Washup
- Company typePrivate
- Founded2018
- HeadquartersKarachi, Pakistan
- Headcount1–10
- GTM typeB2C
- OfferingServices
Washup firmographics
Firmographics- Name
- Washup
- Legal name
- Washup
- Website
- https://washup.com.pk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Washup industry classification
Industry- Product category
- Laundry Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320)
- akta.pro primary industry
- Residential Pickup & Delivery Wash-and-Fold (HSAJACAA)
- akta.pro secondary industry
- Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA)
Keywords
Where Washup is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Washup business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Laundry Processing Services: Weight-based (per kg) laundry washing, ironing, and folding/hanging services. Customers pay based on the weight of their laundry. Services include wash, iron, fold, and hang options. Cash payment collected upon delivery.
- Pickup and Delivery: Rs. 100 delivery charge for orders below Rs. 700. Free delivery for orders Rs. 700 and above.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weight-based laundry pricing (per kg) |
| Unit Pricing | Pay-as-you-go | Free delivery threshold |
| Other | Pay-as-you-go | First order welcome discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Washup product offering
Product offeringCore offering
Washup is a door-to-door laundry pickup and delivery service operating in Karachi, Pakistan. Customers book via WhatsApp, phone, or website; riders collect laundry at scheduled time slots, weigh it on digital scales, and return washed, ironed, and folded or hung laundry within 96 hours. Services are priced on a per-kilogram weight basis with no minimum order requirement, and complementary pickup and delivery is included for orders above Rs. 700.
Product overview
Washup is an online laundry service platform based in Karachi, Pakistan, offering two core service options: Wash & Fold (washed, ironed, and folded) and Wash & Hang (washed and hung on hangers for formal/ready-to-wear items). Both services include complimentary doorstep pickup and delivery within 96 hours. The platform operates on a weight-based pricing model and includes an online Bill Calculator tool for instant pricing estimates. Washup serves neighborhoods including DHA, Clifton, P.E.C.H.S, Bahadurabad, and KDA, with free delivery on orders above Rs. 700.
Differentiator
Problem solved
Functional benefit
Products and services
- Wash & Fold Laundry service where clothes are washed, ironed, and folded, then delivered back to the customer within 96 hours. Targeted at residential customers in Karachi seeking an alternative to traditional dhobi services.
- Wash & Hang Laundry service where clothes are washed and hung on hangers, ready-to-wear, delivered within 96 hours. Suited for formal wear, office clothes, and garments customers prefer not to have folded.
- Laundry Pickup & Delivery Doorstep collection and return of laundry by dedicated riders at scheduled time slots. Free for orders above Rs. 700; Rs. 100 charge for orders below Rs. 700. Available in DHA, Clifton, P.E.C.H.S, Bahadurabad, and KDA areas of Karachi.
Quantifiable outcome
- 96-hour turnaround time for laundry processing
- +2 more outcomes
Companies that use Washup
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Washup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Washup partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Washup competitors and assessment
Company assessmentBroad incumbents
- Laundryheap: International on-demand laundry pickup and delivery operator with presence across multiple countries. Useful proxy for the operational model Washup aspires to scale to, including scheduling, dynamic pricing, and multi-city expansion.
- Tide Cleaners: Large-scale pickup, delivery, and drop-off laundry and dry-cleaning chain in the US. Serves as a benchmark for what a branded, multi-service laundry platform can look like at scale and signals the longer-term direction Washup could pursue.
- Rinse: US-based pickup-and-delivery laundry and dry-cleaning service with a tech-driven platform. Demonstrates how a Washup-style local service can scale into a multi-city operation with technology and route-density leverage.
Emerging players
- Cleanly: Tech-forward on-demand laundry pickup and delivery service with a comparable direct-to-consumer model, digital scheduling, and per-pound pricing. Closely mirrors the operating playbook Washup is executing today.
Direct peers
- Chamak: Pakistani laundry and dry-cleaning app/service that combines online booking with pickup and delivery, operating on a similar tech-enabled model. Competes for the same DHA/Clifton-style premium residential customer in Pakistan.
- Dhobi G: Online laundry pickup and delivery service operating in Pakistan with similar door-to-door model, weight-based pricing, and technology-enabled tracking. Most directly comparable competitor to Washup within the same geography and customer segment.
- LaundryWala: Pakistan-based on-demand laundry service offering pickup and delivery with comparable turnaround promise. Targets the same urban residential segment as Washup in major Pakistani cities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Washup social profiles
Digital presenceWashup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Washup leadership team
Management profileNumber of profiles
Washup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Washup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Washup
What does Washup do?
Washup is a door-to-door laundry pickup and delivery service operating in Karachi, Pakistan. Customers book via WhatsApp, phone, or website; riders collect laundry at scheduled time slots, weigh it on digital scales, and return washed, ironed, and folded or hung laundry within 96 hours. Services are priced on a per-kilogram weight basis with no minimum order requirement, and complementary pickup and delivery is included for orders above Rs. 700.
Is Washup a public or private company?
Washup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Washup founded?
Washup was founded in 2018. It employs 1 to 10 people.
Where is Washup based?
Washup is headquartered in Karachi, Pakistan, in the Asia region.
How does Washup make money?
Two revenue lines are on record. Laundry Processing Services are the primary driver. The others are pickup and Delivery.
Who are Washup's main competitors?
Broad incumbents on record are Laundryheap, Tide Cleaners and Rinse. Cleanly is listed as an emerging player. Direct peers are Chamak, Dhobi G and LaundryWala.
Does Washup have an API?
No public API is recorded for Washup.
What industry is Washup in?
Washup's product category is Laundry Services. Its primary akta.pro industry code is HSAJACAA, Residential Pickup & Delivery Wash-and-Fold, with a secondary code of HSAJABAA, Standard Wash-and-Fold (Everyday Apparel). Its NAICS code is 812320.