WAD
WAD (Web Advanced Development S.L.) is a Spanish technology and services company based in Torredembarra offering custom web development, graphic design, four proprietary web applications, and hardware/merchandise retail through its wadstore platform for Spanish SMEs and individual consumers.
- Company typePrivate
- Founded-
- HeadquartersTorredembarra, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What WAD does
WAD (legal name Web Advanced Development S.L.) is a privately-held Spanish technology and services company founded in 2008 and headquartered at Av. Sant Jordi, 42 local 1, 43830 Torredembarra (Tarragona), Spain, operating under Sociedad Limitada (S.L.) form with 31 employees. The company runs three interlocking business lines: (i) custom web development, graphic design, logo design, and corporate-image services; (ii) an e-commerce retail platform called wadstore that sells computer hardware (desktops, laptops, monitors, components, peripherals) and custom merchandise (branded pens, t-shirts, hoodies, masks, mugs); and (iii) operation of four proprietary, in-house-developed web applications — Estàndard (CMS/website manager), Botiga Online (e-commerce platform), Esdeveniments (event and course management), and WadDinner (restaurant/hospitality management) — marketed under continuous-evolution licensing arrangements.
WAD is an accredited Agent Digitalitzador under Spain's government-backed Kit Digital program, which allows it to deliver subsidized digital-transformation services (websites, online stores, custom programming) to Spanish SMEs using public funds. Distribution is built around authorized reseller/channel-partner relationships with HP, Dell, Cisco, Adobe, Microsoft, Lenovo, ASUS, Veeam, ESET, and PayPal for technology products, and with Workteam, Roly, Dian, JHayber, and U-Power for workwear and promotional merchandise. Pricing is unit-based for hardware (ranging from approximately €3 for cables to €1,044 for gaming PCs) and merchandise, while web-application and digital-services pricing is subscription-style (annual billing) but not publicly disclosed.
The company serves three customer segments — Spanish SMEs seeking digitalization (primary), individual consumers purchasing hardware and accessories, and local businesses sourcing custom branded merchandise — with no disclosed enterprise anchor customers. Geographic scope is confined to Spain, with marketing and distribution executed through its own website, wadstore e-commerce storefront, social media (Facebook, YouTube, LinkedIn), email newsletters, and WhatsApp. The company is founder-owned with no external funding, no subsidiaries, no disclosed M&A, and no public listing.
WAD firmographics
Firmographics- Name
- WAD
- Legal name
- WEB ADVANCED DEVELOPMENT, S.L.
- Website
- https://wad.cat
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WAD (Web Advanced Development S.L.) is a Spanish technology and services company based in Torredembarra offering custom web development, graphic design, four proprietary web applications, and hardware/merchandise retail through its wadstore platform for Spanish SMEs and individual consumers.
- Ownership category
- akta.pro rank
Where WAD is headquartered
LocationHeadquarters
- HQ city
- Torredembarra
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
WAD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Hardware Product Sales: Sale of computers, laptops, monitors, components, peripherals, cables, adapters, and accessories through online store. Products include own-brand GDX computers as well as branded products from HP, Lenovo, Acer, ASUS, Dell, Kingston, Logitech, and other vendors.
- Custom Merchandise: Personalized articles including branded pens, t-shirts, hoodies, face masks, mugs, and corporate promotional materials with custom logos
- Web Development Services: Custom web design, graphic design, logo design, corporate image creation, and online store setup services. Includes digital transformation consulting as an Agent Digitalitzador under the Kit Digital program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kingston MicroSD 128GB - €20.00 (€16.53 ex-VAT) |
| Unit Pricing | Pay-as-you-go | PC GDX Gaming I5 - €1,043.50 (€862.40 ex-VAT) |
| Subscription | Annual | Standard Web Application - Contact for pricing |
| Subscription | Annual | Online Store Platform - Contact for pricing |
| Unit Pricing | Pay-as-you-go | Custom Merchandise - Price varies by item |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
WAD product offering
Product offeringCore offering
WAD is a Spanish web development and IT services company that designs and builds custom websites, online stores, graphic design, and corporate image solutions for SMEs. It complements these services with four proprietary software applications (Estàndard CMS, Botiga Online, Esdeveniments, WadDinner), an online hardware retail store (Wadstore) selling computers and peripherals, and a custom promotional merchandise business. It also operates as an Agent Digitalitzador under Spain's Kit Digital program to deliver subsidized digital transformation services to small and medium businesses.
Product overview
WAD (Web Advanced Development S.L.) is a Spanish web development and graphic design company offering a platform-plus-services model. The core offering consists of custom web design and graphic design services, complemented by four proprietary software applications: Estàndard (website/blog CMS), Botiga Online (e-commerce platform), Esdeveniments (event/course management), and WadDinner (restaurant management). The company also operates Wadstore, a separate hardware retail e-commerce platform selling computers, monitors, components, and peripherals. Additionally, customized promotional articles and corporate branding services are offered under the company brand.
Differentiator
Problem solved
Functional benefit
Products and services
- WAD Web Design and Graphic Design Services Professional custom web design and graphic design services including logo design, corporate image creation, custom programming, and branding solutions delivered to businesses requiring an online presence or visual identity.
- Wadstore Hardware Retail Online retail platform selling computer hardware including desktops, laptops, monitors, components, peripherals, and accessories from brands such as HP, Dell, Lenovo, ASUS, Acer, Kingston, and Logitech, targeting individual consumers and small businesses.
- Customized Promotional Articles Custom printing and personalization services for promotional and corporate items including pens, t-shirts, hoodies, face masks, mugs, and workwear with customer-supplied logos, targeting local businesses needing branded merchandise.
- Agent Digitalitzador Services (Kit Digital Program) Government-subsidized digital transformation services delivered to Spanish SMEs under Spain's Kit Digital program, including web development, e-commerce setup, and digital presence consulting as an officially recognized Agent Digitalitzador.
Companies that use WAD
Customer profileSegments3 records
Ideal customer profiles3 records
WAD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WAD partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- U-PowerminorU-Power distributor for workwear, technical clothing, and promotional materials. WAD provides customization of workwear and corporate promotional items.
- HPcoreHP partnership established for product sales. WAD offers HP computers, desktops, and laptops to customers. Partnership enables WAD to provide comprehensive hardware solutions from a leading technology manufacturer.
- WorkteamminorWorkteam distributor partnership for workwear, technical clothing, and promotional apparel. WAD offers personalized workwear and promotional materials through this partnership.
- CiscocoreCisco partnership established for network products. WAD offers Cisco SW_WAN, routers, access networks, switches, wireless technology, and security solutions. Partnership enables comprehensive networking solutions for business customers.
- AdobecoreAdobe partnership enables WAD to offer Adobe products and solutions to customers. Partnership expands WAD's software portfolio for creative and business applications.
- DellcoreDell partnership allows WAD to sell Dell products including computers and electronics. Partnership provides customers with additional hardware brand options.
- MicrosoftcoreMicrosoft partnership enables WAD to offer Microsoft software and cloud solutions. Partnership supports digital transformation services for SME customers.
- ASUSminorASUS partnership for computer hardware products including laptops and components.
- LenovominorLenovo partnership enables WAD to offer Lenovo laptops and computers to customers.
- VeeamminorVeeam partnership for backup and data management solutions.
- ESETminorESET partnership for cybersecurity and antivirus solutions.
- RolyminorRoly reseller partnership for branded workwear and promotional clothing.
- DianminorDian partnership for workwear and professional clothing products.
- JHayberminorJHayber reseller partnership for footwear and workwear products.
- Kit DigitalcoreOfficial Agent Digitalitzador status under the Spanish government Kit Digital program. Enables WAD to provide digital transformation services to SMEs with access to government subsidies for digitalization projects.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
WAD competitors and assessment
Company assessmentRegional players
- Worten: Iberian consumer electronics retail chain selling computers, peripherals, and accessories. Comparable to WAD's hardware retail function but focused primarily on consumer rather than SME buyers, and operating physical stores across Iberia rather than a single local outlet.
Direct peers
- Globomatik: Spanish IT distribution and e-commerce platform for consumer electronics, computer components, and peripherals. Directly comparable to WAD's Wadstore in product mix and Spanish online-retail positioning, with broader catalog and B2B distribution capabilities.
- MCR Infoelectronic: Spanish IT distributor and value-added reseller for major technology brands. Comparable to WAD's hardware/software reseller role with HP, Dell, Lenovo, Cisco, and Microsoft partnerships, though MCR operates at national distribution scale versus WAD's local SME focus.
- PCBox: Spanish computer retailer with both physical stores and online sales of PCs, components, and peripherals. Closely mirrors WAD's combination of branded hardware resale (HP, Lenovo, ASUS, etc.) and online-plus-retail channel mix, targeting the same Spanish SME and prosumer segments.
- PC Componentes: Spain's largest online-only computer hardware and electronics retailer. Closely comparable to WAD's Wadstore operation: same Spanish market, same SKU categories (PCs, components, peripherals), same online storefront model. Much larger scale, but directly competing for the same Spanish consumer and SME hardware buyer.
Broad incumbents
- Ingram Micro: Global IT distributor and value-added services provider, including cloud, hardware, and software solutions. Operates as a channel partner for many of the same vendors WAD resells (HP, Cisco, Lenovo, Microsoft), but at hyperscale versus WAD's local SME focus.
- Bechtle: European IT systems house and value-added reseller offering hardware, software, and IT services to SMB and enterprise customers. Comparable to WAD's hybrid model of hardware resale + web/IT services, but operating at pan-European scale with a much broader portfolio including Cisco, HP, Dell, Microsoft — the same vendors WAD partners with.
- NTT Data: Global IT services and consulting firm with significant presence in Spain, including digital transformation and web/application development offerings. Comparable to WAD's professional services and Kit Digital Agent Digitalitzador role but at enterprise scale and with broader consulting capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WAD social profiles
Digital presenceWAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
WAD leadership team
Management profileNumber of profiles
WAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WAD
What does WAD do?
WAD is a Spanish web development and IT services company that designs and builds custom websites, online stores, graphic design, and corporate image solutions for SMEs. It complements these services with four proprietary software applications (Estàndard CMS, Botiga Online, Esdeveniments, WadDinner), an online hardware retail store (Wadstore) selling computers and peripherals, and a custom promotional merchandise business. It also operates as an Agent Digitalitzador under Spain's Kit Digital program to deliver subsidized digital transformation services to small and medium businesses.
Is WAD a public or private company?
WAD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WAD founded?
WAD was founded in -1. It employs 11 to 50 people.
Where is WAD based?
WAD is headquartered in Torredembarra, Spain, in the Europe region.
How does WAD make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are custom Merchandise and web Development Services.
Who are WAD's main competitors?
Worten is listed as a regional player. Direct peers are Globomatik, MCR Infoelectronic, PCBox and PC Componentes. Broad incumbents are Ingram Micro, Bechtle and NTT Data.
Does WAD have an API?
No public API is recorded for WAD.