What Wangari Studio does

Wangari Studio is a Stockholm-based, female-founded PR and influencer marketing agency established in 2017. It serves enterprise and mid-market brands primarily in the Nordic region across beauty, fashion, lifestyle, FMCG, sports and health verticals, with a named client roster that includes Cetaphil, Galderma, Orkla Care, Cloetta, Oddlygood, CandyKing, Addeira, Annas, Zipp, Basiron and Allergenius. Its commercial offering is built around an integrated suite of services: PR, influencer marketing via a curated network of 500+ Nordic content creators reaching about 1.5 million people monthly, content creation and social media management, strategy and creativity consulting, operational management of campaigns, and event-based PR activations.

The agency's defining product is Reach for Good, a social-impact program launched in 2024 that converts every influencer seeding into a 1-for-1 donation package routed through partner NGOs including UNICEF, Rädda Barnen, Min Stora Dag, Wildhood Foundation, Operation Smile and Nattvandrarna. This program is monetized both as a differentiator inside traditional project-based PR retainers and through a separate subscription-style offering called Impact as a Service. Technology is conventional agency stack (social platforms, influencer tools, digital PR systems); there is no disclosed proprietary AI or platform product.

Go-to-market is sales-led and relationship-driven, with tailored teams assigned to management, production and follow-up of integrated campaigns and annual retainers with key enterprise accounts. Pricing is quote-based rather than publicly disclosed, and the firm operates a single headquarters and showroom in central Stockholm with a core team of about five staff supplemented by interns. Wangari has begun expanding geographically into Finland and has won European Excellence Award gold (2024) and Acquisition International's Best ESG-Driven PR & Influencer Marketing Agency 2025 Sweden, while being shortlisted at Gyllene Hjulet 2025.

Name

Wangari Studio

Legal name

Wangari Studio

Website

https://wangaristudio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Wangari Studio is a Stockholm-based, female-founded PR and influencer marketing agency serving Nordic enterprise and mid-market brands in beauty, fashion, lifestyle, FMCG and health, operating a 500+ creator network and a signature social-impact program called Reach for Good.

Ownership category

akta.pro rank

Product category

Public Relations & Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

akta.pro secondary industries

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Social Commerce & Affiliate Influencer Programs (MPAAAHAE)

Keywords

• Public relations services
• Influencer marketing agency
• Social impact marketing
• Brand communication strategy
• Content creation services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services (PR, Influencer Marketing, Content Creation): Offering integrated PR services including strategy, content creation, influencer marketing, PR-events and paid campaigns. Delivered through tailored teams for management, production and follow-up.
2. Impact as a Service: Digital subscription model including always-on PR, content creation and purpose-based storytelling. Easy to adapt for brands of any size.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Wangari Studio is a Stockholm-based PR and influencer marketing agency that helps enterprise and mid-market brands in beauty, fashion, lifestyle, FMCG, sports and health with integrated communications. It sells PR services, influencer marketing, content creation and social media management, strategic consulting, operational management of campaigns, and a subscription-style "Impact as a Service" offering, all wrapped around its signature Reach for Good social impact program that converts influencer activations into donations to nonprofit organizations.

Product overview

Wangari Studio is a purpose-driven PR and communication agency founded in 2017, offering an integrated suite of services organized around social impact. The core offering centers on 'Reach for Good' — their social impact program that converts every influencer activation into donations for non-profit organizations. Supporting this are six service modules: PR Services (leveraging a Nordic media network), Influencer Marketing (500+ creators reaching 1.5M monthly), Content Creation & Social Media Management, Strategy & Creativity Consulting, Operational Management, and Impact as a Service (subscription model). The agency operates from a showroom in central Stockholm and serves leading brands in beauty, fashion, lifestyle, FMCG, sports and health sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Reach for Good: Social impact program that transforms digital reach into monthly support for nonprofit organizations through a 1-for-1 model where each product seeding equals a donation to communities in need.

Products and services

• PR Services Comprehensive public relations services leveraging an extensive Nordic network of magazines, digital platforms, writers, editors, stylists and creators within beauty, fashion, lifestyle, FMCG, sports and health sectors; delivered as integrated campaigns for enterprise and mid-market brands.
• Influencer Marketing Influencer marketing services backed by a Nordic network of over 500 content creators reaching 1.5 million people monthly, focused on authentic, value-driven collaborations for brand campaigns.
• Content Creation & Social Media Management Social media management and content creation services offering fast-paced production for every platform, designed to grow brands through value-based communication and community engagement.
• Strategy & Creativity Consulting Strategic consultancy covering CSR agendas, PR strategies, collaboration plans and creative concepts for leverage across digital and traditional channels.
• Operational Management Tailored team services for management, production and follow-up of integrated PR services including content creation, influencer marketing, PR events and paid campaigns.
• Impact as a Service Digital subscription model providing always-on PR, content creation and purpose-based storytelling, designed to add commercial potential and social impact to brands of any size.
• Reach for Good Wangari Studio's signature social impact initiative that transforms digital reach and influencer activations into measurable donations and support for nonprofit organizations, converting every seeding activity into contributions for communities in need via UNICEF, Rädda Barnen, Min Stora Dag, Wildhood Foundation, Operation Smile and other partners.

Quantifiable outcome

• 13.8% increase in sales value for Oddlygood
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• UNICEFcoreStrategic or Co-development Partner · 26 March 2025UNICEF is the primary nonprofit partner for Wangari Studio's Reach for Good program. Through the 1-for-1 model, every influencer seeding activity equals a package donated to children and families. In March 2025, 110 packages including blankets, rehydration packs, toys and emergency kits were distributed.
• NattvandrarnacoreStrategic or Co-development Partner · 26 October 2023Wangari Studio sponsors Nattvandrarna, a nonprofit organization focused on Sweden's youth, contributing to security, preventing crime and creating solidarity. The partnership supports the organization's mission to be present when darkness falls and crime occurs.
• Wildhood FoundationcoreStrategic or Co-development PartnerWildhood Foundation is supported through Wangari Studio's Reach for Good program as one of the nonprofit organizations receiving monthly support.
• Min Stora DagcoreStrategic or Co-development PartnerMin Stora Dag (My Great Day) is supported through Wangari Studio's Reach for Good program. In April 2025, client reposts helped support children in hospitals together with Min Stora Dag.
• Rädda BarnencoreStrategic or Co-development PartnerRädda Barnen (Save the Children Sweden) is supported through Wangari Studio's Reach for Good program as one of the nonprofit organizations.
• Operation SmilecoreStrategic or Co-development PartnerOperation Smile is the most recently supported NGO in January 2026 through Wangari Studio's Reach for Good program.
• Content Creators NetworkcoreChannel Partner/ Reseller/ DistributorWangari Studio has built a Nordic network of over 500 value-driven content creators and influencers who participate in campaigns and the Reach for Good program, reaching over 1.5M people monthly.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BCW (Burson Cohn & Wolfe): BCW is a global communications agency covering PR, influencer marketing and content production. As a broad incumbent it overlaps with Wangari's integrated PR + creator services for enterprise clients across beauty, lifestyle and healthcare.
• Weber Shandwick: Weber Shandwick is a global public relations and marketing agency with deep Nordic and European presence. It is a broad incumbent that competes for the same enterprise consumer-brand PR and influencer mandates as Wangari Studio.
• Edelman: Edelman is a global PR and communications firm with strong Nordic operations and Purpose/Sustainability practices. It is a broad incumbent that competes with Wangari for larger enterprise PR mandates while operating a much wider portfolio of services.

Direct peers

• United Influencers: United Influencers (formerly United Screens) is one of the largest Nordic influencer marketing agencies, running creator-led campaigns for brands across the region. It is a direct peer that overlaps with Wangari's Nordic creator-network business but at significantly greater scale.
• Pulse Advertising: Pulse Advertising is a London-based influencer marketing agency serving European enterprise brands across beauty, lifestyle and FMCG. It competes with Wangari for pan-European brand mandates and represents an emerging specialist peer.
• Bananagents: Bananagents is a Stockholm-based influencer and content marketing agency that runs Nordic creator campaigns for brands. It is a direct peer to Wangari Studio, competing for the same enterprise and mid-market brand budgets in Sweden and the wider Nordics.
• Kyra (formerly Brand New Influence): Kyra is an influencer marketing agency working with global brands on creator-led campaigns across fashion, beauty and lifestyle. It is a direct peer in the influencer marketing services category where Wangari Studio competes.

Others

• Mother London: Mother is an independent global creative agency producing brand campaigns and influencer content for major consumer brands. It is an adjacent/thematic peer that overlaps with Wangari in concept-led, creator-driven brand work for the same enterprise customer base.

Emerging players

• StudioEight: StudioEight is a Copenhagen-based creative and influencer studio working with brands on content and creator campaigns across the Nordics. It is an emerging regional specialist peer intersecting with Wangari's creator-led, purpose-driven service model.

Regional players

• NoA (formerly North Kingdom): NoA is a Nordic creative and digital agency group headquartered in Sweden offering brand experience, PR and content services. It is a regional peer operating in the same Swedish creative-services landscape as Wangari but with a much broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wangari-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wangari Studio