Waterworks Pools & Spas

What Waterworks Pools & Spas does

Waterworks Pools & Spas is a family-owned pool and spa business headquartered in Moncton, New Brunswick, operating since 1992 and serving residential and commercial customers across Atlantic Canada. The company runs a vertically integrated model that combines a retail showroom, project-based installation, and recurring maintenance services, with commercial maintenance subscriptions priced between $179 and $499 per month and hot tubs starting at $12,999. Named commercial accounts include the City of Moncton, Magnetic Hill Zoo, and regional hotels, alongside a residential customer base distributed across the Maritimes.

The product stack is built on multi-brand partnerships rather than proprietary manufacturing: Narellan Pools for fiberglass pools, Coast Spas for hot tubs, EcoFinish for pool surfaces, Life Floor for aquatic safety flooring, Poolside by CGT for cover systems, and Visscher for gazebo structures. The firm has invested in automated, IoT-based water chemistry monitoring as a service capability and holds certified installer status for Life Floor, signaling intent to move up the value chain on safety- and chemistry-regulated commercial work. A sister company, Brad Cross Watershapes, extends capability into custom watershape design and construction.

Revenue mechanics come from three streams: (i) one-time installation projects across residential and commercial segments, (ii) recurring maintenance contracts that create annuity-like retention, and (iii) retail sales of equipment, parts, and chemicals through the showroom. No external funding rounds, public-company status, or M&A activity are indicated; the business is privately held by the founding family with Brad Cross serving as Lead Designer.

Name

Waterworks Pools & Spas

Legal name

Waterworks Pools & Spas

Website

https://waterworkspools.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Waterworks Pools & Spas is a family-owned pool and spa retailer, installer, and service provider in Moncton, New Brunswick, serving residential and commercial customers across Atlantic Canada since 1992.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction & Spa Retail Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Pool Opening & Seasonal Startup (HSAIALAD), Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

Keywords

• Pool construction services
• Spa installation services
• Hot tub retail
• Commercial pool maintenance
• Backyard design services

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pool & Spa Installation: Design, construction, and installation of custom pools, hot tubs, and spas for residential and commercial customers. Revenue from both materials/labor and professional installation services.
2. Commercial Maintenance Contracts: Ongoing maintenance packages for commercial pools including monthly ($179+/month), weekly ($499+/month), and monitoring services ($49+/month). Equipment upgrades and automated chemistry control systems sold alongside.
3. Retail Showroom & Product Sales: Direct sales of hot tubs (Coast Spas starting at $12,999), gazebos, accessories, chemicals, and maintenance supplies through Moncton showroom
4. Service & Maintenance: Pool opening/closing services, water testing, equipment repair, leak detection, and ongoing maintenance for both residential and commercial pools

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Waterworks Pools & Spas designs, builds, and installs custom swimming pools (concrete and Narellan fiberglass shells) and sells/installs Coast Spas hot tubs, Coast Freshe Hot Soak plunge systems, and Visscher gazebos for residential backyards and commercial facilities across Atlantic Canada. The company also provides recurring pool maintenance, water testing, seasonal openings/closings, equipment repair, EcoFinish coatings, Life Floor aquatic surfacing, and IoT-enabled automated water chemistry monitoring.

Product overview

Waterworks Pools & Spas is a service-based pool and spa company offering end-to-end backyard solutions rather than a unified software product. The portfolio centers on custom swimming pool design and installation (concrete and Narellan fiberglass pools), hot tub and spa sales (Coast Spas, Coast Freshe Hot Soak), and commercial pool maintenance services. The offering extends through add-on products including EcoFinish pool coatings, Poolside by CGT pool membranes, Life Floor aquatic flooring, automated water chemistry control systems, custom water features (waterfalls, fountains, jets), custom pool lighting (LED, fiber optic, solar), and saltwater systems. Design services are delivered through sister company Brad Cross Watershapes. The company also offers gazebos (Visscher brand), free water testing, and seasonal pool opening/closing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Pools (Concrete and Fiberglass) Custom swimming pool design, construction, and installation including fully customized on-site concrete pools and prefabricated Narellan fiberglass shells in infinity edge, curvilinear, geometric, and traditional rectangular designs for residential backyards and commercial facilities in Atlantic Canada.
• Hot Tubs and Spas (Coast Spas, Coast Freshe Hot Soak) Sale and installation of Canadian-manufactured Coast Spas hot tubs (full foam insulation, ozone systems, pumps, spa covers, lifter, GFCI, steps, maintenance and chemical kits) plus Coast Freshe Hot Soak units for hot/cold plunge therapy. In-stock specials start at $12,999.
• Gazebos (Visscher) Visscher Gazebos sold and installed for residential backyards in Moncton and Atlantic Canada as part of Waterworks' backyard living offering.
• Commercial Pool Maintenance Programs Recurring commercial pool care including daily, weekly, or monthly service packages ($179+/month monthly; $499+/month weekly) covering openings/closings, leak detection, equipment troubleshooting, remote chemistry monitoring, and VGB/ADA compliance support. Record keeping and alarm monitoring available from $49/month.
• EcoFinish Pool Coatings Commercial pool coating solutions including aquaBRIGHT thermal plastic finish and PolyFIBRO thermo-polymer fiberglass coating for surfacing or resurfacing commercial pools; durable, low-maintenance, backed by a 10-year warranty.
• Poolside by CGT Pool Membranes CGT 60-mil commercial pool membranes including Infinity and aquasense lines designed for chemical resistance and UV protection, suitable for waterproofing leisure and competition pools.
• Life Floor Aquatic Flooring NSF/ANSI/CAN 50 certified splash pad and swimming pool flooring providing slip resistance, impact absorption, chemical resistance, UV stability, cleanability, and impermeability; Waterworks is the certified Life Floor installer for the Maritimes.
• Automated Water Chemistry Control System IoT-enabled automated water chemistry monitoring and control systems with on-site and remote monitoring packages; manual chlorination/pH control packages start from $2,199, automated with one-year on-site monitoring from $7,499, and remote-only monitoring from $5,999.
• Narellan Fiberglass Pools (product line) Narellan Pools prefabricated fiberglass pool shells sold and installed by Waterworks, featuring proprietary gel coat and laminate construction backed by an Inground Lifetime Structural Warranty.
• Water Testing Service Free in-showroom water testing where customers bring pool water samples for professional analysis and personalized chemical balance recommendations.
• Pool Opening and Closing Services Seasonal pool opening and closing services including cover removal/cleaning, equipment inspection, water balancing, winterizing, and debris protection for residential and commercial pools.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Brad Cross WatershapescoreStrategic or Co-development PartnerBrad Cross Watershapes is the company's pool and landscape design partner company. Waterworks Pools and Spas handles pool construction while Brad Cross Watershapes manages design. The two sister companies work together on projects with Brad Cross as Lead Designer.
• Narellan PoolscoreTechnology or IntegrationOfficial installers for Narellan Fiberglass Pools, a manufacturer with over 50 years of experience and world-class quality control. Narellan pools come with Lifetime Structural Warranty. Waterworks stocks and installs these prefabricated fiberglass pools.
• Coast SpascoreTechnology or IntegrationCoast Spas are manufactured in Canada and provide luxury hot tubs. Waterworks is a dealer for Coast Spas products, offering Made in Canada hot tubs as in-stock specials starting at $12,999.
• EcoFinishcoreTechnology or IntegrationWaterworks offers EcoFinish pool coatings (aquaBRIGHT and PolyFIBRO) to commercial customers. These are described as the best way to surface or resurface commercial pools - durable, low-maintenance, and backed by 10-year warranty.
• Life FloorcoreTechnology or IntegrationWaterworks is the certified Life Floor installer for the Maritimes. Life Floor is the first safety surfacing engineered specifically for aquatics, certified by NSF/ANSI/CAN 50 for slip resistance, impact absorption, and chemical resistance.
• Visscher GazebosminorChannel Partner/ Reseller/ DistributorVisscher Gazebos are available at Waterworks location in Moncton, NB. Waterworks serves as a reseller/distributor for these gazebo products.
• Design PlusminorStrategic or Co-development PartnerArchitecture firm that designed the usva Spa Nordik project in collaboration with Waterworks. Architecture by Design Plus; landscape architecture by Viridis Design Studio.
• Viridis Design StudiominorStrategic or Co-development PartnerLandscape architecture firm that collaborated on the usva Spa Nordik project. Design Plus handled architecture; Viridis Design Studio provided landscape architecture.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pool Corporation: Largest wholesale distributor of pool supplies and equipment in North America; a broad incumbent comparable as the upstream channel that supplies equipment to regional builders like Waterworks.
• Hayward Holdings: Major pool equipment manufacturer (pumps, filters, heaters, automation) that supplies the broader installer channel; adjacent incumbent whose products Waterworks installs and services.
• Hot Spring Spas (Watkins Wellness): Largest portable hot tub brand in North America with deep dealer network; comparable in the retail hot tub and spa category where Waterworks competes via Coast Spas.

Direct peers

• California Pools & Landscape: Long-established U.S. regional pool builder offering custom design, construction, and service; directly comparable in end-to-end service delivery and residential premium positioning.
• Blue Haven Pools & Spas: North American residential pool design-build-service franchise; directly comparable regional builder/installer offering design, construction, and service similar to Waterworks' end-to-end model.
• Premier Pools & Spas: Large U.S. residential pool builder with design-build-service capabilities across multiple states; a relevant comparable for Waterworks' design/build/maintain full-service model.
• Leisure Pools: Composite/fiberglass swimming pool manufacturer with global dealer-installer networks; directly comparable to Waterworks as a competing supplier platform for premium residential fiberglass pool installations.

Emerging players

• Coast Spas: Canadian luxury hot tub manufacturer that supplies Waterworks as a dealer; comparable in the premium Made-in-Canada hot tub retail and installation category Waterworks competes in.
• Narellan Pools: Australian-founded fiberglass pool manufacturer whose shells Waterworks installs; Narellan franchises/installer networks globally, making it a direct comparable for the residential fiberglass installation business model Waterworks operates.

Others

• Brad Cross Watershapes: Sister-company pool and landscape design firm led by Brad Cross, Waterworks' Lead Designer; included as the closest design/brand peer and an internal ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bradcrosswatershapes/?hl=en
• LinkedInlinkedin.com/company/waterworks-pools-spas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterworks Pools & Spas