Wasatch Kids Camp

What Wasatch Kids Camp does

Wasatch Kids Camp is a privately held, owner-operated summer camp provider founded in 2007 and headquartered in Murray, Utah, serving families in the Salt Lake Valley. The company delivers three core programs: a North Day Camp and a South Day Camp (both for children ages 6-13, organized into Trailblazers, Pathfinders, Cruisers, and Explorers age groups), and a Travel Camp (week-long overnight experiences for ages 8-16 to destinations including Moab, Lava Hot Springs, Flaming Gorge, Bear Lake, and the Uinta Mountains). Operations span eight drop-off and pick-up sites across the Salt Lake Valley, with full-day supervision from approximately 7:45am to 5:30pm, daily field trips, transportation via camp buses, daily snacks (or all meals for Travel Camp), and need-based scholarships of 20-50% off full price. Pricing is set at $300-$370 per week for Day Camp, $400-$950 per week for Travel Camp, plus a non-refundable $100 annual registration fee, with a two-week minimum Day Camp commitment. GTM is direct-to-consumer via the camp's website, online registration portal (CampManagement.com), phone support, an annual kickoff family potluck, social media (Facebook, Instagram, Twitter), and word-of-mouth referrals. Management consists of four long-tenured leaders (Director Becca with 20+ years in the camp field, South Camp Director Maryann with 19+ years, Office Manager Wendy with 15+ years, and Travel/Transportation Coordinator Matt since 2013) supported by seasonal counselors and floaters.

The technology stack is intentionally lean and entirely third-party. There is no proprietary platform; operations rely on CampManagement.com for online registration, payment processing, and camper account management, SmugMug for photo hosting shared with families, and Google Forms/Docs for employment applications, packing lists, and waivers. No mobile app, no AI/ML capabilities, no API surface, and no proprietary curriculum software are disclosed. The business model is a seasonal services operation generating revenue through weekly tuition billed across a roughly 9-10 week Utah summer, with revenue concentration risk low (long tail of individual families, no enterprise contracts) and seasonality risk high (effectively zero revenue outside the May-August window). The company has no disclosed funding, no parent company, no subsidiaries, and no M&A history, and is operated as a regional lifestyle business.

Name

Wasatch Kids Camp

Legal name

Wasatch Kids Camp

Website

https://wasatchkidscamps.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Wasatch Kids Camp is a privately held, owner-operated Salt Lake Valley summer camp founded in 2007, serving families with children ages 6-16 through day camps at eight drop-off sites and week-long overnight travel camps to Utah destinations.

Ownership category

akta.pro rank

Product category

Summer Camp Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Child Care Services (62441)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Group Camping & Scout Camps (THAGAOAI), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Summer day camp
• Overnight travel camp
• Youth camp programs
• Child care services
• Kids outdoor activities

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Day Camp Tuition: Weekly tuition fees for day camp programs. First camper rate: $370 per normal week, $300 for holiday week. Sibling discount applies: $330 per normal week, $260 for holiday week. Two-week minimum registration required. Includes transportation, activity fees, daily snack, and extended hours.
2. Travel Camp Tuition: Week-long overnight camping experiences. Rates: $950 per trip (Moab, Lava Hot Springs, Teen Uintas, Bear Lake), $400 for Flaming Gorge. Sibling rates available ($850 and $350 respectively). Includes all meals, activities, and transportation.
3. Annual Registration Fee: Non-refundable annual registration fee of $100 per camper required to complete registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Wasatch Kids Camp operates full-day summer day camps at eight locations across the Salt Lake Valley for children ages 6-13, plus week-long overnight Travel Camp trips for ages 8-16 to Utah destinations including Moab, Bear Lake, Flaming Gorge, Lava Hot Springs, and the Uintas. Tuition includes daily field trips, transportation, activities, snacks (day camp) or all meals (travel camp), and is structured around age-tiered groups: Trailblazers, Pathfinders, Cruisers, and Explorers.

Product overview

Wasatch Kids Camp is a summer day and overnight camp provider offering three main programs: North Day Camp and South Day Camp (both serving ages 6-13 with drop-off locations across the Salt Lake Valley), and Travel Camp (week-long overnight adventures for ages 8-16). Camps are organized into age-specific groups: Trailblazers (6-7), Pathfinders (8-9), Cruisers (9-11), and Explorers (11-13). The camp has operated since 2007, providing daily field trips across Utah destinations with transportation, activities, and meals included in tuition.

Differentiator

Problem solved

Functional benefit

Products and services

• North Day Camp
• South Day Camp
• Travel Camp

Quantifiable outcome

• Staff to camper ratios exceed state requirements: Trailblazers 1:8, Pathfinders 1:10, Cruisers 1:10, Explorers 1:12, Travel Camp 1:7 or better
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Camp Galileo: Multi-location summer day camp operator with mixed arts, science, and outdoor programming for elementary-age children. Comparable model to Wasatch Kids Camp: themed week curriculum, multiple sites, bundled tuition, and parent-direct registration.
• iD Tech: National operator of multi-week summer day and overnight camps for school-age children, including travel programs. Comparable as a multi-program summer camp operator with bundled pricing and structured activity weeks.
• Steve & Kate's Camp: Multi-location, all-inclusive day camp operator for school-age children with flexible weekly enrollment. Closely comparable business model to Wasatch Kids Camp: bundled tuition, multi-site footprint, parent-direct registration, and age-tiered groups.
• Boys & Girls Clubs of Greater Salt Lake: Local nonprofit providing summer programming, supervision, and enrichment for school-age children in the Salt Lake Valley. Comparable as a competing local summer program serving families seeking full-day supervised care.
• YMCA of Northern Utah: Operates summer day camps across the Salt Lake region serving children of similar age ranges. Directly comparable as a regional day camp competitor with multiple drop-off locations and broad activity programming.

Regional players

• Salty Summit Adventures: Utah-based outdoor youth adventure provider running multi-day trips to destinations similar to Wasatch Kids Camp's Travel Camp (Moab, Uintas, etc.). Comparable as a regional overnight/outdoor youth trip operator targeting Salt Lake families.
• Timber Lake Camp: Established overnight summer camp serving a multi-state western U.S. catchment. Comparable to the Travel Camp component of Wasatch Kids Camp as an overnight, destination-based youth camp.

Others

• CampManagement.com: Third-party registration and camp management platform used by Wasatch Kids Camp for enrollment, payments, and family accounts. Relevant as an enabling technology partner and a comparable ecosystem participant serving the broader camp industry.
• SmugMug: Photo hosting platform used by Wasatch Kids Camp to share camp albums with families. Relevant as an ecosystem enabler; adjacent rather than competing, but illustrates the typical vendor stack for small camp operators.

Broad incumbents

• KinderCare Learning Companies: Large national provider of school-age summer programs and day care. Comparable as an incumbent in child supervision/day camp with bundled summer programming, though broader in scope and primarily a year-round operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wasatchkids
• Facebookfacebook.com/wasatchkids
• Instagraminstagram.com/wasatchkids
• LinkedInlinkedin.com/company/wasatch-kid-s-camp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasatch Kids Camp