kindbody: Kindbody is a women's health platform spanning fertility, gynecology, and wellness with multiple brick-and-mortar clinics and a strong consumer brand—comparable in women's health clinical scope and direct-to-patient cash-pay model, but with adjacent fertility focus.
• Unified Women's Healthcare: Unified Women's Healthcare is a national OB/GYN specialty platform supporting independent practices, comparable in service line (full-spectrum GYN care) but operating at much greater scale via a practice-affiliation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/valley-women-for-women

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Women for Women