wabe | we are belive

What wabe | we are belive does

ScuolaZoo is an Italian youth-focused media, travel, and community company founded in 2007 by Paolo De Nadai and Francesco Fusetti, operating from Milan under the OneDay Group holding (One Day S.r.l.). It targets Italian students and young adults aged 16-25 through a closed-loop ecosystem combining editorial media, community programs, travel packages, events, and branded merchandise. The core product is organized group travel ("Viaggi Estivi," "Viaggi Explore," "Viaggi d'Istruzione," "Vacanze Studio" with Trinity College London) to European destinations including Lloret de Mar, Corfù, Pag, Gallipoli, Malta, and Amsterdam, with package prices ranging from €249.90 to €599.90 and add-on bus transportation (€120-150) and cancellation protection (€59.90). Supporting products include the ScuolaZoo Diary (school agenda), branded merchandise sold via Amazon, self-produced proprietary events (NoFilter Tour, Official School Party Milano), and the R.I.S. student-representative community program that physically embeds the brand inside Italian schools.

The company is built on a community-led, event-driven go-to-market motion rather than a technology platform: its proprietary technology stack is described as a web-based booking platform integrated with social media channels, supported by WhatsApp-based customer service and direct-to-consumer conversion via scuolazoo.com. Distribution is overwhelmingly organic and direct: 4.1M+ Instagram followers, 1.1M+ TikTok followers, 380K YouTube subscribers, 615 active student representatives, and 1,600 OneDay Group brand ambassadors drive zero-cost customer acquisition. The firm has no documented AI/ML capabilities and operates with approximately 180 OneDay Group team members (ScuolaZoo subsidiary staffing not separately disclosed, though the wider wabe | we are belive entity is stated at 60).

ScuolaZoo generates revenue through four streams: (1) transactional package tourism sales, (2) merchandise sales (diaries, school supplies via Amazon), (3) Brand Solutions — branded content and event sponsorships with consumer brands targeting Gen Z (Red Bull, Nike, Oreo, Nestlé, Randstad, BIC), and (4) event ticket and sponsorship revenue from self-produced events. Payment flexibility (Scalapay 3-36 installments, Deutsche Bank up to 36 months for orders over €500, 30% deposit + balance 30 days before departure) reduces upfront friction for the student buyer. The company is privately held by One Day S.r.l., part of OneDay Group alongside SGTour and ZooCom, with no disclosed venture capital or private equity funding.

Name

wabe | we are belive

Legal name

ScuolaZoo S.r.l. a socio unico

Website

https://wearebelive.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

ScuolaZoo is an Italian youth media and travel company founded in 2007, serving students aged 16-25 through organized group travel packages to European destinations, social-media content, branded events, school merchandise, and a nationwide student-representative community program.

Ownership category

akta.pro rank

Product category

Youth Travel and Student Media

NAICS

Tour Operators (56152), Office Supplies, Stationery, and Gift Retailers (4594), Media Buying Agencies (541830)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising (7310)

akta.pro primary industry

Educational/Student Retail Travel Agencies (THAKABAK)

akta.pro secondary industry

School Group & Curriculum-Led Trips (THAKAGAB)

Keywords

• Youth group travel
• Student media platform
• School merchandise
• Gen Z marketing services
• Educational school trips

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Package Tourism Sales: Core revenue stream from organizing and selling vacation packages for young people (16-25 years) across European destinations including Pag (Croatia), Lloret de Mar (Spain), Corfù (Greece), Gallipoli (Italy), and others. Packages include accommodation, activities, events, and excursions.
2. School Merchandise: Sale of branded school products including agendas/diaries, stickers, and school supplies. Distributed via Amazon and direct sales.
3. Brand Solutions & Advertising: Branded content and marketing services helping brands communicate with Gen Z audiences. Includes sponsored content, event partnerships, and social media collaborations with brands like BIC, Nike, Randstad, and others.
4. Event Organization: Production of proprietary events including NoFilter Tour (educational and entertainment for student wellbeing), Official School Party of Milan (5000+ student festival), and end-of-summer reunion events.
5. Cancellation Protection Add-ons: Revenue from optional cancellation protection packages (Cancellazione Smart at €59.90 per person, Cancellazione Gratuita)

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

ScuolaZoo organizes and sells group vacation packages (summer trips, study vacations, school trips, year-round Explore trips) for Italian students aged 16-25 to European destinations such as Pag, Lloret de Mar, Corfù, and Gallipoli. The company also operates a youth-oriented digital media platform, sells branded school diaries and merchandise, runs self-produced youth events (NoFilter Tour, Official School Party Milano), and offers branded content and marketing services that help consumer brands reach Gen Z audiences.

Product overview

ScuolaZoo is a multi-platform media and travel company targeting Italian youth (primarily 16-25 years old). The core offering consists of group travel packages (Viaggi Estivi, Viaggi Explore, Viaggi d'Istruzione, Vacanze Studio) organized across European destinations. These are complemented by a school media platform providing news, study resources, and student support services, branded merchandise (Diario ScuolaZoo, Merch d'Istituto), and youth events (Eventi ScuolaZoo, NoFilter Tour). The company operates Brand Solutions for brands seeking to reach Gen Z audiences, and maintains community programs including the R.I.S. student representative project and Osservatori research reports. ScuolaZoo generates revenue through travel bookings, diary/merchandise sales, branded content partnerships, and event ticketing.

Differentiator

Problem solved

Functional benefit

Brands

• OneDay Group: Parent business factory encompassing ScuolaZoo, SGTour, and ZooCom, founded by the original three partners. Group statistics include 1600 brand ambassadors, 14 million total followers, and 180 team members.
• Viaggi ScuolaZoo
• ScuolaZoo Media
• R.I.S. (Rappresentanti di Istituto ScuolaZoo)

Products and services

• Viaggi Estivi (Summer Trips) Multi-day summer group travel packages for Italian students and young adults (16-25 years) to European beach and city destinations, including Lloret de Mar (Spain), Corfù (Greece), Pag (Croatia), Gallipoli (Italy), Mykonos (Greece), and Amsterdam. Packages include accommodation, activities, themed events, excursions, and optional bus transportation.
• Viaggi Explore

Quantifiable outcome

• 117,000+ students have traveled with ScuolaZoo
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Grimaldi LinescoreChannel Partner/ Reseller/ DistributorFerry partnership providing maritime transportation to Corfù (from Ancona/Brindisi) and Lloret de Mar/Barcelona region (from Civitavecchia/Porto Torres). ScuolaZoo provides promotional codes (ZOO10CFU, ZOO10BCN) giving customers 10% discount on ferry bookings.
• Trenitalia (FrecciaYOUNG)minorGTM or Marketing PartnerTransportation discount partnership offering FrecciaYOUNG deals for travelers under 30 with Cartafreccia card. Discounts on Frecciarossa and Frecciargento trains to reach departure points.
• FlixBusminorChannel Partner/ Reseller/ DistributorBus transportation partner for ground travel to ScuolaZoo destinations and events.
• VolaGratisminorChannel Partner/ Reseller/ DistributorFlight aggregation partner referenced as transportation option for reaching travel destinations.
• ScalapaycoreGTM or Marketing PartnerPayment financing partner enabling customers to pay trips in 3-36 installments. Key enabler of ScuolaZoo's flexible payment model, allowing customers to book with just 30% deposit and pay balance over time.
• Deutsche BankminorGTM or Marketing PartnerExtended financing partner for orders exceeding €500, offering up to 36 monthly installments for trip payments.
• W4S (Welfare4Students)minorGTM or Marketing PartnerStudent welfare platform partnership providing exclusive discounts and conventions for students on technology, leisure, travel, and training products and services.
• FoliumminorGTM or Marketing PartnerUniversity grade tracker app partnership offering student-focused digital tools. ScuolaZoo promotes Folium as recommended tool for students.
• Trinity College LondoncoreStrategic or Co-development PartnerLanguage certification partner for study vacation programs. ScuolaZoo offers study vacations with Trinity in English-speaking colleges abroad.
• RimborsovolominorGTM or Marketing PartnerFlight compensation service partnership offering customers up to €600 compensation for flight delays, cancellations, or overbooking.
• Red BullminorGTM or Marketing PartnerBrand client for branded content and sponsorship of ScuolaZoo events and travel experiences targeting youth.
• OreominorGTM or Marketing PartnerBrand client for branded content partnerships with ScuolaZoo media platform.
• NikeminorGTM or Marketing PartnerBrand client for youth-focused branded content campaigns.
• RandstadminorGTM or Marketing PartnerHR services brand client for employer branding and youth recruitment content.
• NestléminorGTM or Marketing PartnerFood and beverage brand client for branded content partnerships.
• BICminorGTM or Marketing PartnerStationery brand client for branded content collaborations.
• OneDay GroupcoreStrategic or Co-development PartnerParent company and business ecosystem. ScuolaZoo is part of OneDay Group (founded by Paolo De Nadai, Francesco Fusetti, Betty Pagnin) along with SGTour and ZooCom. OneDay Group has 1,600 brand ambassadors, 14 million total followers, and 180 team members.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Studenti.it: Leading Italian student information portal providing news, study resources, and university orientation content. Comparable audience (Italian high school/university students) and content/media model, with potential overlap in student services and travel information.
• Veratour: Italian tour operator with packaged leisure travel to Mediterranean destinations including Greece, Spain, and Italy. Some destination overlap (Corfù, etc.) with ScuolaZoo, but serves a broader, older demographic.
• Bravo (Hotelplan Italia): Italian tour operator (Hotelplan Group) focused on organized leisure packages with strong presence in Italian-speaking markets. Comparable in offering packaged Mediterranean vacation experiences but targets a broader demographic than ScuolaZoo's youth focus.
• ZooCom: Sibling brand within OneDay Group focused on Gen Z marketing and branded content services. Direct parent-level peer operating the media/advertising arm that complements ScuolaZoo's travel and merchandise business.
• WeRoad: Italian-born group travel company targeting 25-40 year-olds with organized multi-destination trips, similar direct-to-consumer digital model with installment payment options. Closest external competitor in Italian organized group travel space with comparable digital-first community approach.
• SGTour: SGTour is ScuolaZoo's sibling company within OneDay Group, also focused on organized group travel for young Italians. Same parent group, overlapping customer base, and similar youth travel model - the most direct comparable within the OneDay portfolio.

Broad incumbents

• Contiki: Global youth travel specialist operating across multiple continents, serving 18-35 year-olds with organized group trips. Broader scale and international reach make it a broad incumbent in the youth group travel category where ScuolaZoo competes in Europe.
• EF Education First: Global education company operating language schools and study abroad programs. Direct overlap with ScuolaZoo's Vacanze Studio with Trinity program and competes in the broader educational travel space.
• STA Travel: Historically the leading student/youth travel agency globally, now operating in scaled-down form. Comparable target audience (students and young adults) with retail travel agency business model for the educational/student segment.

Emerging players

• Intercultura (AFS): Italian affiliate of AFS Intercultural Programs, offering student exchange and educational travel programs for Italian high school students. Direct overlap in the educational student travel category with ScuolaZoo's Viaggi d'Istruzione.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@scuolazoo
• Facebookfacebook.com/scuolazoo
• Instagraminstagram.com/scuolazoo
• TikToktiktok.com/@scuolazoo
• LinkedInlinkedin.com/company/wearebelive

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wabe | we are belive