Wasatch Adventure Guides

What Wasatch Adventure Guides does

Wasatch Adventure Guides is a privately held, four-season mountain guide service based in Park City, Utah, operating as a coordination and booking layer rather than a capital-intensive operator of physical assets. The company curates guided outdoor experiences across the Wasatch and Uinta Mountains — covering hiking, mountain biking, fly fishing, ATV/UTV tours, whitewater rafting, kayaking, horseback riding, skeet shooting, snowshoeing, cross country skiing, snowmobiling, dog sledding, winter fly fishing, plus scenic helicopter tours and hot air balloon flights. It serves individual tourists, families, women outdoor enthusiasts, veterans, and corporate groups, and is a registered Utah Veteran-Owned Business.

The business relies entirely on third-party platforms Peek and FareHarbor for reservations and scheduling — no proprietary technology is built or owned. Revenue accrues transactionally from unit-priced bookings ($40 kids' bike rental to $900 three-angler full-day fly fishing) and corporate team building programs starting at $85 per person. The 1–10 person organization extends its addressable surface through a network of channel partners (Utah Tour and Transport Helicopters, Bigfoot Hot Air Balloons, Rocky Mountain Outfitters, North Forty Escapes, Destination Sports, Tubbs Snowshoes) and runs the Wasatch Women Mountain Collective (WWMC), co-sponsored by Stio's Park City Mountain Studio, as a free community funnel for paid tours.

Distribution centers on direct-to-consumer web booking, phone, and email, with corporate group coordination as a complimentary concierge service. Marketing is concentrated in website/SEO content and Instagram organic social; community events and a flagship nonprofit partnership with Continue Mission (providing guided trips to veterans) act as mid-funnel engagement mechanisms. No revenue, funding, headcount growth, or timeline data is disclosed; the company is actively operating with a website copyright of 2026.

Name

Wasatch Adventure Guides

Legal name

Wasatch Adventure Guides

Website

https://wasatchadventureguides.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wasatch Adventure Guides is a Park City, Utah-based, veteran-owned four-season mountain guide service offering guided outdoor adventures — including hiking, mountain biking, fly fishing, ATV tours, winter activities, and corporate team building — across the Wasatch and Uinta Mountains for individual tourists, families, and corporate groups.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Guide Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist) (THAAALAE)

Keywords

• Outdoor adventure guiding
• Guided mountain tours
• Corporate team building
• Mountain bike tours
• Fly fishing guides

Headquarters

HQ city

Park City, Utah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Adventure Tour Bookings: Revenue generated from booking guided outdoor adventures including hiking, mountain biking, fly fishing, snowshoeing, cross country skiing, snowmobiling, dog sledding, horseback riding, kayaking, rafting, ATV/UTV tours, helicopter tours, hot air balloon flights, and skeet shooting. Pricing varies by activity type, duration, group size, and location (Wasatch vs Uinta Mountains).
2. Corporate Team Building Services: Customized professional team building programs for corporate groups using outdoor experiential learning. Includes mining-themed challenges, river rescue scenarios, UTV/ATV orienteering, and partnerships with Olympian keynotes. Pricing starts at $85 per person with various duration and customization options.
3. Equipment Rentals: Revenue from renting outdoor equipment including mountain bikes (half-day, full-day, weekly options), snowshoes (24-hour rental), and related gear. Includes rental add-ons and delivery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wasatch Adventure Guides is a four-season mountain guide service based in Park City, Utah that sells guided outdoor adventure experiences and corporate team building programs across the Wasatch and Uinta Mountains. Offerings include private guided hiking, mountain biking, fly fishing, ATV/UTV tours, horseback riding, whitewater rafting, kayaking, skeet shooting, scenic helicopter tours, hot air balloon flights, snowshoeing, cross country skiing, dog sledding, snowmobiling, winter horseback riding, winter fly fishing, and equipment rentals (mountain bikes and snowshoes). The company also delivers customized corporate team building programs with themed challenges and partner-led experiences, plus the Wasatch Women Mountain Collective community events program.

Product overview

Wasatch Adventure Guides is a four-season mountain guide service offering outdoor adventure experiences across Park City, Utah and surrounding areas. The company operates as a unified adventure service with three interconnected product lines: Summer Adventures (warm-season activities including fly fishing, hiking, mountain biking, ATV/UTV tours, horseback riding, rafting, kayaking, skeet shooting, helicopter tours, hot air balloon flights, and bike rentals), Winter Adventures (cold-season activities including snowshoeing, cross country skiing, dog sledding, snowmobiling, winter horseback riding, winter fly fishing, and snowshoe rentals), and Corporate Team Building (professional executive team building with themed challenges and partner experiences). The company also runs the Wasatch Women Mountain Collective community program. All services utilize local expert guides who coordinate outdoor activities, transportation, and restaurant needs through a network of strategic partners. Wasatch Adventure Guides is a registered Veteran-Owned Business.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Hiking Tours

Quantifiable outcome

• IMBA Gold and Platinum Level Ride Center destination for mountain biking
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Stio Park City Mountain StudiocoreGTM or Marketing PartnerStio is a co-sponsor of the Wasatch Women Mountain Collective (WWMC) events and programs. The partnership supports women's outdoor networking events including fly fishing clinics, summer hiking series, and winter snowshoe tours.
• Continue MissionflagshipStrategic or Co-development PartnerContinue Mission is a 501(c)(3) nonprofit dedicated to helping Veterans and Service Members overcome physical, mental, and emotional challenges through clinically guided, peer-led outdoor experiences. Wasatch Adventure Guides has been supporting Continue Mission since its inception, providing donated guided trips including snowshoeing, cross country skiing, hiking, and mountain biking.
• Deer Valley ResortcoreStrategic or Co-development PartnerDeer Valley Resort serves as a venue location for corporate team building events. Additional site fees may apply.
• Utah Olympic ParkcoreStrategic or Co-development PartnerUtah Olympic Park serves as a venue location for corporate team building events. Additional site fees may apply.
• Park City Mountain ResortcoreStrategic or Co-development PartnerPark City Mountain Resort serves as a venue location for corporate team building events. Additional site fees may apply.
• Shannon Bahrke (Olympian LLC)minorStrategic or Co-development PartnerOlympian and silver medalist Shannon Bahrke partners to empower corporate event messages, bringing Olympic Spirit and insightful solutions to corporate team building events.
• Earth WingsminorStrategic or Co-development PartnerProfessional aviary outfit specializing in raptor conservation and events. They bring owls, hawks, and other raptors for corporate team building events with photo shoots and conservation speaking points.
• Wolves of WasatchminorStrategic or Co-development PartnerProfessional wolf conservation organization that brings their wolf Apollo for team building events with personal interactions, photo shoots, and conservation speaking points.
• Utah Tour and Transport HelicopterscoreChannel Partner/ Reseller/ DistributorHelicopter tour partner offering aerial tours including photo shoots, flyovers of local mountains, and customized options for corporate events. Also provides scenic helicopter tour options promoted through Wasatch Adventure Guides.
• Bigfoot Hot Air BalloonscoreChannel Partner/ Reseller/ DistributorHot air balloon partner offering sunrise flights over the Wasatch Mountains. Promoted through Wasatch Adventure Guides as scenic hot air balloon flight experiences.
• Rocky Mountain OutfitterscoreChannel Partner/ Reseller/ DistributorPartner for horseback riding tours in the Wasatch and Uinta Mountains. Offers trail rides and western horseback adventures promoted through Wasatch Adventure Guides.
• North Forty EscapescoreChannel Partner/ Reseller/ DistributorProvider of dog sledding trips on a private ranch near Park City and Uinta Mountain snowmobiling tours. Also provides skeet shooting experiences at a private 10,000-acre ranch.
• Destination SportscoreChannel Partner/ Reseller/ DistributorProvider of whitewater rafting and kayaking trips on the Weber River. Offers half-day and full-day river adventures with Class II+ rapids.
• Tubbs SnowshoesminorOthersEquipment partner providing snowshoe gear for guided snowshoeing tours.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• OARS: Multi-destination rafting and adventure outfitter with operations across the U.S. West. Comparable as a guided whitewater and outdoor adventure operator, though at much larger scale and broader geography.
• Moab Adventure Center: Utah-based multi-sport adventure tour operator offering rafting, hiking, biking, and 4x4 tours. Comparable activity breadth and Utah tourism customer base, but anchored in Moab rather than Park City.
• Western Spirit Cycling & Adventures: Moab-based adventure tour operator running mountain biking, hiking, and multi-sport Utah itineraries. Comparable guided outdoor experience portfolio in the same state, serving destination tourists.

Broad incumbents

• Park City Mountain Resort: Largest Park City ski resort and a venue partner for Wasatch's corporate events. Comparable Park City outdoor recreation positioning with substantially larger guest flow and in-house activity offerings.
• Mountain Travel Sobek: Established adventure tour operator running hiking, trekking, and active travel itineraries worldwide. Comparable in activity mix and guided experience model, but operates at significantly larger scale across many geographies.
• Deer Valley Resort: Park City ski resort that hosts Wasatch's corporate team building events and increasingly markets its own guided summer and winter activities. Comparable destination brand in the same Park City market.
• REI Adventures: Multi-destination guided outdoor adventure travel program operated by REI. Comparable in activity categories (hiking, biking, snowshoeing), but operates nationally and internationally rather than in a single mountain town.

Others

• Destination Sports: Weber River whitewater rafting and kayaking outfitter that delivers guided trips booked through Wasatch. Comparable as a guided river adventure operator in the same region and a key upstream partner.

Direct peers

• White Pine Touring: Park City-based guide service offering cross-country skiing, snowshoeing, and hiking tours in the Wasatch. Directly comparable as a local four-season adventure guide competing for the same tourists and trail network.
• All Seasons Adventures: Park City outdoor adventure guide offering similar hiking, biking, snowshoeing, and ATV tours. Comparable single-market, multi-activity guiding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wasatchadventureguides
• LinkedInlinkedin.com/company/wasatch-adventure-guides

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasatch Adventure Guides