Williamson County Performing Arts Center

What Williamson County Performing Arts Center does

Williamson County Performing Arts Center (WCPAC) is a 265-seat, proscenium-style live-performance venue located at 112 Everbright Avenue in Franklin, Tennessee, on the historic Academy Park Campus. It opened in 2017 inside the renovated Coverdale Hall, a building originally constructed in 1905 on the former Battle Ground Academy site founded in 1889. The venue is owned and operated by the Williamson County Parks and Recreation Department, a government entity, and is staffed by an 11-person core team led by Director of Performing Arts Victoria Reed. Programming spans tribute concerts, theatrical productions, children's theatre, dance recitals, talent competitions, and community events, and the venue is made available for rental to outside promoters and performing arts organizations at half-day, full-day, and weekend rates.

The core product is the auditorium itself — featuring 153 fixed stadium seats plus 112 removable floor seats, a proscenium stage (approximately 25'10" wide by 12'6" tall with a 15-foot depth), dressing rooms with private restrooms and makeup stations, and professional sound and lighting suitable for theatrical and concert productions. The venue is complemented by the WCPR Children's Theatre sub-brand, which encompasses the Star Bright Players and Rising Stars youth performance programs, year-round classes, camps, and workshops for ages 4-18, plus the Rhythm & Spirit dance/tumbling/cheer program and the Williamson County Community Band. Ticketing is sold through the Ticketor online platform with reserved or general admission seating, senior and student pricing tiers, VIP experiences, and a Group Sales program offering 10% discounts for parties of 10 or more.

The business model combines ticket sales (general admission $18-$40, VIP up to $50), concessions, venue rentals ($1,000-$2,000), and season sponsorship (The Heritage at Brentwood) into a hybrid earned-revenue structure that operates within a county-government budget framework. The organization targets two primary customer segments — families and youth seeking theatre education, and Williamson County residents seeking local entertainment — supplemented by performing arts organizations and group bookers. There is no external investor base, no funding rounds, and no public revenue disclosure, consistent with its status as a public-sector operating unit.

Name

Williamson County Performing Arts Center

Legal name

Williamson County Performing Arts Center

Website

https://wcpactn.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Williamson County Performing Arts Center is a 265-seat county-government-run live-performance venue in Franklin, Tennessee, offering theatrical productions, tribute concerts, children's theatre, dance recitals, and venue rentals to Williamson County residents, families, and performing arts organizations.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Children’s & Youth Theatre (MPAGABAE), Community & Amateur Theatre (MPAGABAD), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Performing arts venue
• Live entertainment
• Theatrical productions
• Children's theater
• Venue rental

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Direct ticket sales to event attendees with reserved and general admission options. Adults, seniors (55+), and student pricing tiers available. Some events offer VIP experiences at premium pricing.
2. Group Sales: Group bookings of 10 or more receive benefits including 10% discount, blocked seats, and advance notice of new events. Requires $200 deposit, with full payment due one month prior.
3. Venue Rentals: The 265-seat theatre is available for rental to individuals and organizations for live theatrical productions, musical performances, competitions, dance recitals, pageants, private events, camps, and workshops. Half-day rentals starting at $1,000, full-day at $1,700, weekend rate $2,000.
4. Concessions: Lobby concessions counter available during events. Revenue from food and beverage sales during performances.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Williamson County Performing Arts Center operates a 265-seat proscenium-style theatre in Franklin, Tennessee hosting live entertainment including tribute concerts, theatrical productions, children's theatre, dance recitals, and community events. The venue also offers theatre rental to outside organizations and produces year-round youth theatre education through classes, camps, and workshops for ages 4-18.

Product overview

Williamson County Performing Arts Center operates as a multi-program performing arts venue and educational facility. The core product is the WCPAC venue itself—a 265-seat theatre with proscenium stage, dressing rooms, and full production capabilities. This is complemented by WCPR Children's Theatre, a comprehensive youth theatre program encompassing Star Bright Players, Rising Stars, and various classes, camps and workshops for children ages 4-18. Additional offerings include dance programs (Rhythm & Spirit), music programs (Williamson County Community Band), venue rentals, group sales, and season subscriptions. The organization hosts diverse programming including children's theatre, theatrical productions, tribute concerts, dance recitals, and talent competitions.

Differentiator

Problem solved

Functional benefit

Brands

• WCPR Children's Theatre: Award-winning children's theatre program offering theater classes, camps and workshops for children ages 4-18 living in Williamson County and surrounding areas.

Products and services

• Live Performance Ticketed Events A diverse calendar of ticketed live performances including tribute concerts (e.g., Elvis Presley, Eric Clapton, Fleetwood Mac, Pink Floyd, Johnny Cash), theatrical productions, dance recitals, and community events presented at the 265-seat theatre. Open to community residents and visitors of Williamson County and surrounding areas.
• Venue Rental
• WCPR Children's Theatre Program
• Group Sales Program
• Season Subscriptions
• Williamson County Community Band

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered season sponsor and parent organization.

• The Heritage at Brentwoodseason sponsorGTM or Marketing PartnerThe Heritage at Brentwood serves as the Season Sponsor for the Williamson County Performing Arts Center, providing financial support for the venue's programming and events.
• Williamson County Parks and Recreation Departmentparent organizationOthersThe WCPAC is managed by the Williamson County Parks and Recreation Department, which oversees facility operations, staffing, programming, and community engagement activities at the venue.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Flat Rock Playhouse: A professional regional theatre in Flat Rock, North Carolina producing musicals, plays, and children's shows. Comparable as a regional repertory venue with a children's theatre program, operating in a different geography but with similar scale and community anchoring mission.

Broad incumbents

• Tennessee Performing Arts Center (TPAC): Tennessee's flagship performing arts center located in downtown Nashville, presenting Broadway tours, concerts, and dance. Comparable as a performing arts venue operation in the same state, though at significantly larger scale and with touring Broadway focus rather than WCPAC's community/repertoire model.
• Tennessee Theatre (Knoxville): Historic 1,600-seat performing arts venue in Knoxville, Tennessee hosting Broadway tours, concerts, and films. Comparable as a Tennessee performing arts venue, though at significantly larger scale and with broader touring programming rather than WCPAC's community-focused model.

Direct peers

• Pull-Tight Players: Community theatre company in Franklin, Tennessee producing plays and musicals with local actors. Direct community theatre peer in the same city; WCPAC is a venue that hosts them and similar groups, while Pull-Tight is a producing organization — overlapping but distinct roles in the local theatre ecosystem.
• Cumberland County Playhouse: A regional repertory theatre in Crossville, Tennessee producing musicals, plays, and children's theatre shows in a multi-venue facility. Comparable as a Tennessee-based performing arts center combining professional productions, children's theatre, and arts education in a community setting.
• Roxy Regional Theatre: A professional regional theatre in Clarksville, Tennessee offering mainstage productions, children's theatre, and education. Similar model to WCPAC combining venue operation with producing and educational programming at a small/mid-sized community scale.
• Nashville Children's Theatre: Nashville's premier professional children's theatre producing shows for young audiences. Directly comparable to WCPAC's WCPR Children's Theatre sub-brand (Star Bright Players, Rising Stars), though Nashville Children's Theatre is professionally staffed and producing, where WCPAC's is more educational/recreational.
• The Franklin Theatre: A historic 1,200-seat performing arts venue on Main Street in Franklin, Tennessee, presenting live music, films, and community events. Direct local competitor in the same city, both serve Williamson County residents with concerts, films, and community programming; WCPAC differentiates as smaller, more intimate, and family/youth-focused.

Emerging players

• Oz Arts Nashville: A contemporary performing arts center in Nashville presenting dance, music, and multidisciplinary works. Comparable as a Nashville-area performing arts venue, though Oz Arts focuses on contemporary/chamber-scale work and WCPAC focuses on family/youth/community programming.

Others

• Center for the Arts (Manhattan, NY) / similar national community PACs: Community-operated performing arts centers (e.g., Manhattan's own CFT) share WCPAC's hybrid model of venue rental, ticketed programming, and youth education. Comparable structure of municipal/community governance combined with venue operations and arts education programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wcpactn
• Facebookfacebook.com/wcpactn
• Instagraminstagram.com/wcpactn
• LinkedInlinkedin.com/company/williamson-county-performing-arts-center

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williamson County Performing Arts Center