Wassare Group

What Wassare Group does

Wassare Group is a privately held, Dakar-headquartered multi-service operator founded in 2018 that attempts to bundle consumer mobility, short-stay accommodation, a six-property media ecosystem, an in-car advertising platform, and a broad portfolio of B2B consulting and financial services under a single Senegalese brand. On the consumer side, the company offers airport transfers, urban and premium rides, and a Kaiyi E5 2026 EV booking option through a website and WhatsApp channel, alongside apartment and short-stay bookings, while operating sub-brands Wassare TV, Wassare Music, Wassare Fitness, Wassare News, Wassare Podcasts, and Wassare Play, plus an In-Car Media/Smart Screens advertising network. On the B2B side, the company lists services spanning business consultation, finance strategy, digital marketing, data analytics, enterprise loans, fund management, insurance finance, business planning, marketing research, organizational audit, and project management, sold via quote-based direct consultation requests.

The operating reality, however, is materially thinner than the portfolio implies. The company has only 5 employees, no disclosed revenue, no funding history, no named customers, and no patents, partnerships, or awards. Pricing across all lines is opaque and quote-based, distribution is limited to the wassare.com website and a single WhatsApp number, and the website itself contains template artifacts (e.g., a claim about "100+ subsectors of the aerospace, space markets") that are inconsistent with the company's stated mobility-and-stay focus. Operating geographies are restricted to Senegal/West Africa despite contact listings for London, Tokyo, and Seattle offices. The management team disclosed on the website is limited to a Chief Communication Officer (Monica Black), a Chief Business Project lead (Peter Perish), an unnamed international consultant, and an unnamed co-founder.

Commercially, the company does not yet exhibit a coherent revenue engine: the consumer verticals (rides, stays, media, in-car ads) and the consulting/financial-services verticals each require very different operating capabilities, and the 5-person headcount cannot credibly staff all of them at scale. There is no disclosed AI, API, mobile app, or proprietary technology stack beyond the Smart Screens hardware claim. For an investor, Wassare Group is best characterized as a small, broadly-positioned Senegalese services platform whose actual operating scale, customer base, and revenue mix are not yet evidenced by the available data.

Name

Wassare Group

Legal name

Wassare

Website

https://wassare.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wassare Group is a privately held, Dakar-headquartered multi-service operator offering rides, short-stay accommodation, a six-brand media ecosystem, in-car advertising, and B2B consulting and financial services to Senegalese consumers and businesses.

Ownership category

akta.pro rank

Product category

Multi-service mobility and business consulting

NAICS

Taxi and Ridesharing Services (485310), Support Activities for Transportation (488)

SIC

Transportation Services (4700), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)

akta.pro secondary industries

Corporate / Business Travel Ride-Hailing & Ground Transport Platforms (TLAFAIAE), Corporate Mobility & Ground Transport Management (THALANAI)

Keywords

• Mobility services
• Accommodation booking
• Business consulting
• In-car advertising
• Digital media streaming

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Mobility Services: Airport transfers, city rides, and private transportation services generating revenue through ride fares.
2. Accommodation Services: Booking of apartments, short stays, and long-term rentals with booking fees or commissions.
3. Business Consulting: Professional consulting services including marketing research, organizational audit, business consulting, project management, support functions, and finance planning.
4. Digital Marketing Services: Digital marketing consulting and services offered to business clients at various organizational levels.
5. Advertising - In-Car Media: Advertising placement on in-vehicle media screens, campaigns, and partner advertising.
6. Media Content: Wassare TV, Music, Fitness, News, Podcasts, and Play streaming services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wassare Group operates a diversified portfolio spanning mobility services (airport transfers, city rides, and private transportation with vehicles such as the Kaiyi E5 2026), accommodation booking (apartments, short stays, and long-term rentals), a media ecosystem (Wassare TV, Music, Fitness, News, Podcasts, Play), in-car advertising through Smart Screens, and professional business consulting (digital marketing, finance strategy, data analytics, enterprise loans, fund management, insurance finance, and business planning).

Product overview

Wassare Group is a multi-service company headquartered in Dakar, Senegal, operating a diversified portfolio of mobility, accommodation, media, advertising, and business consulting services. The core offerings include Mobility (airport transfers, city rides, private transportation with vehicles like the Kaiyi E5 2026), Stay (apartment and rental bookings), and a media ecosystem comprising Wassare TV, Wassare Music, Wassare Fitness, Wassare News, Wassare Podcasts, and Wassare Play. The company also operates an advertising platform through In-Car Media with Smart Screens, and provides business consulting services including Digital Marketing, Finance Strategy, Business Consultation, Data Analytics, Enterprise Loans, Fund Management, Insurance Finance, and Business Planning. The portfolio spans consumer-facing mobility and hospitality services alongside B2B consulting and financial services, unified under the Wassare brand focused on the Senegalese market.

Differentiator

Problem solved

Functional benefit

Brands

• Wassare News: News platform providing local and global news, stories, and current events.
• Wassare TV
• Wassare Music
• Wassare Fitness
• Wassare Podcasts
• Wassare Play

Products and services

• Mobility Service
• Stay (Accommodation)
• In-Car Media
• Smart Screens
• Business Consultation
• Finance Strategy
• Digital Marketing
• Enterprise Loan
• Data Analytics
• Fund Management
• Insurance Finance
• Business Planning
• Kaiyi E5 2026 (Mobility Fleet) The Kaiyi E5 2026 electric vehicle available for booking as part of Wassare's transportation offerings including airport transfers, city rides, and private transportation.
• NGAYE: Pourquoi Nous!

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Uber: Global ride-hailing incumbent operating in Senegal and across Africa. Comparable as the dominant marketplace for the same mobility use cases (airport, urban, premium) that Wassare offers.
• Careem: Middle East/North Africa super-app for ride-hailing, delivery, and payments. Comparable to Wassare as a regional multi-service platform spanning mobility and adjacent services.
• Bolt: European-headquartered ride-hailing and micromobility super-app with significant African presence. Competes with Wassare on urban mobility and broader platform breadth.
• Dalberg: Global consulting firm focused on Africa and emerging markets. Comparable to Wassare's B2B consulting arm on advisory, organizational audit, and strategy work for clients in African markets.

Direct peers

• inDrive: Global ride-hailing and urban mobility platform operating across Africa, Latin America, and emerging markets. Competes with Wassare on the same ride-booking model with driver-negotiated fares.
• Yassir: Algeria-born super-app providing ride-hailing, delivery, and fintech across North and West Africa. Most directly comparable to Wassare as a regional mobility + multi-service platform targeting Francophone Africa including Senegal.
• Heetch: France-based ride-hailing platform with strong Francophone Africa presence, including Senegal. Comparable to Wassare on ride-hailing product and target demographic (urban, younger riders).

Regional players

• Wave: Senegal-based mobile money and digital services super-app. Highly comparable as a Senegalese multi-service platform that bundles financial services and consumer mobility-adjacent features.
• Showmax: African-focused video streaming platform. Comparable to Wassare TV as a regionally-tailored streaming/media product serving the African consumer base.
• Yobante Express: Senegalese intercity bus and shuttle booking platform. Comparable as a Senegal-rooted ground transport booking company using digital channels to aggregate transport supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/wassaregroup
• Facebookfacebook.com/wassaregroup
• LinkedInlinkedin.com/company/wassare
• Instagraminstagram.com/wassaregroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wassare Group