Way Safe

What Way Safe does

Way Safe Safety & CPR Certifications is a privately held, AHA- and HSI-authorized CPR, First Aid, AED, and BLS certification training provider founded in 1999 and headquartered in San Diego, California. The company operates as a regional training center serving Southern California under multiple regulatory approvals: AHA Authorized Training Center, HSI Authorized Training Center (NTC ID 3028447), CA EMSA approval (Title 22 compliant), OSHA-aligned programs, and CA Dental Association approved BLS. It is positioned as the 3rd largest HSI Medic First Aid training program nationally and has 26 years of operating history.

The core product is in-person and blended-learning CPR/First Aid certification, delivered through on-site training at customer locations, in-person classes at Way Safe facilities, and hybrid online-plus-skills formats. The technology stack is intentionally low-tech and instructor-led: industry-preferred electronic training manikins, AHA-aligned curricula, and customizable HSI programs that allow tailoring by industry. Specialized offerings include Fire Fighter Lead CPR Training, BLS for medical/dental staff, CA EMSA preschool teacher training, assisted living staff certification, pet first aid, and Friends & Family CPR. Certifications are issued same-day.

The business model is professional services revenue per course/attendee, with a quote-based pricing structure for enterprise and group engagements. GTM is split between direct-to-consumer (phone/text at 858-722-2421, website, community outreach for non-profits) and enterprise field sales (on-site training for construction, healthcare, municipalities, hospitality). The headcount is 8 employees, indicating a small, owner-operated firm. Customer segments are diversified across government/public safety, healthcare & dental, construction & manufacturing, education, hospitality, non-profits, and individuals, limiting dependency on any single logo.

Name

Way Safe

Legal name

Way Safe Safety & CPR Certifications

Website

https://waysafe.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Way Safe is a privately held AHA- and HSI-authorized CPR, First Aid, AED, and BLS certification training center based in San Diego, serving Southern California organizations, government agencies, and individuals with on-site and blended-learning programs for 26 years.

Ownership category

akta.pro rank

Product category

Safety Certification Training Services

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)

akta.pro secondary industries

Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE) (EDAAALAO), Safety, Compliance & Regulatory (OSHA/HSE/GxP) Certifications (EDAAANAJ), Machine Safety, Guarding & Industrial Equipment Safety (EDABAEAG)

Keywords

• CPR certification training
• First aid training
• Blended learning CPR
• Workplace safety training
• BLS certification programs

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. CPR/First Aid Certification Training: Professional certification training services for CPR, First Aid, AED, and BLS. Training is delivered in-person or via blended learning format at customer locations or Way Safe facilities. Revenue is generated through per-course/per-attendee fees.
2. Customized Industry Training Programs: Tailored training programs for specific industries (healthcare, construction, hospitality, municipalities) delivered under HSI authorization with customization capabilities

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Way Safe provides CPR, First Aid, AED, and BLS certification training delivered in in-person and blended learning formats. As an AHA Authorized Training Center and HSI Authorized Training Center (NTC ID 3028447), Way Safe issues same-day AHA-aligned certifications to thousands of organizations and individuals across industries including construction, healthcare, municipalities, hospitality, education, and government, as well as to families and community groups throughout Southern California.

Product overview

Way Safe is a training services company offering CPR, First Aid, AED, and BLS certification programs as a unified training platform. The core offering centers on CPR Certification Training supplemented by specialized programs including Fire Fighter Led CPR Training, BLS Programs for Medical/Dental Staff, CA EMSA Approved Preschool Teacher Training, Assisted Living Staff Training, and Pet First Aid. The company provides both in-person and blended learning formats, serving diverse industries such as construction, manufacturing, maritime, hospitality, schools, non-profits, and healthcare facilities. Certifications are offered through HSI (Health & Safety Institute) and AHA (American Heart Association) authorization frameworks, with same-day certification available for thousands of industries and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR Certification Training

Quantifiable outcome

• Same day certification capability for thousands of organizations across multiple industries
• +1 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• American Heart Association (AHA)coreStrategic or Co-development PartnerWay Safe is an AHA Authorized Training Center, authorized to provide CPR, First Aid, AED, and BLS certifications. As an authorized center, they issue AHA-aligned certifications and follow AHA guidelines and protocols for training.
• HSI (HSA Services Inc.)coreStrategic or Co-development PartnerWay Safe is an HSI Authorized Training Center (NTC ID 3028447). This authorization enables them to provide customized training programs by industry rather than standard curricula only. They are the 3rd largest HSI Medic First Aid training program.
• CA EMSA (California Emergency Medical Services Authority)coreStrategic or Co-development PartnerWay Safe holds CA EMSA approval for training programs, specifically approved for preschool teachers and meeting Title 22 requirements. This approval is essential for California education sector certifications.
• OSHA (Occupational Safety and Health Administration)coreStrategic or Co-development PartnerWay Safe training programs exceed OSHA standards for workplace safety certifications, enabling organizations to meet regulatory compliance requirements.
• CA Dental AssociationminorStrategic or Co-development PartnerWay Safe offers CA Dental Association Approved BLS Program specifically designed for medical and dental staff certification requirements.
• ARC (American Red Cross)minorOthersReferenced as an alternative certification path for organizations. ARC volunteer instructors follow non-customizable curricula, in contrast to Way Safe's customizable HSI programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ProTrainings: ProTrainings is an OSHA-compliant online CPR/First Aid/BLS certification provider offering blended learning at lower price points than traditional in-person centers. It competes directly with Way Safe for price-sensitive SMB and consumer segments, particularly in California.
• MedTrainer: MedTrainer provides compliance and training software for healthcare organizations, including BLS/ACLS certification. It overlaps with Way Safe's healthcare/dental segment through a more digital, integrated compliance workflow.
• CPR Certification Institute: An online-first AHA-aligned CPR/BLS certification provider serving individuals and small businesses. It competes with Way Safe on price and convenience for the consumer/SMB segment that doesn't require on-site instruction.

Direct peers

• EMS Safety Services: EMS Safety Services is an OSHA-approved CPR/First Aid/AED/BLS training organization serving both individuals and enterprises across the US. It offers comparable curriculum frameworks and on-site training, directly competing with Way Safe in the regulated training market.
• American Safety Council: American Safety Council offers OSHA-compliant workplace safety, CPR/First Aid, and BBP training online and in blended formats. It competes with Way Safe in the same regulated training market, particularly for SMB and enterprise customers needing OSHA-aligned certifications.
• Health & Safety Institute (HSI): HSI is Way Safe's HSI Medic First Aid program partner and operates the third-party CPR/First Aid training network to which Way Safe belongs. HSI sells directly to enterprises and through authorized training centers, making it both a partner and a competitor in the same product category.
• American Red Cross Training Services: The American Red Cross is one of the largest CPR/First Aid/AED/BLS certification providers in the US, offering both in-person and blended learning programs. It is the primary direct competitor to AHA-authorized training centers like Way Safe, serving overlapping enterprise and consumer segments.

Broad incumbents

• American Heart Association: The AHA is both a partner (Way Safe is an AHA Authorized Training Center) and the dominant standard-setter for CPR/First Aid certification. AHA operates its own training centers and issues the curricula that all authorized centers (including Way Safe) deliver, making it a structural incumbent in the same market.
• National Safety Council: The National Safety Council is a broad safety-focused organization offering CPR/First Aid training, workplace safety courses, and broader EHS education across the US. It overlaps with Way Safe's workplace safety and OSHA-aligned training programs.

Regional players

• 911 Driving Schools: While primarily a driving school, 911 and similar regional training providers occasionally offer community CPR/First Aid courses. Listed only as a weak regional peer for adjacent workplace/community safety training in similar SoCal-type geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/way-safe

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Way Safe