Waterpro
Stichting WaterPro is a Dutch non-profit foundation operating as a knowledge platform and collective of water-technology entrepreneurs, delivering advisory services, whitepapers, and events on plot-level rainwater harvesting, greywater recycling, and retention roofs for homeowners, businesses, project developers, and municipalities in the Netherlands.
- Company typePrivate
- Founded2016
- HeadquartersHem, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Waterpro does
WaterPro (legal entity: Stichting WaterPro, KvK 90246810) is a Dutch non-profit foundation operating as a knowledge platform and collective of water technology entrepreneurs focused on plot-level (kavelniveau) water management in the Netherlands. The organization originated from a 2016 residential project built by Antoon Vreeker in Hem, North Holland, incorporating a green retention roof, a 40 m³ rainwater tank, and a greywater recycling system; this pilot became the seed for a collective that now bundles expertise across more than a dozen partner firms specializing in green and retention roofs, greywater recycling, rainwater harvesting, infiltration systems, piping, irrigation, and sanitary installations.
The foundation's core offerings are advisory services (a QuickScan rapid evaluation and extended Advice Reports for larger organizations), a curated knowledge bank with multiple whitepapers on design guidelines for rainwater tanks, greywater recycling, infiltration systems, and circular water use in the built environment, and a community programming calendar of knowledge sessions, webinars, and partner-hosted project visits. Technical subject matter covers the full parcel-level water cycle — rainwater harvesting, greywater recycling, retention and green roofs, infiltration, submetering, and weather-controlled smart water management systems that use forecasts to pre-drain retention roofs before storm events. Reference projects span residential households, sports facilities (Cambuur Stadium, Football club ONT), hospitality (Camping Zoutelande), education (IKC Leeuwarden), commercial operations (NIVO window cleaning), and large real-estate developments (Jardin Amsterdam), with reported outcomes of 300,000–650,000 liters saved per year per project and up to 90% drinking-water reduction for combined household systems.
WaterPro's go-to-market is content- and community-led: a Dutch-language knowledge hub on waterpro.nl, whitepaper lead generation, an active presence on LinkedIn/Instagram/Facebook, and partner-hosted events drive top-of-funnel awareness, while direct contact via the website converts advisory engagements for homeowners, businesses, project developers, and municipalities. Revenue is generated through professional services (QuickScan and Advice Report consulting) and lead-generation knowledge products, with pricing disclosed only on request. Governance is provided by Antoon Vreeker (Secretaris) and Rob Steltenpöhl (Bestuurslid); the foundation is independently operated with no disclosed parent company, funding rounds, or external ownership.
Waterpro firmographics
Firmographics- Name
- Waterpro
- Legal name
- Stichting WaterPro
- Website
- https://waterpro.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stichting WaterPro is a Dutch non-profit foundation operating as a knowledge platform and collective of water-technology entrepreneurs, delivering advisory services, whitepapers, and events on plot-level rainwater harvesting, greywater recycling, and retention roofs for homeowners, businesses, project developers, and municipalities in the Netherlands.
- Ownership category
- akta.pro rank
Waterpro industry classification
Industry- Product category
- Water Management Consulting
- NAICS
- Water Supply and Irrigation Systems (22131), Environmental Consulting Services (54162), Administration of Air and Water Resource and Solid Waste Management Programs (92411)
- SIC
- Water Supply (4941), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD)
- akta.pro secondary industries
- Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Water Resources Administration (Watersheds, Rivers, Groundwater) (BPAIAMAE)
Keywords
Where Waterpro is headquartered
LocationHeadquarters
- HQ city
- Hem
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Waterpro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advisory services: WaterPro generates revenue through consulting services including a QuickScan (rapid evaluation of water management challenges) and an extended Advice Report for larger institutions. These are offered to project developers, municipalities, and businesses seeking expert guidance on plot-level water management.
- Knowledge products and whitepapers: WaterPro publishes downloadable whitepapers on design guidelines for rainwater systems, greywater recycling, infiltration systems, and circular water use in the built environment. These serve as lead-generation and educational products.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Waterpro product offering
Product offeringCore offering
WaterPro is a non-profit foundation and knowledge platform that bundles expertise from a collective of water technology entrepreneurs to advise on plot-level (kavelniveau) water management. It sells QuickScan and extended Adviesrapport advisory services to homeowners, businesses, project developers, and municipalities, and supports them with a Kennisbank of whitepapers, themed educational content, and partner-led implementation.
Product overview
WaterPro is a knowledge platform and collective of entrepreneurs in water technology focused on sharing knowledge about water management at the parcel level (kavelniveau). The organization does not offer a single software product but rather provides advisory services (QuickScan and Advisory Reports), a knowledge bank with whitepapers, educational events (agenda sessions and webinars), and project showcases. WaterPro connects homeowners, businesses, and project developers with practical solutions for rainwater harvesting, greywater recycling, green roofs, retention systems, and infiltration technologies. The core offerings include advisory consulting services, a knowledge repository, and community-driven knowledge sharing through themed topics and partner events.
Differentiator
Problem solved
Functional benefit
Products and services
- QuickScan A rapid evaluation service for projects or parcels to identify the main challenges in water management; provides a concise overview with recommendations and possible next steps. Targeted at homeowners, businesses, project developers, and municipalities seeking a quick water management assessment.
- Adviesrapport (Advisory Report) An extensive analysis specifically targeted at larger organizations, providing detailed action points, technical specifications, and recommended solutions for water management. For institutions such as municipalities, project developers, and businesses needing in-depth guidance.
- Adviesdiensten (Advisory Services) WaterPro collective of entrepreneurs providing expert advice on water management through bundled expertise for projects with varying challenges; serves as the umbrella offering for both QuickScan and Adviesrapport engagements.
- Kennisbank (Knowledge Bank) A curated collection of relevant information and topics about water management at parcel level, helping users make informed decisions and maintain water quality on their plot. Includes downloadable whitepapers on rainwater tanks, greywater recycling, green construction, and infiltration systems.
- Agenda (Events) Educational sessions and webinars organized by WaterPro and partners, including knowledge sessions, project visits, and online webinars on water management topics such as 'Water on the Plot'. Open to homeowners, businesses, and government stakeholders.
Quantifiable outcome
- Over 90% drinking water savings for individual households through combined rainwater and greywater systems
- +5 more outcomes
Companies that use Waterpro
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Waterpro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Waterpro partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- OptigrüncoreOptigrün is a family-owned pioneer in green roofs and green buildings with over 50 years of experience. They specialize in green and retention roofs, advising clients according to current technical standards and applicable norms. WaterPro partners with Optigrün to deliver retention roof solutions that capture and slowly release rainwater.
- HydraloopcoreHydraloop, founded in 2015 and launched in 2017, developed the world's first decentralized greywater recycling system. Founded by Arthur Valkieser, the company creates user-friendly, affordable, stylish, and low-maintenance systems for homes and businesses that recycle water that would otherwise be wasted. Hydraloop is a key technology partner for WaterPro's greywater recycling solutions.
- Mijn WaterfabriekcoreMijn Waterfabriek is a Dutch market leader in sustainable water management solutions, founded in 2014. They develop and offer systems enabling the use of rainwater and greywater for residential, commercial, and governmental clients, playing a significant role in promoting efficient water management in the Netherlands and Flanders.
- HWT HemelwatertechniekcoreHWT Hemelwatertechniek began in 2016, driven by a passion for sustainability. With over 25 years of knowledge in the horticultural sector, they develop rainwater harvesting systems that capture 2.3 million liters of rainwater annually for use in daily living environments. A partner in WaterPro's knowledge sessions.
- Koninklijke Ginkel GroepcoreKoninklijke Ginkel Groep is a green specialist offering services from installation to maintenance, from private gardens to roofs, from green heritage to natural swimming water. They view green as part of the solution for climate, livability, biodiversity, and health. They host WaterPro knowledge sessions on green-blue layout and planting strategy.
- Vreeker B.V.coreVreeker B.V. is a group of companies with a shared commitment to sustainability, innovation, and a better climate. Family-run businesses united by the motto 'we do this together.' They partner with WaterPro for retention roofs and irrigation systems and host joint knowledge sessions.
- De Enk Groen & GolfminorDe Enk Groen & Golf is the most innovative green company in the Netherlands, self-described as 'The Innovators.' They focus on the highest possible quality levels and continuous improvement, emphasizing innovation as a core company value.
- Frisia GroepminorFrisia Groep is a family business of green specialists since 1696, specializing in green roofs, site development, ecological advice and implementation, tree care, nature-inclusive design, garden construction, green maintenance, and interior planting. They work throughout Northern Netherlands.
- Hoogendoorn B.V.coreHoogendoorn B.V. is a specialist in sanitary installations, water supply, drainage technology, legionella prevention, and fire protection for large utility projects in the Randstad. With 90 years of craftsmanship combined with the latest innovations, they serve construction clients and host WaterPro knowledge sessions on water installations.
- Pipelife NederlandcorePipelife Nederland is one of the largest producers of plastic piping systems in Europe. Since 1947, their Enkhuizen facility has developed, produced, and delivered a complete and trend-setting program. They address societal challenges including climate change, construction transformation, and energy transition.
- Weverling GroenprovidersminorWeverling Groenproviders is a leading family business offering high-quality full-service green services in South Holland for over 80 years. They serve housing corporations, project developers, businesses, governments, healthcare institutions, schools, cemeteries, and individuals.
- Jonkers DaktuinenminorJonkers Daktuinen (Jonkers Roof Gardens) uses over 75 years of experience to build roof gardens that perfectly fit building needs. They contribute to energy efficiency, improved water management, and increased real estate value, from design to maintenance.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Waterpro competitors and assessment
Company assessmentBroad incumbents
- Arcadis: A global design and consultancy firm with a significant water management practice covering water resilience, climate adaptation, and sustainable water infrastructure. Arcadis overlaps with WaterPro at the high-end of water consulting but operates at much larger scale across geographies and infrastructure types.
- Royal HaskoningDHV: A major Dutch engineering consultancy with extensive water management expertise across flood protection, water supply, and climate adaptation projects. Royal HaskoningDHV operates broadly across the water sector and competes for the same municipal and project developer clients, but at a much larger scale than WaterPro's plot-level advisory niche.
- Sweco: A European engineering consultancy with substantial water and environment expertise across water supply, wastewater, and climate resilience. Sweco competes for water management advisory projects at the municipal and developer level across Northern Europe, similar to WaterPro's Dutch municipal segment.
- Witteveen+Bos: A Dutch engineering and consulting firm with deep expertise in water systems, delta technology, and climate adaptation. Witteveen+Bos advises municipalities and developers on water management solutions at a similar consultative level to WaterPro but operates as a commercial engineering firm with broader services.
Direct peers
- Hydraloop: Founded in 2015 and launched in 2017, Hydraloop developed the world's first decentralized greywater recycling system and is a core technology partner of WaterPro. It serves homes and businesses with stylish, affordable, low-maintenance water recycling solutions, directly overlapping with WaterPro's greywater recycling expertise and customer base.
- Mijn Waterfabriek: Founded in 2014 as a Dutch market leader in sustainable water management solutions, Mijn Waterfabriek develops and offers systems for rainwater and greywater use for residential, commercial, and governmental clients. It is a direct technology partner of WaterPro and operates in essentially the same niche with overlapping offerings.
- HWT Hemelwatertechniek: Founded in 2016, HWT Hemelwatertechniek develops rainwater harvesting systems with over 25 years of horticultural sector knowledge and captures 2.3 million liters of rainwater annually. It is both a WaterPro partner and operates as a competing specialist in the Dutch rainwater solutions market.
- Optigrün: A family-owned pioneer in green roofs and green buildings with over 50 years of experience, Optigrün specializes in green and retention roofs following current technical standards. It is both a core channel partner of WaterPro and a competing specialist in the same plot-level water management niche.
Others
- STOWA: Stichting Toegepast Onderzoek Waterbeheer (STOWA) is the Dutch foundation for applied water management research, serving regional water authorities and municipalities. Like WaterPro, STOWA operates as a non-profit knowledge platform for the Dutch water sector, though at a more research-oriented level.
- KWR Water Research Institute: A Dutch research foundation focused on water cycle innovation, KWR produces applied research and knowledge products for the Dutch water sector. While not a direct competitor, KWR is adjacent to WaterPro's knowledge platform model and operates in the same Dutch water ecosystem.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Waterpro social profiles
Digital presenceWaterpro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waterpro leadership team
Management profileNumber of profiles
Profiles2 records
Waterpro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waterpro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waterpro
What does Waterpro do?
WaterPro is a non-profit foundation and knowledge platform that bundles expertise from a collective of water technology entrepreneurs to advise on plot-level (kavelniveau) water management. It sells QuickScan and extended Adviesrapport advisory services to homeowners, businesses, project developers, and municipalities, and supports them with a Kennisbank of whitepapers, themed educational content, and partner-led implementation.
Is Waterpro a public or private company?
Waterpro is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Waterpro founded?
Waterpro was founded in 2016. It employs 1 to 10 people.
Where is Waterpro based?
Waterpro is headquartered in Hem, Netherlands, in the Europe region.
How does Waterpro make money?
Two revenue lines are on record. Advisory services are the primary driver. The others are knowledge products and whitepapers.
Who are Waterpro's main competitors?
Broad incumbents on record are Arcadis, Royal HaskoningDHV, Sweco and Witteveen+Bos. Direct peers are Hydraloop, Mijn Waterfabriek, HWT Hemelwatertechniek and Optigrün. Others are STOWA and KWR Water Research Institute.
Does Waterpro have an API?
No public API is recorded for Waterpro.
What industry is Waterpro in?
Waterpro's product category is Water Management Consulting. Its primary akta.pro industry code is BPAHAIAD, Water, Wastewater & Hydraulics Engineering Consulting, with a secondary code of HSAIAEAD, Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors). Its NAICS code is 22131 and its SIC code is 4941.